• Amazon Echo: 23%
• Amazon Echo Dot: 21%
• Google Home: 8%
• Google Home Mini: 7%
• Amazon Echo Plus: 5%
• Amazon Echo Spot: 4%
• Amazon Echo Show: 4%
• Amazon Echo Dot Kids Edition: 4%
• Apple HomePod : 4%
• Google Home Max: 2%

We are not surprised that XR's initial delivery times are shorter than those of the iPhone XS series after pre-order open given that XS and XR have different target customers. The former's target customers are Apple fans, who snap up new models rapidly after the pre-order open. The latter's are general users who are used to operating iOS with characteristics including favoring the Apple brand, limited budget, or no urgent replacement demand.

I love cars and things that go fast, and R and S are both letters used to denote sport cars that are really extra special.

We had this technology we were working on for many years to be the future of the iPhone. It was a huge ask of the engineering team to get it to market last year, and they did. ... We knew that if we could bring that to market and it was successful very quickly after that, we needed to grow the line and make it available to more people.

If we're going to push the upper boundaries with XS and XS Max to make something the best, how do we make something that's more affordable for a larger audience? To make the overall iPhone audience even larger? What choices can we make and still make it a phone that people can hold and say, "I have the best too"?

We don't think about categories. We think the iPhone X technology and experience is something really wonderful, and we want to get it to as many people as possible, and we want to do it in a way that still makes it the best phone.

I think the only way to judge a display is to look at it. …

If you can't see the pixels, at some point the numbers don't mean anything. They're fairly arbitrary.

"I personally talked to the Bloomberg reporters along with Bruce Sewell who was then our general counsel. We were very clear with them that this did not happen, and answered all their questions," said Cook. "Each time they brought this up to us, the story changed and each time we investigated we found nothing."

"We turned the company upside down," Cook said. "Email searches, data center records, financial records, shipment records. We really forensically whipped through the company to dig very deep and each time we came back to the same conclusion: This did not happen. There's no truth to this."

"Bloomberg Businessweek's investigation is the result of more than a year of reporting, during which we conducted more than 100 interviews," a spokesperson told BuzzFeed News in response to a series of questions. "Seventeen individual sources, including government officials and insiders at the companies, confirmed the manipulation of hardware and other elements of the attacks. We also published three companies' full statements, as well as a statement from China's Ministry of Foreign Affairs. We stand by our story and are confident in our reporting and sources."

It wasn't late, it was always scheduled to be then. When you're moving 9,000 people, you don't do it in one day. We're one of the last groups. It's a loaded and significant event because it meant leaving a studio that has decades of history, where we designed and built first prototypes. This is the studio I went back to on the day that Steve died. And it's the place where we figured out the iPhone and the iPod.

Moving to Apple Park represents the coming together, at last, of these different areas of creative expertise that are incredibly diverse. I'm fairly confident that this has never happened before, to have industrial designers next to font designers, next to prototypers, next to haptic experts. The best haptic experts in the world are sat next to a bunch of guys who have PhDs in material science.

We explore so many different thoughts and so many different technologies for products or services. Some companies use the fact that they are exploring lots of different ideas as a PR tool — we don't. If you are genuinely working on something, it's better to be working on it and struggling with the associated issues and challenges, rather than talking about it. Our capital, our equity, is our ideas and the technologies that we're developing. It's important that as long as possible that remains ours, to try and postpone that point when they will then be copied — which is what history suggests.

No, I think that this is a very powerful computer, with a range of very sophisticated sensors, that is strapped to my wrist. That's neither very descriptive nor very helpful. You and I share the same perspective and we had this same challenge with the product that we called the iPhone. Clearly the capability of the iPhone extends way beyond the function of what we would traditionally call a phone.

If you genuinely have a concern for humanity, you will be preoccupied with trying to understand the implications, the consequences of creating something that hasn’t existed before. I think it's part of the culture at Apple to believe that there is a responsibility that doesn't end when you ship a product… It keeps me awake.