Artificial Intelligence

By MacRumors Staff

Artificial Intelligence Articles

hey siri banner apple

Apple Seeking Deal to License Billions of Images to Train AI Models

Monday April 8, 2024 8:00 am PDT by
Apple is believed to be among the companies seeking an agreement with Photobucket to train its artificial intelligence models, Reuters reports. Photobucket's vast image library of over 13 billion photos and videos has attracted renewed interest as tech companies, including Apple, seek to license content for AI training purposes. The rise of generative AI has spurred demand for diverse...
jony ive ipad pro

Jony Ive and OpenAI's Sam Altman Seeking Funding for Personal AI Device

Friday April 5, 2024 3:35 pm PDT by
OpenAI CEO Sam Altman and former Apple design chief Jony Ive have officially teamed up to design an AI-powered personal device and are seeking funding, reports The Information. Little is known about the AI device at this time, but it won't look like a smartphone. Altman is a major investor in the Humane AI pin, a wearable AI device that does not have a screen, so it's possible he will create ...
hey siri banner apple

Apple Researchers Reveal New AI System That Can Beat GPT-4

Tuesday April 2, 2024 5:52 am PDT by
Apple researchers have developed an artificial intelligence system named ReALM (Reference Resolution as Language Modeling) that aims to radically enhance how voice assistants understand and respond to commands. In a research paper (via VentureBeat), Apple outlines a new system for how large language models tackle reference resolution, which involves deciphering ambiguous references to...
hey siri banner apple

Apple Publishes Details About New 'MM1' AI Model

Monday March 18, 2024 7:46 am PDT by
Apple researchers have developed a new method for training large language models (LLMs) that seamlessly integrates both text and visual information. The company's findings, detailed in a research paper titled "MM1: Methods, Analysis & Insights from Multimodal LLM Pre-training," showcase a new approach to creating more intelligent and flexible AI systems. By utilizing a diverse dataset...
iOS App Store General Feature Black

Apple Reportedly Testing AI-Powered Ad Technology

Tuesday March 12, 2024 6:58 am PDT by
Apple has begun testing a new AI-powered tool with a small group of advertisers that automatically decides where to place ads on the App Store, Business Insider reports. Citing two individuals familiar with the matter, Business Insider claims that the AI-powered tool mirrors the functionalities of Google's Performance Max and Meta's Advantage+, which allow advertisers to specify their...
hey siri banner apple

iOS 18: AI Server Industry Aiming to Win Business From Apple

Thursday February 29, 2024 6:00 am PST by
AI server makers are hoping to obtain orders from Apple ahead of its highly anticipated unveiling of new AI features later this year, according to Taiwanese research firm TrendForce. Server manufacturer Supermicro is reportedly "aggressively expanding" its efforts to secure AI-related orders from Apple. The company has the potential to double its shipments of AI servers this year, supported...
hey siri banner apple

Major Shareholders Planning to Force Apple to Reveal Use of AI

Tuesday February 27, 2024 4:18 am PST by
Some of Apple's biggest investors are set to pressure the company tomorrow to reveal its use of artificial intelligence tools (via the Financial Times). Apple's annual shareholder meeting takes place tomorrow, allowing those with a major stake in the company to put forward proposals. One resolution proposed by the American Federation of Labor and Congress of Industrial Organizations...
spark my writing style

Spark Mail Gets 'My Writing Style' AI Email Assistant

Thursday February 22, 2024 2:54 pm PST by
Readdle today announced the launch of a new "My Writing Style" artificial intelligence feature created for the Spark email app. Spark already had an option for using AI to write emails in different styles like formal, neutral, and friendly, but the updated AI option is designed to write emails in each user's own voice. According to Readdle, it is able to mirror style, tone, and personality...
apple developer app feature

Apple Developing AI Tool to Help Developers Write Code for Apps

Thursday February 15, 2024 12:11 pm PST by
Apple is working on an updated version of Xcode that will include an AI tool for generating code, reports Bloomberg. The AI tool will be similar to GitHub Copilot from Microsoft, which can generate code based on natural language requests and convert code from one programming language to another. The Xcode AI tool will be able to predict and finish blocks of code, allowing developers to...
hey siri banner apple

Apple Spending a 'Tremendous Amount of Time and Effort' on AI, Details Coming 'Later This Year'

Thursday February 1, 2024 1:17 pm PST by
During today's earnings call covering the first fiscal quarter of 2024, Apple CEO Tim Cook commented on Apple's work on artificial intelligence. He said that Apple is investing a "tremendous" amount of time and effort in AI, with details to come later this year. "As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial...
siri symbol iphone feature

