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Apple and Deloitte Partnering on Consulting Service to Promote iOS Devices in Enterprise

Apple today announced an enterprise partnership with Deloitte, which will see Deloitte creating an Apple practice with more than 5,000 "strategic advisors" focused on providing businesses with guidance on how to "change the way they work," updating technology on all of their systems, from retail to R&D to inventory management.

The two also plan to create a new service from Deloitte Consulting called "EnterpriseNext," which will help Deloitte clients "fully take advantage" of the iOS ecosystem, from hardware to software.

"As the leader in digital transformation strategy, Deloitte is an ideal partner that brings a team of Apple-dedicated strategic advisors to help clients truly revolutionize how they work using iOS, iPhone and iPad," said Tim Cook, Apple's CEO. "iPhone and iPad are transforming how people everywhere get work done. And through this partnership, we're able to help even more businesses tap into the incredible capabilities that only the Apple ecosystem can deliver."
EnterpriseNext will offer expertise to businesses across more than 20 industries, providing guidance on how to take advantage of iOS devices, offering workshops on creating iOS solutions, and developing full native apps for businesses from Deloitte Digital Studios.
- EnterpriseNext Value Maps for iOS to help them discover the highest impact possibilities for iPhone and iPad within their industries, align their mobile opportunities and prioritize digital resources;
- EnterpriseNext Workshops for iOS to quickly take ideas from prototype to custom-built iOS solutions; and
- iOS architects,

iOS 10 Overtakes iOS 9, Now Installed on 48% of Devices

Just over two weeks after iOS 10 was released to the public, its adoption rate has reached 48.16 percent, successfully overtaking iOS 9, according to data obtained from Mixpanel's iOS 10 adoption tracker.

iOS 10 is now installed on slightly more iOS devices than iOS 9, with Mixpanel's numbers suggesting 47.79 percent of iPhones, iPads, and iPod touches continue to run Apple's previous-generation operating system. 4.06 percent of devices still have iOS 8 or earlier installed.

Since iOS 10 was released, its adoption numbers have been growing steadily and have been almost on pace with iOS 9 adoption rates during this time last year. One day after release, iOS 10 was installed on 14.5 percent of devices, and at just under one week, following the release of the iPhone 7 and iPhone 7 Plus, it was installed on 34 percent of devices.

iOS 10 saw some early installation issues that may have made people wary of downloading the update, but its steady growth can be attributed to the many appealing features it offers, including a revamped Messages app with stickers and a full App Store, a Siri API for developers, a redesigned Lock Screen experience, a new Music app, new facial and object recognition capabilities in Photos, and more.

Last year, less than two weeks after iOS 9 was released, Apple said it was installed on more than 50 percent of active devices, making it the operating system with the fastest ever adoption rates. Based on Mixpanel's numbers, it doesn't appear iOS 10 has outpaced it, but it did come

Apple Music Beats Spotify, Pandora, and Others in J.D. Power Customer Satisfaction Study

Apple Music has been ranked the highest in overall customer satisfaction among seven streaming music brands that were compared in a new study by J.D. Power. Based on 4,482 individuals who have paid for a subscription music service in the last six months, J.D. Power's inaugural music study measured six key areas in each service: performance and reliability, ease of use, cost of service, content, communication, and customer service.

Based on a 1,000 point scale, Apple Music ranked highest with a score of 834, followed by Rhapsody (826), Pandora (825), and Spotify (824), while the industry average was ranked as 822. Apple Music earned five out of five total "power circle" marks in three categories, meaning it's "among the best" in content, performance and reliability, and ease of use. The service earned four out of five power circles in cost of service, communication, and customer service, earning it a "better than most" descriptor in these areas.

