MacRumors

Amazon is offering numerous all-time low prices on Apple Watch Series 10 and Apple Watch SE, including both GPS and cellular models. You'll find all-time low prices for both watches, and in regards to the Series 10, we're tracking $100 discounts on numerous models.

Apple Watch Series 10

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Amazon has the 42mm GPS Apple Watch Series 10 for $299.00, down from $399.00, as well as the 46mm GPS model for $329.00, down from $429.00. Both of these are record low prices on the Apple Watch Series 10, and they're available in numerous case colors and band styles, all of which you can find in the lists below.

42mm GPS Apple Watch Series 10

• Jet Black Aluminum Case with Black Sport Band (S/M) - $299.00, down from $399.00
• Jet Black Aluminum Case with Ink Sport Loop - $299.00, down from $399.00
• Rose Gold Aluminum Case with Plum Sport Loop - $299.00, down from $399.00
• Rose Gold Aluminum Case with Light Blush Sport Loop - $299.00, down from $399.00
• Silver Aluminum Case with Blue Cloud Sport Loop - $299.00, down from $399.00
• Silver Aluminum Case with Denim Sport Band (S/M) - $299.00, down from $399.00

46mm GPS Apple Watch Series 10

• Jet Black Aluminum Case with Black Sport Band (M/L) - $329.00, down from $429.00
• Jet Black Aluminum Case with Ink Sport Loop - $329.00, down from $429.00
• Rose Gold Aluminum Case with Light Blush Sport Band (M/L) - $329.00, down from $429.00
• Rose Gold Aluminum Case with Plum Sport Loop - $329.00, down from $429.00
• Silver Aluminum Case with Blue Cloud Sport Loop - $329.00, down from $429.00
• Silver Aluminum Case with Denim Sport Band (M/L) - $329.00, down from $429.00

Apple Watch SE

In addition to Series 10 deals, Amazon is discounting the 40mm GPS Apple Watch SE to $169.00 today, down from $249.00. This is the best price we've tracked so far in 2025, and it's available in Starlight, Silver, and Midnight Aluminum color options.

Amazon has nearly every 40mm GPS Apple Watch SE at this price, including multiple sizes of the Sport Band model and many Sport Loop models. Most are in stock and available to be delivered by the end of March.

Additionally, you can get the 44mm GPS Apple Watch SE at an all-time low price of $199.00 today on Amazon, down from $279.00. This one is also available in Midnight, Silver, and Starlight Aluminum colors, and multiple band sizes.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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The iPhone 16e is now Apple's lowest-cost iPhone at $599. However, 2023's iPhone 15 Pro is now available for very similar approximate prices from third parties. There are at least 50 differences between the two devices, so which should you choose?

The ‌iPhone 15‌ Pro launched in September 2023 for $999, and was discontinued upon the launch of the iPhone 16 Pro one year later. It continues to be available from third-party retailers, as well as used or refurbished, for prices around $600 to $750 depending on the configuration.

Our guide helps to answer the question of how to decide which of these two ‌iPhone‌ models is best for you, and serves as a way to clearly see what additional features the ‌iPhone 15‌ Pro brings to the table. The ‌iPhone 15‌ Pro is a much more feature-rich device than the ‌iPhone 16e‌, but the latter has a small number of advantages:

• Better chip: The A18 chip is made with TSMC's latest fabrication technology and sports a higher CPU clock speed, making it more powerful and efficient than the A17 Pro.
• Audio: The ‌iPhone 16e‌ features wind noise reduction and audio mix for better quality audio capture.
• Thinner and lighter design: With an aluminum frame, the ‌iPhone 16e‌ is 0.45mm thinner and 20 grams lighter than the ‌iPhone 15‌ Pro.
• Longer battery life: Thanks to the custom-designed Apple C1 model, the efficiency of the A18 chip, and a 22% bigger battery, the ‌iPhone 16e‌ boasts battery life that's at least three hours longer than the ‌iPhone 15‌ Pro.

As a device that's 18 months newer with a more powerful chip, the ‌iPhone 16e‌ may be more likely to be supported by the latest version of iOS for longer than the ‌iPhone 15‌ Pro. It is also likely to be useable for longer through battery degradation, especially if you're comparing it to a used ‌iPhone 15‌ Pro.

