Apple has been named the most valuable global brand for the fourth consecutive year, according to the 2025 edition of Kantar's BrandZ report, with its brand now valued at $1.29 trillion — a year-over-year increase of 28%.
The latest Kantar BrandZ Global Top 100 ranking assigns Apple the top position in a comprehensive analysis of brand performance, marking a continued upward trend for the company. Kantar's valuation methodology combines financial performance with brand perception, incorporating insights from over 4.5 million consumer interviews across 522 categories in 54 markets.
According to the report, Apple's dominance reflects sustained consumer trust, premium positioning, and successful diversification across hardware, software, and services. The company's brand value now constitutes approximately 12% of the total value of the BrandZ Global Top 100, which stands at $10.7 trillion in 2025.
Kantar also identifies Apple as representative of two of the fastest-growing categories in the ranking: consumer technology and luxury. According to the report, these sectors grew 46% and 45% respectively, outperforming categories such as finance, automotive, and telecoms. The report cites sustained demand for high-end devices like the iPhone Pro models and the Apple Watch Ultra as indicators of this dual-category positioning.
Apple's lead in the BrandZ ranking places it ahead of other major technology firms including Google (No. 2, $944.1 billion), Microsoft (No. 3, $884.8 billion), Amazon (No. 4, $866.1 billion), and Nvidia (No. 5, $509.4 billion).
Epic Games said today that Apple has blocked its attempt to bring Fortnite back to iOS devices, leaving the popular battle royale game unavailable on iPhones and iPads worldwide.
"Apple has blocked our Fortnite submission so we cannot release to the US App Store or to the Epic Games Store for iOS in the European Union," Epic stated via its Fortnite account on X (Twitter). "Now, sadly, Fortnite on iOS will be offline worldwide until Apple unblocks it."
Apple banned the Epic Games developer account back in 2020 when Epic Games violated its App Store rules to add web-based purchases, kicking off a multi-year legal battle. Because the main Epic Games developer account continues to be banned, Epic submitted Fortnite to the U.S. App Store using an account from Epic Games Sweden, a subsidiary that Epic formed to create the Epic Games Store alternative app marketplace in the European Union.
The game was submitted for review on May 9, but after waiting over 120 hours without a response, Epic was forced to pull and resubmit its application to include the latest update.
Epic CEO Tim Sweeney has been vocal about his frustration with the situation, claiming that Apple has not been returning the company's calls and that the review process typically moves much faster.
Before submitting Fortnite to the U.S. App Store, Epic CEO Tim Sweeney said the company spoke with Apple about its plans – but never claimed Apple approved them. It remains unclear if Apple will allow Fortnite back, as the Epic v. Apple lawsuit confirmed that Apple has the right to ban Epic's account and isn't required to reinstate it.
It's the latest chapter in the ongoing legal battle between the two companies, which began in 2020 when Apple removed Fortnite from the App Store after Epic implemented direct payment options that bypassed Apple's 30% commission.
The game had briefly returned to iOS devices in the EU via the Epic Games Store, but that version has now also gone offline.
Sony has announced its new WH-1000XM6 wireless noise-canceling headphones. The good news is that the company has brought back the foldable design that was absent from its predecessor, the WH-1000XM5. The bad news is that it's stuck with the same naming convention, which sounds less like headphones and more like a dot-matrix printer from the 70s.
The WH-1000XM6 headphones now happily fold up into a redesigned carrying case with a magnetic closure instead of a zipper, making it more compact and travel-friendly than the XM5's. Otherwise, the overall aesthetics remain largely unchanged, but Sony claims the new model delivers significantly improved noise cancellation, a better Ambient Sound (transparency) mode, and enhanced audio quality.
Powering the enhanced noise cancellation is Sony's new HD Noise Cancelling Processor QN3, which works in conjunction with an expanded array of 12 microphones – 1.5 times more than the previous model. The company says this processor is seven times faster than its predecessor, allowing for more precise real-time noise adaptation.
Sony has also introduced several new software features, including Scene-based Listening, which automatically adjusts settings based on your activity and environment. The headphones also support LE Audio with Auracast for broadcast listening capabilities.