“The streaming music customer experience appears to be affected by a number of dimensions, including paid vs. free streaming, device choice and content selection,” said Kirk Parsons, senior director and technology, media & telecom practice leader at J.D. Power. “The key to success, however, is increasingly becoming how well streaming music brands create a viable music ecosystem that can not only support multiple types of devices, but also facilitate listeners’ social sharing and following of playlists with others.”
J.D. Power discovered a few key findings in its study, including a direct correlation between paid streaming

Apple Planning New UK Headquarters in London's Historic Battersea Power Station

Apple is working on building an all-new campus location in London's Battersea Power Station, where 1,400 employees will be moved from eight locations around London to occupy the company's new UK offices (via Evening Standard). Battersea is currently under a "painstaking" restoration process after 33 years of being abandoned, with a predicted opening date for Apple's offices expected sometime in 2021.

For the site, Apple is leasing 500,000 square feet in total, making it one of Apple's largest offices outside of its monolithic campuses in the United States. The company's official European headquarters is said to remain in Cork, Ireland, where 4,000 of its employees work.

Rendering of redeveloped Battersea campus with historic brick power station in center
In a statement to the Standard, Apple said it was looking forward to the 2021 opening of “our new London campus” as staff relocate to “this magnificent new development at one of the city’s best-known landmarks”. It added: “This is a great opportunity to have our entire team working and collaborating in one location while supporting the renovation of a neighbourhood rich with history.”
Apple's "central function" employees are believed to be relocated to Battersea, including individuals in finance and human resources. The 42-acre location isn't dedicated solely to Apple, with various other residential, office, and retail shops planned for the area. The Cupertino-based company is predicted to occupy about 40 percent of the total office space at Battersea once everything is finished, with enough room for 3,000 employees.

iPhone 7 Camera Test Touts Excellent Exposure, Lower Noise, and Richer Colors

DxO Labs has published an in-depth iPhone 7 camera review, calling it "a very solid evolution over the iPhone 6s" after extensive testing. The single-lens smartphone achieved an overall DxOMark Mobile Score of 86, topping the iPhone 6s by two points but trailing the Samsung Galaxy S7 Edge and five other devices.

iPhone 7 has a wider DCI-P3 color gamut that allows for more vibrant colors compared to the traditional sRGB standard. The photo on the right, for example, rendered using the DCI-P3 color space, has richer reds displayed compared to the photo on the left rendered using the traditional sRGB color space.

One of the interesting innovations in the iPhone 7 is its use of a wider-gamut color space, allowing it to store and display deeper-and-richer colors in its JPEG photos. To take full advantage of this new capability you’ll want to view your images on a color-rich display like that of the iPhone 7 and other Apple devices that support the new DCI-P3 color gamut used by the iPhone 7 and iPhone 7 Plus, or on a premium, color-managed monitor or an Ultra HD TV. Conversely, iPhone 7 photos may look slightly washed-out when viewed on devices that do not support the appropriate color management (DCI-P3), as they would wrongly interpret iPhone7 JPEGs as being encoded in sRGB.
DxO said the iPhone 7 offers great exposures with wide dynamic range, accurate white balance and color rendering, and good detail preservation when shooting outdoors in bright daylight. The test noted some exposure failures, such as overexposed highlights, but said the instances of these were

Aetna to Provide Apple Watch to 50,000 Employees, Subsidize Cost for Customers

Insurance company Aetna today announced a major health initiative centered on the iPhone, iPad, and Apple Watch, which will see Aetna subsidizing the cost of the Apple Watch for both large employers and individual customers.

Starting this fall during open enrollment season, Aetna will subsidize "a signficant portion" of the Apple Watch cost and will offer monthly payroll deductions to cover the remaining cost.

Aetna also plans to provide Apple Watches at no cost to all of its nearly 50,000 employees as part of a wellness reimbursement program to encourage them to live healthier lives.
"We are thrilled that Aetna will be helping their members and employees take greater control of their health using Apple Watch," said Tim Cook, Apple's CEO. "Aetna's new initiatives will be a powerful force toward creating better customer experiences in health care, and we look forward to working with Aetna to make them successful."
Aetna plans to develop several iOS health initiatives with "support" from Apple, debuting "deeply integrated" health apps for the iPhone, iPad, and Apple Watch that will be available to all Aetna customers.