In every other respect, the ‌iPhone 15‌ Pro is superior. Here is every difference between the two models:

‌iPhone 16e‌	‌iPhone 15‌ Pro
Aluminum and glass design	Titanium and glass design
"Notch" housing TrueDepth camera array	Dynamic Island housing TrueDepth camera array
800 nits max brightness (typical)	1,000 nits max brightness (typical)
1,200 nits peak brightness (HDR)	1,600 nits peak brightness (HDR)
	2,000 nits peak brightness (outdoor)
	ProMotion with adaptive refresh rates up to 120Hz
	Always-on display
	Slightly smaller due to slimmer borders around the display
A18 chip (made with enhanced 3nm N3E process)	A17 Pro chip (made with base ‌3nm‌ N3B process)
4.04 GHz CPU clock speed	3.78 GHz CPU clock speed
4-core GPU	6-core GPU
LPDDR5X-7500 memory with a bandwidth of 60 GB/s	LPDDR5-6400 memory with a bandwidth of 51.2 GB/s
Apple C1 modem	Qualcomm X70 modem
	mmWave 5G connectivity
Wi‑Fi 6 connectivity	Wi‑Fi 6E connectivity
	Thread networking technology
	Second-generation Ultra Wideband chip
"Advanced" 2-in-1 camera	"Pro" triple camera system
48-megapixel Main camera with ƒ/1.6 aperture	48-megapixel Main camera with ƒ/1.78 aperture and larger sensor
	12-megapixel Ultra Wide camera with ƒ/2.2 aperture
	12-megapixel Telephoto camera with ƒ/2.8 aperture
1x and 2x optical zoom	0.5x, 1x, 2x, and 3x optical zoom
Optical image stabilization	Second-generation sensor-shift image stabilization
True Tone flash	Adaptive True Tone flash
	LiDAR scanner
Portrait mode with Depth Control	Next-generation portraits with Focus and Depth Control
	Night mode portraits
	Macro photography
	Apple ProRAW
Wind noise reduction
Audio Mix
	Shoot and instantly transfer 48-megapixel ProRAW images to Mac via USB 3
	Record video directly to an external drive
	ProRes video recording up to 4K at 30 fps (60 fps with external recording)
	Macro video recording, including slo‑mo and time‑lapse
	Log video recording
	Academy Color Encoding System
	Capture spatial photos and videos for Apple Vision Pro
USB 2 transfer speeds (up to 480Mb/s)	USB 3 transfer speeds (up to 10Gb/s, 20x faster)
	DisplayPort support for up to 4K HDR video output
	Compatible with MagSafe cases, wallets, wireless chargers and more
Qi wireless charging up to 7.5W	Qi wireless charging up to 7.5W and ‌MagSafe‌ wireless charging up to 15W with 20W adapter or higher
4,005mAh battery	3,274mAh battery
26-hour battery life	23-hour battery life
Weighs 167g	Weighs 187g
7.80mm thick (0.31 inches)	8.25mm thick (0.32 inches)
128GB, 256GB, and 512GB storage options	128GB, 256GB, 512GB, and 1TB storage options
White and Black color options	Natural Titanium, Blue Titanium, White Titanium, and Black Titanium color options
Released March 2025	Released September 2023
Starts at $599	Started at $999 but now discontinued; available for ~$599

The ‌iPhone 15‌ Pro offers a large number of upgrades over the ‌iPhone 16e‌. With little to no price difference to obtain a display with ProMotion and always-on functionality, ‌MagSafe‌, ‌Dynamic Island‌, and a brighter display, many customers will easily be able to justify getting the ‌iPhone 15‌ Pro over the ‌iPhone 16e‌. Perhaps most noticeably, the ‌iPhone 15‌ Pro unlocks a wealth of additional camera software features and boasts multiple additional pieces of camera hardware, such as the LiDAR scanner, telephoto camera, and ultra wide camera.

The ‌iPhone 16e‌ still offers many of the ‌iPhone 15‌ Pro's most compelling capabilities, such as Apple Intelligence support, USB-C, the Action Button, and a 48-megapixel main camera, so the average user will miss out on few meaningful features. As a result, there are some scenarios where it is worth choosing the ‌iPhone 16e‌ over the ‌iPhone 15‌ Pro. For example, if battery life or device longevity is your top priority, it remains the superior option.

