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Apple Shares Four New 'One Night on iPhone 7' Ads Shot in New York, Johannesburg, Shanghai and Tokyo

As part of its ongoing "Shot on iPhone" advertising campaign highlighting the iPhone's camera, Apple today uploaded four videos that belong to its new "One Night" series.

Each of the 15 second ads features a compilation of photos and videos captured on a single night in New York, Johannesburg, Shanghai, and Tokyo and set to music.









Designed to showcase the low-light capabilities of the iPhone 7 and the iPhone 7 Plus, all of the photos and videos in the One Night campaign were taken on November 5, 2016 in different places around the world.

Last week, Apple uploaded a one minute compilation video featuring much of the same footage, but today's videos show more of the individual photos and videos taken in each different location.

Though only four locations are shown in the videos uploaded today, the One Night ad campaign features images and videos taken by 16 photographers across 15 cities on six continents. Apple is also using the photographs as part of a "One Night" print and billboard campaign that's being showcased in 25 countries around the world.

Update: Apple has also uploaded two new videos that are part of a separate ad campaign showcasing Portrait Mode in the iPhone 7 Plus. Each video offers a short tutorial on the benefits of Portrait Mode, showing how it's able to blur the background to put the focus on the person in the photograph.





Tag: Apple ads

Apple Seeds Third macOS Sierra 10.12.4 Beta to Developers

Apple today seeded the third beta of an upcoming macOS Sierra 10.12.4 update to developers, two weeks after seeding the second macOS Sierra 10.12.4 beta and just under a month after releasing macOS Sierra 10.12.3.

The third macOS Sierra 10.12.4 beta is available for download through the Apple Developer Center or the software update mechanism in the Mac App Store for those who have previously installed a beta.

macos-10-12-4-beta
macOS Sierra 10.12.4 brings iOS's Night Shift mode to the Mac for the first time. First introduced on iOS devices with iOS 9.3, Night Shift is designed to gradually shift the display of a device from blue to yellow, cutting down on exposure to blue light. Blue light is said to disrupt the circadian rhythm and is believed to interrupt sleeping patterns.

Night Shift can be activated through the Displays section of System Preferences, where a setting to have it come on at sunset and turn off at sunrise is available. Night Shift can also be toggled on manually through the Notification Center or via Siri.

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The 10.12.4 update focuses mainly on Night Shift, but also includes dictation support for Shanghainese, cricket scores for Siri, improved PDFKit APIs, and iCloud Analytics options.

Related Roundup: macOS Sierra

Apple Seeds Third Beta of iOS 10.3 to Developers

Apple today seeded the third beta of an upcoming iOS 10.3 update to developers, two weeks after seeding the second beta of iOS 10.3 and more than a two months after the release of iOS 10.2, the last major update to the iOS 10 operating system.

Registered developers can download the third iOS 10.3 beta from the Apple Developer Center or over-the-air with the proper configuration profile installed.

ios-10-3-beta
iOS 10.3 is a major update, introducing several new features and changes to the iOS 10 operating system. The biggest new consumer-facing feature is "Find My AirPods," which is designed to help AirPods owners locate a lost earphone. Find My AirPods records the last known location of when an AirPod was connected to an iOS device via Bluetooth and can play a sound on a lost AirPod.

Apple's latest update also introduces a new Apple File System (APFS), installed when an iOS device is updated to iOS 10.3. APFS is optimized for flash/SSD storage and includes features like strong encryption.

Apple plans to introduce some App Store changes in iOS 10.3, allowing developers to respond to customer reviews for the first time. iOS users are also able to label reviews in the App Store as "Helpful" or "Not Helpful," which should help surface the most relevant review content.

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Apple also plans to limit the number of times developers can ask for a review, allow customers to leave app reviews without exiting an app, and provide a "master switch" that will let users turn off all app review request prompts (said to be included in beta 2).

Also new in iOS 10.3 is a redesigned app open/close animation, an Apple ID profile in Settings, a better breakdown of iCloud storage usage, improvements to SiriKit, and more. For a full rundown of the changes introduced in the first beta, make sure to check out our dedicated "What's New" post.

