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Apple Maintains Mac Sales Momentum Amid Overall Worldwide PC Market Decline

Amid an overall decline in worldwide PC shipments, Apple is the sole manufacturer that saw positive shipment growth, according to new PC shipping estimates from Gartner. With worldwide PC shipments from Lenovo, HP, Dell, ASUS, and Acer down, Apple also broke into Gartner's list of top 5 worldwide PC vendors for the first time.

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Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q15 (Thousands of Units)

During the fourth quarter of 2015, Apple shipped 5.7 million PCs, for 7.5 percent market share. That's up from 5.5 million PCs and 6.7 percent market share in the year ago quarter, for an overall year-over-year growth of 2.8 percent. Worldwide PC shipments totaled 75.7 million units in Q4 2015, an 8.3 percent decline, with Acer and Lenovo seeing some of the biggest drops.

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Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q15 (Thousands of Units)

In the United States, Apple saw more significant growth of 6.5 percent, shipping an estimated 2.2 million PCs in Q4 2015 for 12.8 percent market share. That's up from 2 million PCs and 11.6 percent market share in Q4 2014. When it comes to U.S. PC shipments, Lenovo saw significant growth with 2.1 million shipments, while ASUS maintained status quo with 1.2 million shipments. HP, Dell, and manufacturers in the "Other" group that comprises non top-5 vendors, all saw a decline in shipments.

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Apple's U.S. Market Share Trend: 1Q06-4Q15 (Gartner)

Overall PC sales in the United States during the fourth quarter of 2015 were at 16.9 million, a decline of 3.1 percent compared to the fourth quarter of 2014. According to Gartner, PCs were not a top holiday gift item.
"Holiday sales had a limited impact on PC sales in the U.S. market," Ms. Kitagawa said. "Notebooks were off the top wish list of holiday gifts. Unlike 2014 holiday sales, there were not many holiday mega deals for laptops, especially in value segments. At the same time, consumers' interest shifted to other consumer electronics devices such as TV's and wearables. "
For the full year, Gartner estimates Apple shipped a total of 20.7 million PCs worldwide, ranking the company as the number 5 worldwide PC vendor for 2015. That's up from 19.6 million total in 2014, for a total growth of 5.8 percent and a 7.2 percent share of the market. Lenovo was the market leader in 2015 with 57 million shipments, while HP was second with 52 million and Dell and ASUS were third and fourth with 39 and 21 million shipments, respectively.

IDC also released its own estimates of Apple's worldwide and U.S. PC shipments during the fourth quarter of 2015, which are surprisingly close to Gartner's numbers considering the two firms' estimates typically differ significantly. IDC also estimates Apple shipped 5.7 million PCs during the quarter, for 7.9 percent market share. Like Gartner, IDC ranks Apple as the number 5 worldwide PC vendor.

For U.S. shipments, IDC estimates Apple shipped 2.2 million machines for a 12.7 percent share of the market. Both Gartner and IDC rank Apple as the number three PC vendor in the United States, below HP and Dell. IDC's shipment estimate for the full year also matches Gartner's, with Apple responsible for 20.7 million shipments and 7.5 percent market share, up from 19.6 million shipments and 6.3 percent market share in 2014.

It's important to note that data from Data from Gartner and IDC is preliminary and the numbers can shift. Last year, for example, Gartner predicted PC shipments of 2.1 million and 11.7 percent market share for Apple in 4Q 2014, later revising that number to 2 million shipments and 11.6 percent market share.

Gartner and IDC both position Apple as the sole top vendor that saw positive worldwide growth in 2015, and the same trend could continue into 2016. Apple is expected to refresh many of its Macs during the year, introducing significant upgrades in the form of Skylake processors for most machines.

Tags: IDC, Gartner

iOS 9 is Now Installed on 75% of Active iOS Devices

After four months of availability, Apple's newest mobile operating system, iOS 9, is now installed on 75 percent of active iOS devices as of January 11, according to new numbers posted on Apple's App Store support page for developers.

iOS 9 adoption has climbed from 71 percent to 75 percent over the course of the past month, which is when Apple last updated iOS 9 adoption numbers. As iOS 9 adoption grows, the number of people using iOS 8 and earlier operating systems has declined. 19 percent of iOS users continue to use iOS 8, while 7 percent use an earlier version of iOS.