Similarly, if you have only basic needs and do not care for the "Pro" rear camera setup or features like ProMotion and the always-on display, the ‌iPhone 16e‌ is likely the better choice. In this instance, you will still benefit from the device's generous roster of features. The ‌iPhone 16e‌ is still a very well designed and balanced device, especially for casual ‌iPhone‌ users and those coming from a much older model.

Following today's announcement of Lossless audio and Personalized Spatial Audio for the AirPods Max, Apple today released a USB-C to 3.5mm audio cable.

The cable is designed for the ‌AirPods Max‌ with USB-C and Beats Studio Pro headphones, allowing them to be connected directly to the audio-out port of a Mac, in-flight entertainment system, or other device.

This bidirectional cable can be used with both 3.5 mm audio-out and audio-in ports, allowing you to connect your AirPods Max or Beats Studio Pro headphones to 3.5 mm audio sources, or to connect your iPhone or iPad to speakers with 3.5 mm audio ports. When connected to AirPods Max, this cable enables ultra-low latency on par with the device's built-in speakers for an optimal experience when gaming or creating content.

Apple used to sell a similar Lightning to 3.5mm audio cable, but it has now been discontinued. Apple's USB-C to 3.5mm audio cable is available now for $39.00.

Apple will bring lossless audio and ulta-low latency audio to AirPods Max in its upcoming iOS 18.4 software update arriving in April, according to the company.

From Apple's press release:

With this update, AirPods Max will unlock 24-bit, 48 kHz lossless audio, preserving the integrity of original recordings and allowing listeners to experience music the way the artist created it in the studio. Lossless audio also extends to Personalized Spatial Audio to deliver a more sonically accurate, uncompressed, and immersive experience, and users can enjoy more than 100 million songs in lossless audio with Apple Music.

[...]

Lossless audio and ultra-low latency audio enable music creators to fully utilize AirPods Max throughout their entire professional workflow on Logic Pro and other music creation apps. Using the USB-C cable, AirPods Max will become the only headphones that enable musicians to both create and mix in Personalized Spatial Audio with head tracking.1 By delivering lossless, high-resolution digital audio with low latency, artists can seamlessly record and mix with AirPods Max without compromising fidelity.

Introduced in December 2020 and updated in September 2024, the AirPods Max have now been in Apple's product lineup for four years now, but the company does not release new AirPods models on a regular basis, so this update should be a welcome change for fans of the over-ear noise-canceling headphones.

Apple says lossless audio and ultra-low latency audio will be available in April as a free firmware update with iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4 for AirPods Max with USB-C.

Apple also said that today it is making a USB-C to 3.5mm audio cable available to buy for $39 from its online store, Apple Store app, and authorized resellers. The cable lets users connect AirPods Max to 3.5mm audio sources like airplane audio ports or connect their iPhone or iPad to speakers or car stereos with 3.5mm inputs.

This year's upcoming Apple Watch Ultra 3 will feature satellite connectivity and a new 5G cellular modem, according to Bloomberg's Mark Gurman.

Apple first introduced satellite connectivity for off-grid texting with the iPhone 14, and the feature has been included in the iPhone 15 and iPhone 16, but no Apple Watch models so far.

Support for satellite messaging on the Apple Watch Ultra would allow users to send texts when out of range of cellular and Wi-Fi networks, similar to how it works on iPhone. Initially limited to emergency use, satellite texting expanded in iOS 18 to support messages to any contact.

Gurman says Apple aims to make this feature a key selling point for the third-generation Ultra, expected in September 2025. It also positions the device to better compete with brands like Garmin, which offer satellite-equipped gear for remote and rugged environments. Gurman first reported on the upcoming features last December.

Designed for adventurers, divers, and hikers, the Ultra will gain a new safety edge with off-grid communication capabilities. Satellite access remains free for now on supporting iPhones, which include two years of coverage. Apple is expected to offer the same for the Ultra.

Gurman also reports that Apple plans to move away from Intel cellular modems in future Watch models, shifting to MediaTek. MediaTek's chip supports 5G RedCap – a low-power, mid-speed version of 5G tailored for wearables. Current Apple Watch models still use 4G LTE, despite iPhones having adopted 5G years ago.

Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman.

Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026," so his latest comments suggest his conviction has strengthened that 2026 will indeed be the year of the foldable iPhone, based on his sources.