Battery life remains unchanged from the WH-1000XM5 at 30 hours, although Sony notes that a quick three-minute charge provides up to three hours of listening time. You can also charge this model and listen to your music at the same time.
Sony says it has collaborated with recording engineers from prestigious studios including Sterling Sound, Battery Studios, and Coast Mastering to fine-tune the improved sound profile.
It sounds promising. The only real downer seems to be the fact that Sony has priced these cans at $449.99 – $50 more than the previous model. Whether the improvements justify the price jump is the main question. These are unashamedly plastic headphones, after all. MacRumors should have a hands-on review of Sony's latest flagship headphones soon.
The WH-1000XM5's come in Black, Platinum Silver, and Midnight Blue, and are available to buy from the Sony website and all the major electronics retailers.
Apple has stopped signing the iPadOS 17.7.7 update that was released earlier this week for devices unable to run versions of iPadOS 18, meaning that users will not be able to install the update even if they see it available in Software Update. Affected devices include the sixth-generation iPad, the 10.5-inch iPad Pro, and the second-generation 12.9-inch iPad Pro.
The company has not provided a reason for unsigning the update, but there are a number of reports on the MacRumors forums, Reddit, and elsewhere from users who have experienced issues logging into apps after updating their devices.
I have an iPad 6th generation. After the latest update 17.7.7 I’ve been having problems with certain, but not all apps. Wikipedia, Duck Duck Go, Letterboxd and others. Every time I open them it’s like the first time and I have to sign up or do a tour of the app. I can’t seem to do anything about it. Any ideas?
Since updating my iPad to iPadOS 17.7.7 (build 21H433), all apps (such as YouTube, X, etc.) log me out every time I close them. This issue did not happen before the update.
I’ve already tried all of the following:
Checked that Screen Time and Restrictions are disabled.
Verified that no profiles or MDM configurations are installed.
Made sure Safari cookies and password saving are enabled.
Performed a full Reset All Settings.
Finally, I did a complete factory reset and set up the iPad as new (not from backup).
Even after all this, the problem persists. Every time I open an app, it behaves as if it were freshly installed and asks me to log in again.
Apple has presumably prevented users from updating to iPadOS 17.7.7 for the time being to address these issues and will release a new update once they have been fixed.
Microsoft today shared a new ad on YouTube with the tagline "we're faster than a Mac."
In the video, Microsoft says the top-end Windows PCs with Copilot+ branding are up to 58% faster than the previous-generation MacBook Air with the M3 chip, based on Cinebench 2024 multi-core CPU benchmark results. The ad is citing old figures that were reported on all the way back in May 2024, so take that as you will.
While the ad is using an older MacBook Air for comparison purposes, Microsoft's fine print does say some Copilot+ PCs are still faster than even the latest MacBook Air models with the M4 chip, based on the same Cinebench 2024 benchmark.
Some of the Copilot+ PCs that were tested include Lenovo's Yoga Slim 7x with Qualcomm's Snapdragon X Elite processor, Microsoft's Surface Laptop with the Snapdragon X Elite, and HP's OmniBook Ultra 14 with AMD's Ryzen AI 9 HX 375.
While it is true that some PC chips are faster than Apple silicon chips in certain tests, Apple said the M4 family of chips continues to offer industry-leading performance per watt. This impressive power efficiency results in the MacBook Air having fast performance, long battery life, and a thin and light design without an internal fan.
In the end, using Windows over macOS remains a dealbreaker for some customers regardless.
Amazon this week is providing record low prices on multiple models of the iPad mini 7, starting at $399.99 for the 128GB Wi-Fi tablet, down from $499.00. Colors on sale at this price include Purple, Space Gray, and Blue.
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Compared to past sales, this is a match of the best price we've ever tracked on the tablet. You can also get the 512GB Wi-Fi iPad mini 7 for $699.00, which is another $99 discount and available in multiple colors.
These deals have been around for a few weeks now, and given that they are the last ones left in the iPad mini 7 lineup, they may soon disappear. This time around, we aren't tracking any deals on the 256GB Wi-Fi model, or any of the cellular tablets.
