As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.
Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.
Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.