Starting early next year, iOS 14 will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how effective their campaigns were.

Ahead of this change, The Wall Street Journal reports that advertising companies and publishers have filed a complaint against Apple with France's competition authority, arguing that the enhanced privacy measures would be anticompetitive.

According to the report, the complaint alleges that the wording of Apple's permission prompt will lead most users to decline tracking of their device's advertising identifier, which could result in lost revenue. In August, Facebook warned advertisers that the prompt could lead to a more than 50 percent drop in Audience Network publisher revenue.

In a statement, Apple reiterated its belief that "privacy is a fundamental right," adding that "a user's data belongs to them and they should get to decide whether to share their data and with whom." Apple said that its own data collection doesn't count as tracking because it doesn't share the data with other companies.

Apple already delayed the introduction of the prompt until early 2021 to provide developers with more time to make the necessary changes. In a statement in September, Apple said the prompt will be displayed on an app-by-app basis:

We believe technology should protect users' fundamental right to privacy, and that means giving users tools to understand which apps and websites may be sharing their data with other companies for advertising or advertising measurement purposes, as well as the tools to revoke permission for this tracking. When enabled, a system prompt will give users the ability to allow or reject that tracking on an app-by-app basis. We want to give developers the time they need to make the necessary changes, and as a result, the requirement to use this tracking permission will go into effect early next year.

In the meantime, users who do not want apps to be able to access their device's advertising identifier can go to Settings > Privacy > Tracking and toggle off Allow Apps to Request to Track.

Apple's developer website offers more information about the upcoming prompt.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

New game "Warp Drive - Teleport Racing!" is coming soon to Apple Arcade. The game is a new, fast-paced arcade-style racing game from Supergonk, with a unique concept at its heart.

Warp Speed features an innovative teleport gameplay mechanic that allows players to instantly traverse the racetrack to find shortcuts and hidden routes.

The warp teleport feature is fundamental to how the game operates, allowing players to easily jump enormous gaps, drive upside down, and overtake opponents in unexpected ways. Players can creatively plan a unique route, optimize their shortcut selection, and chain together pickups to be the fastest.

Drive on the ceiling, jump huge canyons and race up waterfalls in an epic inverted racing battle!

Compete in a series of dynamically generated tournaments, with random options providing a different experience every time you play! Upgrade your car between races, gradually adding more capabilities to Drift, Boost, or Warp your way to victory. Follow the advice of your outspoken manager, Lenny, or just ignore whatever he says... what do aliens know about racing, anyway?!

With a series of high-speed tournaments, a 2D art-style, and creative driving abilities, Warp Drive aims to offer a new racing game experience.

Although the exact release date is not yet known, Warp Drive is set to come to ‌Apple Arcade‌ in the near future.

iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test.

Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs hardness scale, he found that the device's display is "still scratching at a level six, with deeper grooves at a level seven," in line with dozens of other smartphones he has tested over the years.

Nelson did find that the scratches with the level six Mohs pick appear to be slightly fainter compared to previous iPhones, but there is no dramatic improvement.

JerryRigEverything's results differ from a similar test by YouTube channel MobileReviewsEh, which found that the ‌iPhone 12‌ stood up to the six point and saw some faint scratches with the seven point on the Mohs hardness scale.

In fairness to Apple, it advertises the Ceramic Shield as providing 4x the drop performance, rather than improved scratch resistance. Earlier this week, insurance company Allstate conducted a series of iPhone 12 and iPhone 12 Pro drop tests and found that the devices are indeed more durable than the iPhone 11 and iPhone 11 Pro in similar tests.

Insta360, known for its line of cameras that are able to capture 360-degree photos and videos, today announced the launch of the next-generation Insta360 ONE X2, a followup to the Insta360 ONE X.

The Insta360 ONE X2 features the same familiar rectangular shape with 360-degree lens, but there are several additions, including a small preview screen that lets you see what the camera sees while also offering touch gestures.