According to analyst Jeff Pu, the device recently entered the New Product Introduction (NPI) phase at Foxconn, with mass production slated to begin in the second half of 2026.

Apple's foldable iPhone is said to be similar in style to Samsung's Galaxy Z Fold, which uses a book-style folding mechanism, rather than the clamshell design of the Samsung Galaxy Z Flip. Gurman says Apple's version will have "less of a screen crease" when it's open. Notably, recent reports have suggested that the display on Apple's first foldable will look virtually crease-free to the human eye.

According to Gurman, the device will take advantage of the display, battery, modem, and chip advances that Apple has made in its development of the iPhone 17 Air, which is expected to replace the "Plus" model in Apple's smartphone lineup this year.

As for pricing, Gurman expects the device to be around $2,000. According to a recent Barclays Bank investor research note, Apple's first foldable iPhone could have a starting price in the $2,300 range in the United States, which would make it the most expensive iPhone model ever. This lines up with a previous report by supply chain analyst Ming-Chi Kuo, in which he predicted that the first foldable iPhone would be priced between $2,000 and $2,500.

Apple's plan to bring blood-pressure tracking to the Apple Watch is still hitting snags, according to Bloomberg's Mark Gurman.

Writing in his latest Power On newsletter, Gurman says that the company "continues to run into problems" while testing the feature. No other information was provided on the issues Apple is having.

Gurman has been reporting on Apple's plan to bring blood pressure monitoring since January 2022. In a November 2023 report, he said that the initial version wouldn't show a user their exact systolic and diastolic measurements, but Apple was working on a follow-up version for later that could do so.

At the time, Gurman said the feature was on the cards for the Apple Watch Series 10, but that didn't happen.

More recently, Gurman has said the feature would track whether a user's blood pressure is trending upwards and send an alert if hypertension is detected. After receiving an alert, the Apple Watch user could provide the information to a medical professional for additional testing.

Hypertension is known as a silent killer because it can go undetected and undiagnosed, leading to heart damage and death. High blood pressure often has few symptoms until it is notably advanced, and early detection via the Apple Watch has the potential to save lives.

As recently as last December, Gurman claimed that Apple was "ramping up" work on blood-pressure tracking and that the feature could arrive as soon as 2025. But going on his latest comments, even that now sounds unlikely.

While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.

Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:

• Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a stainless steel frame. The back of the devices will supposedly have a new "part-aluminum, part-glass" design.
• Rectangular camera bump: iPhone 17 Pro models are expected to have a large rectangular camera bump with rounded corners. Apple apparently plans to stick with a triangular arrangement for the rear camera lenses.
• More scratch-resistant display: iPhone 17 Pro screens are rumored to have a new anti-reflective coating that increases scratch resistance compared to previous models.
• Larger battery: The iPhone 17 Pro Max is rumored to have a slightly thicker design that allows for a larger battery.
• A19 Pro chip: iPhone 17 Pro models are expected to use Apple's next-generation A19 Pro chip, which will reportedly be manufactured with TSMC's newer third-generation 3nm process. Like usual, expect modest year-over-year performance gains and power efficiency improvements compared to the current iPhones.
• Apple-designed Wi-Fi 7 chip: All four iPhone 17 models are rumored to get a Wi-Fi 7 chip designed by Apple rather than Broadcom.
• 24-megapixel front camera: All four iPhone 17 models are said to feature an upgraded 24-megapixel front-facing camera, whereas all iPhone 16 models are equipped with a 12-megapixel front-facing camera.
• 48-megapixel rear Telephoto camera: An upgraded 48-megapixel Telephoto camera is rumored for the iPhone 17 Pro models, up from the 12-megapixel Telephoto camera on iPhone 16 Pro models.
• 12GB of RAM: An increased 12GB of RAM was initially rumored exclusively for the iPhone 17 Pro Max, but later the iPhone 17 Pro as well. This upgrade should help to improve the performance of Apple Intelligence and multitasking. All four iPhone 16 models have 8GB of RAM.
• Improved cooling: All four iPhone 17 models are rumored to feature internal design changes that result in better heat dissipation. A vapor chamber cooling system has been rumored for the Pro models.

Bookmark our iPhone 17 Pro roundup to stay up to date with more rumors.

