Mark Gurman

Apple is gearing up to possibly replace its "Pro Max" iPhone with an all-new "Ultra" iPhone 15 model next year, reliable Bloomberg journalist Mark Gurman said today. Writing in his latest Power On newsletter, Gurman said that for the ‌iPhone 15‌, Apple is planning a revamped design alongside USB-C and a potential name change. Apple could replace its "Pro Max" branding, which it started to...

Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...

3D renders of the upcoming "Apple Watch Pro" shared earlier today accurately depict the design of the device, including a new button on the left side of the case that can likely be programmed by the user, according to Bloomberg's Mark Gurman. Gurman said users will likely be able to customize the button to launch a specific app, feature, workout type, or so forth when pressed. He also...

Apple has internally discussed the idea of launching some iPhone models without a SIM card slot by next year, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said the move would be part of Apple's push towards eSIMs. Gurman said the SIM card slot could be removed on some iPhone 14 models, which Apple is expected to announce in just three days from now,...

The iPhone 14 Pro and ‌iPhone 14 Pro‌ Max will feature physically larger batteries, according to Bloomberg's Mark Gurman, likely to compensate for the increased power consumption of an always-on display. In his latest Power On newsletter, Gurman says he expects the new ‌iPhone 14 Pro‌ and ‌iPhone 14 Pro‌ Max to feature larger batteries and the devices will, as a result, appear "slightly...

Apple is working on at least three augmented-reality and virtual-reality headset devices, the first of which will likely launch with the name "Apple Reality Pro," according to Bloomberg's Mark Gurman. Concept render based on purported leaked information by Ian Zelbo In the latest edition of his "Power On" newsletter, Gurman explained that there are a minimum of three Apple headsets actively...

Apple will be hosting a special event at Steve Jobs Theater on Wednesday to unveil the iPhone 14, Apple Watch Series 8, and more. Ahead of time, Bloomberg's Mark Gurman outlined his final expectations for the event in today's edition of his Power On newsletter. Notably, alongside new iPhone and Apple Watch models, Gurman expects Apple to announce second-generation AirPods Pro at the event....

Apple's next-generation 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips are "well into development and testing," and there is still a chance the notebooks will be released later this year, according to Bloomberg's Mark Gurman. In his "Power On" newsletter today, Gurman said Apple plans to release the new MacBook Pro models "as early as this fall," but as usual, he said...

Apple plans to begin showing search ads in its Maps app on the iPhone starting next year, according to Bloomberg's Mark Gurman. "I believe the engineering work is already underway to launch search ads in the Apple Maps app, and we should begin to see it be implemented sometime next year," wrote Gurman, in the subscriber-only version of his "Power On" newsletter today. Ads in the Apple...

Apple engineers wrapped up development of the initial version of iOS 16 last week, according to Bloomberg's Mark Gurman. This likely means that Apple has few to no major new features or changes planned for the remaining iOS 16 betas and will instead focus on bug fixes in the final weeks before the software update is publicly released. In the latest edition of his "Power On" newsletter,...

Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8. The standard ‌iPhone 14‌ models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an A16 ...

Apple is aiming to triple its ad revenue from $4 billion per year to double-digit figures by expanding its advertising to more apps, according to Bloomberg's Mark Gurman. Currently, Apple ads appear in App Store app searches, where developers pay for promoted spots in results, as well as more standard ads that appear in the News and Stocks apps. Apple also generates revenue with commercials...

The pace of Apple's acquisitions has "dramatically" slowed over the past two years, Bloomberg's Mark Gurman reports. Regulatory filings show that Apple spent $33 million on payments related to acquisitions during the last fiscal year and $169 million in the first nine months of the current fiscal year. This is down from $1.5 billion in the fiscal year of 2020. Apple previously acquired a...

Apple abandoned its plans to release a new Mac mini model with the M1 Pro chip, according to Bloomberg's Mark Gurman. In the latest edition of his Power On newsletter, Gurman said that Apple had been working on an ‌M1 Pro‌ version of the ‌Mac mini‌ and intended to launch the device at the end of 2021 or at the start of 2022. He previously said that the company is now focusing on new ‌Mac mini‌...

Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...

A former Lamborghini executive has joined Apple to work on the company's long-rumored electric vehicle, according to Bloomberg's Mark Gurman. Apple's next-generation CarPlay experience previewed at WWDC 2022 The report notes that Apple hired Luigi Taraborrelli, a 20-year veteran of Lamborghini, to help lead the design of the vehicle. Taraborrelli oversaw chassis and vehicle dynamics...

The upcoming high-end variant of the Apple Watch Series 8 will feature the device's first redesign in years and a new titanium casing, but will not feature the long-rumored squared-off look, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that this year's high-end Apple Watch model will be "a good bit bigger" than the current Apple Watch...

Apple plans to slow hiring and spending next year in some divisions due to potential economic downturn, according to Bloomberg's Mark Gurman. The report claims the decision is not a companywide policy and will not affect all teams within Apple. The report claims that Apple is giving select teams a "lower-than-expected budget" for spending on research and development, resources, and hiring in ...

Peloton is switching to Apple suppliers like Quanta and Pegatron as it attempts to turn its business around, Bloomberg's Mark Gurman reports. Peloton will no longer produce its bikes and treadmills at its own factories and rely solely on manufacturing partners in a desperate attempt to simplify its operations and reduce costs, according to the report. Apple supplier Quanta already provided...

Apple is expected to release the first public beta of iOS 16 for the iPhone this week, allowing anyone to test the software update for free. In a tweet last month, Bloomberg's Mark Gurman said the iOS 16 public beta should be released during the week of July 11. Gurman said the public beta is expected to correspond with the third developer beta of iOS 16 released last week. It's unclear...