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iOS 9 adoption has outpaced iOS 8 adoption. At four months after launch, iOS 8 was installed on 68 percent of active iOS devices. In fact, iOS 9 adoption is nearly on pace with iOS 7 adoption, which was installed on 79 percent of devices four months after it was released in 2013.

In September, when iOS 9 hit a milestone that saw it installed on more than 50 percent of active iOS devices, Apple called it the "fastest iOS adoption ever," and said it was on pace to be downloaded by more users than any other software release in Apple's history.

The latest installation growth follows the release of iOS 9.2 on December 8, which introduced a huge number of bug fixes and brought improvements to Apple Music, Mail, and iBooks. iOS 9 adoption may see another boost with the release of iOS 9.3, which is currently in beta testing.

iOS 9.3 is one of the biggest updates to iOS 9 yet, introducing a new Night Shift mode, new Quick Actions, and improvements to several apps and features like Notes, Apple News, Health, and CarPlay.

Related Roundup: iOS 9

iOS 9.3 Displays Exact Wi-Fi Assist Data Usage Numbers

Apple's iOS 9.3 beta introduces major new features like Night Shift, but there are also dozens of little tweaks to be discovered in the operating system update. It appears that one of those minor changes applies to Wi-Fi Assist, adding a much-needed feature that allows users to see just how much data it's using.

Wi-Fi Assist data usage can be checked within the Settings app by choosing the Cellular section and scrolling down to the Wi-Fi Assist option. Next to the toggle that turns the feature on and off, there's now a data usage number that displays how much data has been consumed when it is in use.

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Wi-Fi Assist was first introduced with iOS 9. It's a feature that allows an iPhone to seamlessly switch over to a cellular connection whenever a local Wi-Fi connection is weak. Enabled automatically when updating to iOS 9, Wi-Fi Assist proved to be unpopular with users who claimed it was eating up a lot of data. One recent news story even accused Wi-Fi Assist of causing a teenager to receive a cell phone bill for upwards of $2,000.

Concerns about Wi-Fi Assist led Apple to publish a support document on the feature, explaining how it works and assuring users that data usage should only be a "small percentage higher" than previous usage. Wi-Fi Assist only turns on in a limited number of circumstances and won't activate when data roaming, when apps are downloading background content, or when using third-party apps that stream audio or video.

Despite Apple's reassurances about Wi-Fi Assist, unhappy customers filed a $5 million class action lawsuit over the feature, with the plaintiffs claiming they were subjected to overage charges on their iPhones after updating to iOS 9. The lawsuit also claims Apple did not do an adequate job explaining the feature when iOS 9 was released.

Wi-Fi Assist is available on any iOS device running iOS 9 or later, with the exception of the iPhone 4s, the iPad 2, the third-generation iPad, and the original iPad mini. Wi-Fi Assist can be turned off using the Settings app for those who don't want to risk using extra data.

A Hands-On Walkthrough of the New Features in iOS 9.3 and tvOS 9.2

Apple yesterday surprised us with new betas of iOS 9.3, OS X 10.11.4, watchOS 2.2, and tvOS 9.2. Of those betas, iOS 9.3 and tvOS 9.2 introduce important new features to iOS devices and the fourth-generation Apple TV.

iOS 9.3 includes a new Night Shift mode that cuts down on blue light in the evening for better sleep, plus it introduces new Quick Actions for several stock apps and brings new features for News, Notes, Health, CarPlay, and more. A full walkthrough of what's new in iOS 9.3 is available in the video below.

Subscribe to the MacRumors YouTube channel for more videos.

tvOS 9.2 introduces features that have been sorely missing from the new Apple TV, including support for Bluetooth keyboards to make text entry a simpler process. It includes folders for organizing the Home screen much like one can do on an iOS device, and it introduces a new look for the Home screen, among other things. To see everything that's new in tvOS 9.2, make sure to watch our walkthrough video.