Amazon this weekend has Apple's AirPods Pro 2 for $169.99, down from $249.00. This is the lowest price that we've tracked so far in 2025, and Amazon is providing a late March delivery estimate for most residences in the United States.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Although we saw a better deal over the holiday season, it's very unlikely that all-time low price will return any time soon. Amazon's price today is still a solid deal on the AirPods Pro 2, which feature USB-C charging and Active Noise Cancellation.

You can also get the base AirPods 4 for $99.99 on Amazon, down from $129.00. This one is another record low price, and we aren't currently tracking any lowest-ever prices on the model with Active Noise Cancellation.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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Apple is working on multiple new Apple Watch models with built-in cameras for release by 2027, according to Bloomberg's Mark Gurman.

In his Power On newsletter today, Gurman said Apple plans to add a camera in the screen area on a future Apple Watch Series model. On a future Apple Watch Ultra, he expects the camera to be on the right side of the watch, near the Digital Crown.

Gurman does not expect the cameras to enable FaceTime on the Apple Watch. Instead, he said the cameras would enable Visual Intelligence on future Apple Watch models. This feature would allow Apple Watch users to quickly receive information about items or places their surroundings. For example, they could point their Apple Watch at a restaurant to receive its hours or ratings as they pass by on the sidewalk.

Visual Intelligence debuted on all iPhone 16 models last year, and it is available on iPhone 15 Pro models starting with iOS 18.4.

Apple is also planning to add tiny cameras to future AirPods models, he said. The cameras will bring more AI capabilities to both the Apple Watch and AirPods, allowing Apple to better compete with other AI-powered wearables on the market.

There might not be a plastic Apple Watch SE this year after all, according to the latest word from Bloomberg's Mark Gurman.

In his Power On newsletter today, Gurman said the plastic Apple Watch SE is now in "jeopardy" for two reasons: design and cost issues.

"The design team doesn't like the look, and the operations team is finding it difficult to make the casing materially cheaper than the current aluminum chassis," he said.

Gurman first mentioned the possibility of a plastic Apple Watch SE last year.

An even more affordable Apple Watch SE with a colorful plastic design could have been appealing to parents who are looking to purchase an Apple Watch for their children.

The current Apple Watch SE was released in 2022. In the U.S., it starts at $249.

Apple supply chain analyst Ming-Chi Kuo today reiterated that the A20 chip in iPhone 18 models will be manufactured with TSMC's 2nm process.

Kuo said TSMC's trial production of 2nm chips has now reached yields well above the 60-70% range. The yield refers to the percentage of functional chips that can be obtained per silicon wafer, which is essentially a large, circular disc of chips.

Kuo first said that the A20 chip would be 2nm around six months ago, and another analyst Jeff Pu said likewise earlier this week.

An earlier rumor saying the A20 chip would remain 3nm was retracted.

This is ultimately good news, as the A20 chip being 2nm instead of 3nm means it will have more substantial performance and power efficiency improvements over the A19 chip for iPhone 17 models. Kuo, Pu, and others have all said that the A19 chip will be manufactured with TSMC's third-generation 3nm process, called N3P.

The move from a 3nm to 2nm process allows for more transistors in each chip, which helps to boost performance. Specifically, reports indicate that A20 chips should be up to 15% faster and up to 30% more power efficient than A19 chips.

An overview of current and expected chips:

• A17 Pro chip: 3nm (TSMC's first-generation 3nm process N3B)
• A18 and A18 Pro chips: 3nm (TSMC's second-generation 3nm process N3E)
• A19 and A19 Pro chips: 3nm (TSMC's third-generation 3m process N3P)
• A20 and A20 Pro chips: 2nm (TSMC's first-generation 2nm process N2)

Keep in mind that these nanometer sizes are simply TSMC marketing terms, rather than actual measurements.

iPhone 18 models are still a year and a half away from launching.

Apple continues to explore the idea of adding tiny cameras to future AirPods, according to Bloomberg's Mark Gurman.

Gurman briefly reiterated this possibility in his report this week about Apple executive Mike Rockwell becoming the new head of Siri development:

Rockwell's experience with hardware also could help the company more deeply embed AI into its future devices. Already, the company is exploring the idea of AirPods with outward-facing cameras that could feed data to AI.

The cameras would technically be infrared sensors.

In a June 2024 blog post, Apple supply chain analyst Ming-Chi Kuo said Apple planned to mass produce new AirPods with infrared cameras by 2026. He said the infrared camera component would be similar to the iPhone's Face ID receiver.

