Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
apple china iphone factory

Report: Apple's India Manufacturing Dream in Jeopardy Over Exodus of Chinese Workers

Wednesday July 2, 2025 3:35 am PDT by
Apple's effort to expand iPhone production in India has encountered a setback as Foxconn has recalled hundreds of Chinese engineers and technicians from its Indian factories, Bloomberg reports. According to people familiar with the matter who spoke to Bloomberg, Foxconn has been sending home a large number of Chinese workers previously stationed at its ‌iPhone‌ manufacturing facilities in...
iOS 26 Feature

Two New iOS 26 Features Coming This Year Still to Be Announced

Monday June 30, 2025 4:49 am PDT by
Apple held off on announcing two iOS 26 features that it still plans to release this year, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Apple did not want to risk repeating WWDC 2024, where it announced an array of features that were ultimately delayed by months or still haven't arrived. As a result, at least two ‌iOS 26‌...
All Screen iPhone 2027 Feature 1

iPhone Reportedly Moving to All-Screen Design in Two Stages

Sunday June 22, 2025 3:58 pm PDT by
Apple has long been working towards an iPhone with an all-screen design, and it might finally achieve the feat in a few more years from now. In his Power On newsletter today, Bloomberg's Mark Gurman said that Apple will shrink the size of the Dynamic Island on new iPhone models released next year. A year after that, he expects Apple to release a redesigned 20th-anniversary iPhone model....
perplexity ai mac

Apple Internally Discussing Whether to Bid to Acquire Perplexity AI

Friday June 20, 2025 2:40 pm PDT by
Apple executives have been discussing the possibility of the company making a bid to acquire Perplexity AI, according to Bloomberg's Mark Gurman. Perplexity is one of the leading AI startups that has proven popular as an AI-infused web search engine. Mergers and acquisitions chief Adrian Perica, services head Eddy Cue, and other executives overseeing Apple's AI efforts have been...
HomePod With Screen Feature

iOS 18.6 Beta Code Includes Reference to Apple's Rumored Home Hub

Tuesday June 17, 2025 10:19 am PDT by
Apple is rumored to be working on an all-new smart home hub, and an alleged reference to the device has been discovered in the iOS 18.6 beta. 9to5Mac today reported that iOS 18.6's code includes a new "apple-logo-1088@2x~home.png" image asset. According to the report, the "~home" suffix indicates that the image asset is intended to be limited to Apple's rumored homeOS operating system for...
Apple Intelligence General Feature

Apple Plans to Release Delayed Siri Apple Intelligence Features in Spring 2026

Thursday June 12, 2025 2:06 pm PDT by
Apple is aiming to debut its delayed personalized Siri features in the spring of 2026, reports Bloomberg's Mark Gurman. Gurman claims that Apple set an "internal release target" of 2026, which is in line with comments from Apple executives this week. Craig Federighi and Greg Joswiak did multiple post-WWDC interviews acknowledging Apple's issues with ‌Siri‌, and confirmed that Apple is now...
apple music

AI-Focused Apple Music Reboot Said to Be in the Works

Monday June 9, 2025 4:00 am PDT by
Apple is working on an Apple Music reboot focused around AI, according to Bloomberg's Mark Gurman. The reporter made the comments during a Discord chat over the weekend. Gurman didn't eleborate, except to say that Apple has no release ETA for the reboot, suggesting Apple won't mention it at WWDC this week. Turning to rivals like Spotify for inspiration, AI features could potentially include...
iPhone 17 Air Pastel Feature

iOS 26 AI Battery Management Feature May Launch With iPhone 17 Air

Monday June 9, 2025 3:44 am PDT by
Apple's rumored AI-powered battery management feature may not be announced at WWDC as part of iOS 26, with Apple potentially launching the tool in tandem with the release of the iPhone 17 Air in September. That's according to Bloomberg's Mark Gurman, who made the prediction while hosting a Discord chat over the weekend. Gurman reported in May that Apple plans to use AI to help you better...
Beyond iPhone 13 Better Triad

iOS 26's Liquid Glass Design is Precursor to 20th-Anniversary iPhone With Curved Glass Edges

Sunday June 8, 2025 12:06 pm PDT by
iOS 26's shimmery new Liquid Glass design will be a precursor to the 20th-anniversary iPhone, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said that the 20th-anniversary iPhone will feature curved glass edges, extraordinarily slim bezels, and a truly edge-to-edge screen with no cutout. Inside Apple, he said that the device is known as the "Glasswing," in...
AirTag Backpack