Subscribe to the MacRumors YouTube channel for more videos.

watchOS 2.2 and OS X 10.11.4 include less obvious under-the-hood updates, but both bring important new features. OS X 10.11.4 introduces support for locked notes, while watchOS 2.2, paired with iOS 9.3, allows the iPhone to connect to multiple Apple Watches.

There's no word on when we'll see the public releases of iOS 9.3, tvOS 9.2, OS X 10.11.4, and watchOS 2.2, but there's undoubtedly several weeks of testing left before the updates will launch. Ahead of these major releases, we will see the launch of iOS 9.2.1 and OS X 10.11.3, both of which are also in testing.

Related Roundups: Apple TV, iOS 9
Tags: iOS 9.3, tvOS 9.2
Buyer's Guide: Apple TV (Buy Now)

Apple Hiring for Health Technologies Team Ahead of Apple Watch 2

Apple-Watch-Heart-Rate-SensorApple has posted at least four job listings since November seeking biomedical engineers and technicians to join the research and development arm of its Health Technologies team, reports BuzzFeed News.

Apple's current health and fitness initiatives include the Apple Watch, launched last April with a heart rate sensor and activity tracking, and ResearchKit, an open source medical research framework for clinical trials on iPhone, iPad and iPod touch.

The rumored Apple Watch 2 is expected to launch in March with several improvements, possibly including a FaceTime Camera and expanded Wi-Fi capabilities, but Apple's health and fitness ambitions beyond its next-generation smartwatch remain open to speculation.

Apple CEO Tim Cook stirred speculation in November when he said that while Apple does not want to subject the Apple Watch to U.S. Food and Drug Administration approval, the company is not against the idea of putting adjacent products like apps or "something else" through the FDA.

Since then, Apple has made a number of hirings that suggest it may be working on a new health and fitness project.
Apple-AnneBuzzFeed News also found that over the last three or so months, Apple has snapped up employees from the medical world, according to LinkedIn. For example, Anne Shelchuk, who has a doctorate in biomedical engineering, left ultrasound software company ZONARE Medical Systems for Apple’s health technology team in November. […]

Craig Slyfield, a mechanical engineer who’s co-authored several papers related to measuring and visualizing human bones in 3D, also joined Apple as a product development engineer in November. A hire in October was system design engineer Nathan Clark, who has a doctorate in biomedical engineering and a patent for a device that separates cells.
Last March, ABC provided a closer look at Apple's top-secret health and fitness lab where it collected more than 18,000 hours of health and fitness data from over 10,000 workout sessions by Apple employees. Apple COO Jeff Williams is known to lead the Apple Watch team internally, while Director of Fitness for Health Technologies Jay Blahnik, a former Nike FuelBand consultant, also plays a key role.

VLC for Apple TV Now Available on tvOS App Store

Following a lengthy beta testing period, VideoLAN has announced that its VLC app is now available for the fourth-generation Apple TV on the tvOS App Store.

The app is a full port of the VLC media player and supports virtually all video formats in line with the VLC for iOS app. There are also many tvOS-specific features.

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- Content Discovery: The app automatically discovers video files stored on your local network, using the SMB, UPnP media server, FTP and PLEX protocols. You can browse through videos with the Siri Remote and select content for playback. During playback, subtitles can be added from OpenSubtitles.org.

- Saved Logins: Login credentials can be securely stored on the Apple TV and will be synchronized to and from your iPhone and iPad.

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- Remote Playback: VLC displays an IP address under the Remote Playback menu on Apple TV. This address can be typed into your computer's web browser, and an interface will pop up allowing you to drag and drop a file to play it on your TV remotely.