Kuo said the new AirPods with infrared cameras would provide an enhanced spatial audio experience with Apple's Vision Pro headset.

"For example, when a user is watching a video with Vision Pro and wearing this new AirPods, if users turn their heads to look in a specific direction, the sound source in that direction can be emphasized to enhance the spatial audio/computing experience," wrote Kuo.

The infrared cameras could potentially enable "in-air gesture control" as well, allowing for device interaction with hand movements.

If the alleged 2026 mass production timeframe remains on schedule, the new AirPods with infrared cameras could launch in 2026 or 2027.

Amazon has a few discounts on Apple's 11th generation iPad this weekend, including all-time low prices on each of the three Wi-Fi configurations of the tablet. Prices start at $328.86 for the 128GB Wi-Fi iPad, down from $349.00.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This sale is available in Silver and Blue, while Pink and Yellow are just a few cents higher. Although this is just a $20 discount, it remains the lowest price we've ever tracked for the new iPad, and right now only Amazon has these record low prices.

You can also get the 256GB Wi-Fi iPad for $419.80, down from $449.00, and the 512GB Wi-Fi iPad for $601.67, down from $649.00. We're not tracking any discounts on the cellular models of the 11th generation iPad right now.

The 11th generation iPad is mainly a spec bump for the tablet line, now featuring the A16 chip and more storage, with the same design as the 10th generation iPad. The new ‌iPad‌ starts with 128GB of storage, and is also available in 256GB and a new 512GB configuration. The previous model was only available in 64GB and 256GB configurations.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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With a bit of a lull in Apple product news following the launches of the latest Mac, iPad, and iPhone updates for early 2025, attention is turning back to rumors about other upcoming products with the all-new "iPhone 17 Air" for later this year and even next year's iPhone 18 Pro seeing some recent rumors.

Apple is also still getting attention for its delay announcement around the forthcoming Siri update based on Apple Intelligence, with the company seeking to generate some fresh energy for the project by bringing in new leadership, so read on below for all the details on these stories and more!

Ultra-Thin 'iPhone 17 Air' Rumored to Include These 12 Features

Rumors and leaks indicate we're getting a new iPhone model this year, with an "iPhone 17 Air" replacing the Plus model that's been in the lineup for past several years and coming in at around the same $899 starting price point.

While the device is expected to have an impressively thin and light design, rumors suggest it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a single speaker, and an A19 chip instead of a more powerful A19 Pro chip.

The iPhone 17 Air will reportedly include a 6.6-inch display, and while Apple reportedly prototyped a larger model with a 6.9-inch screen, the company is said to have decided against it due to concerns over an ultra-thin form factor at that size being susceptible to bending.

Vision Pro Creator Taking Over Siri After Apple Intelligence Setbacks

Fallout from delays to a Siri revamp powered by Apple Intelligence and subsequent criticisms of some of the company's actions continues to mount, with Apple moving to shift responsibility for Siri from its AI chief John Giannandrea to former Vision Pro boss Mike Rockwell in an effort to shake things up.

The move comes as the current version of Siri is under renewed criticism for its difficulties handling even some of the most basic queries. Prominent industry analyst Benedict Evans wonders if the Apple Intelligence issues and the push to bring Vision Pro to market are a sign of Apple experiencing a "Vista-like drift into systemically poor execution" similar to what Microsoft went through with Windows nearly 20 years ago.

Report: Apple TV+ Losing $1 Billion Annually as Apple Services Falter

Apple is known to have been investing large sums of money into Apple TV+ in an effort to expand its services business, but it's never been revealed how well the service is performing for Apple.

A new report from The Information claims that Apple TV+ has around 45 million subscribers worldwide, making it a small player in the streaming video market, and that the service is losing roughly $1 billion per year.

Apple has reportedly been trying to tighten up the purse strings a bit to move closer to breaking even on Apple TV+, but it's not the only Apple service that's not exactly pulling its weight in the high-margin services sector, as Apple Music interest seems to be plateauing while Apple News+, Apple Arcade, and Apple Fitness+ are also not seeing significant growth.

Next Year's iPhone 18 Pro Already Rumored to Have Five New Features

We're still nearly six months away from the official unveiling of the iPhone 17 lineup, but that doesn't mean the rumor mill isn't already looking beyond to the 2026 models.

