Incoming Apple CEO John Ternus is rehiring Laura Legros, a former vice president of hardware engineering who retired from Apple in 2022, reports Bloomberg.
Legros previously managed product delivery, development schedules, and coordination across engineering teams. Under Ternus, she will work across different parts of the company, and report directly to him.
According to Bloomberg, Legros was one of Ternus' most trusted deputies before she retired. She has presented at past Apple events, introducing the 2018 MacBook Air and the 2020 iPad Air.
As he prepares to take over, Ternus has been shadowing current CEO Tim Cook and leading executive meetings. He has met with company leaders to work on product plans, and has been spending time with Apple's design teams.
Ternus will take over as Apple CEO on September 1. Cook will remain at Apple as executive chairman to engage with policymakers around the world.
The latest update to the Google Health app for iOS allows Google Health data to sync to Apple Health. Google's app is used to collect data from wearables like Fitbit trackers and the Pixel Watch.
Sync to Apple Health. Share your data like your exercise records, sleep, vitals, steps, and more from Google Health to Apple Health.
Google Health (previously the Fitbit app) collects fitness, sleep, and wellness data from a connected wearable device. Steps, distance traveled, heart rate, sleep, and more can now be added to Apple Health. As noted on Reddit, some data such as HRV doesn't transfer over.
Syncing can be enabled after downloading the update by selecting Connections, choosing Apps and services, and then adding Apple Health.
Apple Health data already synced to Google Health, so the new update adds two-way sync between the platforms. Fitbit devices have never had native sync to Apple Health, and users previously had to use a third-party syncing utility or a workaround to transfer data.
Version 5.05 of the Google Health app is available from the App Store for free. The update also adds Smart Health Links for sharing medical records with providers or family members.
Apple Pay expanded to the Philippines today, which means iPhone and Apple Watch owners in the country can add supported debit and credit cards to the Wallet app for contactless payments.
Credit and debit cards can be added by opening the Wallet app and tapping on the "+" button. According to users on Reddit, supported banks include UnionBank, GoTyme, Metrobank, and Chinabank. Cards are verified using SMS or phone call.
Once an eligible card is added to the Wallet app, it can be used at retail locations that support Apple Pay. Reddit users have been able to add their cards to Apple Wallet and make Apple Pay purchases at stores like Starbucks and 7-Eleven.
Apple Pay is available in a long list of countries around the world, with details on supported banks. The Philippines hasn't been added to Apple's site yet, but Apple should soon have a full list of participating banks.
The way Apple combines work and personal iCloud accounts left some employees able to access confidential documents after departing the company, reports The Information. The site spoke to more than half a dozen former Apple employees who were unknowingly left with access to sensitive content.
The former employees said many Apple files they had been shared on over their careers at the company—including planning documents for product launch events—continued to sync to their personal devices through the iCloud storage service after they left Apple. In some cases, they even received notifications about fresh updates to the documents. Some former employees said they were petrified to delete the files for fear that doing so would attract Apple's attention.
Apple files get mixed in with employees' accounts because the company encourages them to use their personal Apple Accounts with their work iCloud account. Employees are given a 2TB iCloud plan and are able to merge the storage with their existing Apple Account or create a new account. Since only one primary account can be signed in at a time, most opt to use their existing account to avoid having to carry two iPhones.
Apple has a managed folder for workplace files that it revokes access to when an employee leaves, but some internal documents aren't saved there automatically and shared files end up mixed in with personal content. Employees can also retain access to iMessage chats and files shared via the Messages app.
Lingering access to Apple systems is central to Apple's lawsuit against OpenAI. In its filing, Apple alleged that former employee Chang Liu breached Apple's systems using a "rare, previously unknown authentication bug" to download files while he was working at OpenAI.
Apple told The Information that the OpenAI lawsuit is unrelated to any files left available on iCloud and that it does not pursue legal claims against former employees who accidentally have Apple documents in their personal iCloud accounts.
This case is about OpenAI employees wrongfully taking Apple's secret and confidential information regarding our unreleased technologies, processes, and products. Nothing in the filing relates to documents shared by, or stored in, iCloud.
Former employees say Apple does not do a thorough enough job going through personal devices to remove sensitive files that have been stored in iCloud. In a now-settled legal dispute, chip company Rivos claimed Apple intentionally lets former employees retain access to files "as part of a planned effort to generate a pretextual basis to sue the employees and their new employer for 'stealing' Apple material." In the Rivos case, an employee was targeted for keeping work files in his personal iCloud account.