You can drag and drop multiple files to queue them. The files will remain available locally on the Apple TV until its internal storage is maxed out. The web interface can be used for remote play, pause and seeking.
For playback of a network stream URL on your TV, just paste it to the field and push return. Once playback concludes, you will find it in the Network Stream view for future use. Like for files, you can send multiple URLs rows in a row and they will be attached to the playback queue.
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- Playback: VLC for the Apple TV supports basic play, pause and seek controls. You can navigate the app by chapter and titles or select from multiple audio and subtitles tracks. Other features include custom playback speed and hatchet.is integration for artist imagery and biographies.

VLC is currently beta testing Apple TV support for cloud services Dropbox, OneDrive and Box. The feature will be available in the near future.

Related Roundup: Apple TV
Tags: App Store, VLC, tvOS
Buyer's Guide: Apple TV (Buy Now)

Apple May Invest in AMOLED Supplier AU Optronics for Future iPhones

iPhone6s-back-frontFollowing rumors claiming that iPhones will adopt OLED displays in less than three years, Taiwanese website Focus Taiwan cites local media reports stating that Apple is planning to invest in AMOLED display supplier AU Optronics.
According to the reports, Apple is likely to transform AUO into an active-matrix organic light-emitting diode (AMOLED) screen supplier for production of future iPhones, and if AUO agrees with Apple's fund injection plan, the Taiwanese firm could see its sales and gross margin grow significantly.
AU Optronics declined to comment on its potential investment deal with Apple, but the supplier's shares of the company gained 5.15% on Tuesday to close at NT$9.53 on the Taiwanese stock market amid the rumors.

AU Optronics, which has supplied LCD panels to Apple in the past, has reportedly been developing AMOLED displays for more than a decade, and last year it began shipping AMOLED panels to Huawei and other Chinese manufacturers. Apple currently uses LCD panels for iPhones, sourced primarily from Sharp and Japan Display.

Last month, it was reported that Apple has been recruiting talent from AU Optronics and Qualcomm to work at a Taiwanese factory, where the company is purportedly developing thinner, lighter and brighter displays for future Apple devices. The secretive lab may be specifically focused on OLED and Micro-LED technologies.

Samsung, LG and Japan Display have also been rumored to provide Apple with OLED displays for iPhones starting in 2018.

OLED displays typically have brighter colors and deeper blacks, and the lack of a backlight increases power efficiency, but the panels can also have shorter lifespans and higher manufacturing costs compared to LCD technology. Apple has reportedly been consulting with OLED panel makers to eliminate potential drawbacks.

Samsung is the most popular smartphone maker that uses AMOLED displays, while the Apple Watch became Apple's first AMOLED device last April.

Elon Musk Says Apple's Electric Car Project is an 'Open Secret'

In an interview with the BBC, Tesla CEO Elon Musk said it is an "open secret" that Apple is developing an electric car. Musk made the statement when asked if he had heard anything about Apple's car development plans and went on to highlight the huge number of hires Apple has made as evidence.

"Well, it's pretty hard to hide something if you hire over a thousand engineers to do it," he said, before adding that he believed Apple was serious about the project. "This is an open secret."

Musk went on to say Tesla welcomes participation by any company that wants to create electric vehicles, but he cautioned that it's "quite hard to do." He brushed off the interviewer's question of whether an Apple car would be a threat to Tesla, and said that he believes Apple will develop a "compelling" electric car because "it seems like the obvious thing to do."

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"Tesla will still aspire to make the most compelling electric vehicles, and that would be our goal, while at the same helping other companies to make electric cars as well."
Musk is aware of Apple's hiring efforts because Apple has made an effort to hire former Tesla employees for its car project. The two companies have developed something of a rivalry as they compete for talent, leading Musk to take a jab at Apple in an October interview, saying "If you don't make it at Tesla, you go work at Apple," a statement he later retracted.

The first rumors surrounding Apple's car project, allegedly codenamed "Project Titan," surfaced in early 2015. Since then, Apple has recruited dozens of engineers and researchers from the automotive industry and other car-related fields, poaching employees from companies like Tesla, Ford, GM, Chrysler, Volkswagen, Samsung, and more.