For Apple's high-end iPhone 18 Pro models, rumors have suggested we could see under-display Face ID for a much smaller Dynamic Island, a variable aperture main camera, Apple's next-generation C2 cellular modem, and an A20 chip with upgrades to benefit Apple Intelligence.

Apple's First Foldable iPhone Estimated to Cost Nearly Twice as Much as iPhone 16 Pro Max

Apple has been rumored to be working on several foldable devices, with a foldable iPhone potentially being the first one out the door in late 2026 or early 2027. Based on supply chain checks, Barclays analyst Tim Long believes the device could start at around $2,300, representing a huge premium over Apple's traditional flagship phones.

A larger foldable device may not be far behind, but will it be considered a Mac or an iPad? It may largely come down to whether its operating system is built off of iPadOS or macOS, with analyst Jeff Pu believing it will be a flavor of macOS.

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We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April.

Priority Notifications

If you have an iPhone or iPad that supports ‌Apple Intelligence‌, iOS 18.4 adds support for Priority Notifications, one of the features that Apple announced when introducing ‌Apple Intelligence‌ at the June 2024 WWDC event.

Priority Notifications display your most important messages first, highlighting them in a special section on the Lock Screen. Apple uses ‌Apple Intelligence‌ to decide which notifications deserve priority status, and it's typically messages notifications that need to be viewed or responded to imminently.

Upcoming deliveries are highlighted, for example, as are meetings that are happening, calendar alerts for events that are coming up that day, reminders that are due, and messages that look like they need a quick response, such as a dinner invitation.

Priority Notifications can be turned on for all apps, or set up on a per-app basis in the Notifications section of the Settings app. In the beta, Priority Notifications is not on by default, and it needs to be enabled, but that could change before iOS 18.4 is released to the public.

Apple is also adding new languages to ‌Apple Intelligence‌ in iOS 18.4, including French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, and Chinese (simplified), along with localized English for Singapore and India.

Visual Intelligence Updates

For iPhone 15 Pro users, iOS 18.4 brings Visual Intelligence, a feature that was previously limited to the iPhone 16 models. Apple initially limited ‌Visual Intelligence‌ to iPhones with a Camera Control button, but with the iPhone 16e, Apple added an Action Button activation option, and that's what's used for the ‌iPhone 15‌ Pro, too.

‌Visual Intelligence‌ can be activated by linking it to the Action Button, but there's also a new ‌Apple Intelligence‌ section in Control Center that includes a ‌Visual Intelligence‌ button as an alternative way to launch it.

The Action Button and Control Center options for ‌Visual Intelligence‌ can also be used on ‌iPhone 16‌ models, so if you have an ‌iPhone 16‌ and don't like the Camera Control long press to activate ‌Visual Intelligence‌, you can now use these alternatives.

New Emoji

There are a handful of new emoji characters that are available in iOS 18.4, and that's always a big deal for emoji fans. The new emoji characters include bags under eyes, fingerprint, leafless tree, root vegetable, harp, shovel, and splatter.

Ambient Music

iOS 18.4 has an Ambient Music toggle that can be added to Control Center. You can choose from four different sound categories, including Sleep, Chill, Productivity, and Wellbeing. Selecting one of the Ambient Music categories plays a random selection of sounds or music from that category.

There is no dedicated Ambient Music app and you can't choose what's playing from Control Center, but if you play a category and then tap into the Dynamic Island at the top or access the Now Playing widget, you can skip songs and see the name of what's playing.

App Store Downloads

In iOS 18.4, when you download an app from the App Store, you can pause the download right from the update list. It's a small change, but one that is useful if you're in a situation where you have low signal and need to do something else while an app download is in progress.

Before now, you could only stop and restart an app installation from the ‌App Store‌ interface.

Apple also added ‌App Store‌ review summaries, which makes it easier to see what people think of an app at a glance.

Bonus for Vision Pro Users: Guest Mode Controls

Apple added an ‌iPhone‌ app for the Apple Vision Pro in iOS 18.4, and it can be used to view info about the Vision Pro, find content to watch, and download apps to the headset. Overall, it's not super exciting.

What is useful, though, is an option to control Guest Mode from your ‌iPhone‌ or ‌iPad‌ if someone is using your Vision Pro. When someone that isn't you picks up your Vision Pro and puts it on, you'll see a pop up on your ‌iPhone‌. From there, you can choose what apps and experiences the person will view, and you can use AirPlay mode to guide them through their Vision Pro experience.

