Tim Cook

By MacRumors Staff
Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.

Tim Cook Articles

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Tim Cook Urged Mark Zuckerberg to Delete User Data From 3rd Party Apps in Private 2019 Meeting

Monday April 26, 2021 4:33 am PDT by
At a private meeting on the sidelines of an informal gathering of tech and social media executives in July of 2019 in Sun Valley, Idaho, Apple CEO Tim Cook urged Facebook CEO and founder Mark Zuckerberg to delete all user information his company has collected from third-party apps, according to The New York Times. According to the Times, the executives met annually at the conference...
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Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...
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Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking Transparency

Monday April 12, 2021 8:00 am PDT by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the...
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Sideloading Apps Would 'Break' the Security and Privacy of iPhone, Says Tim Cook

Monday April 5, 2021 4:32 am PDT by
In a wide-ranging interview with The New York Times' Kara Swisher, on her podcast "Sway," Apple CEO Tim Cook talks about Apple's feud with Facebook, its stance on privacy, Apple's legal battle with Epic Games, and possible future Apple innovations such as Apple Glasses. Apple is in the midst of a heated public spat with Facebook over privacy, particularly over an upcoming feature on iOS that ...
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Tim Cook Responds to Facebook Criticism of iOS App Tracking Transparency Changes, Says It's 'Hard To Argue Against' Privacy

Saturday April 3, 2021 1:26 am PDT by
In a preview of an interview with The New York Times' Kara Swisher, set to be published on Monday, April 5, Apple CEO Tim Cook said he's "shocked" at the criticism Apple has received in recent months over upcoming privacy changes in iOS, and claimed that they're "hard to argue against." Apple plans to begin enforcing App Tracking Transparency (ATT) changes following the release of iOS 14.5,...
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Tim Cook in Memo to Employees: 'There Has Never Been a Moment of Such Great Potential As This One'

Thursday April 1, 2021 10:22 am PDT by
Apple CEO Tim Cook today sent out a motivating memo to Apple employees to celebrate the 45th anniversary of Apple's founding, asking them to rededicate themselves to the original mission of Apple's founding - to redefine what technology can achieve and make people's lives better. Cook's memo was shared in full by French site MacGeneration. Cook said that there's never been a moment in...

Tim Cook Meets Virtually With Austrian Chancellor to Discuss Global Health Crisis and EU Digital Capabilities

Saturday March 27, 2021 5:08 am PDT by
On Friday, Apple CEO Tim Cook met virtually with Austrian Chancellor Sebastian Kurz to discuss the global health crisis, digital infrastructure, and digital capabilities in Austria and the EU, according to a tweet by the Chancellor's official account. Thank you @tim_cook for taking the time to continue our discussions on digitalisation and trends in technology. As we plan to come back better ...
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Tim Cook, Craig Federighi, Phil Schiller and Scott Forstall to Testify in Epic v. Apple Trial

Friday March 19, 2021 9:49 pm PDT by
Apple today submitted its witness list for its upcoming bench trial with Epic Games, and several Apple executives will be testifying, including Apple CEO Tim Cook, Apple Fellow Phil Schiller, and Apple Senior Vice President of Software Engineering Craig Federighi. Cook will be directly examined for one hour, with a one hour cross examination also included. Federighi will testify for two...
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Tim Cook Calls for a 'Durable and Hopeful Future For All' in Wall Street Journal Op-Ed

Friday March 19, 2021 3:12 am PDT by
Apple CEO Tim Cook has penned an op-ed for the Wall Street Journal, calling for more action to be taken against systemic racism and the need to speak up in light of the disproportionate impact that the pandemic has had on communities. Cook's piece highlights how the pandemic has impacted various communities differently and draws on his personal experience of growing up during the civil...
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Apple CEO Tim Cook 'Can't Wait' for Employees to Return to In-Person Work

Thursday March 18, 2021 10:16 am PDT by
Apple CEO Tim Cook is eager for employees to return to the office following the pandemic and in an interview with People, he said he anticipates Apple implementing a "hybrid environment" to return to in-person work. Cook said that it's important for people to "physically be in touch" because you can't plan collaboration and innovation."Innovation isn't always a planned activity," Cook adds....
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Tim Cook Attending Chinese Development Conference Later This Month