Apple's Big AI Push Implied By Startup Acquisitions and Job Postings

Wednesday January 24, 2024 1:01 am PST by
Apple has been quietly making a series of artificial intelligence related acquisitions and staff hires in a bid to bring on-device AI to its next-generation iPhones, claims a new report by the Financial Times. According to the report, indications suggest Apple has been focusing on "tackling the technological problem of running AI through mobile devices." To that end, it has acquired several...
iOS 18 Mock Siri Feature Baubles

AI-Infused iOS 18 Lauded as 'Ambitious and Compelling' by Apple Execs

Monday November 13, 2023 5:06 am PST by
Apple internally believes its iOS 18, macOS 15, watchOS 11, and tvOS 18 updates next year will be "ambitious and compelling," thanks to major new software features and designs in the works for iPhone, iPad, Apple Watch, Apple TV, and Mac. That's according to the latest information relayed by Bloomberg reporter Mark Gurman. While little is known about the specifics, many of the changes are...
iPhone 16 Side 2 Feature

iPhone 16 Likely to Get Exclusive AI Features in iOS 18

Thursday November 9, 2023 2:31 am PST by
Apple at WWDC 2024 will reveal a turbo-charged version of Siri powered by large language models (LLMs) that will debut in iOS 18, but some new cutting-edge generative AI features could be exclusive to iPhone 16 models, according to a new rumor. Last month, Bloomberg reporter Mark Gurman revealed that Apple is developing a large array of features that use generative AI, including a "smarter...
hey siri banner apple

Kuo: Apple Could Spend $4.75 Billion on AI Servers in 2024

Monday October 23, 2023 11:56 am PDT by
Apple is expected to spend several billion on hardware to support its artificial intelligence development in 2024, according to speculation from Apple analyst Ming-Chi Kuo. Kuo expects Apple to spend "at least" $620 million on servers in 2023 and $4.75 billion on servers in 2024. Apple could purchase between 2,000 and 3,000 servers this year, and up to 20,000 next year. Kuo thinks that Apple ...
hey siri banner apple

Apple Generative AI Features and Smarter Siri Could Launch Next Year

Sunday October 22, 2023 5:53 am PDT by
Apple is developing a large array of features that use generative AI, including a new version Siri, that could launch next year, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman said that despite Apple CEO Tim Cook's claim that Apple has been working on generative AI technology for years, Apple's executives were "caught off guard" by the industry's sudden...
iOS 18 Mock Siri Feature Baubles

Apple Rumored to Follow ChatGPT With Generative AI Features on iPhone as Soon as iOS 18

Thursday October 19, 2023 7:01 am PDT by
Apple plans to start implementing generative AI technology on the iPhone and iPad in late 2024 at the earliest, according to Jeff Pu, an analyst who covers Apple's supply chain for Hong Kong-based investment firm Haitong International Securities. In a research note on Wednesday, Pu said his supply chain checks suggest that Apple is likely to build a few hundred AI servers in 2023, and...
hey siri banner apple

Apple to Ramp Up Generative AI Research With New Hires and Investment

Friday September 29, 2023 5:22 am PDT by
Apple wants to hire more staff to work on artificial intelligence in the United Kingdom, CEO Tim Cook today said (via BBC News). Cook reaffirmed that Apple is actively researching generative AI technology, and said that he expects Apple's investment in the UK and AI to increase. He also highlighted how AI is already behind several features on Apple devices, such as Fall Detection, Crash...
hey siri banner apple

Apple Planning to Test AI Services Using Foxconn Servers

Tuesday August 8, 2023 5:28 am PDT by
Foxconn will exclusively supply Apple with dedicated servers for training and testing artificial intelligence services, according to Taiwan's Economic Daily News (via South China Morning Post). The servers are to be made in Vietnam due to Apple's plan to diversify its supply chain away from China. Foxconn currently supplies servers to Amazon, OpenAI, and Nvidia for AI applications. Foxconn...
hey siri banner apple

Kuo: 'No Sign' of Apple Generative AI Technology Coming in 2024

Wednesday August 2, 2023 5:42 am PDT by
The progress of Apple's generative AI technology is significantly behind its competitors and there is no sign that the company plans to launch AI services next year, according to analyst Ming-Chi Kuo. In a new ust-3-will-affect-b4620d4f57d1">post on Medium outlining how Apple's imminent earnings report will affect Apple stocks and the supply chain, Kuo explained that the company will likely...
siri glow

Apple Experimenting With 'Apple GPT' AI Tool, No Launch Planned Yet

Wednesday July 19, 2023 9:38 am PDT by
Apple is working on "Apple GPT" artificial intelligence projects that could rival OpenAI's ChatGPT, according to Bloomberg's Mark Gurman. Work on AI has become a priority for Apple over the course of the last few months, as chatbot services and AI functions in apps have proliferated. The Cupertino company has developed an "Ajax" framework for large language models like ChatGPT, Microsoft's...