Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.

14 inch MacBook Pro Keyboard
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an iPad.

This change was spotted by Macworld and the French blog Consomac, among others.

Buy MacBook Pro 2026
On the MacBook Pro ordering page, for example, you start by choosing a 14-inch or 16-inch display and a color. Next, you have the option to upgrade to a nano-texture display. Then, you choose from the list of M-series chips and core counts that are available for the MacBook Pro size that you selected. Finally, you can customize the amount of RAM and SSD storage, choose a power adapter, and choose a keyboard language.

MacBook Pro Chip Configurator
Before, there were some preconfigured models available, and you could proceed to upgrade certain specs after selecting one. Now, it is entirely à la carte.

Unfortunately, the MacBook Pro still cannot be configured with an M5 Pro or M5 Max chip, as the wait continues for new models. Hopefully that changes soon!

Amazon is offering discounts across the M5 iPad Pro lineup this weekend, including both 11-inch and 13-inch models. The highlight this time around is a return of a low price on the 256GB Wi-Fi 11-inch M5 iPad Pro, which is on sale for $899.00, down from $999.00.

ipad pro orangeNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Many of the deals in this sale match — or beat — the record low prices we tracked during the holiday season. Amazon provides an estimated delivery date around February 5 for free delivery, but Prime members should see earlier delivery dates in many cases.


There are fewer 13-inch M5 iPad Pro models on sale this time around, but the ones that are on sale have reached record low prices. You'll find $149 off three Wi-Fi models, with prices starting at $1,149.99 for the 256GB Wi-Fi 13-inch M5 iPad Pro, down from $1,299.00.

11-Inch M5 iPad Pro

13-Inch M5 iPad Pro

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.


Deals Newsletter

Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundup: Apple Deals

RR Auction has announced that an Apple check signed by the company's co-founders Steve Jobs and Steve Wozniak fetched a whopping $2.4 million at auction this week. The check was for $500, meaning that it sold for 4,800× its original value.

Steve Jobs Apple Check 2026 Auction
According to RR Auction, the $500 check was issued to printed circuit board designer Howard Cantin, shortly after Jobs and Wozniak opened Apple's first bank account. Cantin was responsible for translating Wozniak's Apple-1 schematic into a manufacturable printed circuit board, leading to Apple's first commercial product.

Dated March 16, 1976, the Wells Fargo check is marked "No. 1." It was issued a few weeks before Apple Computer was officially founded on April 1, 1976.

“This is the most important financial document in Apple history," said Bobby Livingston, executive vice president at RR Auction. "It captures Steve Jobs and Steve Wozniak's first true business transaction, and the final result shows that collectors recognized its significance above any other Apple material ever brought to market."

It was a busy week with Apple's first real launches of 2026, led by the release of the Creator Studio app bundle and the second-generation AirTag.

top stories 2026 01 31
We also got some rumors about Apple's plans for Mac updates in 2026, timing on the more personalized Siri finally arriving, and a significant acquisition by Apple, so read on below for all the details!

Top Stories

Apple's 'Creator Studio' App Bundle Now Available for $12.99 Per Month

Apple this week launched the new Creator Studio bundle that was initially unveiled earlier this month, providing content creators with access to six Apple apps for $12.99 per month or $129 per year.

Apple Creator Studio
Creator Studio includes Final Cut Pro, Logic Pro, and Pixelmator Pro on Mac and iPad, along with Motion, Compressor, and MainStage on the Mac. Final Cut Pro is Apple's video editing software, Logic Pro is for audio editing and creation, and Pixelmator Pro is an image editing app that Apple purchased in 2024.

The Creator Studio bundle unlocks AI features that are not otherwise accessible in these apps, plus it adds new features to free apps like Keynote, Pages, and Numbers, with Freeform coming later.

Be sure to check out our initial hands-on overview if you're thinking about subscribing to the bundle.

Apple Unveils New AirTag With Longer Range, Louder Speaker, and More

Apple this week introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker.

Second Generation AirTag Feature
The new AirTag is equipped with a second-generation Ultra Wideband chip, enabling the Precision Finding feature to work up to 50% farther away from an item compared to the previous-generation model, according to Apple. The new AirTag also has an upgraded Bluetooth chip for improved overall range outside of Precision Finding mode.

Apple also introduced this year's Black Unity band for Apple Watch, a Unity Connection Braided Solo Loop featuring the red, green, and black colors of the Pan-African flag.

iPhone 5s Gets New Software Update 13 Years After Launch

Apple released iOS 26.2.1 this week to support the new second-generation AirTag, but the company also released a slew of other iOS updates for older devices that can't run iOS 26. That includes an iOS 12.5.8 update for the iPhone 5s and 6, which is remarkable considering the iPhone 5s will turn 13 years old later this year.

iPhone 5s
The iOS updates released this week for older devices extend a certificate required for device activation, iMessage, and FaceTime, allowing these aging devices to remain functional for those who are still using them.

Apple Reportedly Aiming to Upgrade the MacBook Pro Twice This Year

Apple plans to release new MacBook Pro, MacBook Air, Mac Studio, and Studio Display models in the first half of this year, according to Bloomberg's Mark Gurman.

M5 MacBook Pro
In his Power On newsletter this week, Gurman added that redesigned MacBook Pro models with an OLED touch screen "should be hitting toward the end of 2026," meaning that the MacBook Pro line would be upgraded twice this year.

It would be a rare but not unprecedented move for Apple to update the MacBook Pro twice in a year, but while previous rumors had indicated the M6 generation could arrive in either late 2026 or early 2027, Gurman now seems to be leaning more heavily toward the update arriving before the end of this year.

Meanwhile, the wait for the M5 Pro and M5 Max models continues.