More Features

For a full list of all the features we've found in iOS 18.4 so far, make sure to check out our iOS 18.4 roundup.

Launch Date

We're on the fourth beta of iOS 18.4, and there are likely a couple more to go. Apple plans to release iOS 18.4 in early April alongside iPadOS 18.4 and macOS Sequoia 15.4.

A rare, operational Apple-1 Computer was recently put up for auction, and it ended up selling for $375,000. The Apple-1 was the first computer sold by Apple co-founders Steve Jobs and Steve Wozniak, and so few remain that they fetch high prices at auction.

The Apple-1 that sold is known as the "Bayville" Apple-1, and it is number 91 on the Apple-1 Registry. The Apple-1 Registry aggregates all known remaining Apple-1 computers, and it includes details and a history for each one. The registry has 104 Apple-1 machines listed.

The Bayville Apple-1 was part of the first batch of Apple-1 machines sold in 1976, and it has a handwritten serial number that was likely penned by Steve Jobs. It was sold with an original manual with a handwritten note by Daniel Kottke, who was Apple employee number 12.

The Apple-1 was sold alongside many other Apple-related items as part of a "Steve Jobs and the Apple Revolution" auction event. A 1976 Apple Computer check signed by Steve Jobs sold for $112,054, and a sealed, first-generation 4GB iPhone sold for $87,514.

Another check signed by Steve Jobs sold for $62,500, and an Apple Lisa Computer sold for $56,818. The auction earned a total of $1,308,251.

For this week's giveaway, we've teamed up with Astropad to offer MacRumors readers a chance to win an 11-inch M3 iPad Air, an Apple Pencil Pro, and Astropad's Rock Paper Pencil kit to go with it.

If you want to draw, sketch, or take notes on your iPad, the Rock Paper Pencil kit is a must have. It's the best way to match the feel of writing on paper, and it makes using an ‌iPad‌ as a writing surface much more pleasant.

Rock Paper Pencil is an all-in-one kit that includes a textured screen protector and a special tip that connects to the ‌Apple Pencil‌. This combination turns the glossy, unnatural feel of writing on an ‌iPad‌ into a natural, paper-like experience. Not only does it feel like writing on paper, it sounds like writing on paper, plus you get more control over stroke output because of the friction from the added texture.

Astropad's screen protector uses NanoCling technology to adhere to the ‌iPad‌ with static cling, and you can put it on and take it off as needed with zero residue on the ‌iPad‌'s display. With the NanoCling technology, the screen protector fits right up against the display of the ‌iPad‌, providing a flat surface with no ridges or gaps.

Rock Paper Pencil's tip fits on the ‌Apple Pencil‌ Pro and other ‌Apple Pencil‌ models, and it is able to hold up to heavy daily use. It has a wear-resistant copper alloy core with a palladium exterior coating, and the size is equivalent to an 0.7mm ballpoint pen for precision writing and sketching. You get two pencil tips with the kit, along with a protective storage sleeve so you can tuck away the screen protector when you're not using it.

Available for $45, the Rock Paper Pencil kit is compatible with Apple's new M3 ‌iPad Air‌ models, and it is also compatible with other ‌iPad‌ models. It works with the M2 ‌iPad Air‌, both iPad Pro models, the sixth and seventh-generation iPad mini models, and the 7th-generation and later ‌iPad‌.

Astropad is offering a 128GB 11-inch M3 ‌iPad Air‌, Rock Paper Pencil, and ‌Apple Pencil‌ Pro to one lucky MacRumors reader. To enter to win, use the widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winner(s) and send the prize(s). You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, following us on Instagram, following us on Threads, or visiting the MacRumors Facebook page.

Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years or older, UK residents who are 18 years or older, and Canadian residents who have reached the age of majority in their province or territory are eligible to enter. All federal, state, provincial, and/or local taxes, fees, and surcharges are the sole responsibility of the prize winner. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section, as that is where discussion of the rules will be redirected.

The contest will run from today (March 21) at 9:00 a.m. Pacific Time through 9:00 a.m. Pacific Time on March 28. The winner will be chosen randomly on or shortly after March 28 and will be contacted by email. The winner will have 48 hours to respond and provide a shipping address before a new winner is chosen.