Our full Deals Roundup has more information on the latest Apple-related sales and bargains.
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Apple today shared new videos that highlight the upcoming Accessibility features that the company plans to introduce with iOS 19 and macOS 16. Apple this week debuted a number of new Accessibility options that will be coming later this year to honor Global Accessibility Awareness Day.
The first video, uploaded to Apple's main YouTube channel, shows off the Magnifier on Mac feature. We saw this video Tuesday in Apple's newsroom post, but it's now easier to watch over on YouTube. In the spot, a woman uses an iPhone connected to her Mac in a classroom setting to zoom in on the chalkboard so she can better see the professor's notes and diagrams.
Magnifier on Mac uses the iPhone camera's zoom feature, beaming the feed to a Mac through Continuity Camera. There are options for creating multiple live session windows for tracking a presentation while also zooming in on a textbook, and each view can be customized with different brightness levels and color and contrast filters to suit individual needs. Magnifier on Mac is an extension of the existing Magnifier option on the iPhone, which allows the iPhone to be used to zoom in on text and detect objects.
Apple's second video was shared on the Apple Music YouTube channel, and it focuses on Music Haptics on iPhone. Introduced as part of iOS 18, Music Haptics provides taps, textures, and vibrations to the audio of music that's playing, so that users who are deaf or hard of hearing can experience songs.
In iOS 19, Apple plans to expand Music Haptics, adding new customization options. Users will be able to experience haptics for a whole song or for vocals only, and there will be settings to adjust the intensity of taps, textures, and vibrations.
CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust the color scheme. To learn more, read our coverage of Apple's announcement.
Starting today, CarPlay Ultra is available in newly-ordered Aston Martin vehicle models in the U.S. and Canada, and it will be rolling out in select existing Aston Martin vehicle models through a software update in the coming weeks.
Fortunately, if you cannot afford a $250,000 luxury vehicle from Aston Martin, CarPlay Ultra will eventually be available in more affordable vehicles.
Apple said "many" other automakers around the world plan to offer CarPlay Ultra within the next year, including the following three Korean brands:
Hyundai
Kia
Genesis
Apple first previewed next-generation CarPlay at WWDC 2022, and at the time it shared a long list of automakers that were committed to offering the software system. The list is nearly three years old, however, so it might not be entirely accurate anymore.
Today we're tracking a pair of big sales from Verizon and Samsung, which are offering great deals on products including Apple's MagSafe iPhone cases, iPad Smart Folio, computer monitors, storage accessories, and much more.
Verizon
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Verizon today kicked off its annual "Red Hot Deal Days" event, offering deals on everything from smartphones to wearables, headphones, soundbars, and first-party Apple accessories. This includes up to $18 off Silicone Cases with MagSafe for iPhone and up to $20 off Smart Folio for various iPad models.
Verizon is also offering the iPhone 16 Pro, Apple Watch Series 10, and iPad all for no cost, with multiple stipulations. You'll need to buy or upgrade to the new iPhone on the Unlimited Ultimate Plan and trade in an existing device from Apple, Google, Motorola, or Samsung. You'll receive promo credits for these devices over the course of 36 months.
Over at Samsung, the retailer is hosting a couple of new special discounts on monitors and various storage devices. For the ViewFinity monitors, if you log in with Samsung's Education Offer Program membership, you can save an extra 10 percent as a teacher.
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
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Starting this weekend, Xfinity customers can watch Apple's weekly Sunday Night Soccer production at no additional cost.
Sunday Night Soccer consists of a weekly Major League Soccer match every Sunday evening during the 2025 season, with enhanced production and studio programming from Apple. Sunday Night Soccer was already available to Apple TV+ subscribers at no extra cost, and now that perk has been extended to Xfinity X1 and Xfinity Stream customers.
Xfinity customers can find Sunday Night Soccer matches for free via the channel guide, with no Apple TV+ or MLS Season Pass subscriptions required.
2025 marks the third year of a 10-year partnership between Apple and Major League Soccer.
The iPhone 16 lineup is now being sold at discounts of over $350 on major Chinese e-commerce platforms, as the company and its retail partners move to stimulate demand in the face of declining sales and intensifying competition in the world's biggest smartphone market (via Reuters).