The ONE X2 captures 5.7K 360-degree video, there's a larger 1630mAh battery, four microphones for better voice capture, and IPX8 waterproofing, so it can be used for capturing underwater content.

There are multiple shooting modes, including 360, Steady Cam for making flat videos, InstaPano for creating panoramas, and MultiView for displaying two angles at once. 360-degree video can also be edited using the Insta360 iPhone app to pull out the most interesting parts of videos.

FlowState stabilization is designed to keep the Insta360 ONE X2 steady, with new stabilization and horizon leveling algorithms for smooth video even without a gimbal. Like prior Insta360 cameras, the ONE X2 comes with a selfie stick that the Insta360 intelligently edits out.

Other features include built-in app templates for adding cinematic video effects, subject tracking, AI-based video recommendations, and TimeShift hyperlapse videos where playback is adjusted.

The Insta360 ONE X2 can be ordered from the Insta360 website today for $430.

As the European Union increasingly targets big tech companies, top antitrust enforcer Margrethe Vestager has warned against the structural break up of big tech companies (via The Information).

The comments were somewhat surprising, as Vestager has aggressively pursued antitrust investigations against the likes of Apple, Google, and Amazon in recent years. For example, it was Vestager who led the EU's appeal against a court ruling that overturned its demand that Apple pay 13 billion euros ($14.5 billion) in tax to the Irish government.

During a debate on the future of internet regulation within the EU, she cautioned that although it would be "doable" to force a breakup of big tech companies under current EU law, it could lead to a range of unintended consequences. Foremost among these, she said, are potentially lengthy court battles between European regulators and the tech companies themselves.

"I don't think it is something that should be introduced in this legislation and I think one should be very careful with that type of remedy because one should be very sure how it would actually work," Vestager said. "It would tie you up in court for a very very long time. I think it's important we try these routes first with the platforms."

Vestager is among the top European bureaucrats currently drafting the wide-reaching Digital Services Act. The legislation is set to bring a range of aggressive regulations on big tech companies, such as obligations to share data with competitors and give no preference to a company's own apps and services.

The comments have put Vestager at odds with many other senior European officials, including EU Internal Market Commissioner Thierry Breton, who have strongly hinted at their desire to force a break up of big tech companies under certain circumstances.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Eve Systems, known for its line of HomeKit-connected products, today announced the launch of a new firmware update that will bring HomeKit Adaptive Lighting support to the Eve Light Strip.

Eve is one of the first companies to embrace Adaptive Lighting, an iOS 14 feature that is designed to allow HomeKit-connected lights to adjust their color temperature throughout the day. Warm colors are used in the morning, cooler colors are used midday, and blue light is reduced at night for better sleep.

Color temperature shifts throughout the day without user interaction, using subtle transitions between color options. Using the Adaptive Lighting feature with the Eve Light Strip requires a HomePod or an fourth or fifth-generation Apple TV as a home hub.

Those who own an Eve Light Strip can install the firmware updates through the Eve app. The Eve Light Strip can be purchased from the Eve website for $80, with a 6.5-foot extension available for $50. Eve products are also available from Amazon.

When Apple unveiled the iPhone 12, it also announced a range of new cases, including a leather case with MagSafe that won't be available until Friday, November 6. If you're hankering after a leather case for your ‌iPhone 12‌ but have no intention of using MagSafe, which incidentally can cause cosmetic damage to leather, Dutch accessory maker Mujjo recently announced its latest leather case range via press release.

After some delay, the new ‌iPhone 12‌ line-up is finally here, and with no leather cases available from Apple, it's a good thing we're here for you. Our new range of cases have been updated to match the flat, angular (and pretty smart) edges while subtle curves still assert themselves in the corners – and they look great. In fact, the new contours complement our well-known clean designs and work particularly well with the sharp stitching lines found on our wallet cases.