Over the past few months, there's been a growing body of evidence pointing towards work on a car. Apple sought out a secure testing facility for testing electric vehicles in May of 2015, and met with DMV officials to discuss the laws and regulations surrounding self-driving vehicles in California in September. Most recently, Apple registered three auto-related top-level domain names, including apple.car, apple.cars, and apple.auto.

Little is known about Apple's car project, but the company is rumored to be working on an electric vehicle. Rumors have disagreed on the topic of autonomy, but the most recent information suggests that while Apple is exploring self-driving technology, it is a feature that may come in a later version of the Apple Car.

Related Roundup: Apple Car

Apple Isn't Creating Tool to Help iPhone Users Switch to Android

Over the weekend, The Telegraph published a questionable rumor suggesting Apple was planning to develop a tool to help iPhone users switch to Android to appease major European telecoms operators. Citing a "senior industry source," the site said Apple had agreed to create a feature that would let customers transfer contacts, music, and photos from an iPhone to an Android device.

The rumor gained enough traction to prompt Apple to step in and make a statement to Buzzfeed, clarifying that no iPhone to Android switching tool is under development.

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"There is no truth to this rumor," Apple spokesperson Trudy Muller said in a statement to BuzzFeed News. "We are entirely focused on switching users from Android to iPhone, and that is going great."
As the Apple spokesperson says, Apple has been working hard to encourage Android users to switch to iPhone over the past few months, making the development of a tool to encourage the opposite nonsensical.

In September, Apple launched a "Move to iOS" app to make it easier for Android users to switch to an iPhone, and before that, the company debuted a trade-in program that allows Android users to trade in their Android-based devices to receive a gift card towards the purchase of an iPhone.

Apple's efforts have been successful, and Apple often shares details on the sizable number of Android users that have switched to the iPhone. During Apple's October earnings call, Apple CEO Tim Cook said that 30 percent customers who purchased an iPhone and replaced a smartphone in Q4 2015 had switched from an Android device.

Tag: Android

What's New in iOS 9.3: Night Shift, New Quick Actions, Improvements to Apple News, Notes, CarPlay and Health

Apple's iOS 9.2.1 update is still in testing, but that didn't stop the company from surprising us with an iOS 9.3 beta this morning. The iOS 9.3 beta is one of the biggest updates to iOS 9 yet, introducing a new Night Shift feature and improving several existing apps, including Notes, Apple News, Health, CarPlay, and more.

We've gathered up a full list of the changes and new features in iOS 9.3, to give MacRumors readers a clear picture of what they can expect to see when iOS 9.3 is released to the public.


Night Shift - Night Shift is a new feature that's designed to automatically cut down on the amount of blue light an iOS user is exposed to at night by shifting to more yellow tones for the iPhone or iPad's display. Studies have suggested blue light exposure at night can disrupt the circadian rhythm, making it more difficult to fall asleep.

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Night Shift settings are available in the "Display & Brightness" section of the Settings app. In this section, there's a new option to toggle on "Blue Light Reduction" and set the display to be Cooler or Warmer. A Schedule option lets users set a custom schedule or choose to turn on Night Shift from sunset to sunrise.

Quick Actions - On the iPhone 6s and 6s Plus, there are new 3D Touch Quick Actions for several of the stock apps, including Weather, Settings, Compass, and Health. Weather's Quick Actions allow you to see the weather at your current location or for saved locations in the app. Settings includes useful shortcuts for accessing Bluetooth, Wi-Fi, Battery, and Wallpaper options. Health's Quick Actions provide access to the Medical ID or a user's dashboard, while Compass now features options to open directly to the compass or the level.

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There are also new Quick Action options for the App Store and iTunes Store apps. For the App Store app, Quick Actions now include "Update All" to update all apps at once from the Home screen, and "Purchased" for opening up to a list of all purchased apps. For the iTunes Store, new options include "View Downloads" and "Purchased."

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Notes - There's a new option to use Touch ID or a password to protect notes within the Notes app. With this enabled, Notes will ask for either the user's password or a fingerprint when opening Notes that have been protected with a password. Password Protection for Notes can be set on a note-by-note basis within the Notes app. There are also new options in Settings to organize notes by Date Edited, Date Created, or Title.

