Tim Cook

By MacRumors Staff
Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.

Tim Cook Articles

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Apple CEO Tim Cook Visited 'For All Mankind' Set and 'Got Lost' in Consoles and Keyboards

Monday February 22, 2021 11:06 am PST by
"For All Mankind" is one of Apple's most popular TV shows, and to promote the launch of the second season, series creator Ronald D. Moore this week did an interview with The Hollywood Reporter where he shared details on what it's like working with Apple. Moore was recruited to work on "For All Mankind" when Apple TV+ leads Jamie Erlicht and Zack Van Amburg contacted him about a new NASA...
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Tim Cook: 2020 Was Apple's 'Top Year of Innovation Ever'

Friday February 19, 2021 2:06 am PST by
In an interview with He Shijie, a senior at the Beijing University of Posts and Telecommunications, Apple CEO Tim Cook called 2020 Apple's "top year of innovation ever." In 2020, Apple released a number of new products, ranging from the iPhone 12 lineup, to brand new iPads, the Apple Watch Series 6 and SE, and of course, new Apple Silicon Macs. Putting all of that together, ‌Tim Cook‌ says ...
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Apple Donating to Texas Relief Efforts

Thursday February 18, 2021 9:31 pm PST by
Apple CEO Tim Cook tonight announced that Apple plans to donate to local, community-based organizations across Texas to support relief efforts in the state. Houston, Texas on February 15. Image credit: Houston Chronicle/AP Texas has been enduring harsh winter weather this week, with freezing temperatures and snow. The infrastructure has been unable to keep up with energy demands, and power...
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Tim Cook Featured on Outside Magazine Cover, Talks Health and Wellness

Wednesday February 10, 2021 7:06 am PST by
Apple CEO Tim Cook has been featured on the cover of Outside magazine, and talked health and wellness in a recent interview with the publication. Cook said that Apple Park is "like working in a national park," with a design that "brings the outside in and the inside out." "You would see people riding bikes from one meet­ing to another," said Cook, referring to the typical Apple Park...
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Bloomberg Story Breaks Down Apple's Unrivaled Success Under Tim Cook's Leadership

Tuesday February 9, 2021 3:24 am PST by
Bloomberg has published an in-depth piece by journalists Austin Carr and Mark Gurman about the rise of Apple under Tim Cook's leadership, covering several attributes of the CEO that took over from Steve Jobs, including his diplomatic acumen, operational prowess, eye for detail, and manifest success in making Apple one of the biggest companies in the history of modern business. The story...
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Apple Shares Tim Cook's Recent Speech on Apple's Commitment to Privacy

Tuesday February 2, 2021 4:53 pm PST by
Apple CEO Tim Cook last week spoke at the virtual Computers, Privacy, and Data Protection conference, where he highlighted Apple's commitment to user privacy and condemned the data-hungry business models of companies like Facebook. Apple today shared Cook's full 12-minute speech on its YouTube channel for those who missed the initial release. On January 28, 2021, Apple CEO ‌Tim Cook‌...
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Apple CEO Tim Cook: Privacy is 'One of the Top Issues of the Century'

Thursday January 28, 2021 4:23 pm PST by
Apple CEO Tim Cook this morning spoke at the virtual Computers, Privacy, and Data Protection conference where he discussed Facebook's business model and Apple's upcoming enforcement of App Tracking Transparency, and afterwards, he elaborated on some of his speech in an interview with Fast Company. Cook said that privacy is "one of the top issues of the century" and that it's important to put ...
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Tim Cook Implies That Facebook's Business Model of Maximizing Engagement Leads to Polarization and Violence

Thursday January 28, 2021 9:46 am PST by
Apple CEO Tim Cook today spoke at the virtual Computers, Privacy, and Data Protection conference, condemning the business model of companies like Facebook and emphasizing Apple's commitment to advancing user privacy. "At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good ...
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Apple CEO Tim Cook to Speak at EU Data Protection Conference This Thursday

Tuesday January 26, 2021 7:50 am PST by
Apple CEO Tim Cook will speak at the EU Computers, Privacy, and Data Protection (CPDP) conference later this week (via Macerkopf). CPDP is a Brussels-based non-profit platform founded in 2007 by a group of European universities. The conference offers an insight into legal, regulatory, academic, and technological development in privacy and data protection, and seeks to discuss emerging...
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Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "‌Mac Pro‌ Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a ‌Mac Pro‌...
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CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

