Apple CEO Tim Cook 'Proud' to Build New Mac Pro in Texas

Apple CEO Tim Cook and President Donald Trump this afternoon visited the Texas facility where Apple plans to manufacture some new Mac Pro models, and during the visit, Cook spoke with ABC News about the factory and Apple's new campus opening up in Austin, Texas.

Cook said he's "proud" to build the new ‌Mac Pro‌ in the United States. Apple plans to assemble the new ‌Mac Pro‌ at its Austin facility, with the machines put together in Texas to be shipped "across the Americas." Apple also assembled the 2013 ‌Mac Pro‌ in Texas at the same facility.


"We are really proud to make the ‌Mac Pro‌ here," said Cook. "This computer is our most powerful computer we've ever made, by far."

When asked why the iPhone is still made in China, Cook said that he believes the "iPhone is made everywhere." Cook also confirmed that while the ‌Mac Pro‌ is being assembled in Texas, there are no plans to begin assembling iPhone models in the United States.
"If you look at the glass of the iPhone, which everybody touches all day long, that glass is made in Kentucky. If you were to take apart the iPhone you would see many of the silicone components that are made in the United States as well," he added. "The iPhone is the product of a global supply chain."
Cook declined to comment on how the next China tariffs could impact the iPhone, restating his hopes that the U.S. and China will come to an agreement.
"I'm so convinced that it's in the best interest of the U.S. and best interest of China, and so if you have two parties where there's a common best interest there has got to be some kind of path forward here. And I think that will happen."
Cook said that he has no concerns over Apple's relationship with China, though he prays for "everyone's safety" in Hong Kong," and more broadly for dialogue. "I think that good people coming together can decide ways forward," Cook said.

Apple has been facing criticism for pulling the HKLive app from the App Store, which was used by protestors in Hong Kong to share information on police movements. Cook said that despite the criticism, Apple acts the same in China as it does in the United States and Europe.

China, said Cook, has never asked Apple to unlock an iPhone, but the United States has. "And we stood up against that, and said we can't do it," Cook said. "Our privacy commitment is a worldwide one."

Of his efforts to communicate directly with President Donald Trump, Cook said that he doesn't believe in "having people talk on [his] behalf." Cook also said that he's focused on "policies and not politics" and has "full faith" in the American system.

Cook wrapped up the interview with some thoughts on Apple's future investments. "I don't have my eye on anything big," he said. "I have my eye on a lot of interesting small things."

Cook's full ABC News interview can be read over on the ABC News website.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

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Apple TV+ Movie 'The Banker' AFI Fest Premiere Canceled as Apple Investigates Film 'Concerns'

Upcoming Apple TV+ film "The Banker" was set to have its world premiere at the AFI Fest in Hollywood on Thursday, but its debut has been postponed by Apple, reports Deadline.

Apple is holding the show to investigate "recently uncovered and potentially damaging charges" surfaced by a family member of the late Bernard Garrett Sr, who the movie is based on.


In a statement, Apple said that "concerns" surrounding the film were brought to the company's attention, and its premiere has been delayed as Apple investigates.
We purchased The Banker earlier this year as we were moved by the film's entertaining and educational story about social change and financial literacy. Last week some concerns surrounding the film were brought to our attention. We, along with the filmmakers, need some time to look into these matters and determine the best next steps. In light of this, we are no longer premiering The Banker at AFI Fest.
"The Banker" is based on the true story of Bernard Garrett and Joe Morris, who devised a plan to help African Americans get access to real estate deals and bank loans during the 1960s.

The film stars Samuel L. Jackson as Joe Morris and Anthony Mackie as Bernard Garett, along with Nicholas Hoult and Nia Long.

Apple has already set a theatrical release date of December 6 for the movie, and it's not yet clear if it will still come out on that date. Following its theatrical debut, "The Banker" was set to come out on ‌Apple TV‌+.

