Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

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AirPods 4 and AirPods Max With USB-C Still Expected Later This Year

Monday February 19, 2024 6:33 am PST by
Apple still plans to release multiple new AirPods models later this year, according to the latest information shared by Bloomberg's Mark Gurman. In an October 2023 edition of his Power On newsletter, Gurman said Apple planned to release two fourth-generation AirPods models and updated AirPods Max in "late 2024." On Sunday, he confirmed that this plan is "still underway." Gurman expects...
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Gurman: Apple Vision Pro 2 at Least 18 Months Away

Monday February 19, 2024 5:49 am PST by
The second-generation version of Apple's Vision Pro headset is at least 18 months away from launch, Bloomberg's Mark Gurman reports. In the latest edition of his "Power On" newsletter, Gurman said that Apple is likely at least a year and a half away from the release of the second-generation Vision Pro headset, placing launch in late August 2025 at the earliest. Gurman noted that Apple is...
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Apple Developing AI Tool to Help Developers Write Code for Apps

Thursday February 15, 2024 1:11 pm PST by
Apple is working on an updated version of Xcode that will include an AI tool for generating code, reports Bloomberg. The AI tool will be similar to GitHub Copilot from Microsoft, which can generate code based on natural language requests and convert code from one programming language to another. The Xcode AI tool will be able to predict and finish blocks of code, allowing developers to...
Apple Vision Pro at Steve Jobs Theater

Apple Vision Pro Could Take Four Generations to Reach 'Ideal Form'

Sunday February 11, 2024 6:48 am PST by
Realizing the Apple Vision Pro headset's "ideal form" could take four successive generations of the device, some people in Apple's Vision Products Group believe. That's according to well-connected Bloomberg reporter Mark Gurman. Writing in his latest Power On newsletter, Gurman says the feeling amongst some of the team working on Apple's headset is that there is much work to do before the...
iOS 18 Mock Feature Baubles

iOS 18 Potentially 'Biggest' Software Update in iPhone's History

Sunday January 28, 2024 6:17 am PST by
Apple has big plans for iOS 18, according to Bloomberg's Mark Gurman. In the subscriber-only Q&A section of his Power On newsletter today, Gurman said iOS 18 has the potential to be the "biggest" software update in the iPhone's history. "I'm told that the new operating system is seen within the company as one of the biggest iOS updates — if not the biggest — in the company's history," ...
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Gurman: New iPads and Macs Likely to Launch in Late March

Sunday January 28, 2024 5:57 am PST by
Apple will likely launch new iPad Air, iPad Pro, and MacBook Air models "around the end of March," according to Bloomberg's Mark Gurman. In his Power On newsletter today, he said production is well underway for the new iPad Pro models and a new 13-inch MacBook Air at a minimum within Apple's supply chain in Asia. Below, we reiterate Gurman's expectations for the new iPads and Macs, along...
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Samsung Racing to Beat Apple to Non-Invasive Blood Glucose Monitoring Technology

Tuesday January 23, 2024 6:34 am PST by
Samsung is striving to beat Apple to launch non-invasive blood glucose monitoring technology, as well as continuous blood pressure tracking features, Bloomberg reports. The efforts are part of the company's wider push to offer more health capabilities, embodied by the recent announcement of the Galaxy Ring, which touts activity and sleep tracking, with more health features set to arrive...
iPad Air 12

New iPad Air, iPad Pro, and MacBook Air Models Likely to Launch in March or April

Sunday January 21, 2024 11:06 am PST by
Apple plans to release new iPad Air, iPad Pro, and MacBook Air models in the spring this year, according to Bloomberg's Mark Gurman. Based on this timeframe, the devices could be released as early as this March or April. After the devices are released, he said attention will shift to Apple's annual developers conference WWDC in June. Below, we outline rumored features and expectations for...
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App Store to Be 'Split in Two' Ahead of EU iPhone Sideloading Deadline

Monday January 15, 2024 8:57 am PST by
Apple is preparing to split the App Store "in two" in the coming weeks ahead of European Union requirements that will force Apple to enable app sideloading in the region, Bloomberg's Mark Gurman reports. In the latest edition of his "Power On" newsletter, Gurman explained that Apple is gearing up to make changes to the ‌App Store‌ in the EU to comply with the region's impending Digital...
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Apple Vision Pro M2 Chip Said to Have 10 GPU, 8 CPU Cores

Monday January 15, 2024 4:28 am PST by
The Apple Vision Pro runs on an M2 chip equipped with ten GPU cores and eight CPU cores – the same version used in Apple's higher-end MacBook Air models. That's according to a post on X (formerly Twitter) by Bloomberg reporter Mark Gurman. Apple revealed early on that its mixed reality headset uses an M2 processor, but it wasn't clear until now which variant of the chip Apple had chosen. ...
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Apple Working on Next-Gen Mac Studio and Mac Pro