The cases are made of full-grain, vegetable tanned leather and lined with Japanese microfiber that has a satin finish. The camera opening and mute button feature a chamfer that curves inwards, and the volume and power buttons are covered in leather that has a responsive design. There's also a 1mm bezel around the edges of the screen to protect it from harsh surfaces.

The new cases are available in Low-key Black, Signature Tan, Monaco Blue, and Slate Green. In addition, Mujjo offers slimline wallet versions of its cases, allowing you to carry cards, bank notes, and similar items on the back of the case.

Compatible with ‌iPhone 12‌ mini, ‌iPhone 12‌, iPhone 12 Pro and 12 Pro Max, the cases start at $44.90, ranging up to $54.90, and are available from the Mujjo website, which offers worldwide shipping. For more ‌iPhone 12‌ case options, be sure to check out our dedicated buyer's guide.

Apple is "stepping up efforts" to develop its own search technology as U.S. antitrust authorities target a lucrative deal between Apple and Google that keeps Google's search engine the default option on Apple devices, according to a new paywalled Financial Times report.

In iOS 14, Apple shows its own web search results and links directly to websites when users type queries from the home screen. The changes were noticed back in August, but the report claims they add to "growing evidence" that Apple is working to build a rival to Google search.

In a little-noticed change to the latest version of the iPhone operating system, ‌iOS 14‌, Apple has begun to show its own search results and link directly to websites when users type queries from its home screen.

That web search capability marks an important advance in Apple's in-house development and could form the foundation of a fuller attack on Google, according to several people in the industry.

The Silicon Valley company is notoriously secretive about its internal projects, but the move adds to growing evidence that it is working to build a rival to Google's search engine.

The report highlights Apple's hiring two years ago of John Giannandrea, Google's former head of search, to improve artificial intelligence capabilities and improve Siri, and cites Apple's "frequent" job advertisements for search engineers as evidence pointing to Apple's search ambitions.

The report also points to increased activity from Applebot, Apple's web crawler, which has previously led to conjecture about how Apple could be planning to launch a full-fledged search engine, although Applebot chiefly operates to improve ‌Siri‌ and Spotlight search results.

Overall, the report adds little to what we already know, and is more reliant on industry speculation in light of the Justice Department's antitrust lawsuit filed against Google last week that claims the company used anticompetitive and exclusionary practices in the search and advertising markets to maintain an unlawful monopoly.

Apple receives an estimated eight to 12 billion dollars per year in exchange for making Google the default search engine on its devices and services. Prosecutors claim that the deal is representative of illegal tactics used to protect Google's monopoly and stifle competition. Meanwhile, Apple is under fire for facilitating anticompetitive behavior by acquiescing to the deal and extracting more money with regular renegotiations.

The legal intervention poses a threat to a significant chunk of Apple's revenue, but it is a bigger danger for Google, which would seemingly have no way to replace the traffic it would lose. The New York Times has previously speculated that a breakup could push Apple to acquire or build its own rival search engine, but as yet there's been no hard evidence of such a move.

iPhone 12 models could have an inactive wireless charging feature for accessories, according to an FCC filing discovered by VentureBeat's Jeremy Horwitz.

In the filing, Apple said that 2020 iPhones support a wireless charging function that will seemingly be enabled for at least one future Apple accessory:

In addition to being able to be charged by a desktop WPT charger (puck), 2020 iPhones also support WPT charging function at 360 kHz to charge accessories. Currently the only accessory that can be charged by iPhones is an external potential apple accessory in future.

Bloomberg's Mark Gurman speculated that one of these accessories could be new AirPods with MagSafe support, which could allow the AirPods case to magnetically attach and charge on the back of iPhone 12 models. It would also be reasonable if Apple's long-awaited AirTags item trackers were able to be charged on the back of an iPhone 12.

Two-way charging was a feature rumored for the iPhone 11 lineup in 2019, but Apple analyst Ming-Chi Kuo later said the feature was possibly abandoned because "the charging efficiency may not meet Apple's requirements."

Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile.

Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter or EarPods.

Apple's ‌iPhone 12‌ models ship with just a USB-C to Lightning cable. When announcing the change, Apple said that the accessories were eliminated for environmental reasons, but there has been speculation that Apple removed the power adapter and EarPods to cut costs due to the expense of the 5G modems used in the new iPhone lineup.

With a major competitor no longer offering accessories like power adapters and EarPods, Samsung too may want to save some cash by selling accessories on the side rather than including them with smartphones. Korean sources suggest that the power adapter and headphones could be removed across the entire S21 lineup, though there is a chance that Samsung will offer the power adapter while removing the headphones.

Samsung has in the past mocked Apple's design and product decisions before doing the exact same thing. When Apple removed the headphone jack from the ‌iPhone‌ 7 in 2016, for example, Samsung made fun of the iPhone before turning around and removing the headphone jack from the 2018 Galaxy S8.

Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities.

Subscribe to the MacRumors YouTube channel for more videos.

Design and Size

When it comes to design, the 11-inch ‌iPad Pro‌ and the 10.9-inch ‌iPad Air‌ look quite similar with flat edges like the iPhone 12, a camera bump at the back, and an edge-to-edge display with no Home button. Note that in the video, we're comparing the ‌iPad Air‌ to a 12.9-inch ‌iPad Pro‌ because we don't have an 11-inch model on hand, but aside from size, it too is identical to the ‌iPad Air‌.

The ‌iPad Pro‌ models come in silver and space gray, but Apple added fun new colors with the ‌iPad Air‌. It comes in silver, space gray, rose gold, blue, and green.

Display

The ‌iPad Air‌ is just a bit smaller than the 11-inch ‌iPad Pro‌, and the bezels around the display are a bit thicker. It's not a huge difference, but with both tablets side by side, it's noticeable. Other than that, display quality is similar, with one notable exception: the ‌iPad Pro‌ supports 120Hz ProMotion refresh rates for smoother scrolling and a better overall experience.

Is it worth shelling out more for an ‌iPad Pro‌ over an ‌iPad Air‌ just for ProMotion? Probably not, but it's a noticeable omission that's one of the bigger ‌iPad Air‌ downsides.

Both the ‌iPad Air‌ and ‌iPad Pro‌ support the Apple Pencil 2, and it's worth noting that writing and sketching is somewhat smoother with the ProMotion display.

Biometric Authentication

The ‌iPad Pro‌ is equipped with a TrueDepth Camera System that works with Face ID to unlock the iPad through facial recognition, while the ‌iPad Air‌ returns to an old favorite: Touch ID.

There's no ‌Touch ID‌ Home button, but there is ‌Touch ID‌ built into the power button at the top of the device. It's fast and effortless, but you do need to reach up to the top of the ‌iPad‌ to unlock it, and it's not as seamless of an experience as Face ID, especially when you're using accessories like the Magic Keyboard. On ‌iPad Pro‌, you can wake it with the keyboard and then it instantly unlocks after scanning your face, but on ‌iPad Air‌, this is a two-step process.

Cameras

The ‌iPad Air‌ has a single-lens wide-angle rear camera and no LiDAR Scanner, while the ‌iPad Pro‌ has a dual-lens camera with wide-angle and ultra wide-angle lens options, along with the LiDAR Scanner for enhanced AR capabilities.

If you don't use your ‌iPad‌ for pictures this should be no big deal, and the same goes for those who aren't into augmented reality apps. Both have the same front-facing 7-megapixel camera, but the ‌iPad Pro‌ has TrueDepth camera features too.

Speakers

The ‌iPad Air‌ has four speaker cutouts like the ‌iPad Pro‌, but there are only two stereo speakers instead of four. There's a definite difference in sound, and the ‌iPad Pro‌ comes out ahead.