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Apple Shares 'For All Mankind' Featurette on Creating the World for the Apple TV+ Show

Apple this afternoon shared a new featurette video that delves into the world creation for Apple TV+ show "For All Mankind."

"For All Mankind" imagines what the world might have been like had the global space race never ended and the space program remained a priority, telling the story through the lives of NASA astronauts, engineers, and their families.

From the lunar surface of the moon to the precise recreation of the original Mission Control, the level of authenticity and attention to detail that brought For All Mankind to life is astounding. Hear from the Executive Producers and crew members regarding the incredible care and craft that went into building the sets, finding the real-life props and designing the wardrobes for this nostalgic, alternate history drama.
Created by Ronald D. Moore, "For All Mankind" is one of the launch shows for ‌Apple TV‌+. Apple has thus far released five episodes, with a new episode set to come out on Friday.

The show stars Joel Kinnaman, Michael Dorman, Wrenn Schmidt, Shantel VanSanten, Sarah Jones, and Jodi Balfour.

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Apple Revamps Everyone Can Code Curriculum, Offers Coding Classes in Apple Stores in December

Apple today announced that it has overhauled its Everyone Can Code curriculum to bring it to more elementary and middle school students around the world.

The new curriculum includes more resources for teachers, a new guide for students, and updated Swift Coding Club materials. The refreshed materials build on existing interactive puzzles and activities to make coding more approachable and connected to students' every day lives.


Apple is adding Everyone Can Code Puzzles to the new student guide in Swift Playgrounds, and each chapter will let students build on core coding concepts and experiment with new techniques. The teacher guide will provide teachers with the tools necessary to bring coding into their classrooms.

The new curriculum includes the Everyone Can Create project guides, which Apple says will help students "express what they learn through drawing, music, videos and photos."

According to Apple, millions of students in more than 5,000 schools worldwide use the Everyone Can Code curriculum.

From December 1 to December 15, Apple is also offering free Today at Apple coding sessions that are set to be held at Apple Stores. The aim of the classes is to teach attendees to write their first lines of code in order to celebrate Computer Science Education Week.

Apple says that the sessions will provide opportunities for students of all skill levels. Those starting out will explore block-based coding with robots, while those with more experience will be able to use Swift Playgrounds to learn coding concepts or code an augmented reality experience.

Some Apple retail stores will also be offering special sessions designed for coders of all ages, including preschool-age kids, who will be able to learn pre-coding activities through the Coding Lab with "Helpsters," one of the Apple TV+ shows.

Apple is supporting Hour of Code this year with an Hour of Code Facilitator Guide that will help educators and parents host sessions using Swift Playgrounds and educational apps from the App Store.

Related Roundup: Apple Stores
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Apple Launches New Smart Battery Cases for the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max

Apple today launched new battery cases for the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, with the new cases available for $129.

This year's Smart Battery Cases are similar in style to the Battery Cases that were made available for the iPhone XR, XS, and XS Max, but with a square-shaped camera cutout to accommodate the dual and triple-lens camera setups.


The cases are made from silicone with a soft microfiber lining to protect the iPhone and a soft elastomer hinge design to make it easy to get the case on and to take it off. Apple is offering the cases in black, white, and pink sand, though the iPhone 11 version comes only in black or white.

New this year is a dedicated camera button on the case that is designed to launch the Camera app whether the iPhone is locked or unlocked. A press of the button takes a photo and a longer press captures QuickTake video. Apple says it also works with selfies.

As with last year's cases, the new Smart Battery Cases are compatible with Qi-based chargers so the case and the iPhone can be charged simultaneously. According to Apple, the cases are designed to provide up to 50 percent longer battery life to each iPhone when fully charged for longer talk time, internet use, and audio and video playback.

The Smart Battery Case is deeply integrated into iOS so you can see your battery status on the iPhone Lock screen and in the Notification Center, making it clear how much charge is left.