JD.com and Alibaba's Tmall marketplace have introduced significant markdowns on Apple's new devices ahead of China's annual mid-year "618" shopping festival, which runs from June 1 to June 18. JD.com is currently offering the iPhone 16 Pro with 128GB of storage for 5,469 yuan, down from the official Apple China price of 7,999 yuan — a 2,530 yuan reduction equivalent to approximately $351. Tmall is offering the same model at 5,499 yuan, representing a 2,500 yuan discount when applying platform-specific coupons, some of which include Chinese government subsidies.
While Apple has not openly confirmed its role in the price reductions, the company has employed similar tactics in previous years, particularly around major shopping festivals. In January, Apple issued limited-time discounts of up to 500 yuan on its official website in China.
Smartphones priced below 6,000 yuan qualify for government subsidies of up to 500 yuan, depending on the city or province. These subsidies are part of a national consumption initiative aimed at boosting sales of electronics and other goods amid slowing economic growth. Historically, Apple devices were priced above the subsidy threshold, but the recent discounting has brought certain iPhone 16 models under the limit, making them eligible for the incentives.
Apple's iPhone shipments in China reportedly declined 9% year-over-year in the first quarter of 2025. A separate report placed the year-over-year decline at 49.6%, falling from 3.75 million units in the first quarter of 2024 to 1.89 million in the first quarter of 2025. During the same period, Chinese competitors experienced significant growth, with Xiaomi seeing a 40% increase in shipments and Huawei seeing a 10% increase.
Apple continues to list devices at full price on its own platforms. The tactic of reducing prices with third-party retailers allows the company to offer region-specific price adjustments without undermining its premium positioning globally.
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software.
British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the first comprehensive look at the system in the real-world.
The video shows the CarPlay Ultra setup process, navigation, personalizing the instrument cluster, controlling vehicle functions, widget options, customizable themes, and more.
Earlier today, Apple announced that CarPlay Ultra is now available for new Aston Martin vehicle orders in North America, and will expand to vehicles globally over the next year.
Existing Aston Martin vehicles with the automaker's next-generation infotainment system in the U.S. and Canada will be eligible for a software update at local dealers to add support for CarPlay Ultra in the coming weeks.
Other automakers around the world, including Hyundai, Kia, and Genesis, are still working to bring CarPlay Ultra to drivers. CarPlay Ultra works with the iPhone 12 or later running iOS 18.5 or newer.
OpenAI has officially integrated its flagship GPT-4.1 model into ChatGPT, making it available to Plus, Pro, and Team subscribers starting today. The company announced the rollout on X (Twitter), highlighting the model's strengths in coding tasks and instruction following.
Enterprise and Education users won't be left behind for long, with access promised "in the coming weeks," according to OpenAI.
Alongside the premium-only upgrades, the company is also replacing GPT-4o mini with GPT-4.1 mini as the default model for all users, including those on free accounts. If you've enabled the ChatGPT extension for Apple Intelligence on your devices, Siri will presumably now default to GPT-4.1 mini going forward.
Both models support a one million context token window (the amount of text/media in a prompt that an AI model can process), far surpassing GPT-4o's 128,000-token limit. OpenAI claims that speed improvements make GPT-4.1 "more appealing for everyday coding tasks" compared to their recently introduced reasoning models.
The deployment comes a few weeks after the new models were released to developers. OpenAI said that both new models have undergone standard safety evaluations before being released to the public.
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation infotainment system via a software update in the coming weeks. Bob Borchers, Apple's vice president of Worldwide Product Marketing, said:
iPhone users love CarPlay, and it has transformed how people connect with their vehicles. With CarPlay Ultra, together with automakers, we are reimagining the in-car experience, making it even more unified and consistent. This next generation of CarPlay gives drivers a smarter, safer way to use their iPhone in the car, while deeply integrating with the car's systems and showcasing the unique look and feel of each automaker. We are excited to kick off the rollout of CarPlay Ultra with Aston Martin — and this is just the beginning, with more automakers on the way.
