Tim Cook

By MacRumors Staff
Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.

Tim Cook Articles

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Apple CEO Tim Cook Taking Substantial Pay Cut in 2023 After Earning Nearly $100 Million Last Year

Thursday January 12, 2023 2:17 pm PST by
Apple CEO Tim Cook's total compensation was $99.4 million in 2022, according to the company's proxy statement released today. His compensation included a $3 million salary, roughly $83 million in stock awards, and $13.4 million in other forms of compensation. Cook's total compensation in 2021 was $98.7 million. Cook will be taking a substantial pay cut in 2023, as noted by Bloomberg's Mark...
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Tim Cook and Japanese PM Kishida Discussed User Privacy, Digital 'My Number' IDs, and More

Friday December 30, 2022 9:41 am PST by
When Apple CEO Tim Cook visited Japan earlier this month, he met with Japanese Prime Minister Fumio Kishida to discuss the App Store, Apple's investments in Japan, and iPhone features that could be adopted in the future, according to a new report from Nikkei. Kishida asked Cook to enable a digital version of Japan's My Number identification cards, which are issued to all Japanese residents....
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Elon Musk Meets With Apple CEO Tim Cook Amid Claims of Twitter App Store Dispute [Updated]

Wednesday November 30, 2022 12:43 pm PST by
Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon. Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...
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Apple CEO Tim Cook Meeting With Republican Lawmakers in Washington

Tuesday November 29, 2022 4:13 pm PST by
Apple CEO Tim Cook this week traveled to Washington, D.C. to meet with top Republican lawmakers, reports Bloomberg. Cook is said to be aiming to create ties with the GOP as it prepares to assume control of the House in the new year. Cook has scheduled meetings with Ohio's Jim Jordan, California's Darrell Issa, and Washington's Cathy McMorris Rodgers. Jordan and McMorris Rodgers will likely...
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Apple CEO Tim Cook Visits Victims of Last Week's Apple Store Crash

Monday November 28, 2022 3:00 am PST by
Apple CEO Tim Cook has visited the victims of last week's crash at the Apple Store in the Greater Boston area, where an SUV crashed through the front of the store, injuring multiple people and killing one. Image Credit: WCVB According to local news channel Boston 25 News, Cook and Apple's chief of retail and people Deirdre O'Brien visited the victims of the crash at the South Shore Hospital....
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Tim Cook Talks iPhone 14 Emergency SOS via Satellite, Future of Twitter, and More in New Interview

Tuesday November 15, 2022 11:24 pm PST by
In a new interview with CBS Mornings, Apple CEO Tim Cook touched on a wide range of topics, including the iPhone 14's new Emergency SOS via Satellite feature, the future of Twitter, and what it means for the app on the App Store, and what's next for Cook after he steps down as CEO of the company. In a teaser for the interview earlier this week, Cook said Apple will be deliberate in its...
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Tim Cook Says Apple Hiring Very Deliberately Amid Economic Uncertainty

Monday November 14, 2022 7:27 am PST by
In an interview with CBS Mornings co-host Nate Burleson, Apple CEO Tim Cook confirmed that his company is taking a careful approach to hiring amid a period of increased economic uncertainty. The full interview will air on Tuesday, but a preview is available now. "So what we're doing as a consequence of being in this period is we're being very deliberate on our hiring," said Cook, when asked...
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Apple CEO Tim Cook: 'I'm Not Really Sure the Average Person Can Tell You What the Metaverse Is'

Friday September 30, 2022 1:51 pm PDT by
Apple CEO Tim Cook has been touring Europe this week, sitting down for interviews with various media publications. Augmented reality has been a running theme in Cook's discussions, and it is a topic he brought up again in an interview with Dutch publication Bright, which is part of RTL News. "I think AR is a profound technology that will affect everything," Cook said, echoing comments from...
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Tim Cook: Not Too Long From Now, You'll Wonder How You Led Your Life Without AR

Thursday September 29, 2022 8:26 am PDT by
Speaking at Università Degli Studi di Napoli Federico II in Naples, Italy, Apple CEO Tim Cook said that not too long from today, people will wonder how they led a life without augmented reality, stressing the "profound" impact it will have on the not so distant future. At the university, Cook was awarded an Honorary Degree in Innovation and International Management and also sat down for a...
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New Apple Campus in London's Battersea Power Station to Open in Early 2023

Monday September 26, 2022 9:09 am PDT by
Apple will open its London office space in Battersea Power Station early next year, Apple CEO Tim Cook today announced upon a visit to the all-new campus. Render of the redeveloped Battersea campus Apple first announced plans for the new campus in 2016. It said that 1,400 Apple employees will be moved from eight locations around London to occupy the new UK office space. Following a visit to...
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Full Video of Tim Cook, Jony Ive, and Laurene Powell Jobs Discussing Steve Jobs Archive and More Now Available