We've known that Smart Battery Cases were in the works since earlier this year, as we found signs of them in the iOS 13.2 update. This year's Smart Battery Cases are available ahead of the holiday season, while last year's didn't launch until January.

The cases are available to order now from the online Apple Store, with orders set to deliver on Monday, November 25.

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Apple Seeds Third Betas of iOS 13.3 and iPadOS 13.3 to Developers

Apple today seeded the third betas of upcoming iOS and iPadOS 13.3 updates to developers, one week after seeding second betas and three weeks after the release of iOS 13.2 and iPadOS 13.2 with new emoji, Siri privacy controls, Deep Fusion, and more.

iOS and ‌‌‌iPadOS‌‌‌ 13.3 can be downloaded through the Apple Developer Center or over the air after the proper developer profile has been installed.


iOS 13.3 introduces Communication Limits for Screen Time, a feature that Apple promised would be coming in an iOS 13 update. Communication Limits allow parents to control who their children are able to contact both during downtime and during Screen Time.

Communication Limits include FaceTime, Phone, and Messages, along with iCloud contacts. Calls to emergency numbers are always allowed and will turn off communication limits for 24 hours when placed.

The update includes support for NFC, USB, and Lightning FIDO2-compliant security keys in Safari. That means physical security keys like the Lightning-equipped YubiKey can be used for more secure two-factor authentication in place of a software-based two-factor authentication option.

In the Keyboards section of the Settings app (under General), there's a new toggle that prevents Animoji and Memoji stickers from being displayed as an option on the Emoji Keyboard, and when editing a video, there's an option to save the edited version as a new clip rather than saving over the original.

Apple has also tweaked the Apple Watch app icon, changing the color of the Digital Crown from black to gray.

Related Roundups: iOS 13, iPadOS
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Apple Shares 2019 Holiday Gift Guide

Apple today updated its website to introduce the 2019 holiday gift guide, something that the company debuts every year ahead of the winter holidays.

The gift guide is designed to recommend Apple products for people to purchase for friends and family this holiday season. This year's version focuses on bright colors and eye-catching circular designs that resemble snowflakes or holiday ornaments.


The iPhone 11, the Apple Watch Series 5, the iPhone 11 Pro, and the AirPods Pro are Apple's top gift recommendations for 2019. Apple also highlights the iPad Pro, seventh-generation iPad, and Apple Pencil, along with the HomePod and a selection of Macs like the MacBook Air and the new 16-inch MacBook Pro.


A small selection of accessories are included in the guide, like the Beats Solo Pro, Belkin Boost Up Wireless Charging Pad, PopSockets PopGrip, DJI Mavic Mini, the DJI Osmo 3 Gimbal, and an Xbox Wireless Controller.

Apple also suggests App Store gift cards, which can be put towards Apple Arcade, Apple News+, Apple TV+, or Apple Music.


Along with releasing the new gift guide, Apple today also confirmed that its annual holiday return period is active. Purchases made between November 15, 2019 and December 25, 2019 can be returned until January 8, 2020 in most countries.

Apple is offering two-day shipping on all purchases, and later in December the company is likely to offer faster shipping options for last minute shoppers.

Related Roundup: Apple Stores
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Apple Tells Congress It Hasn't Been Profiting From Repairs in Response to Antitrust Probe

As part of an antitrust probe, the U.S. House Judiciary Committee sent a letter to Apple in September with questions about its policies for the App Store, product repairs, and more. Apple has since responded, and while many of the responses are predictable, the letter reveals a few noteworthy details.


For example, when asked to identify the total revenue that it has derived from repair services since 2009, Apple said "the costs of providing repair services has exceeded the revenue generated by repairs" in each year over that period.

Apple also said it has invested "billions of dollars" in Apple Maps since the app was released in 2012. Apple is currently in the process of revamping its Maps app with much more detailed mapping data, with the improvements now available in 27 states fully and another six states partially.