What's new in iOS 10.3 beta 3:

App Compatibility - In the Settings app, there's a new "App Compatibility" section that lists apps that may not work with a future version of iOS. Tapping on one of the apps opens it up in the App Store so you can see when it was last updated. As has been discovered in previous betas, opening one of these apps on your iOS device pops up a warning with a similar non-compatible statement. App Compatibility can be accessed by opening the Settings app and choosing General --> About. From there, scroll down to "Applications" and tap it.



Related Roundup: iOS 10

Apple Said to Debut New iPad Pro Lineup, 128GB iPhone SE, and Red iPhone 7 and 7 Plus at March Event

Apple will host a March event to introduce a new iPad Pro lineup and other products, according to Japanese website Mac Otakara.


In terms of the iPad Pro lineup, the report claims Apple will announce new 7.9-inch, 9.7-inch, 10.5-inch, and 12.9-inch models. The 10.5-inch model may not ship until May, while the other sizes are said to ship in March.

If the report is accurate, it would suggest Apple plans to refresh the iPad mini 4 with a new 7.9-inch iPad Pro model, update its existing 9.7-inch iPad Pro and 12.9-inch iPad Pro models, and introduce an all-new 10.5-inch iPad Pro, which is widely rumored to feature an edge-to-edge display without a Home button.

Mac Otakara previously said the 10.9-inch iPad Pro—it now says 10.5-inch—will have the same overall footprint as the current 9.7-inch iPad Pro thanks to its edge-to-edge design. The earlier report said the top bezel will remain in order to provide space for the front-facing FaceTime camera, but it will likely be slimmer.

The blog also previously said the 12.9-inch iPad Pro will feature a 12-megapixel rear camera and True Tone display like the current 9.7-inch model, using advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the light in the surrounding environment.

Meanwhile, it said the 7.9-inch iPad Pro will feature a Smart Connector, True Tone display, four speakers, and a 12-megapixel rear-facing iSight camera with True Tone flash, as Apple works to standardize features across its tablet lineup. All new iPad Pro models will reportedly gain quad microphones as well.

Three months ago, Barclays analysts predicted Apple will release a trio of new iPad Pro models in March, including 9.7-inch, 12.9-inch, and edge-to-edge 10.9-inch models, but not a 7.9-inch iPad Pro. Instead, their research note said Apple will continue to produce and sell the iPad mini 4, released in September 2015.

KGI Securities analyst Ming-Chi Kuo has likewise said Apple is planning a new 9.7-inch, 10.5-inch, and 12.9-inch iPad Pro lineup for 2017. He did not mention a 7.9-inch model. He said the 10.5-inch and 12.9-inch models are likely to feature a faster Apple A10X processor, while the "low-cost" 9.7-inch model will sport an A9X chip.

DigiTimes expects a 10.5-inch iPad Pro as well, making that four separate sources reporting similar. The math checks out too: the width of a 10.5-inch iPad Pro would match the height of the iPad mini screen, while it would have the same resolution as the 12.9-inch model and the same pixel density as the iPad mini.

Today's report also claims Apple may add a 128GB storage option for the iPhone SE, alongside the smartphone's existing 16GB and 64GB capacities, and add a new red color—(PRODUCT)RED?—option for the iPhone 7 and iPhone 7 Plus. The blog previously said the red color would be for the iPhone 7s and iPhone 7s Plus.

The report also calls for new Apple Watch bands at the event in line with last year's Spring refresh. Apple introduced the iPhone SE, 9.7-inch iPad Pro, and new Apple Watch bands at its March 2016 event last year.

Mac Otakara has a good but not perfect track record in terms of Apple rumors.

Related Roundups: iPad Pro, iPhone 7, iPhone SE
Tag: macotakara.jp
Buyer's Guide: 12.9" iPad Pro (Caution)

Expiring Developer Certificates Causing Some Mac Apps to Refuse to Launch

A number of Mac apps failed to launch for users over the weekend because of a change to the way Apple certifies apps that have not been bought directly from the Mac App Store.