Friday September 16, 2022 9:03 am PDT by
Earlier this month, Apple's CEO Tim Cook, former Apple design chief Jony Ive, and Emerson Collective founder Laurene Powell Jobs participated in a panel at Kara Swisher's final Code Conference, where they discussed Steve Jobs and a wide range of other topics. For the first time since that conference, the full video of the hour-plus-long discussion has been shared on YouTube. During the...
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Tim Cook Shoots Down Idea of iOS Adopting RCS Messages: 'Buy Your Mom an iPhone'

Thursday September 8, 2022 4:53 am PDT by
Apple CEO Tim Cook has shot down the idea of iOS adopting RCS messaging, a format that would make it significantly easier for iPhone and Android users to send high-quality messages, videos, and photos to each other within the Messages app on iOS. During a panel at Kara Swisher's final Code Conference yesterday, Cook was asked why iOS has not yet adopted support for the RCS standard and how...
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Tim Cook, Jony Ive, and Laurene Powell Jobs Reflect on Steve Jobs at Code Conference 2022

Wednesday September 7, 2022 8:43 pm PDT by
Apple CEO Tim Cook, former Apple design chief Jony Ive, and Emerson Collective founder Laurene Powell Jobs are participating in a panel at Kara Swisher's final Code Conference appearance this evening to discuss Steve Jobs and his influence on technology, culture, and beyond. Responding to a question from Swisher about what they believe Jobs would think about the current state of the world,...
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Tim Cook Talks Apple Work Culture, Product Innovation, Self-Repair Service for iPhone and Mac, Steve Jobs, and More in New Interview

Thursday August 25, 2022 9:14 am PDT by
In a new wide-ranging interview with Popular Mechanics, Apple CEO Tim Cook discusses product innovation and how it drives Apple to make better products, allowing customers to repair their iPhones and Macs with the self-service repair program, Steve Jobs and his legacy, and more. During the interview published in a special edition of Popular Mechanics, Cook describes Apple's philosophy of...
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Tim Cook, Jony Ive, and Laurene Powell Jobs to Speak at Code 2022 Conference Next Month

Tuesday August 23, 2022 11:50 am PDT by
Apple CEO Tim Cook, former Apple design chief Jony Ive, and Emerson Collective founder Laurene Powell Jobs will be among the speakers at Vox Media's Code 2022 conference at The Beverly Hilton hotel in Los Angeles. The in-person event is set to take place on September 6-8, but it's unclear exactly when Cook, Ive, and Powell Jobs will be speaking. The discussions will be hosted by veteran...
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Tim Cook Expects Apple's September Quarter Revenue Growth to Accelerate Despite 'Pockets' of Softness

Thursday July 28, 2022 3:12 pm PDT by
Apple today reported its earnings results for the third quarter of the 2022 fiscal year, including revenue of $83 billion and net quarterly profit of $19.4 billion. As usual since the start of the COVID-19 pandemic, Apple did not provide formal revenue guidance for the ongoing quarter, but Apple CEO Tim Cook did help to set expectations. Cook told CNBC's Steve Kovach that he expects...
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Tim Cook Says Apple Will Continue to Hire Employees in a 'Deliberate Way' After Reports of a Slowdown in Hiring

Thursday July 28, 2022 2:50 pm PDT by
Apple CEO Tim Cook has said Apple will continue to hire employees but in a very "deliberate way," following reports that the company had plans to slow down its pace of hiring amid fears of an economic recession. “We are making deliberate decisions about where to invest our money, but we're continuing to hire, but we're just doing it in a very deliberate way," Cook said in an interview with Th...
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Apple CEO Tim Cook Among Tech and Media Elite Invited to Sun Valley Conference Later This Week

Sunday July 3, 2022 8:20 pm PDT by
Apple CEO Tim Cook is on the guest list for this year's Sun Valley Conference, which begins Wednesday in the resort town of Sun Valley, Idaho, according to Deadline. Known as "summer camp for billionaires," the conference allows tech and media moguls to negotiate deals between leisure activities like golfing and whitewater rafting. Cook (center) at the 2016 Sun Valley Conference (via Bloomberg ...
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Apple CEO Tim Cook Writes Letter to U.S. Senate Supporting Strong Privacy Legislation

Friday June 10, 2022 10:36 am PDT by
Apple CEO Tim Cook today wrote a letter to the U.S. Senate advocating for strong privacy legislation at the federal level. The letter appears to be in response to a proposed bipartisan bill titled the "American Data Privacy and Protection Act" that would outline the types of data companies can collect from individuals and how they can use it. The letter, obtained by MacRumors, is addressed...
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Apple CEO Tim Cook Earns Spot on TIME's List of 100 Most Influential People of 2022

Monday May 23, 2022 9:27 am PDT by
Apple CEO Tim Cook has made the list of TIME's 100 Most Influential People of 2022, earning a spot in the "Titans" category. TIME shares this list every year, showcasing the most influential celebrities, executives, actors, musicians, and more. ‌Tim Cook‌ has made the list many times in the past, including just last year. In 2022 he's featured in the "Titans" category, and other categories...