Sunday January 7, 2024 12:18 pm PST by
Apple is working on a new Mac Studio that is likely to launch in the second half of 2024, Bloomberg's Mark Gurman believes. Gurman mentioned the details in this weekend's edition of the "Power On" newsletter. He explained that the new ‌Mac Studio‌ is likely to be offered with the as-yet-unannounced fourth variant of the M3 chip. This will, like previous generations, double the components of...
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Gurman: Vision Pro Launch 'Imminent' as Retail Stores Prepare

Sunday January 7, 2024 9:54 am PST by
Apple's Vision Pro headset is on the brink of launch as retail stores are beginning final preparations for the device to go on sale, according to Bloomberg's Mark Gurman. In the latest "Power On" newsletter, Gurman said that the Vision Pro is now shipping in small quantities to warehouses across the United States ahead of direct distribution to Apple retail stores. While the company has not...
iOS 18 Mock Siri Feature Baubles

Wave of Apple Generative AI Tools on Track for WWDC Debut

Sunday January 7, 2024 9:29 am PST by
Apple is on schedule to announce a series of generative AI-based tools at its Worldwide Developers Conference (WWDC) in June, Bloomberg's Mark Gurman reports. In the latest edition of his "Power On" newsletter, Gurman reaffirmed and expanded upon previous comments related to Apple's plans to announce a series of new tools based on generative AI at WWDC as part of iOS 18, including a revamped ...
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Another Apple Designer Joins Jony Ive to Work on Hardware for OpenAI

Wednesday December 27, 2023 2:45 am PST by
Apple's vice president of product design Tang Tan is set to join Sir Jony Ive's LoveFrom to design hardware products for OpenAI, Bloomberg reports. Tan will become the latest Apple designer to join LoveFrom, a design company founded by Jony Ive after he departed Apple in 2019. A total of 14 members of Ive's former design team at Apple have now left the company. Only around six designers who...
AirPods Fourth Generation Feature Purple Triad

AirPods 4 to Get New Design, Updated Case, and Active Noise Cancellation

Sunday December 17, 2023 7:30 am PST by
Apple in 2024 will introduce a fourth-generation version of the AirPods with a number of new features to make the earbuds more appealing to consumers, Bloomberg's Mark Gurman reiterated today in his weekly Power On newsletter. There will be two versions of the AirPods 4 that are available at two different price points, with Apple aiming to replace both the AirPods 3 and the lower-priced...
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Gurman: iPhone 16's Capture Button Will Be Used for Taking Video

Sunday December 17, 2023 7:09 am PST by
MacRumors has shared multiple details on the iPhone 16's design, including the unveiling of a new button that is planned for the devices, the Capture Button. While we've known the name and location of the button, the internal information that we've obtained does not detail what it will be used for. According to Bloomberg's Mark Gurman, the Capture Button will be able to record video. In this ...
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Here's What the iPad Lineup Could Look Like in 2024

Monday December 11, 2023 7:11 am PST by
With no new iPad models launched this year, Apple ostensibly has some significant changes in store for its tablet lineup and accessories in 2024. Apple's entire ‌iPad‌ lineup as of December 2023. The entry-level ‌iPad‌, iPad mini, iPad Air, and iPad Pro models are all reportedly due a hardware update in 2024. Here's how the lineup of 2024 could compare to today based on rumors: 2023 ...
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Apple Preparing to Push Vision Pro Customers to Pick Up at an Apple Store

Monday December 11, 2023 4:52 am PST by
Vision Pro customers will likely be pushed to pick up the device at an Apple Store, Bloomberg's Mark Gurman reports. In October, Gurman reported that Apple was in the process of inviting retail store employees from each ‌Apple Store‌ in the United States to Cupertino, California to receive training on using and selling the Vision Pro headset. Apple apparently sent a memo to retail employees...
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Apple's Hardware Engineering Group Faces Restructuring as iPhone Product Design VP Departs

Friday December 8, 2023 12:16 pm PST by
Apple vice president of iPhone and Apple Watch product design Tang Tan is departing the company in a move that will lead to changes in the hardware engineering group, reports Bloomberg. Tan, who reports to Apple's senior vice president of hardware engineering John Ternus, is set to leave Apple in February. Tan's exit from the company will see several employees that work under Ternus and Tan...
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Apple Executive Behind Breakthrough Hardware Technologies to Retire

Thursday December 7, 2023 6:30 am PST by
The Apple executive responsible for the company's multitouch technology, health sensors, Touch ID, and Face ID is set to retire from the company, Bloomberg reports. Steve Hotelling currently works as a vice president reporting to senior vice president of hardware technologies Johny Srouji. During his tenure, Hotelling significantly contributed to the development of some of Apple's most...