Several users of apps including Soulver and PDFPen who had downloaded the apps from the developers' websites all reported immediate crashes on launch. Developers of the apps quickly apologized and said that the issue was down to the apps' code signing certificates reaching their expiration date.

Apple issues developer signing certificates to assure users that an app they have downloaded outside of the Mac App Store is legitimate, comes from a known source, and hasn't been modified since it was last signed. In the past, the expiration of a code signing certificate had no effect on already shipped software, but that changed last year, when Apple began requiring apps to carry something called a provisioning profile.


A provisioning profile tells macOS that the app has been checked by Apple against an online database and is allowed to perform certain system actions or "entitlements". However, the profile is also signed using the developer's code signing certificate, and when the certificate expires, the provisioning profile becomes invalid.

Victims of expired provisioning profiles over the weekend included users of 1Password for Mac who had bought the app from the developer's website. AgileBits explained on Sunday that affected users would need to manually update to the latest version (6.5.5), noting that those who downloaded 1Password from the Mac App Store were unaffected. The developers' surprise was explained in a blog post:
We knew our developer certificate was going to expire on Saturday, but thought nothing of it because we believed those were only necessary when publishing a new version. Apparently that's not the case. In reality it had the unexpected side effect of causing macOS to refuse to launch 1Password properly.
Currently, the common factor among affected apps appears to be those that were issued iCloud entitlements as part of their provisioning profile. Smile, developers of PDFpen and PDFpenPro, told TidBITS that users would need to manually download the latest updates to the apps to fix the problem.

Acqualia, developers of number-crunching app Soulver, also apologized for the problem and asked affected users to download an update to fix the issue.

As the above suggests, the immediate solution for developers with potentially affected apps is to renew their code signing certificates before they expire. AgileBits said the incident had given them "a new understanding of the importance of expiring provisioning profiles and certificates" and would be renewing its current certificate, due to expire in 2022, "far before then".

Apple Acquires Israeli Firm RealFace Specializing in Facial Recognition

Apple has bought Israeli startup RealFace, a cybersecurity and machine learning firm specializing in facial recognition technology.

The Times of Israel reported on Sunday that the Tel Aviv-based company, founded in 2014, was snapped up by Apple for an estimated $2 million, while Hebrew-language Calcalist said the deal was worth "several million dollars".


RealFace's website is currently offline, but according to promotional material, the startup had developed a unique facial recognition technology that integrates artificial intelligence and "brings back human perception to digital processes". RealFace's software is said to use proprietary IP in the field of "frictionless face recognition" that allows for rapid learning from facial features.

The Israeli startup also developed a now-defunct app called Pickeez, which selected and collated a user's best photos across various platforms using the RealFace recognition software.

Demo of RealFace's face recognition software

According to iPhone 8 rumors, Apple may ditch Touch ID along with the physical home button, in favor of a facial recognition-capable front-facing 3D laser scanner, although with the RealFace acquisition coming at such a late time, it's unlikely that the any of the startup's technology will feature.

RealFace is the fourth Israel-based firm Apple is known to have acquired. In 2011 it bought flash memory maker Anobit for a reported $400 million, then in November 2013 it acquired 3D sensor company PrimeSense for an estimated $345 million. Most recently in 2015, Apple bought LinX for around $20 million.

Related Roundup: iPhone 8 (2017)

Apple Loses Fourth Place to Xiaomi in Booming China Smartphone Market

Apple has fallen to fifth place in China's booming smartphone market, where combined sales reached 131.6 million units in the fourth quarter of 2016, accounting for nearly a third of worldwide shipments. The Q4 figure confirmed the highest ever annual amount of smartphones sold in China, according to market research firm Canalys, with shipments for the year reaching 476.5 million units, rising 11.4 percent from 2015 levels.