CarPlay Ultra is designed to bring a consistent look and feel to the entire driving experience. It integrates more directly with the vehicle to provide information on all of the driver's screens, featuring real-time content and gauges in the instrument cluster with options for the speedometer, tachometer, fuel gauge, temperature gauge, and more.
Drivers can choose to display information from the iPhone, such as maps and media, alongside information from the vehicle, such as advanced driver assistance systems and tire pressure.
Moreover, drivers can use on-screen controls, physical buttons, and Siri to navigate through and operate standard vehicle functions such as radio and climate, as well as vehicle-specific features like audio system configurations or performance settings, all within the CarPlay Ultra system.
CarPlay Ultra also offers iPhone-style widgets that the user can configure to their liking, allowing them to get information at a glance, such as upcoming calendar events, weather conditions, and more.
Automakers can reflect their unique look and feel of their brand in the CarPlay Ultra experience with custom themes that "feel tailor-made for each vehicle." Drivers can also personalize the wallpapers and colors of themes to match their individual preferences. Aston Martin said:
Aston Martin is delighted to have collaborated with Apple and to be first to launch CarPlay Ultra. As a brand, our focus on world-leading performance goes beyond the traditional attributes associated with powertrains, dynamic performance, and craftsmanship. The integration of CarPlay Ultra is a clear example of the dedication to collaborate with the best companies in the world to bring unique experiences and in-vehicle capabilities to our customers. Building on our in-house state-of-the-art infotainment system, CarPlay Ultra will provide additional functionality and personalization opportunities, which place Aston Martin at the forefront of infotainment in the sector.
CarPlay Ultra is available for new Aston Martin vehicle orders in the U.S. and Canada, and will expand to include vehicles globally in the next year. Existing Aston Martin vehicles in the U.S. and Canada that contain the automaker's next-generation infotainment system will be eligible for a software update available at local dealers to add support for CarPlay Ultra in the coming weeks. CarPlay Ultra now features on Aston Martin's homepage.
Other automakers around the world are still working to bring CarPlay Ultra to drivers, according to Apple. Newly committed brands include Hyundai, Kia, and Genesis. CarPlay Ultra works with the iPhone 12 or later running iOS 18.5 or later.
Update: According to Apple, the user-disclosure screens have been live on the EU App Store since the beginning of Apple’s DMA Compliance Plan back in March 2024. The screen is not new. Original story follows.
Apple has begun placing prominent warning labels on EU App Store listings that use alternative payment methods. The warning symbols appear as a red exclamation mark in a triangle, accompanied by text stating that the app "does not support the App Store's private and secure payment system" and "uses external purchases."
As noted by Michael Tsai, Apple is using its highest-level "critical" alert iconography – the same triangle symbol that macOS reserves for situations that might result in "unexpected loss of data."
Instacar, a popular Hungarian car valuation app with thousands of positive reviews, appears to be among the first to receive this treatment.
Apple's use of the warning labels comes just weeks after the European Commission fined Apple €500 million for violating the Digital Markets Act by restricting developers from informing users about alternative payment options. The Commission ordered Apple to "remove the technical and commercial restrictions on steering."
The warning labels also follow a contempt order issued by Judge Yvonne Gonzalez Rogers on April 30, barring Apple from enforcing App Store rules that prevented developers from directing users to external payment methods.
Apple's upcoming foldable iPhone will have a hole-punch camera on the outer display, claims a Chinese leaker in Apple's supply chain.
According to the Weibo-based account Digital Chat Station, the inner display on the book-style foldable is a 14.1:1 panel featuring an under-screen camera, while the outer screen is a 14.6:1 panel with a hole-punch camera.
The leaker claims that these specifications relate to a new engineering prototype from Apple that's "slightly smaller than the previous unit we handled, with the same resolution and aspect ratio," according to a machine translation. The leaker added that a Touch ID sensor is included on the side of the device.
Digital Chat Station has made accurate claims in the past. For example, in 2023 they revealed that the iPhone 15 and iPhone 15 Plus would feature a slightly smaller 48-megapixel sensor than the iPhone 15 Pro and iPhone 15 Pro Max, as well as the display panel design of the iPhone 12 back in 2020.