Another former Apple employee sued by Apple, Gerard Williams, countersued and accused the company of using intimidation tactics to scare people thinking of leaving. Apple sued Williams for breach of contract after he started processor company Nuvia, presenting extensive phone and text records of his communications. The court rejected Williams' claim, and Apple dropped the case in 2023.
In 2025, Apple also accused former Vision Pro engineer Di Liu of downloading thousands of corporate documents to his personal cloud storage shortly before leaving the company for Snap.
The Information does not outright suggest Apple is purposefully allowing former employees to retain access to iCloud files, but points out that Apple's use of iCloud for file sharing and its incomplete wiping of employee accounts are at odds with its heavy focus on privacy and security.
India has proposed extending tax breaks until 2041 for foreign companies that supply machinery to their contract manufacturers, handing a win to Apple as it expands iPhone production in the country, Reuters reports.
Introduced in February, the exemption previously ran only until 2031, and Apple had long since lobbied against being taxed on the high-end iPhone machinery it owns in India. The draft bill still has to be passed by both houses of parliament.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Apple last month filed a new legal complaint with the UK's Investigatory Powers Tribunal (IPT) over the British government's demand for access to encrypted iCloud backups belonging to UK users, according to an order issued by the court and reported by the Financial Times.
The Home Office previously agreed to drop its original demand for a backdoor covering UK and U.S. customers alike, after a diplomatic row with Washington. The British government subsequently issued a new technical capability notice (TCN) to Apple last year, limited to users in the UK.
Technical capability notices are issued under the UK's Investigatory Powers Act, which the government says is necessary to investigate terrorism and child sexual abuse. They can force companies to hand UK security services access to customer data, even when that data is encrypted.
The court notified Privacy International of Apple's new complaint. The group, along with Liberty, had already brought a separate complaint against such notices at the IPT, with that case due to be heard in December.
Apple has long argued that any such backdoor would weaken security for all its customers. Apple and the Home Office are both legally barred from discussing TCNs.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Apple today highlighted tomorrow's start for the Leagues Cup, an annual competition among teams from Major League Soccer and Liga MX, with all 62 matches available for Apple TV subscribers to watch at no additional charge in over 100 countries and regions.
The tournament features 18 of the 30 MLS teams and all 18 Liga MX teams, with the top three finishing teams receiving spots in the 2027 Concacaf Champions Cup. The Leagues Cup champion will receive a direct berth into the Round of 16 at the Champions Cup as teams vie for qualification to the FIFA Club World Cup and other international tournaments.
Phase One of the Leagues Cup runs from tomorrow through August 13, with the Quarterfinals scheduled for August 25–27 and the Semifinals to be played September 1–2. The final and third-place matches are scheduled for September 6.
In addition to Apple TV coverage, Apple is featuring the Leagues Cup across a number of its other services, including real-time scores and stats in the Apple Sports app, curated warm-up playlists on Apple Music, Maps Guides to every MLS stadium in Apple Maps, and a dedicated Leagues Cup hub in Apple News.
Apple wants its future glasses and headsets to double as health and fitness devices, Bloomberg's Mark Gurman reports.
In the latest edition of his "Power On" newsletter, Gurman said the ambition traces back to Vision Pro's early development, when Apple weighed a number of ambitious health and fitness features for the headset. Among the ideas Apple explored was a Vision Pro-native take on Fitness+, designed to have wearers work out and follow along with classes while the headset's body-tracking sensors monitored their form. That project stalled and was ultimately scrapped, according to Gurman, both because of technical limitations and because the headset was simply too heavy to wear comfortably during a workout.
Apple has apparently carried that ambition into its smart glasses project once the company shifted its spatial computing focus away from Vision Pro. He draws a parallel to AirPods, which Apple transformed from simple earbuds into a functioning hearing aid system. Sensors embedded in the glasses, he suggested, could eventually let Apple capture movement data in a similar way, opening the door to fitness-tracking functionality later down the line.
Gurman noted that this won't be part of the glasses when they debut next year; he expects the health capabilities to arrive gradually, over a period of years rather than at launch.
He pointed out that the Vision Products Group, Apple's team responsible for glasses and future headsets, is looking to hire a "strategic product design leader" tasked with helping "define the future of health, well-being and fitness experiences across vision products." Whoever fills the role will need to "translate ambiguous opportunities at the intersection of spatial computing, wearables, consumer health and human behavior" into an actual product direction.