Huawei shipments of 76.2 million units took the top spot in China's smartphone market in 2016, followed by Oppo with 73.2 million units and Vivo with 63.2 million. Apple meanwhile shipped 43.8 million units, down 18.2 percent year on year, influencing the company's 7 percent decline in global shipments compared to 2015. Apple also lost fourth place to Xiaomi, despite the Chinese maker also experiencing declines in the country.


Xiaomi became number four in the China smartphone market, while Apple fell to fifth place. Xiaomi shipped a total of 51.4 million units of smartphones with a 21 percent year-on-year decline, while its market share decreased from 15.2 percent in 2015 to 10.7 percent in 2016, the lowest since 2013. Apple shipped 43.8 million units of iPhones throughout the year, a year-on-year decrease of 18.2 percent.
Huawei's success in China continued apace on the strength of its flagship products, said Canalys research analyst Jessie Ding. "While Apple, Samsung and Xiaomi are all in the process of adjusting their strategies in China, Huawei took the opportunity to consolidate its position in the tier-1 and -2 cities." The lull also allowed Huawei to attack Oppo and Vivo's backyard "in tier-three and tier-four cities," Ding noted.

Last year Apple experienced its first ever year-over-year decline in the Chinese smartphone market, with the company's phones continuing to be outpaced by cheaper alternatives and the iPhone 7 failing to kick up a frenzy among consumers compared to previous launches, according to analysts.

Apple faced a similar story at the beginning of the current year. Despite recording record results, Apple's Q1 2017 earnings call revealed revenue was down 8 percent in China, but CEO Tim Cook claimed half of that decline was down to currency devaluation. Cook said that while China was "not without challenges", he remained "encouraged by improvements" going into the second quarter.

Analysts have previously suggested that Apple's decline in China has been compounded by loyal users taking a year off upgrading in 2016 in anticipation of 2017's "iPhone 8". If so, Apple's success there depends on whether the upcoming phone can live up to the hype.

"China and Hong Kong are still the hardest-hit areas in Apple's global top ten market," according to Ding. "The outlook remains bleak for Apple to get its China performance back to its heyday of 2015. As with consumers in other developed markets, China's consumers are awaiting the 10th anniversary of the iPhone with very high expectations."

Tag: China

Future iPhone May Use Customized Wireless Charging System Made in Partnership with Broadcom

A future version of the iPhone could use a customized wireless charging system created in partnership with Broadcom, according to JPMorgan analyst Harlan Sur (via CNBC).

While Apple and Broadcom have reportedly been working together on a wireless charging solution for approximately two years, Sur is not sure whether the feature will be included in the 2017 iPhone due to "caution around the battery-related recall" of the Samsung Galaxy Note 7.

Despite Harlan's caution, the upcoming 2017 "iPhone 8" is widely rumored to include some kind of wireless charging solution, but details on how it is being implemented and whether or not Apple is working with a partner like Broadcom remain unknown at this time.

iPhone 8 concept image via Thadeu Brandão

Past rumors have suggested wireless charging partnerships and supplier deals with Lite-On Semiconductor, MediaTek, Foxconn, Pegatron, and Luxshare, making it difficult to suss out Apple's wireless charging plans.

Harlan's research note also echoes previous rumors pointing towards a glass body for future iPhones, which many analysts believe is being implemented to facilitate wireless charging.
"We believe the glass back cover is conducive to wireless charging as it reduces signal interference versus a metal casing," Sur wrote. "It is possible for Apple to add proprietary features such as fast charging or extended charging to differentiate itself from the pack and enhance the value of its own hardware ecosystem."
Early wireless charging rumors suggested Apple would use a long-range wireless charging solution, but more recent speculation suggests the company may instead opt for an Apple Watch-style inductive charging solution. A glass body, as is rumored, would be necessary for an inductive charging option, and Apple also recently joined the Wireless Power Consortium, a group committed to the open development of the Qi wireless charging standard used in devices like the Samsung Galaxy.