The leaker's latest claim corroborates a previous rumor from the Korean news aggregator yeux1122, who said in April that Apple had opted for a hole-punch front-facing camera on the outer display. The Naver blog account claimed that the design is almost identical to current foldables on the market, such as Google's Pixel 9 Pro Fold.
It remains unclear whether the hole-punch will be visible during active use or encased in a smaller Dynamic Island, but Face ID is not expected to be part of the equation.
Expected to launch next year, Apple's book-style foldable is rumored to feature a 7.8-inch crease-free internal display and a 5.5-inch external screen. According to industry analyst Ming-Chi Kuo, the device will include a dual-lens rear camera along with front-facing cameras usable in both folded and unfolded states, ensuring comprehensive camera functionality in any configuration.
Kuo says final hardware specifications will be locked in during the second quarter of this year (April 1 - June 30), suggesting some elements are still subject to change. However, analyst Jeff Pu claims that the device has already entered the New Product Introduction (NPI) phase at Foxconn – a critical stage in Apple's product development cycle – indicating that key specs may already be finalized.
Mass production is reportedly scheduled for the fourth quarter of 2026, with a release expected late next year. The first-generation foldable iPhone is expected to carry a price tag between $2,000 and $2,300.
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China.
"I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India."
"They [India] have offered us a deal where basically they have agreed to charge us literally no tariffs. I said 'Tim, we are treating you really good, we put up with all the plants you built in China for years. We are not interested in you building in India. India can take care of themselves'."
Trump claimed that following their discussion, Apple will be "upping their production in the United States."
In the fiscal year ending March, Apple's iPhone production in India reached $22 billion, a nearly 60% increase compared to the previous year. However, Trump's comments complicate Apple's strategy to import most US-bound iPhones from India by the end of next year.
Apple and its manufacturing partners have accelerated their movement away from China in recent months. The trend began after COVID restrictions disrupted operations, and has only accelerated amid ongoing US-China tensions, particularly in the wake of Trump's on-again, off-again tariffs.
Most India-manufactured iPhones are assembled at Foxconn's factory in the southern part of the country. Tata Group's electronics manufacturing arm, which acquired Wistron's local business and manages Pegatron's operations in India, is another major supplier.
When asked about the supply chain's future during the company's recent earnings call, Cook said: "What we learned some time ago, having everything in one location had too much risk with it. We have, over time, with certain parts of the supply chain, opened up new sources of supply. You could see that kind of thing continuing in the future."
During the same earnings call, Cook highlighted Apple's impact in the United States, including plans to spend $500 billion over the next four years and expanding facilities in several states. A new factory for advanced server manufacturing in Texas is scheduled to open later this year.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music.
The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced back in February 2024, when an Android user saw a reference to the option in the Apple Music beta for Android. There is no word on when library and playlist transfer options might expand to other countries, but it is likely Apple is planning to expand the rollout in the near future.
Apple is partnering with SongShift for the new Apple Music feature. SongShift is an app that transfers music playlists across streaming platforms, but by working with Apple, the functionality has been integrated directly in the Apple Music app. Adding a simple option for transferring content from another service to Apple Music could spur people with large, curated libraries and playlists to make the jump to Apple's music service.
Apple Music subscribers in Australia and New Zealand can initiate song transfers on the web or using the Apple Music app for iPhone, iPad, or Android. Songs, albums, and playlists from music services like Spotify can be transferred to Apple Music, though what can be transferred does depend on the service.
On an iPhone or an iPad, transfers can be initiated by opening up the Settings app, navigating to Apps, and selecting Apple Music. In the Apple Music settings, there is a "Transfer Music from Other Music Services" option that lists supported music services. Users can select what they want to transfer, and then Apple Music will locate matches for songs in the Apple Music catalog, adding them to the Apple Music library.
In instances where an exact match for a song isn't able to be located, Apple will flag the music as Needs Review, displaying alternate versions that can be selected. Apple warns that some content might not be available or have an exact match in Apple Music, and the company also notes that only user created playlists are able to be transferred, not playlists created by another music service.
Source playlists and libraries in the other music service will not be impacted and will still be available.
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