According to Aetna, these apps will "simplify the healthcare process" with features like care management to guide customers through a new diagnosis or a medication, medication reminders and tools for easy refills, quick contact with doctors, integration with Apple Wallet for paying bills and checking deductibles, and tools to help Aetna members get the most out of their insurance benefits.

Aetna's health-related apps will be available starting in

Apple Seeds Second macOS Sierra 10.12.1 Beta to Developers and Public Beta Testers

Apple today seeded the second beta of an upcoming macOS Sierra update to developers and public beta testers for testing purposes, nearly a week after seeding the first beta and a week after releasing the new operating system to the public.

macOS Sierra 10.12.1 beta 2, build 16B2333a, can be downloaded from the Apple Developer Center (developers only), Apple's beta testing website (beta testers only) and through the Software update mechanism in the Mac App Store for those who previously installed the first 10.12.1 beta.

macOS Sierra 10.12.1 appears to focus on bug fixes and under-the-hood performance improvements to address issues that have been found since the operating system's release. Few outward-facing changes were discovered in the first beta, but it does include Photos support for the new iPhone 7 Plus Portrait feature introduced with the iOS 10.1 beta.

Any new features that are discovered in the second 10.12.1 beta will be listed below.

macOS Sierra is a significant update that brings features like Siri support, a new storage optimization option, cross device copy paste, auto unlocking with the Apple Watch, and

Apple Edges Samsung to Top U.S. PC Customer Satisfaction Survey for 13th Consecutive Year

The American Customer Satisfaction Index (ASCI) today released its latest results [PDF] on U.S. consumer satisfaction in the personal computer industry, including tablets, with Apple narrowly topping the charts for the thirteenth consecutive year.

Apple maintained its year-ago score of 84 out of 100 in the survey, consisting of interviews with 3,500 customers chosen at random and contacted via email in June to share their experiences with recently purchased products like Macs and iPads.

Samsung, in its second year of ASCI tracking, trailed just one point behind Apple with a score of 83 out of 100, a 6.4% rise compared to its 2015 score.

Much like the smartphone category, the personal computer industry has become a race between Apple and Samsung for both market share and customer satisfaction. Apple and Samsung dominate market share in the tablet category, but the two companies take divergent views on the future of tablets. Apple continues to add laptop-like functionality to iPads, while Samsung sees tablets as additional devices for entertainment and browsing that complement—but not replace—laptops.
Amazon, which manufactures affordable Kindle tablets but not traditional PCs, finished third in customer satisfaction with an 80 out of 100 score, while PC makers Acer, ASUS, Dell, HP, Lenovo, and Toshiba rounded off the list with scores between 73 and 78. ACSI's scores are calculated using its so-called cause-and-effect econometric model, which it says is based upon survey-measured inputs of customer expectations, perceptions of quality, and perceptions of value.

Jimmy Iovine Talks Apple Music Exclusives Criticism, Says Service Was 'Too Ambitious'

Apple Music executives Jimmy Iovine and Bozoma Saint John spoke with BuzzFeed News in a new feature about the redesign of Apple's music streaming service, revealing the thinking behind some new features and responding to criticism over music exclusives.

Shortly after launch of Frank Ocean's latest album "Blonde," Universal Music Group banned exclusive music streaming as Ocean's deal with Apple allowed him enough capital to publish his music independently. Iovine told BuzzFeed News that Apple has no plans to become a music label, but that he doesn't know how to run Apple Music any other way than helping make and distribute great music.

“We put a lot into this, we’ve had some real successes, and we always hold up our end of the relationship,” Iovine said, insisting that he has no intention of encroaching on record labels’ territory. “We’re feeling our way around and seeing what works … Every time we do [an exclusive], we learn something new.” He added that Apple Music would move forward with its pursuit of exclusives from other partners, such as Sony Music Entertainment and the Warner Music Group, noting, “It’s Apple’s show. As long as Apple’s asking me to do what I’m doing, I’m gonna keep doing it.”
Iovine went on to say he doesn't know whether music fragmentation, with different services offering different exclusives, would hurt or help the music industry, but he does believe that services that offer free listening tiers are harmful.