A12Z vs. A14

The ‌iPad Air‌ has the same A14 chip that's in the ‌iPhone 12‌, while the ‌iPad Pro‌ is using the older A12Z chip. In our Geekbench tests, the ‌iPad Air‌'s A14 came out on top, but the A12Z has an extra GPU core that gives it the edge when it comes to GPU performance. We haven't noticed differences in photo or video editing, though, and both are capable devices.

As for RAM, the ‌iPad Air‌ has 4GB and the ‌iPad Pro‌ has 6GB RAM.

Battery Life

Battery life seems to be about the same between the ‌iPad Air‌ and the ‌iPad Pro‌. Apple advertises 10 hours of surfing the web and video playback for both.

Pricing and Storage

The 10.9-inch ‌iPad Air‌ starts at $599 for 64GB storage, while the 11-inch ‌iPad Pro‌ starts at $799 for 128GB of storage. There is no 128GB ‌iPad Air‌, and the 256GB model costs $749. The 256GB 11-inch ‌iPad Pro‌ is $899, and upgrading to the larger 12.9-inch screen is also expensive with that model starting at $999.

The ‌iPad Air‌ is much more affordable than the ‌iPad Pro‌ if you can work with 64GB storage, but that may not be enough for some people. $799 for the 128GB ‌iPad Pro‌ vs. $749 for the 256GB ‌iPad Air‌ is a smaller price differential and something to keep in mind if 64GB storage isn't enough.

Bottom Line

For most people, the ‌iPad Air‌ is the ‌iPad‌ to choose. It's more powerful with the A14 chip and offers many of the same features, plus it has ‌Touch ID‌ for those ‌Touch ID‌ fans out there. It lacks when it comes to the display because it doesn't have ProMotion, but it's more affordable, faster, and available in better colors, all of which give it an edge over the ‌iPad Pro‌ at this time.

The ‌iPad Pro‌ still wins out if you want the more advanced LiDAR Scanner and camera features and the ProMotion display, or if you need the larger 12.9-inch form factor which is not available with the ‌iPad Air‌.

More than five weeks after release, iOS 14 adoption is set to overtake iOS 13 as the most installed version of iOS, according to data obtained from Mixpanel's iOS 14 adoption tracker.

Apple hasn't shared ‌iOS 14‌ installation numbers of its own, but Mixpanel's ‌iOS 14‌ adoption tracker monitors the number of devices that have each operating system installed. According to Mixpanel's numbers at the time of writing, ‌iOS 14‌ is installed on more than 46.07 percent of devices, which is just about equal with the 46.57 percent of devices running iOS 13.

Over the course of the last week, data has also shifted on an hourly basis with ‌iOS 14‌ occasionally overtaking iOS 13 as new devices are activated and counted in Mixpanel's data.

‌iOS 14‌ in the next day or two will surpass iOS 13 as the most installed version of iOS and should steadily rise from there. At the current time, 7.36 percent of devices also continue to run a version of iOS earlier than iOS 13, and those likely represent older devices unable to be upgraded to newer software.

Adoption of ‌iOS 14‌ is about on pace with adoption of iOS 13, but it's a little bit behind. iOS 13 was installed on 50 percent of all devices on October 16, 2019, with ‌iOS 14‌ taking longer to hit that exact target.

The slower adoption of ‌iOS 14‌ is something of a surprise given that the update introduces a new Home screen design and support for Home screen widgets, plus the App Library, compact UI with smaller phone calls, Translate app, and updates to Maps, Siri, HomeKit, Health, Messages, and more. Full details on all of the new features in ‌iOS 14‌ can be found in our roundup.

Apple earlier this year acquired artificial intelligence startup Vilynx with the aim of improving the Siri voice assistant built into Apple devices, reports Bloomberg.

The Vilynx website is now defunct, but the company described itself as "AI for media," and it developed tools to help media companies compete against Netflix and other major media giants. Vilynx had a tool that catalogued raw video to make it searchable, providing metadata for video, text, and images. It processed video and then provided relevant content tags.

