Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

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Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...
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Rumor: iOS 18's Revamped Control Center Will Allow for Multiple Pages

Friday June 7, 2024 10:10 am PDT by
Rumors continue to surface about changes planned for Control Center on iOS 18, which Apple is set to unveil during its WWDC keynote on Monday. The latest word comes from Bloomberg's Mark Gurman, who today confirmed our report from earlier this week that said users will be able to rearrange controls directly within Control Center. Gurman also revealed a new detail: the more customizable...
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New: 'Apple Intelligence' AI Service for iOS 18 Will Have These Features

Friday June 7, 2024 4:13 am PDT by
Apple will announce its new AI feature set for Apple devices at WWDC on June 10, and Bloomberg's Mark Gurman reports that it will be officially called "Apple Intelligence." The AI capabilities will be coming to iOS 18, iPadOS 18, and macOS 15. The features will be opt-in, meaning Apple won't make users adopt them if they don't want to. The processing requirements of AI will mean that...
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Control Center on iOS 18 Rumored to Feature Upgraded Music Widget and HomeKit Improvements

Monday June 3, 2024 8:16 am PDT by
In a social media post last week, Bloomberg's Mark Gurman said iOS 18 will include "updates" to Control Center, and he has now outlined a few specific changes. In the latest edition of his Power On newsletter on Sunday, Gurman said Control Center will feature an upgraded music widget and improved controls for HomeKit smart home accessories. However, he did not provide any further details...
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Gurman: No Hardware at WWDC, Next Apple TV No Longer Coming Soon

Sunday June 2, 2024 6:59 am PDT by
Bloomberg's Mark Gurman does not expect Apple to announce any new hardware during its WWDC 2024 keynote on June 10. "There's no hardware slated to be announced at WWDC, unless Apple unexpectedly previews a new device launching later (to be clear: I don't expect that)," said Gurman, in his Power On newsletter today. Notably, Gurman now says a new Apple TV model "isn't imminent," despite...
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Gurman: iOS 18 to Feature 'Updates' to Control Center

Friday May 31, 2024 8:27 am PDT by
The upcoming iOS 18 update for the iPhone will include unspecified "updates" to Control Center, according to Bloomberg's Mark Gurman. If that sounds familiar, it is because Control Center was rumored to be revamped on both iOS 15 and iOS 17, but neither update ended up introducing any significant changes to the feature, which provides quick access to system functions like Wi-Fi, display...
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More Advanced AI Siri Functionality Not Coming to iOS 18 Until 2025

Thursday May 30, 2024 1:29 pm PDT by
Apple is planning a major AI overhaul for Siri in iOS 18, and Bloomberg's Mark Gurman says that the update will let ‌Siri‌ control all individual features in apps for the first time, expanding the range of functions the personal assistant can perform. ‌Siri‌ will be able to do things like open specific documents, move a note from one folder to another, delete an email, summarize an article,...
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Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman...
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Gurman: iOS 18 Will Allow Users to Recolor App Icons and Place Them Anywhere

Sunday May 26, 2024 12:22 pm PDT by
Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in ‌iOS 18‌. For example, "you can make all your social icons blue or ...
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iOS 18 to Use AI to Summarize Notifications, Add to Calendar, and More

Sunday May 19, 2024 11:37 am PDT by
Apple is poised to unveil an auto-summarization feature for notifications as part of a series of new artificial intelligence features in iOS 18, according to Bloomberg's Mark Gurman. In today's edition of his "Power On" newsletter, Gurman provided more detail about what to expect from Apple's first major move into generative AI at its upcoming Worldwide Developers Conference:As part of the...
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AirTag With New Chip and Improved Location Tracking Due Next Year

Sunday May 19, 2024 5:28 am PDT by
Apple's next-generation AirTag item tracker is on track to launch in mid-2025, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman discussed Apple's work on the next-generation version of the ‌AirTag‌, codenamed "B589." Apple is currently completing manufacturing tests with partners in Asia and the new item tracker is still timetabled to launch around the middle of...
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Gurman: No New Mac Studio and Mac Pro Until Mid-2025