Tuesday January 12, 2021 8:46 am PST by
CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it." Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, ...
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Apple CEO Tim Cook Earned $14.8 Million in 2020, Not Counting Stock Awards

Tuesday January 5, 2021 2:19 pm PST by
Apple CEO Tim Cook earned more than $14 million in salary in 2020 according to the 2020 proxy statement that Apple filed with the SEC this afternoon. Cook earned a base salary of $3,000,000 in addition to $10,731,000 in incentives awarded for performance. Apple's performance exceeded the target performance goals for net sales and operating income, leading to a total payout of 179 percent of...
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Report: Apple TV+ Show Based on Gawker Media Got Scrapped After Tim Cook Intervened

Monday December 14, 2020 3:01 am PST by
An Apple TV+ series chronicling the rise of controversial blogging network Gawker Media was reportedly canned after Tim Cook learned about the project and intervened, according to a new report. Earlier this year, Vanity Fair claimed Apple was in the early stages of developing a series about Gawker. Called "Scraper," the series was reportedly pitched by two former Gawker staffers, Max Read...
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Apple CEO Tim Cook Urges Action on Climate Change at United Nations Summit

Saturday December 12, 2020 9:12 am PST by
Apple CEO Tim Cook today delivered a brief speech during the 2020 Climate Ambition Summit, stressing that leaders of nations and companies around the world have a "burden to act" to address climate change during this "moment of historic urgency." The summit is co-hosted by the United Nations, United Kingdom, and France. In his prepared remarks, Cook highlighted Apple's environmental...
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Apple CEO Tim Cook to Speak at United Nations Climate Ambition Summit on Saturday

Thursday December 10, 2020 11:10 am PST by
Apple CEO Tim Cook is set to speak at the United Nations Climate Ambition Summit on Saturday, December 12, reports Reuters. Co-hosted by the United Nations, the UK, and France, the summit is being held on the fifth anniversary of the international Paris climate agreement and ahead of U.N. talks next year in Glasgow, Scotland. From the Climate Summit website:Leaders across government,...
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Tim Cook Teases the Future of Apple Watch: 'Think About the Amount of Sensors in Your Car'

Wednesday December 9, 2020 7:08 am PST by
Following the introduction of the Apple Watch Series 6 and Apple Fitness+, Apple CEO Tim Cook participated in a podcast interview with Outside magazine's Michael Roberts to discuss topics like health, fitness, and the environment. Asked about the future of the Apple Watch, Cook said Apple is still "in the early innings" with the device, noting that the company is testing "mind blowing"...
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Tim Cook Receives Restricted Stock Units Worth Up to $114 Million, Ensuring He'll Remain Apple's CEO Through 2025

Tuesday September 29, 2020 5:13 pm PDT by
Apple CEO Tim Cook was this week awarded 667,974 restricted stock units or RSUs worth more than $76 million at Apple's current price, according to a filing with the SEC. The first half of the RSUs are set to vest in one-third increments in 2023, 2024, and 2025, so Cook will receive 111,329 shares every April starting in 2023. The second half of the RSUs are performance-based awards and...
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Apple CEO Tim Cook Talks Antitrust Investigation, Trump Relationship, Working From Home and More in Interview

Monday September 21, 2020 6:48 pm PDT by
Apple CEO Tim Cook this evening spoke at The Atlantic Festival where he discussed privacy, antitrust issues, remote work, and his relationship with United States President Donald Trump. Cook's interview starts at about 15 minutes into the video On the topic of the ongoing U.S. antitrust investigation into Apple, Google, Facebook, and Amazon, Cook said that "big companies deserve scrutiny,"...
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Apple's 'Environmental Obligations Are Not Taken Seriously Enough,' Say British Lawmakers

Tuesday September 15, 2020 8:07 am PDT by
After failing to appear before British lawmakers, Apple has been accused of not taking its environmental obligations seriously enough, particularly on e-waste, reports Bloomberg. Apple CEO Tim Cook was asked to appear before the Environmental Audit Select Committee of the House of Commons, but failed to respond before a September 4 deadline. Apple was previously asked to put forward a...
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New Report Outlines Potential Successors to Apple's CEO Tim Cook and Other Senior Executives

Friday September 11, 2020 6:34 am PDT by
In a new report, Bloomberg's Mark Gurman has laid out Apple's current succession planning for the company's senior leadership roles. The report explains that Apple is increasingly devoting attention to developing a "new generation of leaders" who will eventually take over senior roles in the company. Amid increasing awareness that CEO Tim Cook and his management group of senior vice...