Along with wireless charging, Apple's 2017 iPhone is rumored to include a radical redesign, featuring the aforementioned glass body and an edge-to-edge ~5-inch OLED display that eliminates the device's Home button. Rumors suggest this device will be positioned as a high-end "premium" model that could cost upwards of $1,000, and most sources believe it will be sold alongside two more affordable 4.7 and 5.5-inch devices that resemble the iPhone 7 and the iPhone 7 Plus.

Rumors disagree on exactly what material the two regular-sized devices will be made from, and whether or not they will include wireless charging as well.

For full details on what to expect from the flagship OLED iPhone 8 and its two companion devices, make sure to check out our dedicated iPhone 8 roundup, which is updated regularly with new rumors.

Related Roundup: iPhone 8 (2017)
Tags: Broadcom, JPMorgan

Sprint and T-Mobile Merger Back on the Table as SoftBank Agrees to Cede Control of Sprint

Sprint parent company SoftBank is prepared to sell Sprint to T-Mobile parent company Deutsche Telekom, reviving a potential merger between the two companies, reports Reuters.

According to unnamed sources that spoke to the site, SoftBank is reportedly frustrated with Sprint's growth in the United States and is ready to surrender control of the company and take a minority stake in T-Mobile.

Back in 2013, before T-Mobile soared in popularity, the situation was reversed. Sprint was prepared to purchase T-Mobile in a deal said to be worth more than $20 billion, but Sprint abandoned its plans in 2014 amid regulatory scrutiny, deciding that it would be too difficult to win approval from regulators.


At the time, U.S. antitrust officials reportedly told Sprint that having four national carriers in the United States was important to maintaining a competitive market. AT&T also once attempted to purchase T-Mobile, but that deal fell through too after being blocked by the Federal Communications Commission and the Department of Justice.

Given T-Mobile's recent success, Deutsche Telekom is no longer interested in selling the company, leaving SoftBank to pursue another merger strategy.

Sprint and T-Mobile will likely face the same regulatory scrutiny if a potential purchase deal is reached between the two.
Investors have said a merger between T-Mobile and Sprint, ranked third and fourth respectively, would still face antitrust challenges, but made strategic sense as the industry moves to fifth-generation wireless technology. Carriers will need to spend billions of dollars to upgrade to 5G networks that promise to be 10 times to 100 times faster than current speeds.

While SoftBank is still open to discussing other options, it is now willing to surrender control of Sprint and retain a minority stake in a merger with T-Mobile, the sources said. They asked not to be identified because the deliberations are confidential.
The two companies have not yet started to discuss a deal because of strict anti-collusion rules that are in place during an ongoing spectrum auction. The auction, which is being overseen by the FCC, ends on March 30, and negotiations are expected to begin at that time.

Apple Launches New Twitter-Based Ad Series Promoting iPad Pro

Apple today shared four new iPad Pro ads on its YouTube channel, which are focused on highlighting the features of the tablet and pointing out its benefits over a computer.

Each of the four ads is 16 seconds in length and starts out with a tweet a user has shared, either about the iPad Pro itself or a situation where an iPad Pro would be useful.

The first video opens with a person holding up a printed tweet that reads "An iPad Pro is not even close to being a computer." Apple's voiceover explains the benefits of the iPad Pro, pointing out LTE, the touchscreen that supports the Apple Pencil, and its speed.

Well, iPad Pro isn't a computer. It's actually faster than most laptops, has LTE like your phone, and a touchscreen you can write on. So you're kind of right.
The second video also focuses on the iPad Pro's LTE functionality, allowing users to get cellular service anywhere, while the third video points out that Microsoft Word is available on the device.



Apple's final video focuses on viruses, starting out with the tweet "My laptop has the nastiest virus and I'm terrified" and going on to explain that the iPad Pro doesn't get viruses.

Yeah, that is scary. You know an iPad Pro doesn't get PC viruses. So relax. There's nothing to be afraid of. EXCEPT GHOSTS!
All four of the videos use real tweets from real people, but Apple uses actors in the videos to hold up the signs and do the voiceovers. This is a new iPad Pro ad campaign for Apple, but it is similar to past iPad Pro ads the company has shared, which have also highlighted features like the touchscreen, Apple Pencil, multitasking, Smart Keyboard, and more.