The listing also calls for a candidate with "experience developing and validating digital health or fitness products" and "familiarity with sensor-driven experiences." Put together, Gurman argues, the posting confirms Apple's intent to eventually place its glasses alongside AirPods and Apple Watch as health platforms.
Apple's first smart glasses are expected to launch late next year, following a potential unveiling at WWDC.
Apple's first camera-equipped AirPods could launch as soon as next month, according to Bloomberg's Mark Gurman.
Apple has reportedly spent years working on camera-equipped AirPods under the code name "B798," as part of a broader AI wearables push that also encompasses smart glasses and a wearable AI pendant. That model had been on track for a 2026 release before slipping to 2027.
In his latest "Power On" newsletter, Gurman said that a separate camera AirPods project, code named "B790," has been progressing alongside B798. He noted this isn't unusual for Apple, saying the company "famously creates competing versions of the same product internally." He added that the B790 hardware is closer to production. Pieces of it have turned up in iOS 27's code, and it is reportedly listed internally as a candidate to ship before the year is out.
It is not the first sign of B790's existence. Developer Sam Henri Gold found traces of the same codename buried in the second iOS 27 developer beta last month. Gurman did not mention what separates the B790 hardware from the more advanced B798 model, and it's still an open question whether Apple will ultimately ship both.
Rather than taking photos or video, the sensors in Apple's camera AirPods are expected to hand Siri a live view of a wearer's surroundings, tying into existing Visual Intelligence tools. Because a camera-equipped model is expected to cost more than the current $249 AirPods Pro 3, Gurman previously said Apple is weighing "AirPods Ultra" branding rather than calling them "AirPods Pro 4."
If the B790 model does arrive this year, a September debut alongside new iPhones is the most likely scenario, while the fuller featured B798 version remains slated for late 2027.
Towards the end of July, we began tracking major discounts on the 2026 MacBook Pro, with up to $500 off select models on Amazon. These sales are still available this week, and Amazon has even sweetened the pot for select devices with sales that are better than we saw during the July event.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
14-Inch MacBook Pro
Prices start at $2,259.99 for the 24GB/1TB 14-inch M5 Pro MacBook Pro, down from $2,499.00. Amazon is also providing $500 off both the 15-Core/24GB/2TB model, as well as the M5 Max 26GB/2TB model, both of which are new low prices in the wake of the price hikes.
In terms of the larger display models, we're tracking discounts on all four models on Amazon. These start at $2,759.99 for the 24GB/1TB M5 Pro configuration ($239 off), and reach up to $4,499.00 for the 48GB/2TB M5 Max device ($500 off).
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Deals Newsletter
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Earlier this year, Apple informed the European Union that it had agreed to acquire certain assets and hire employees from PlasmaSolve, according to a notice published today on the European Commission's website.
Apple Inc. ("Apple"), through a subsidiary, will acquire the entire issued share capital of PlasmaSolve s.r.o. ("PlasmaSolve") and offer employment to and hire certain PlasmaSolve employees. PlasmaSolve develops solutions, including a plasma simulation software, to design and optimize plasma-based manufacturing processes.
PlasmaSolve is a Czech materials science firm founded in 2016 that has focused on creating simulation software to assist manufacturers with various plasma-related technologies. The company's website remains active, and it outlines some of the grant funding it has received over the years related to its work.
PlasmaSolve's primary product was MatSight, a suite of apps intended to help manufacturers simulate the results of various vapor deposition processes for metals. Apple has used the technology for many years on a number of products, including on various iPhone models to create a durable thin film on the casing to minimize scratching and other damage.
"Retail store sources say Apple is struggling to keep the laptop in stock and that shipments of new units are more constrained than they can ever recall," he said.
In the U.S., the MacBook Air is facing a 2-6 week delivery estimate on Apple's online store, with configurations with higher amounts of RAM delayed the longest.
MacBook Air supply is constrained due to the ongoing memory chip shortage, resulting from companies building out data centers with powerful AI servers. This has led to skyrocketing prices for RAM and SSD storage chips used in a wide range of Apple products, and the MacBook Air is now affected alongside the Mac Studio and Mac mini.
In June, Apple raised prices on 14 products, including the MacBook Air. In the U.S., the laptop now starts at $1,299, up from $1,099. Despite this price increase, it appears that Apple is unable to keep up with demand right now.
