Our guide to upcoming products provides an overview of all of the new devices that we're expecting to see in 2025, based on the most current rumors.

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The dates listed here are not always concrete, but we update this guide as new information comes out. The upcoming products guide is the go-to place to see all of the Apple products that are upcoming at a glance. For more information, make sure to click on the included links to visit our individual product roundups.

June 2025

Each June, Apple holds its annual Worldwide Developers Conference to introduce new versions of the software that runs on Apple devices. WWDC is always focused on new operating systems, but there are sometimes new hardware products as well. The Mac Studio could launch around the middle of the year, so it might see a WWDC debut.

Software

  • iOS 19 - iOS 19 will bring a complete design refresh, with the biggest change since iOS 7. We're also expecting the Apple Intelligence Siri features that were not ready to debut in iOS 18.
  • iPadOS 19 - iPadOS 19 will get the same design updates as iOS 19.
  • macOS 16 - Apple is also planning to refresh macOS 16, and it will have some of the same design changes coming to iOS 19 and iPadOS 19.
  • tvOS 19
  • watchOS 12
  • visionOS 3

September 2025

Apple refreshes the iPhone and Apple Watch lineups each September, and this year we're expecting new iPhone 17 models, an Apple Watch 11, and new versions of the Apple Watch SE and Apple Watch Ultra.

  • iPhone 17, iPhone 17 "Air" and iPhone 17 Pro - There won't be an iPhone 17 Plus this year, but Apple is introducing an iPhone 17 "Air," which will be the thinnest iPhone to date at around 6mm. It will be a middle option between the iPhone 17 and iPhone 17 Pro, with a super thin chassis, a single-lens rear camera, and a 6.6-inch display. The iPhone 17 will have a dual-lens camera setup and will be Apple's most affordable model, while the iPhone 17 Pro and Pro Max could get some major changes in camera design. Apple may opt for a half-glass half-aluminum casing and a horizontal camera. All iPhone 17 models are expected to have ProMotion displays and A19 chips.
  • Apple Watch Series 11 - The 11th generation Apple Watch could be able to monitor for high blood pressure if Apple is able to get the feature completed in time.
  • Apple Watch Ultra 3 - The Apple Watch Ultra didn't get a 2024 update, but it will see a refresh in 2025. The new model could feature any new health capabilities that come to the Apple Watch Series 11, such as blood pressure monitoring, and it is also expected to get satellite connectivity for texting when off-grid.
  • Apple Watch SE - Apple didn't refresh the Apple Watch SE in 2024, and a new model won't be coming until 2025. The next Apple Watch SE is expected to feature a "new look" of some kind, which could be a colorful plastic casing. It will also get a faster S-series chip.
  • AirPods Pro 3 - The AirPods Pro will get a refresh in 2025, and Apple plans to introduce a new design. Better audio quality is expected, as is improvements to Active Noise Cancellation. There will be a new, faster H3 chip, and it's possible that health features like body temperature monitoring and heart rate monitoring could be included.

Late 2025

Later in 2025, Apple is expected to introduce high-end M4 chips in the Mac Studio and the Mac Pro.

  • Mac Pro - Apple plans to update the Mac Pro sometime in late 2025. It will be equipped with the highest-end version of the M4 chip, which is codenamed "Hidra," and it could be either an "Ultra" or "Extreme" M4 chip. The Mac Pro is also expected to support up to 512GB Unified Memory.
  • M5 MacBook Pro - Apple is working on an M5 MacBook Pro that could launch in 2025, and if it is coming this year, it will likely launch sometime around October or November. No changes are rumored except for the M5 chip, and it's not a good year to buy because OLED display technology is rumored for 2026.
  • Apple TV 4K - The Apple TV will get a new Apple-designed Wi-Fi and Bluetooth chip, along with a faster processor. No design changes are expected. The most recent rumors suggest the Apple TV will come toward the end of the year.
  • HomePod mini - Apple will refresh the HomePod mini in late 2025, adding a faster S-series chip and an Apple-designed Wi-Fi and Bluetooth chip. New color options are also likely.

Products With Unknown Release Dates

  • AirTag 2 - The AirTag 2 that's coming in 2025 could have a second-generation Ultra Wideband chip for improved range, allowing the AirTag to be located from further away.
  • Smart Home Command Center - Rumors suggest Apple is working on a smart home display that would serve as a central hub for controlling smart home products. It will also run Apple apps, and it can be used for FaceTime calls. The Command Center was initially expected in the spring, but with delays to Siri Apple Intelligence features, it could instead come in late 2025 or early 2026.
  • iPad Pro - Apple is working on a faster M5 chip that could come to the iPad Pro in either late 2025 or early 2026.
  • Vision Pro 2 - Rumors about the next Vision Pro have been unclear, but Apple analyst Ming-Chi Kuo thinks Apple is coming to release a next-generatio version of the Vision Pro in 2025. Design changes aren't expected, but Apple will replace the M2 chip with an M5 chip.

2025 Updates That Already Happened

February and March Releases

In late February, Apple released the iPhone 16e, a $599 iPhone that replaces the iPhone SE 3. It has an A18 chip, a single-lens rear camera, and an all-display design with a 6.1-inch OLED display.

Then in March, Apple refreshed the MacBook Air with M4 chips and the Mac Studio with M4 Max and M3 Ultra chips. There were no design changes, with the focus on performance updates.

Apple also updated the low-cost iPad with an A16 chip and the iPad Air with the M3 chip, again with no design change.

Further in the Future

  • iMac Pro - Apple could introduce a larger 32-inch iMac, replacing the previously discontinued 27-inch iMac and iMac Pro at some point. Apple's plans continue to be unclear, and it's not clear if and when a larger iMac will see a launch.
  • New Display - There have been multiple rumors of a Pro Display XDR successor, but there's no word on when an update might come.
  • Foldable iPhone - Apple is allegedly working on a foldable iPhone that might be between 7.5 and 8 inches, with a launch date slated for 2027 at the earliest.
  • Foldable iPad/Mac - Before we ever get a foldable iPhone, Apple will introduce some kind of foldable notebook and perhaps a foldable iPad. Current rumors suggest that Apple is working on a 17-to-20-inch MacBook that has a foldable display, but it won't come out for several years yet.

2025 Product Refresh Timeline

2024 Product Refresh Timeline

We have a list of all the products that Apple released in 2024, which can be useful for predicting 2025 launch timelines.

2023 Product Refreshes and Announcements

2022 Product Refreshes and Announcements

2021 Product Refreshes and Announcements

Guide Feedback

Know of an upcoming product that we've missed on this list or see an error that needs to be fixed? Send us an email here.

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