Apple defends many of its policies throughout the letter. For example, Apple says third-party web browsers on iOS devices must use its WebKit framework due to user privacy and security considerations. Apple gives a similar explanation for why third-party apps cannot be set as default on iOS devices.

The full letter can be read here.

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Apple Testing 'Apple Music for Business' Plans at Retailers Like Harrods and Levi's

Apple has been trialing a new version of Apple Music, dubbed ‌Apple Music‌ for Business, which will provide retail partners with access to streaming music for their stores. The company has been testing out ‌Apple Music‌ for Business for the last six months (via The Wall Street Journal).

Apple is partnering with PlayNetwork Inc. for the project, which specializes in providing music for commercial use by handling licensing and operating the service for Apple. In turn, Apple contributes by creating hundreds of unique playlists for each client.

Image via Harrods/WSJ

Special business contracts must be made to use certain pieces of music in retail areas because of the high cost of licensing fees. PlayNetwork tackles these issues for clients such as Starbucks and Estée Lauder.

In these retail spaces, there are currently a few streaming services that offer business contracts for retailers, including Soundtrack Your Brand (formerly Spotify Business), Sirius XM Holdings, and more. These services cost between $25 to $35 a month per retail location.

‌Apple Music‌ for Business will now be a player in this space, but there is no indication yet as to how much Apple will charge for its service. In its six months of operation, Apple has landed 25 clients, which are estimated to deliver music to more than 10,000 store locations, including Apple's own retail stores.

One client includes Harrods in London, which had its own custom "Harrods Playlist" built by Apple. The retailer advertises this list of classical, ambient, and electronic music on screens in its stores, which users can search for and listen to in the consumer version of ‌Apple Music‌.
“We were captivated by their proposition that we could have our brand reflected in our own curated playlist,” said Guy Cheston, Harrods’s director of partnerships.

‌Apple Music‌ for Business has so far focused on retail chains with 100 stores or more. But it plans on expanding into small and midsize businesses.
On the regular version of ‌Apple Music‌, the company just launched a "Replay" feature, which provides subscribers with a way to track the artists, albums, and songs they listen to the most every year. This has been a long-awaited feature on ‌Apple Music‌, and one that many of the service's rivals, like Spotify, have been doing for years.

‌Apple Music‌ still trails behind Spotify in terms of paid subscribers, with 60 million paid subscribers as of June 2019 compared to Spotify's 113 million Premium subscribers as of September 30, 2019.

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'The Morning Show' Producers on Negative Reviews: 'There Were a Lot of Apple Haters and Wanting Apple to Fail'

A few weeks after the premiere of Apple TV+, the executive producers of "The Morning Show" have decided to respond to the show's more negative critics at the Recode Code Media conference in Los Angeles (via Recode).


According to Mimi Leder and Kerry Ehrin, many of the negative reviews came from writers who went into the show with the purpose of hating it, due to Apple. Leder summed this up by stating that some reviews "felt like an attack on Apple."
“When those reviews came in, I didn’t know what show they were watching. And I just kind of thought they were nuts,” said Leder, director and executive producer of the show, who is known for her previous work on shows like ER and The West Wing. “I just felt there were a lot of Apple haters and wanting Apple to fail.”

“We’re focused on the story we’re telling, the characters. We’re inside of it. So when you see reviews that are looking at it from the whole business aspect, like, ‘What is Apple doing?’ and, ‘They spent this much money on it’ — it’s kind of separate from us.”
"The Morning Show" has its fair share of both critics and fans, currently sitting at a 63 percent on Rotten Tomatoes with a more favorable 95 percent audience score. Leder referenced statistics like these and said, "The good news is that people love the show, and we love the show, and that's what matters."

At the same time, another ‌Apple TV‌+ show is getting ready to launch on the service in just over a week. On November 28, Apple will debut the first three episodes of "Servant" from producer M. Night Shyamalan, and afterwards new episodes will debut every Friday, similar to the current release schedule of "The Morning Show," "See," and "For All Mankind."