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New Education Features in iOS 9.3 Include Shared iPads, New Classroom App and Improved Apple ID Management

With iOS 9.3, Apple is introducing a number of new features that are specifically geared towards the education market. Outlined on a new Education Preview site, education-oriented features in the iOS 9 beta include shared iPads for students, a new classroom app, an Apple School Manager feature, and an improved Managed Apple IDs function.

Apple's new Shared iPad feature is designed for educational systems where a 1:1 student-to-iPad ratio isn't possible. It gives each student an Apple ID that can be used to log into any iPad in the classroom, with all of the student's content readily available on any device. That means students can switch from classroom to classroom, logging into an iPad in each class while the iPad remains in the classroom for all students to use during class time.

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Students have access to all of their apps, books, and documents when logging on, and for a student that uses the same assigned iPad in a class each day, an intelligent caching system keeps all of their content at the ready. Shared iPad uses a photo login system to make it easy for kids to find their assigned iPad, and a PIN system for logging in makes the system easy for younger children.

Along with Shared iPads, there's a new Classroom app. With Classroom, teachers can launch the same app on all student iPads at the same time and guide students through the app. A Screen View feature lets teachers see what's on any student's iPad at any given time, and it allows teachers to lock apps to keep students on task. There's also a feature for helping reset student passwords directly within the classroom app.

Apple School Manager, a web-based feature, is designed to give admins a central location for creating Apple IDs, building courses, and managing accounts for students, teachers, and admins. It allows administrators to make volume purchases of books and apps and distribute the content quickly.

Within the Apple School Manager, there are new tools for Managed Apple IDs, which are Apple IDs created specifically for schools. Managed Apple IDs have all of the functionality of a standard Apple ID, but they allow administrators to reset passwords, audit accounts, and assign customized roles to each ID.

Apple has been working on overhauling its iPad in Education program since early 2015, when a leaked email suggested the company was planning on unifying deployment programs, simplifying app distribution, and updating the way student Apple IDs work.

Apple's new educational features will be available to schools with the launch of iOS 9.3. iOS 9.3 was provided to developers this morning.

Related Roundup: iOS 9
Tags: education, iOS 9.3

Apple Introduces New 'Night Shift' Feature in iOS 9.3

Apple's latest beta, iOS 9.3, brings quite a few changes to iOS 9, including a new "Night Shift" feature. Night Shift is designed to cut down on the amount of blue light an iOS device is putting out during the evening hours, based on studies that have demonstrated that blue light can negatively impact sleep by altering the body's circadian rhythm.

With Night Shift mode enabled, when the sun goes down, the iPhone's screen will automatically change towards the warmer (yellower) colors in the spectrum, reducing blue light. In the morning, the display automatically turns to its normal temperature color, mimicking natural daylight.

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Many people who use f.lux on the Mac are likely already familiar with the type of visual changes to expect with Night Shift mode. f.lux is an app that has been available for free on the Mac for several years, successfully cutting down on the amount of blue light that users see at night.

In fact, f.lux recently attempted to introduce an iOS app that featured the same functionality, but because it used private APIs, it skirted the App Store by asking users to side-load the app on their devices using Xcode, something Apple asked f.lux to put a stop to shortly after it was released.

At the time, Apple said that asking users to side-load an app violated the Developer Program Agreement, and f.lux was forced to stop providing the app to iOS users. F.lux appealed and asked Apple to allow the necessary APIs for a legitimate App Store app, but it appears Apple was working on its own in-house solution instead.

Night Shift is currently available to developers who have downloaded the iOS 9.3 beta. Today's beta also includes several other important features, including the ability for an iPhone to connect with more than one Apple Watch and improvements to Apple News, Notes, Health, and CarPlay.

Update: The Night Shift feature appears to be limited to iOS devices that have a 64-bit processor. That includes the iPhone 5s and later, the iPad Air and later, and the iPad mini 2 and later.

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Related Roundup: iOS 9
Tag: iOS 9.3