Evidence of Apple's interest in the iWatch name surfaced last June as the company began registering for trademarks on the "iWatch" name in a number of countries. Several major countries including the United States were not included in that list, and it was unclear whether Apple was holding off due to conflicts with pending trademark applications in those countries or if there were other issues in play.
At the time, reports mentioned several of those conflicting applications in the United States, but we now believe that one of those applications may in fact be Apple itself operating in disguise using a shell company by the name of Brightflash USA LLC. While MacRumors has yet to discover a smoking gun linking Apple to Brightflash, there are several pieces of circumstantial evidence pointing in that direction, thereby suggesting that Apple is indeed continuing to quietly lay the groundwork for an iWatch launch.
- Timing: Brightflash filed its iWatch trademark application in the United States on June 5, 2013, alongside the surge of applications by Apple in other countries during the span of June 3-5. While it is possible that the timing is a coincidence or the result of a separate company moving extremely quickly to apply for the mark after news of Apple's applications in other countries