The service also generated rich, motion previews of content offerings, and provided search tools for surfacing content across videos, articles, and images. It also included an AI-powered recommendations platform while also offering tools to see trending topics on websites and social media.

Apple could potentially use the Vilynx technology to bolster ‌Siri‌ and other AI-based software on Apple devices, such as Photos. Apple paid about $50 million for the company, with the acquisition confirmed through Apple's traditional statement: "Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans."

Vilynx's Barcelona office will continue to run under Apple, with Apple planning to turn it into a main AI research and development center in Europe. Approximately 50 Vilynx engineers and data scientists are remaining at Apple, and Apple is hiring additional engineers for the new office.

Apple has made several Siri-related purchases in recent years, acquiring Inductiv, Voysis, Xnor.ai, Turi, Tuplejump, and more.

Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple.

The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint the listing to a specific product at this time. The listing could simply end up being for the new iPad Air unveiled last month, but it could also be for the first Apple Silicon Mac or something else.

The listing's Qualified Design IDs also correspond with previous listings for both Macs and iPads, so that doesn't help pinpoint things either.

Published on October 22, the listing was Apple's first public-facing entry in the Bluetooth product database since late 2019. However, since many Apple products use the same Bluetooth specifications, Apple is often able to simply update its previous listings in the database with new products as they are released.

Rumors suggest that Apple plans to unveil its first Mac with a custom Apple Silicon processor at a November 17 event. Other rumored products in Apple's pipeline include its long-awaited AirTags item trackers, AirPods Studio over-ear headphones, and a new gaming-focused Apple TV, but launch dates for those products are less certain.

We know that the first Apple Silicon Mac will arrive before the end of 2020, because Apple promised so in a press release earlier this year. At the time, Apple said it also still had "exciting" new Intel-based Macs in development.

The relationship between longtime partners Apple and Foxconn is eroding due to a battle over profit margins, according to a new report from The Information. While Apple's gross profit margins are close to 40 percent, Foxconn's profit margins are in the single-digit percentage points, leading Foxconn to employ questionable tactics in an effort to grow its profits.

For manufacturing projects, Foxconn routinely tells Apple that it hired more workers than it actually did. Foxconn has also used Apple-owned equipment when making devices for Apple's rivals, and has taken shortcuts on component and product testing. As a result, Apple has increased monitoring and tracking of Foxconn employees and its equipment that's in Foxconn facilities.

More than two dozen former Foxconn and Apple employees told The Information that the relationship between the companies is changing as Apple seeks to diversify its supply chain. Apple originally spoke to Foxconn about manufacturing the AirPods Pro, for example, with Foxconn expecting to win the contract and retrofitting a facility for production purposes only to see the contract go to Foxconn's competitors.

Foxconn manufactures between 60 and 70 percent of the iPhones sold each year, and Apple is by far Foxconn's largest customer, so supply chain diversification is a major threat. Under Tim Cook, Apple has sought cost reductions and implemented aggressive audits of manufacturing lines.

To generate more profit, Foxconn has tried selling its own equipment for manufacturing and component testing with limited success, as well as moving some manufacturing products in-house. Foxconn developed its own chemicals for polishing the iPhone's screen rather than relying on chemicals from a Japanese company, for example.

Foxconn has disregarded some of Apple's policies, using Apple equipment for non-Apple products as mentioned above and providing Google employees with a tour of a Foxconn factory manufacturing the 12-inch MacBook ahead of its release. Foxconn also reportedly cuts corners with manufacturing. With the ‌iPhone‌ 7, some reject phones had loose screws or tiny bits of metal that were supposed to be disassembled, but Foxconn instead opened the flawed phones, removed debris, and resealed them to avoid wasting materials, a process hidden from Apple.

More detail on the souring relationship between Foxconn and Apple and additional examples of tension between the two companies can be found in The Information's full report, which is well worth reading.