Amazon today has the AirPods Pro 3 available for $199.99, down from $249.00. This is the best price we've seen on the AirPods Pro 3 since Prime Day in June, coming in around $20 higher when compared to that all-time low price, and it's accompanied by a solid deal on the AirPods 4 and AirPods Max 2.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
This model of the AirPods Pro launched in September 2025 and has 2x better Active Noise Cancellation than the previous generation, better audio quality, a revised fit that's meant to improve comfort and stability, Live Translation for in-person conversations, and heart rate sensing for workouts.
The AirPods Max 2 is available for $449.00 in all colors this week, down from $549.00. This one is a solid second-best price, and Amazon provides an estimated delivery date of August 7 for free shipping, with faster delivery options for Prime members.
You can also get the AirPods 4 for $99.00, down from $129.00. This is a second-best price on the AirPods 4, which is the base model without Active Noise Cancellation.
Additionally, you can get the AirPods 4 with ANC on sale for $144.99 right now on Amazon, down from $179.00. Similar to the base model, we haven't tracked a record low price on the AirPods 4 with ANC in months, making today's deal a solid second-best option for anyone shopping for AirPods this summer.
Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.
Deals Newsletter
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Rumors about Apple's 2028 iPhone are already starting to circulate, offering an early look at how the company plans to evolve the iPhone's design, display, and cameras.
The 2028 device will follow the 20th anniversary iPhone, which is set to introduce a display that curves down around all four edges for a near borderless effect. Reports suggest the first version of that design will launch with some visible compromises, and that the 2028 model is where Apple intends to resolve them. As with all rumors this far out, the details remain subject to change.
Because the 2028 iPhone is expected to refine the anniversary design rather than replace it, it should carry over much of what defines the 2027 model. That includes the curved all-glass body with a display that wraps around all four edges, a crater-shaped light diffusion layer that keeps brightness uniform across the curved screen, and a potential shift to solid-state haptic buttons integrated into the frame.
Apple's goal of moving the Face ID system and front camera beneath the display for a front free of cutouts remains, and the 2028 model may stand a better chance of achieving an uninterrupted display if the technology is not ready in time for 2027. Here are the six key rumors about the 2028 iPhone:
Refined curved-glass display: The 2028 iPhone is expected to use a more advanced version of the four-edge curved display debuting on the 2027 model. Where the anniversary iPhone is said to use a magnesium-silver alloy in its cathode layer, which can introduce image distortion and brightness loss in the curved areas, the 2028 model is reported to switch to more transparent indium zinc oxide cathodes. According to Korea's ETNews, the change should deliver less distortion, more even brightness, and fewer heat issues at the curved edges.
Hole-Punch Dynamic Island: DSCC's Ross Young has said under-display Face ID is unlikely to be ready in time for 2027, meaning the 20th anniversary model may retain a Dynamic Island similar to the one on the iPhone 18 Pro. That would leave the 2028 iPhone as the more likely candidate to take the next step toward a cutout-free front, whether through an even smaller hole-punch or a move to place the Face ID system and front camera under the display.
Narrower bezels: The move to indium zinc oxide cathodes is also expected to let Apple narrow the bezel further than on the 2027 anniversary model, bringing the design closer to a true all-screen front. It is one of several improvements ETNews attributes to the more transparent cathode material.
Tandem OLED: Apple is reported to be weighing tandem OLED technology for the iPhone as early as 2028, having already adopted it on the M4 iPad Pro. The structure stacks two organic light-emitting layers for improved brightness, a longer lifespan, and better power efficiency than the single-layer panels used in current iPhones. LG Display is said to be promoting a "simplified tandem" approach that stacks two layers for the blue sub-pixel only, though the final decision rests with Apple.
'A22 Pro' chip: The high-end 2028 models are expected to move from the 2-nanometer process used in 2027 to a 1.4-nanometer "A22 Pro" chip. Bloomberg's Mark Gurman reported that the chip will be built on TSMC's A14 node, which is said to offer up to 15% better performance than a 2nm chip, or the same performance with 30% lower power draw. TSMC is expected to make the majority of the chips, though Apple is also apparently considering Intel for some of them.
200-megapixel telephoto camera: Apple is reported to have tested a 200-megapixel periscope telephoto sensor in prototypes, but the technology is unlikely to reach the iPhone before 2028, according to the leaker known as "Digital Chat Station." Morgan Stanley similarly reported that Apple is working to bring a 200-megapixel camera to the iPhone as soon as 2028. The higher resolution would capture greater detail and allow photos to be cropped further or reproduced at larger sizes without a loss of quality.