Today's ads come as Apple is rumored to be preparing to launch an updated iPad Pro. Rumors suggest the device will have an upgraded processor and a new design with an edge-to-edge display. The refreshed tablet is rumored to be coming as soon as March, but it's not yet quite clear exactly when we'll see it.

Tag: Apple ads

Here's the 'Stealth' Case Apple Uses to Conceal iPhone Prototypes During Transport

Long before Apple takes the wraps off a new iPhone, the smartphone goes through months of design work, testing, and production between Apple's headquarters in Cupertino and its manufacturing partners in China.

It is during this time that iPhone parts usually begin to leak, despite Apple's best efforts to double down on secrecy. Nevertheless, noted leaker Sonny Dickson has provided MacRumors with a closer look at a few known measures the company takes to hide iPhone prototypes and prevent potential leaks.


Foremost, Dickson said an iPhone prototype travels across the world in a "stealth" case designed to prevent onlookers from seeing how it looks. The case conceals most of the iPhone, while it has yellow "security" tape along the sides that would show any tampering by somebody trying to get it open.

The prototype is accompanied by a "passport" at all times for quality assurance/control testing, according to Dickson.


"Each component or product that is tested they document in the page," said Dickson. "The person writes their initials next to it and any notes about it passing or failing or any other comments. It makes its way through each test/person. It then is finally sent with its 'passport' from China to Apple."

As known, the prototype itself, such as the iPhone 6 Plus pictured below, is engraved with a QR code for Apple to keep track of the product.


As mentioned, these efforts have not entirely prevented iPhone prototypes from leaking. A mostly accurate picture of the iPhone 7 Plus with a dual-lens camera leaked in March 2016, six months before Apple unveiled the device, while an Apple engineer infamously left a disguised iPhone 4 at a bar near Cupertino in 2010.

Apple will reportedly begin production of a trio of new iPhones, including a 5.8-inch model with an edge-to-edge OLED display, as early as next quarter, so part leaks should begin to surface around that time if history repeats itself. Read our iPhone 8 roundup to keep track of the latest rumors in the meantime.

Samsung Chief Arrested on Bribery Charges in Corruption Scandal

Samsung chief Jay Y Lee has been arrested over his alleged role in an influence-peddling scandal that reaches to the highest levels of the South Korean government, it was reported on Friday.

Reuters said the 48-year-old vice-chairman and heir-apparent of Samsung was taken into custody at the Seoul Detention Center on Friday morning, after waiting there overnight for the decision.

Image via Reuters

South Korea's special prosecutor's office accuses Lee of bribing a close friend of President Park Geun-hye – who is currently facing impeachment over the scandal – in order to win favors related to leadership succession at Samsung Group. Lee now faces charges including bribery, embezzlement, hiding assets overseas, and perjury. Both Geun-hye and Lee have denied wrongdoing in the case.

Prosecutors have up to 10 days to indict Lee, but they can seek an extension. After indictment, a court must then make its first ruling within three months. Currently there's no word on whether lawyers representing Lee will contest the arrest or seek bail.

Shares in Samsung ended Friday down 0.42 percent, in line with a flat wider market. Ratings agencies say they don't expect any impact on the company's credit ratings, claiming Lee's arrest will accelerate improvements in corporate transparency and governance.

Meanwhile, Lee's arrest is not expected to hamper day-to-day operations at Samsung's divisions, which are run by professional managers. That said, the conglomerate is currently going through a restructuring to clear a succession path for Lee to assume control after his father suffered a heart attack in 2014, suggesting strategic decision-making on the issue could be affected.

Lee's detention comes as Samsung tries to resuscitate its Galaxy brand following last year's Note7 debacle, in which the handsets were prone to setting on fire whilst charging. The company is hoping that its Galaxy S8, expected to launch in April, will bring the brand back on course in a crucial year when Apple is expected to announce a "tenth anniversary" iPhone 8, for which Samsung will also provide 160 million OLED display panels.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tag: Samsung