Ahead of the streaming launch, "Servant" premiered at the BAM Howard Gilman Opera House in Brooklyn, New York, where stars Toby Kebbell, Lauren Ambrose, Nell Tiger Free, and Rupert Grint were in attendance. The show's writer and creator Tony Basgallop was also at the premiere, as well as Shyamalan, who will direct the series.


The first full trailer for "Servant" premiered a few weeks ago. The show follows a Philadelphia couple who are in mourning after a tragedy strikes their family. Soon after, they hire a young nanny to take care of their child and unknowingly set a series of strange events into motion.

Head to the MacRumors Apple TV+ forum to join in discussions for all of the new shows that have launched, and will soon launch, on Apple's streaming service.

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Apple Begins Production of New Mac Pro in Texas, But Distribution Possibly Limited to Americas

In addition to breaking ground on a new $1 billion campus in Austin, Texas, Apple today announced that its new Mac Pro is now in production at a nearby facility in the city. The computer is set to launch in December.

Notably, Apple says the Mac Pro units in production in Austin will soon ship to customers "across the Americas," suggesting that the Mac Pro units assembled in Texas will only be shipped to customers in the United States, Canada, Mexico, and other countries across North and South America.


It is possible that Apple plans to assemble the Mac Pro in China for orders placed outside of the Americas, but the company has not commented.

Apple and its manufacturing partners have invested over $200 million in the Mac Pro facility in Austin. The manufacturing plant is UL Zero Waste to Landfill Gold certified, and has been recognized by Austin Water for Excellence in Water Conservation and Excellence in Environmental Stewardship.

The new Mac Pro contains hundreds of components from suppliers in 19 states, including Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Mexico, New York, Oregon, Pennsylvania, Texas, Vermont, and Washington.

In a press release, Apple CEO Tim Cook said "building the Mac Pro, Apple's most powerful device ever, in Austin is both a point of pride and a testament to the enduring power of American ingenuity."

The new Mac Pro will be the fastest Mac ever, with up to 28-core Intel Xeon processors, up to 1.5TB of ECC RAM, up to 8TB of SSD storage, and up to AMD Radeon Pro Vega II Duo graphics with 64GB of HBM2 memory. The computer also has eight PCIe expansion slots for maximum performance, expansion, and configurability.

Apple has yet to announce a specific release date for the new Mac Pro in December. Pricing will start at $5,999.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Don't Buy)
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Apple Breaks Ground on New $1 Billion Campus in Austin, Texas, Expected to Open in 2022

Apple today announced that it has started construction of its new $1 billion, 133-acre campus in Austin, Texas as part of a commitment it made last year.


Apple says the campus will initially house 5,000 employees, with the capacity to grow to 15,000, and is expected to open in 2022.

In partnership with Austin-based Bartlett Tree Experts, Apple said it will plant thousands of trees spanning over 20 varieties native to Texas on the campus. Apple says landscaping will cover over 60 percent of the property, including a 50-acre nature and wildlife preserve that will be open to the public.

The new campus in Austin, Texas is part of Apple's commitment to increase its investment in manufacturing, engineering, and other jobs across the United States. Apple says it is on track to contribute $350 billion to the U.S. economy between 2018 and 2023 and hire an additional 20,000 employees over that time.

Apple says it has grown to approximately 7,000 employees in Austin, more than a 50 percent increase in the past five years.

Apple CEO Tim Cook:
With the construction of our new campus in Austin now underway, Apple is deepening our close bond with the city and the talented and diverse workforce that calls it home. Responsible for 2.4 million American jobs and counting, Apple is eager to write our next chapter here and to keep contributing to America's innovation story.
Cook is touring Apple's Austin operations with U.S. President Donald Trump today.

Apple is also continuing its expansion in Boulder, Culver City, New York, Pittsburgh, San Diego, and Seattle.

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