Monday March 15, 2021 7:38 am PDT by
Apple CEO Tim Cook will be one of the 100-plus high-profile CEOs and executives in attendance at this year's China Development Forum (CDF) being held Saturday, March 20 through Monday, March 22, Global Times reports. The CDF is an annual conference organized and led by the Development Research Center of the State Council, to gather the world's most prominent executives and CEOs to discuss...
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Apple CEO Tim Cook Visited 'For All Mankind' Set and 'Got Lost' in Consoles and Keyboards

Monday February 22, 2021 10:06 am PST by
"For All Mankind" is one of Apple's most popular TV shows, and to promote the launch of the second season, series creator Ronald D. Moore this week did an interview with The Hollywood Reporter where he shared details on what it's like working with Apple. Moore was recruited to work on "For All Mankind" when Apple TV+ leads Jamie Erlicht and Zack Van Amburg contacted him about a new NASA...
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Tim Cook: 2020 Was Apple's 'Top Year of Innovation Ever'

Friday February 19, 2021 1:06 am PST by
In an interview with He Shijie, a senior at the Beijing University of Posts and Telecommunications, Apple CEO Tim Cook called 2020 Apple's "top year of innovation ever." In 2020, Apple released a number of new products, ranging from the iPhone 12 lineup, to brand new iPads, the Apple Watch Series 6 and SE, and of course, new Apple Silicon Macs. Putting all of that together, ‌Tim Cook‌ says ...
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Apple Donating to Texas Relief Efforts

Thursday February 18, 2021 8:31 pm PST by
Apple CEO Tim Cook tonight announced that Apple plans to donate to local, community-based organizations across Texas to support relief efforts in the state. Houston, Texas on February 15. Image credit: Houston Chronicle/AP Texas has been enduring harsh winter weather this week, with freezing temperatures and snow. The infrastructure has been unable to keep up with energy demands, and power...
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Tim Cook Featured on Outside Magazine Cover, Talks Health and Wellness

Wednesday February 10, 2021 6:06 am PST by
Apple CEO Tim Cook has been featured on the cover of Outside magazine, and talked health and wellness in a recent interview with the publication. Cook said that Apple Park is "like working in a national park," with a design that "brings the outside in and the inside out." "You would see people riding bikes from one meet­ing to another," said Cook, referring to the typical Apple Park...
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Bloomberg Story Breaks Down Apple's Unrivaled Success Under Tim Cook's Leadership

Tuesday February 9, 2021 2:24 am PST by
Bloomberg has published an in-depth piece by journalists Austin Carr and Mark Gurman about the rise of Apple under Tim Cook's leadership, covering several attributes of the CEO that took over from Steve Jobs, including his diplomatic acumen, operational prowess, eye for detail, and manifest success in making Apple one of the biggest companies in the history of modern business. The story...
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Apple Shares Tim Cook's Recent Speech on Apple's Commitment to Privacy

Tuesday February 2, 2021 3:53 pm PST by
Apple CEO Tim Cook last week spoke at the virtual Computers, Privacy, and Data Protection conference, where he highlighted Apple's commitment to user privacy and condemned the data-hungry business models of companies like Facebook. Apple today shared Cook's full 12-minute speech on its YouTube channel for those who missed the initial release. On January 28, 2021, Apple CEO ‌Tim Cook‌...
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Apple CEO Tim Cook: Privacy is 'One of the Top Issues of the Century'

Thursday January 28, 2021 3:23 pm PST by
Apple CEO Tim Cook this morning spoke at the virtual Computers, Privacy, and Data Protection conference where he discussed Facebook's business model and Apple's upcoming enforcement of App Tracking Transparency, and afterwards, he elaborated on some of his speech in an interview with Fast Company. Cook said that privacy is "one of the top issues of the century" and that it's important to put ...
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Tim Cook Implies That Facebook's Business Model of Maximizing Engagement Leads to Polarization and Violence

Thursday January 28, 2021 8:46 am PST by
Apple CEO Tim Cook today spoke at the virtual Computers, Privacy, and Data Protection conference, condemning the business model of companies like Facebook and emphasizing Apple's commitment to advancing user privacy. "At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good ...
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Apple CEO Tim Cook to Speak at EU Data Protection Conference This Thursday

Tuesday January 26, 2021 6:50 am PST by
Apple CEO Tim Cook will speak at the EU Computers, Privacy, and Data Protection (CPDP) conference later this week (via Macerkopf). CPDP is a Brussels-based non-profit platform founded in 2007 by a group of European universities. The conference offers an insight into legal, regulatory, academic, and technological development in privacy and data protection, and seeks to discuss emerging...