Apple today held its annual shareholders meeting, and during the event, Apple CEO Tim Cook once again commented on Apple's AI plans. Cook said that the company will "break new ground" in generative AI in 2024. "We believe it will unlock transformative opportunities for our users," said Cook.
Cook has made several statements on Apple's artificial intelligence ambitions in recent months. Back in November, he said that Apple was "investing quite a bit" in AI, and in February, he said that the company was spending a "tremendous amount of time and effort" on AI, with more details to come later in the year.
Multiple rumors have said that Apple will add new generative AI features in iOS 18, with plans to use AI to boost the capabilities of many of the built-in iOS apps.
Aside from Cook's comments on AI, the shareholder meeting was business as usual. As noted by Bloomberg, shareholders rejected a proposal asking Apple for an AI transparency report with details on whether AI is being used ethically.
Apple's board and executive compensation plans were approved, but no shareholder proposals were accepted. Al Gore and James Bell are set to retire from Apple's board, while former Aerospace Corp. CEO Wanda Austin will join.
Apple's September 9 iPhone announcement event could become a negative catalyst for the stock, KeyBanc Capital Markets warns.
In a research note seen by Investing.com, KeyBanc said the event could motivate investors to weigh pricing decisions against the impact of higher costs on demand and margins. KeyBanc added that Apple faces a choice to either raise prices broadly to offset gross...
Earlier this week, we began tracking early Prime Day deals on Apple-related accessories, and now Amazon has introduced major early deals on Apple products as well. This includes AirPods, iPads, MacBooks, and more, all available at some of the lowest prices of the year so far.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small...
For the first time since February 2023, Apple has released a firmware update for the MagSafe 3 charging cable for the MacBook Pro and MacBook Air.
Specifically, Apple last week released firmware version 3.2.0 for the USB-C to MagSafe 3 Cable. The previous firmware version for the cable was 3.1.12.
It is unclear what is included in the latest firmware, as Apple does not publish release...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
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