With the 2028 iPhone still around 26 months away, none of this is settled, and the further out a rumor sits, the more room there is for Apple's plans to change before the device reaches production. Still, rumors about the device are more relevant than they might first appear.
Anyone buying an iPhone 18 Pro this September on a common two-year upgrade cycle will be due their next iPhone in 2028, meaning this is the model many of this year's buyers will actually upgrade to. The picture forming now is an early look at what that upgrade could hold, and part of a longer redesign arc that begins with the 2027 anniversary model before reaching its more polished form the following year.
Amazon this weekend has low prices on the Apple Watch Series 11, with $99 discounts across numerous models of the smartwatch. This sale includes a handful of 42mm and 46mm GPS aluminum models, but cellular devices are a bit more rare this time around.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
You can get the 42mm GPS Apple Watch Series 11 for $299.99, down from $399.00, and the 46mm GPS model for $329.99, down from $429.00. On Amazon, you'll find three of the 42mm GPS models and two of the 46mm GPS models on sale at these all-time low prices.
Compared to past sales, these are both solid second-best prices on the Apple Watch Series 11 and come within $20-$30 of those previous all-time low prices. Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.
Deals Newsletter
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
We're a little more than a month away from the September iPhone debut season, but there's still lots to talk about in the Apple universe, led this week by the launch of the new Apple Upgrade program in the United States.
This week also saw the release of iOS 26.6 and other updates, fresh rumors about Apple's upcoming home hub and new Apple TV and HomePod mini models, and a MacRumors interview with Ed Zitron to discuss the state of the AI industry and where Apple may end up if it turns out there's an AI bubble which bursts at some point, so read on below for all of the details on these stories and more!
Top Stories
Apple Upgrade: Apple Retires iPhone Upgrade Program for Klarna-Backed Leases
As rumored, Apple this week launched Apple Upgrade, a new U.S. leasing program for iPhone, iPad, Mac, and Apple Watch. Apple partnered with Klarna for Apple Upgrade, and it replaces the current iPhone Upgrade Program and iPhone Payments.
Apple Upgrade lets you lease a variety of Apple devices, with iPhone and Apple Watch available in 12-month and 24-month term options and iPad and Mac offered in 24-month and 36-month term options. At the conclusion of the lease period, you can simply return the device, start a new lease, or convert the lease to an outright purchase by making a final payment covering the difference between the total lease payments made and the original retail price.
Apple Will 'Watch Everything Burn' When AI Bubble Bursts - Ed Zitron
Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself.
Apple Releases iOS 26.6 and iPadOS 26.6 With iOS 27 Optimizations
Apple this week released iOS 26.6 and related updates to the public, marking what should be one of the final updates before iOS 27 sees its official launch in September.
The updates patch hundreds of security flaws across Apple's operating systems, and Apple says they also prepare the Spotlight search index for the upcoming cycle of OS 27 releases.
All-New Apple Home Hub Reportedly Launching as Soon as October
Siri AI is expected to be a core feature of the hub, which is designed to be placed in rooms throughout your house, such as a kitchen, living room, or bedroom. The report said the device will be available in tabletop and wall-mounted versions, with Apple apparently believing that many customers will buy more than one.
Apple has also had updated Apple TV and HomePod mini models ready to go for quite some time, but they too have been waiting for Siri AI to be ready and thus should be launching in the fall once Siri AI is available to everyone.
iOS 27: All the New iCloud Features
Over the course of the iOS 27 beta testing cycle, we've been highlighting various changes and additions across apps and services, and this week we took a look at changes to iCloud and the Phone and FaceTime apps.
iCloud includes a number of improvements to syncing and sharing features, as well as new premium benefits for iCloud+ subscribers, while the Phone app gets a Call Context feature to show you relevant information from across your apps while you're on a phone call and FaceTime gets a number of improvements including a Dual Capture feature to let you stream video from both front and rear cameras simultaneously.
Apple Planning to Unveil Privacy-Focused Smart Glasses at WWDC 2027
For the glasses, Apple is prototyping "a slew of new hardware and software-related privacy features" that are not available on current products, he said. He did not mention any specific features, but he noted that Apple's marketing will likely emphasize the privacy measures of its glasses compared to rival products like the Meta Ray-Bans.
MacRumors Newsletter
Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.
The iPad Air has looked the same since 2020, making it the longest-running design in Apple's tablet lineup. There is a reasonable case that 2027 could be when that comes to an end.
Apple last gave the iPad Air a new enclosure in 2020, when the fourth-generation model introduced flat sides, an all-screen front, and Touch ID in the top button. The subsequent M1, M2, M3, and M4 updates were all internal with no design changes.
