Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.
As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.
Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.
Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.
Tim Cook
By MacRumors Staff
Tim Cook Articles
Apple CEO Tim Cook Takes a Pit Stop in New Video to Promote F1
Apple CEO Tim Cook today shared a short promotional video on social media highlighting Apple's new role as the U.S. home of Formula One.
The clip takes place around Apple Park and shows Cook driving a small campus buggy along the ring road before pulling up beside Dutch racing driver Max Verstappen. The scene plays out like a Formula 1 pit stop, with the buggy stopping at a makeshift pit...
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Tim Cook Says Two Things Matter Most at Apple Ahead of Company's 50th Anniversary
CBS Sunday Morning correspondent David Pogue interviewed Apple's CEO Tim Cook ahead of the company's 50th anniversary on April 1, 2026.
In the interview, Cook revealed the two things that are "essential" to Apple: people and culture.
"Yes, we have a lot of intellectual property and so forth, and that is important, but it's people that create that intellectual property," said Cook. "It's...
Apple Teases 'A Big Week Ahead' With Announcements Starting Monday
Apple CEO Tim Cook today teased "a big week ahead," with announcements starting Monday. His post included an #AppleLaunch hashtag with a colorful Apple logo, along with a short video that ultimately shows an Apple logo on the lid of a Mac.
Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with up to five new products...
Tim Cook Reflects on Joining Apple and Steve Jobs
In an August 2024 letter published by The Steve Jobs Archive today, Tim Cook reflected on joining Apple and what he learned from working with Steve Jobs.
Jobs convinced Cook to join Apple in 1998, to help turn around the company:I'll never forget that first conversation with Steve. At the time, Apple had been struggling and Steve was working to right a ship that had drifted in his absence....
Tim Cook Warned by CIA That China Could Move on Taiwan by 2027
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($).
The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
Tim Cook Faces FTC Warning Over Apple News Curation
Apple has been issued a warning letter from the U.S. Federal Trade Commission, urging it to review its content curation for Apple News so as to ensure that it is not suppressing conservative publications.
In a letter to Apple CEO Tim Cook, seen by the Financial Times, FTC chairman Andrew Ferguson cites recent press coverage of a report from conservative media watchdog Media Research Center...
Here Are Tim Cook's Full Remarks About Apple's 50th Anniversary Plans
In a recent all-hands meeting, Apple CEO Tim Cook told employees to "stay tuned" about the company's plans for its upcoming 50th anniversary. Apple was founded on April 1, 1976, so the company will turn 50 in a few more months.
Following a snippet last week, Bloomberg's Mark Gurman has since shared Cook's full remarks:I've been unusually reflective lately about Apple because we have been...
Apple CEO Tim Cook Asked About Retirement Again, Here's What He Said
In an all-hands meeting with employees on Thursday, Apple CEO Tim Cook briefly touched on the topic of retirement, but he remained coy about his plans.
"I spend a lot of time thinking about who's in the room five years from now, 10 years from now," said Cook, who was taking questions, according to Bloomberg's Mark Gurman. "I am obsessed with this — who's in the room 15 years from now."...
Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple CEO Tim Cook Promises to Lobby U.S. Government on Immigration
In an all-hands meeting with employees today, Apple CEO Tim Cook promised to lobby the U.S. government on immigration, according to Bloomberg's Mark Gurman.
Cook said he is "deeply distraught" with the U.S. government's current approach to immigration, and he promised to make his voice heard on the matter, the report said.
"For as long as I can remember, we have been a smarter, wiser,...
Apple Explains How Gemini-Powered Siri Will Work
Apple CEO Tim Cook yesterday reiterated the structure of its partnership with Google to use Gemini AI models for the next generation version of Siri.
During the company's Q1 2026 earnings call yesterday, Apple CEO Tim Cook and CFO Kevan Parekh were asked several questions about Apple Intelligence and the company's recently announced deal with Google to power the personalized version of Sir...
Apple Teases 'Innovations That Have Never Been Seen Before' This Year
Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year.
"As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we're excited for all the opportunities we'll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of...
Apple CEO Tim Cook Says iPhone Sales Were 'Simply Staggering' Towards End of 2025
Apple today reported earnings results for the fourth quarter of the 2025 calendar year, including record-breaking $143.8 billion revenue that was up 16% year-over-year. These results were driven in part by exceptionally strong iPhone sales.
iPhone revenue in the quarter was $85.2 billion, a new all-time high. That is up from $69.1 billion in the year-ago quarter, a 23% increase.
"iPhone...
Apple CEO Tim Cook Responds After ICE Shootings in Minneapolis
Apple CEO Tim Cook has responded to events in Minneapolis, Minnesota, after two people were shot and killed by U.S. federal immigration agents this month.
In an internal memo to Apple employees, obtained by Bloomberg's Mark Gurman, Cook said he is "heartbroken by the events in Minneapolis."
"This is a time for deescalation," added Cook. "I believe America is strongest when we live up to...
Apple CEO Tim Cook Visited White House for 'Melania' Documentary Screening
Apple CEO Tim Cook visited President Donald Trump at the White House over the weekend to attend the premier of "Melania," a documentary that's set to be released in the near future.
According to The Hollywood Reporter, several tech CEOs attended the screening, which also included a VIP dinner. Along with Cook, other attendees included Zoom CEO Eric Yuan, Amazon CEO Andy Jassy, Amazon...
When Will Tim Cook Step Down as Apple CEO? Here's What Reports Say
There has been increasing discussion about Tim Cook eventually stepping down as Apple's CEO, but reports have offered differing timelines.
A few months ago, the Financial Times reported that Apple was preparing for Cook to step down as soon as early 2026. In his Power On newsletter today, however, Bloomberg's Mark Gurman said that timeframe "seems unlikely."
Gurman previously said he...
Apple CEO Tim Cook Earned $74.3 Million in 2025
Apple CEO Tim Cook earned $74.3 million in 2025, down slightly from $74.6 million in 2024, Apple said in its annual proxy filing released today.
Cook's earnings included a $3 million base salary that has remained the same since 2016, $57.5 million in stock awards, $12 million in performance-based cash awards, and $1.76 million in other compensation, such as 401(k) contributions, life...
Apple CEO Tim Cook Buys $3 Million of Nike Shares
Apple CEO Tim Cook disclosed a roughly $3 million open-market purchase of Nike shares this week (via Reuters).
According to a regulatory filing published yesterday, Cook purchased 50,000 Class B shares of Nike on December 22 at an average price of $58.97 per share, for a total investment of approximately $2.95 million. The filing shows that Cook now holds about 105,000 Nike shares, a...
Tim Cook Goes to Washington to Fight App Store Age Verification Legislation
Apple CEO Tim Cook was in Washington, D.C. today to meet with the House Energy and Commerce Committee about the upcoming App Store Accountability Act, reports Bloomberg. The App Store Accountability Act would require Apple to verify a person's age when an Apple Account is created using a "commercially available method or process," and get parental consent for each app that a child under 16...
Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports.
Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