New AirTag With Three Upgrades is 'Nearly Ready' to Launch

Sunday June 8, 2025 11:44 am PDT by
Apple's long-rumored AirTag 2 might be coming soon. In his Power On newsletter today, Bloomberg's Mark Gurman briefly mentioned that a new AirTag is "nearly ready" to launch. Last year, he said that it would be released around the middle of 2025, and the midpoint of the year is just a few weeks away. "The new AirTag is nearly ready, having been prepared for launch over the past several...
Apple 2024 Back to School Offer

Here's When Apple's Student Offer With Free Gift Cards Begins This Year

Sunday June 8, 2025 11:13 am PDT by
The start date for Apple's annual Back to School promotion has been leaked. In his Power On newsletter today, Bloomberg's Mark Gurman said that Apple is planning to launch the promotion in the U.S. on Tuesday, June 17 this year. He has accurately revealed the starting date of the promotion for the past three consecutive years. The promotion will likely launch in the U.S. and Canada at...
genmoji ad apple

Apple Intelligence at WWDC 2025: Genmoji Upgrade Incoming Instead of Personalized Siri

Friday June 6, 2025 9:36 am PDT by
A few smaller-scale Apple Intelligence enhancements will be announced at WWDC 2025 next week, according to Bloomberg's Mark Gurman. One planned upgrade that had not been reported until now is the ability to create a Genmoji by combining a pair of existing standard emoji. For example, Gurman said that you will be able to turn separate basketball and trash can emoji into a single Genmoji that...
iphone 16 teal

Apple Reportedly Delays Two New iPhone Features Until iOS 27

Friday June 6, 2025 9:07 am PDT by
iOS 26 is rumored to feature a glassy design, new Games and Preview apps, and more, but two other enhancements have reportedly been delayed until next year. In his list of WWDC 2025 expectations today, Bloomberg's Mark Gurman today said that Apple has postponed the launch of revamped Calendar and Health apps until iOS 27 or later, as it needs more time to develop these planned changes....
iOS 26 white

iOS 26's Digital Glass Design: Home Screen Widgets, Camera, and More

Friday June 6, 2025 8:32 am PDT by
In a lengthy report outlining his WWDC 2025 expectations today, Bloomberg's Mark Gurman shared more details about iOS 26's rumored new design. According to Gurman, iOS 26 will feature a "digital glass" design inspired by visionOS, the operating system for Apple's Vision Pro headset. That is a well-known rumor by now, but he goes on to provide some more specific details, as listed below:There ...
Apple Arcade Sneaky Sasquatch

iOS 26's Rumored Games App Described in More Detail in New Report

Friday June 6, 2025 7:57 am PDT by
iOS 26 is rumored to include a new Games app on iPhones, and Bloomberg's Mark Gurman has now provided more details about it. In a lengthy report outlining his WWDC 2025 expectations today, Gurman revealed that the Games app will have five tabs: Home, Arcade, Play Together, Library, and Search. He said that the app will look like a games-centric version of the App Store, and it will give a...
General Apps Messages Redux

iOS 26: New Messages and Phone App Features Leaked Ahead of WWDC

Friday June 6, 2025 7:27 am PDT by
Apple is planning to announce several new features for the Messages and Phone apps on iOS 26, according to Bloomberg's Mark Gurman. In a lengthy report outlining his WWDC 2025 expectations today, Gurman said that the two main changes in the Messages app will be the ability to create polls, as well as the option to set a background image within a conversation. 9to5Mac was first to report...
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iOS 26: Apple's Preview App Rumored to Expand From Mac to iPhone

Friday June 6, 2025 7:14 am PDT by
iOS 26 and iPadOS 26 will include a preinstalled Preview app from Apple, according to Bloomberg's Mark Gurman. In a lengthy report outlining his WWDC 2025 expectations today, Gurman said that the Preview app will provide iPhone and iPad users with an all-in-one, built-in solution for managing, editing, and annotating PDF documents. The app will look similar to Apple's longstanding Preview ...
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Shortcuts App to Get Revamp With Apple Intelligence Integration

Monday June 2, 2025 3:25 am PDT by
Apple is working on a revamped version of its Shortcuts app that features Apple Intelligence integration, reports Bloomberg. For anyone unfamiliar with the Shortcuts app, the tool lets users create custom workflows or actions – called shortcuts – to perform tasks automatically or with minimal interaction. Actions can include anything from sending messages to controlling smart home...
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Instagram Expected to Release iPad App Later This Year

Sunday June 1, 2025 8:59 am PDT by
The Information's Kaya Yurieff and Kalley Huang in April reported that Meta was working on a long-awaited Instagram app for iPads. Bloomberg's Mark Gurman corroborated the report in his Power On newsletter today. Gurman said that Meta employees are "actively testing" Instagram for the iPad, and he expects the app to be released this year, barring any setbacks. Meta has offered a...