Kuo: Apple Vision Pro on Track to Launch in More Countries Before WWDC in June

Apple analyst Ming-Chi Kuo today reiterated his belief that the Apple Vision Pro will launch in additional countries before Apple's annual developers conference WWDC in June. The headset first launched in the U.S. earlier this month.

Apple Vision Pro with battery Feature Blue Magenta
Apple will likely expand the Vision Pro to more English-speaking countries, such as Australia, Canada, New Zealand, and the U.K., but it has also been localizing visionOS in preparation to launch the headset in countries like France, Germany, Italy, and Spain.

Kuo said demand for the Vision Pro in the U.S. has "slowed down significantly" since the headset launched there on February 2. He estimated that U.S. shipments of the headset will total 200,000 to 250,000 units this year, which he said is better than Apple's original estimate of 150,000 to 200,000 units, but it is still a "niche market."

In recent weeks, there was a lot of discussion about Vision Pro returns on social media. However, based on his inspection of the "repair/refurbishment production line" for the headset, Kuo estimated that the current return rate is "less than 1%."

All in all, Kuo said the Vision Pro launch in the U.S. played out mostly in line with his expectations, beyond a "higher-than-expected number of early adopters."

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

ios 19 messages app

Apple Sues Jon Prosser Over iOS 26 Leaks

Thursday July 17, 2025 8:40 pm PDT by
Earlier this year, YouTuber Jon Prosser shared multiple videos showing off what he claimed to be re-created renderings of what was then presumed to be called iOS 19 and which was eventually unveiled by Apple as iOS 26 at WWDC in June. In his first video back in January, Prosser showed off a Camera app redesign with a simpler set of buttons for moving between photo and video modes, and he...
iPhone 17 Colors

All 15 New iPhone 17 and iPhone 17 Pro Colors Revealed in Latest Leak

Wednesday July 16, 2025 6:50 am PDT by
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September. MacRumors concept In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The report includes ...
iOS 26 on Three iPhones

Here's When to Expect the iOS 26 Public Beta

Tuesday July 15, 2025 11:07 am PDT by
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced. Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week. Apple will be releasing...
iPhone 17 Pro Dark Blue and Orange

Ranked: The Best Features Rumored for the iPhone 17 Lineup

Wednesday July 16, 2025 4:17 pm PDT by
We have just under two months to go until the debut of Apple's iPhone 17 models, and rumors have been ramping up in recent weeks. We went through everything we know so far, pulling out the most exciting rumors and highlighting some other changes that aren't going to be so great. Top Tier Ultra Thin iPhone 17 Air - The iPhone 17 Air is 2025's most exciting iPhone rumor, because it's the...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone's Thickness and Price Range Detailed in New Reports

Wednesday July 16, 2025 11:31 am PDT by
Apple's long-rumored foldable iPhone will likely have a starting price between $1,800 and $2,000 in the U.S., analysts at investment banking firm UBS said this week. If so, the foldable iPhone would cost more than a MacBook Pro, which starts at $1,599. With a starting price of at least $1,800, the foldable iPhone would be the most expensive iPhone model ever released, topping the Pro Max at...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...

Top Rated Comments

paulovsouza Avatar
18 months ago
This is a really cool device, that’s going to help us move into what I want the future to be like, I just don’t understand the negativity. People did down play the first iPhone, iPad, Apple Watch, and look where we’re at now and how many of those category it helped advance.
Score: 14 Votes (Like | Disagree)
ShadowJade Avatar
18 months ago

Awesome its being released in more countries… but this really is an unusual apple product in that for most people its just far too expensive and there are other offerings at a far lower price on the market.
Please list competing products….I own/have used several that I am sure you would list…Vision Pro is not the same, by far. Even my children can’t get enough of using it, yet there sits our Oculus Quest and its clunky controls on the shelf, charging and gathering dust. Until you use one, you simply can’t make the comparison. We have 2 units in our home, and they aren’t going back.
Score: 12 Votes (Like | Disagree)
DelayedGratificationGene Avatar
18 months ago

Well Vision Pro hype cooled down here in the states. It doesn’t take a genius that a $4k product will have a harder time to gain traction overseas.

It’s a no brainer once Apple gets the price down to under $1k it will move.

Until then it will be a niche product like the AirPods max.
Nah. Interest in AVP is growing
Score: 8 Votes (Like | Disagree)
deaglecat Avatar
18 months ago
I would be interested in the International pricing. Normally UK and EU prices are a bit higher (though often include sales tax).

International launch would confirm that Apple is still on track with this and that the initial reaction has been within expectations.
Score: 6 Votes (Like | Disagree)
DelayedGratificationGene Avatar
18 months ago

$850 million in sales isn't too bad for a "niche" product.
Right and that’s just with US only. There’s a big world out there waiting patiently.
Score: 6 Votes (Like | Disagree)
WilliamG Avatar
18 months ago

“Kuo estimated that the current return rate is "less than 1%." “

I would bet a lot of money that his estimate is understated by at least a few percentage points.
Agreed. There’s no way that fewer than one person out of every 100 returned the Vision Pro. That number is being pulled from nowhere.
Score: 5 Votes (Like | Disagree)