Sunday May 19, 2024 5:15 am PDT by
Apple will not refresh the Mac Studio and Mac Pro with next-generation high-end chips until the middle of 2025, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple's current schedule does not include the launch of new ‌Mac Studio‌ and ‌Mac Pro‌ models until the middle of next year. Apple last updated the ‌Mac Studio‌ and ‌Mac Pro‌...
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Apple Prepares to Launch Vision Pro in UK, Canada, and Other Countries

Saturday May 18, 2024 1:35 am PDT by
Apple will soon begin selling the Vision Pro in additional markets outside the U.S., according to Bloomberg, and Mark Gurman today reports that the United Kingdom and Canada are included in the list of countries where the headset is next set to launch. Gurman's update corroborates the exact same list of countries for the next Vision Pro launches that MacRumors revealed back in March. They...
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Apple to Increase Old iPhone Trade-In Values for iPhone 15 Customers

Saturday May 18, 2024 12:49 am PDT by
Apple for a limited time will increase the trade-in value for older iPhones when customers buy any iPhone 15 model in the U.S. and Canada. Bloomberg's Mark Gurman reports that Apple will soon boost the credit paid for older iPhones when customers buy an iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max. The offer does not apply to other devices in Apple's smartphone lineup,...
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Next iPad Mini Still Not Expected Before Late 2024 at the Earliest

Monday May 13, 2024 5:22 am PDT by
Apple last week announced a new raft of iPad Pro and iPad Air models, but news about a new iPad mini was conspicuous by its absence. Apple has not updated the iPad mini since 2021, so it is certainly ripe for a refresh, but fans of the smaller 8.3-inch device will have to wait a while longer for a seventh-generation model, according to Bloomberg's Mark Gurman. Writing in his latest Power ...
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Apple to Power AI Features With M2 Ultra Servers

Thursday May 9, 2024 12:18 pm PDT by
Apple plans to power some of its upcoming iOS 18 features with data centers that use servers equipped with Apple silicon chips, reports Bloomberg’s Mark Gurman. M2 Ultra chips will be behind some of the most advanced AI tasks that are planned for this year and beyond. Apple reportedly accelerated its server building plans in response to the popularity of ChatGPT and other AI products, and...
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Report: Five Things Apple Won't Announce at Its Event Next Week

Friday May 3, 2024 4:30 am PDT by
Apple is holding at least five announcements for later in the year that will not arrive at the company's "Let loose" special event next week, according to Bloomberg's Mark Gurman. In a report detailing his expectations for Apple's upcoming event, Gurman noted that there are a total of five things that the company is holding for later in the year: AI features: While Apple may tease new...
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Gurman: No Apple Vision Pro 2 Launch Planned Before End of 2026

Monday April 29, 2024 2:36 am PDT by
Apple does not plan to launch a second-generation version of its Vision Pro headset until the end of 2026, Bloomberg's Mark Gurman reports. Writing in the latest edition of his "Power On" newsletter, Gurman said Apple's latest Vision Pro roadmap "doesn't currently call for a second-generation model until the end of 2026." In February 2024, he said that the device was "at least 18 months...
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iOS 18 Rumored to 'Overhaul' Notes, Mail, Photos, and Fitness Apps

Sunday April 28, 2024 6:44 am PDT by
Bloomberg's Mark Gurman today said that iOS 18 will "overhaul" many of Apple's built-in apps, including Notes, Mail, Photos, and Fitness. Gurman did not reveal any specific new features planned for these apps. It was previously rumored that the Notes app will gain support for displaying more math equations, and a built-in option to record voice memos, but this is the first time we have...
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Apple Event Rumors: iPad Pro With M4 Chip and New Apple Pencil With Haptic Feedback

Sunday April 28, 2024 6:19 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. Subscribe to the MacRumors YouTube channel for more videos. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that...