The substantial upgrade would be a suitable candidate for a complete redesign. When the iPad Pro moved to OLED in 2024, Apple completely redesigned the device for the first time since 2018, introducing a substantially thinner chassis.
The iPad Air and iPad mini have shared their design language since their introduction, with the mini most recently adopting the Air's look in 2021 and holding it through to the iPad mini 7. If the mini receives a new enclosure this year, the Air is the obvious candidate to bring over the same one next. It could be much like how the original iPad mini from 2012 set the design standard for the iPad Air just a year later.
There have been no specific rumors about an iPad Air redesign for next year, but if it does mirror the iPad mini, the device could gain the same vibration-based speaker system, water-resistance, and more.
Apple CEO Tim Cook participated in his final Apple earnings call yesterday, with incoming CEO John Ternus set to take over on September 1. With Cook's tenure coming to an end, we thought we'd take a look at how Apple has changed over the last 15 years.
Cook took over as CEO on August 24, 2011, after Steve Jobs resigned.
Apple's Revenue
During yesterday's earnings call, Bank of America analyst Wamsi Mohan shared an interesting observation about Apple's quarterly earnings. When Cook took over as CEO, Apple's revenue for all of 2011 was $108 billion.
Apple reported $109.4 billion for Q3 2026, earning its 2011 revenue in a single quarter. We don't have the numbers for fiscal 2026 yet, but in fiscal 2025, revenue was $416 billion.
iPhone revenue in 2011 was $47 billion, and just this quarter, it was $54.3 billion.
Valuation
Apple stock is down today after Cook said he expects supply constraints and memory shortages to affect revenue in the current quarter, but last week, Apple briefly hit a market cap above $5 trillion. Apple's market cap is now around the $4.5 trillion mark, and it once again trails Nvidia for world's most valuable publicly traded company.
Apple was the first company to reach a $1 trillion valuation in August 2018, the first to reach $2 trillion in August 2020, and the first to reach $3 trillion in January 2022. It was the third company to hit a $4 trillion valuation in October 2025, and then the second to reach $5 trillion.
A day after Cook took over in August 2011, Apple's stock price was $13.35 (split-adjusted). Today, it opened at $304.81, a roughly 23x increase. There was a 7-for–1 split in 2014 and 4-for–1 split in 2020 during Cook's tenure.
Installed Base
Apple said it has over 2.5 billion active devices. Apple didn't share installed base numbers until 2016, when it hit a billion active devices.
Services
Apple's services category revenue has seen the most growth. It was $9.4 billion in all of 2011, but in Q3 2026, it was $30.7 billion. In fiscal 2025, services brought in $109 billion.
Apple said during the earnings call that it now has 1.5 billion subscriptions. A huge number of services launched under Cook, including:
Cook initiated quarterly dividends in 2012, and also executed an ongoing share repurchase program. Since then, Apple has returned more than $1 trillion to shareholders.
Transition to John Ternus
Cook said yesterday that the transition to Ternus is "going seamlessly." Ternus will become CEO on September 1, ahead of when Apple announces new iPhone models. Cook will remain at Apple as executive chairman, where he will engage with policymakers and help Apple navigate regulatory pressure.
In April, Cook said he planned to remain at Apple for years to come. "I am healthy. My energy is high, and I plan to be in this role for a long time," said Cook. He said he will support current hardware engineering chief John Ternus in any way necessary when Ternus takes over as CEO, and he plans to continue to offer knowledge and experience whenever it's needed. "Apple will be my top priority," he said. "It's who I am at my core, and I can't imagine it any other way."
Cook on Ternus
Cook yesterday said Ternus is the best choice to take over Apple.
The transition is going seamlessly, and I am beyond excited for John to step into his new role and lead Apple into its next era. He is truly one of a kind and there is no better person to take the helm of the company.
As I've said, I couldn't be more confident in his leadership, in our executive team, and in the extraordinary people at Apple who are determined to enrich the lives of our users all over the world. We have a bright future ahead, and I truly have never been more optimistic.
Ternus has been at Apple since 2001, when he joined the product design team. He became vice president of hardware engineering in 2013 and focused on the AirPods, Mac, and iPad. In 2020, he also took on the iPhone, and he became senior vice president of hardware engineering in 2021.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
India has proposed extending tax breaks until 2041 for foreign companies that supply machinery to their contract manufacturers, handing a win to Apple as it 
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Apple Home Hub (Concept)
