Apple Reignites Talks With OpenAI About Generative AI for iOS 18

Apple is once again talking with OpenAI about using OpenAI technology to power artificial intelligence features in iOS 18, reports Bloomberg's Mark Gurman.

iOS 18 WWDC 24 Feature 2
Apple held talks with OpenAI earlier in the year, but nothing had come of the discussion. Apple and OpenAI are now said to be speaking about the terms of a possible agreement and how Apple might utilize OpenAI features.

Along with OpenAI, Apple is still having discussions with Google about licensing Google's Gemini AI. Apple has not come to a final decision, and Gurman suggests that the company could partner with both Google and OpenAI or pick another provider entirely.

Rumors suggest that ‌iOS 18‌ will have a major focus on AI, with Apple set to introduce AI functionality across the operating system. Apple CEO Tim Cook confirmed in February that Apple plans to "break new ground" in AI.

We'll get a first look at the AI features that Apple has planned in just over a month, with ‌iOS 18‌ set to debut at the Worldwide Developers Conference that kicks off on June 10.

Related Roundup: iOS 18

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Top Rated Comments

CausticSoda Avatar
4 weeks ago
I don't know much about these things, but if this all supposed to be released later this year, doesn't it seem a bit late to still be choosing their AI partner(s)? It's nearly May.
Score: 35 Votes (Like | Disagree)
CrysisDeu Avatar
4 weeks ago
This is bad news..
- With Apple’s stance on privacy, on a new venture like LLM, they should develop their own model.
- Apple has spent 10 years on quote “master of all AI” - the apple car, and they cannot even develop a good foundation model?
- GPT3 was out how many years ago? The fact that they are still discussing with any company on licensing LLM means the whole leadership lacked foresight on the future of AI. And you cannot expect the same leadership to pull out something amazing. That’s not how it works
- You really need to focus on the use case before selecting a direction. If Apple’s thought are still a chatbot and Q&A machine - gpt - as their ultimate LLM (that runs on the cloud). It means Apple is not leveraging the benefit of their ecosystem: the vast number of Apps and streamlined APIs, partnership with mfi programs, the user data they can use as inputs to the llm for actual personalized assistants, etc.

This just doesn’t look good at all
Score: 18 Votes (Like | Disagree)
roar08 Avatar
4 weeks ago

I don't know much about these things, but if this all supposed to be released later this year, doesn't it seem a bit late to still be choosing their AI partner(s)? It's nearly May.
We built a very robust AI service using the OpenAI LLM via their API. It took less than two weeks working part time and is extremely good. Apple has orders of magnitude more engineers than we do — it's not *that* hard for good engineers. They're probably negotiating costs, token volume, SLAs, etc. They may even have deeply technical and mature POCs already and just discussing scale, etc.
Score: 16 Votes (Like | Disagree)
klasma Avatar
4 weeks ago

Pathetic effort by Apple. 3 TB company can’t build their own LLM? Instead Tim Cook all in on the failed Vision Pro. What a mess.
3 TB isn’t really a lot to train an LLM.
Score: 12 Votes (Like | Disagree)
coolfactor Avatar
4 weeks ago

OpenAI today is what Apple was when Jobs came back in 1997. Apple today is a bloated corporate blimp with no direction. They missed the AI boat and will never catch up. God, I hope I’m wrong.
You are very wrong. You've been using AI (the subset called ML - machine learning) for decades with Apple tech.

This new era is a separate field called "generative" AI and it's only just beginning.

* Did Apple miss the boat on personal computing? This existing before the Mac.
* Did Apple miss the boat on MP3 players? They existed long before the iPod.
* Did Apple miss the boat on "smart" cellphones? They existed long before iPhone.

There's no missing the boat when it comes to Apple. The boat just doesn't always set sail when we want it to.
Score: 12 Votes (Like | Disagree)
dannys1 Avatar
4 weeks ago
Gurmanrumors.com again
Score: 9 Votes (Like | Disagree)