"The rights holders, whoever they are, have to do something, because there's a lot of free [music] out there, and it's a problem,"

Drake's 'Views' Album Becomes First to Reach Over 1 Billion Streams on Apple Music

Canadian rapper Drake's hit album "Views" has become the first album on Apple Music to be streamed more than 1 billion times, according to an award Drake shared on Instagram this morning.

Drake received the news from Apple CEO Tim Cook, iTunes chief Eddy Cue, and Larry Jackson, who heads up original content, all of whom Drake posed with for a second photo that was also uploaded to his Instagram account.

Released on April 29, "Views" was an Apple Music exclusive for one week before it became available on other streaming music services like Spotify and it sold more than 1 million copies during its five-day exclusivity window. Apple and Drake have been working together since Apple Music launched in June of 2015, with Drake offering a Beats 1 radio show and Apple sponsoring his "Summer Sixteen" tour.

🍏🍎 Thank you to everyone. OVO Sound to the 🌎 @applemusic

A photo posted by champagnepapi (@champagnepapi) on


Just this morning, Drake debuted a 23-minute short called "Please Forgive Me," which is designed to be a visual companion to the "Views" album. The video, which is also an Apple Music exclusive, follows Drake and his girlfriend as they attempt to make off with a wealthy man's fortune. The songs "One Dance," "Controlla," "9," Views," and more are used in the short.

Sonos Speakers Coming to Apple Online Store Today, Retail Stores on October 5

Sonos today announced an expanded partnership with Apple, which will see its popular PLAY:1 and PLAY:5 speakers available for purchase from Apple's online store and Apple retail locations around the world.

Sonos is a popular brand known for offering Wi-Fi connected speakers that are excellent for multi-room home speaker systems. The PLAY:1 ($199) and the PLAY:5 ($499) are expensive speakers, but the simple setup, ease of use, and sound quality can't be beat.

"Our expanded collaboration with Apple is a great example of our ongoing work with our full ecosystem of partners to make it easier than ever to listen to music out loud at home," said Patrick Spence, president of Sonos. "Apple Music on Sonos is a powerful experience, one we're proud to bring directly to Apple fans at Apple Stores worldwide."
Many Apple stores that sell Sonos systems will be offering hands-on in-store Sonos and Apple Music demos featuring the Sonos app on an iPad Pro.

As an incentive for new purchasers, those who buy a Sonos system from Apple between today and December 31 will get a free three-month Apple Music gift card.

The PLAY:1 and PLAY:5 will be available for purchase from Apple's online store later today, expanding to 468 retail stores around the world starting on October 5. Online availability in other countries is expected in the coming

Jet Black iPhones Face Global Shortage as New Color Proves Difficult to Manufacture

Apple's new Jet Black color is a popular choice among early iPhone 7 and iPhone 7 Plus adopters, but the new models face a global shortage as the new high-gloss finish has proven challenging for the company's manufacturers.

Jet Black models suffer from a low casing production yield rate of 60-70%, meaning that 30-40% of units do not pass Apple's quality standards and must be retooled, according to KGI Securities analyst Ming-Chi Kuo.

Apple says the high-gloss Jet Black finish is achieved through a precision nine-step anodization and polishing process.

When pre-orders began on September 9, shipping estimates for Jet Black models quickly slipped to November, but some iPhone 7 Plus models in the new color are now shipping sooner than expected. In-store availability of Jet Black models remains scarce, with only a few Apple Stores in France carrying the Jet Black iPhone 7 as of the time this article was published, according to iStockNow.

Kuo said limited availability of Jet Black models, along with stronger-than-expected iPhone 7 Plus demand driven by Samsung's recent Galaxy Note 7 recall, contributed to an initial iPhone 7 shortage.
Early shortage not entirely due to market demand. Shipment time for online orders is on par with last year’s cycle, generally estimated within 2-3 weeks, with the exception of the jet black model, which suffers from a low casing production yield rate of 60-70%. However, with the number of countries in the first wave to debut the iPhone 7 rising to 28 this year, versus 12 for the iPhone 6S launch, we believe overall demand for iPhone 7