Here's When Apple Plans to Unveil a New Siri Powered by Google Gemini

A more personalized version of Siri powered by Google Gemini is expected to be introduced next month, according to Bloomberg's Mark Gurman.

siri gemini iphone
"The company has been planning an announcement of the new Siri in the second half of February, when it will give demonstrations of the functionality," he wrote, in the latest edition of his weekly Power On newsletter.

The interim improvements to Siri will come ahead of a much bigger upgrade to include chatbot functionality and significantly more capabilities in iOS 27, which will be introduced at WWDC in June.

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Apple has been criticized by some observers for slow-rolling its entry into AI technology, with some suggesting the company needs to make a major acquisition to try to catch up to rivals already establishing themselves in the space.

Apple Logo Black
Apple made a bit of a splash this week with its acquisition of Q.ai, which uses AI to analyze facial expressions to understand "silent speech." It's not nearly a deal on the scale of acquiring one of the major chatbot players, but at a valuation of nearly $2 billion, according to reports, it appears to stand as Apple's second-biggest acquisition ever behind Beats in 2014.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

In a new report about Apple losing at least four more AI researchers in recent weeks, in addition to a high-ranking Siri executive, Bloomberg's Mark Gurman reiterated that the company is preparing to release two new versions of Siri.

iPhone Siri Glow
First, Apple announced that it plans to release a more personalized version of Siri powered by Google Gemini this year. It is expected to be part of iOS 26.4, which should enter beta testing in February and be released to the general public in March or April.

Back in June 2024, Apple said the revamped Siri will have understanding of personal context, on-screen awareness, deeper in-app controls, and more.

Second, Siri will reportedly get even better on iOS 27, as Apple is said to be planning to turn the assistant into a full-out chatbot, allowing users to have sustained, back-and-forth conversations with the assistant. This will essentially turn Siri into ChatGPT or Gemini, except it will be built right into the iPhone, iPad, and Mac, with no app required.

Gurman said the Siri chatbot will be "competitive with Gemini 3," and "significantly more capable" than the more personalized Siri coming with iOS 26.4.

The high-ranking Siri executive who left Apple was Stuart Bowers, according to the report, which described him as "one of the company's most senior executives working on Siri." He joined Google's artificial intelligence research laboratory DeepMind.

In a recent interview with the tech podcast TBPN, Bloomberg's Mark Gurman revealed that Apple was initially "going to rebuild Siri around Claude," the large language model and chatbot developed by the company Anthropic. In the end, though, Apple announced that it had decided to use Google's Gemini platform instead.

iOS 18 Siri Personal Context
According to Gurman, Apple went with Google due at least in part to money.

"Anthropic was holding them over a barrel," said Gurman, in a podcast clip shared by TBPN. "They wanted a ton of money from them, several billion dollars a year, and at a price that doubled on an annual basis for the next three years."

Nevertheless, Gurman said Apple currently "runs on Anthropic" internally.

"Anthropic is powering a lot of the stuff Apple's doing internally in terms of product development and a lot of their internal tools," he explained. "They have custom versions of Claude running on their own servers internally, too."

Apple was "not going to use Google" for the revamped Siri until "a few months ago," he said.

Apple announced that it plans to release a more personalized version of Siri powered by Google Gemini this year. It is expected to be part of iOS 26.4, which should enter beta testing in February and be released to the general public in March or April. The new-and-improved Siri likely requires an iPhone 15 Pro or newer.

Back in June 2024, Apple said the revamped Siri will have understanding of personal context, on-screen awareness, deeper in-app controls, and more. At the time, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info retrieved from the Mail and Messages apps.

Following a January that saw Apple release a new AirTag and the Creator Studio bundle of creative apps, it is now time to shift our attention to February.

wwdc sans text feature
Below, we have outlined some key items to expect from Apple in February. Of course, these are only the things that are known, so stay tuned for even more.

iOS 26.3

iOS 26
iOS 26.3 remains in beta testing, but the update should be released soon. We expect the iOS 26.3 Release Candidate to be seeded as early as next week, and the update should be released to the general public in the first half of February.

iOS 26.3 is a relatively minor update, with only a handful of notable new features, including a new iOS-to-Android transfer tool, notification forwarding and AirPods-like proximity pairing for third-party accessories like smartwatches, and a carrier-related limit precise location setting. Apple also appears to be laying the groundwork for carriers to begin supporting end-to-end encryption for RCS messaging, which it has promised to implement.

Personalized Siri (Beta)

siri gemini iphone
Apple plans to announce a more personalized version of Siri powered by Google Gemini in the second half of February, according to Bloomberg's Mark Gurman.

The more personalized Siri will be part of iOS 26.4, which will be available in beta in February and released to the general public in March or early April, according to Gurman. Based on that timeframe, the new-and-improved Siri should be available to all customers with an iPhone 15 Pro or newer in just a few more months.

As previewed by Apple, the assistant "should be able to tap into personal data and on-screen content to fulfill tasks," according to Gurman.

Apple first announced the more personalized version of Siri all the way back at WWDC 2024, but it was eventually delayed. At the time, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info retrieved from the Mail and Messages apps, as one example of a new capability.

The revamped Siri reportedly experienced issues inside Apple, leading the company to turn to Google Gemini. As part of the partnership, the revamped Siri will still run on a new Apple Intelligence model that has Gemini's technology baked in.

Other Known Dates

  • Thursday, February 5: Another four games are coming to Apple Arcade, including Retrocade, an app that lets you play classic arcade games like Asteroids, PAC-MAN, Breakout, Galaga, and Space Invaders. One of the other additions will be an arcade version of the popular PC game Sid Meier's Civilization VII.
  • Friday, February 6: Apple will accept submissions for the 2026 Swift Student Challenge from Friday, February 6 through Saturday, February 28. Some of the winners will be invited to spend three days at Apple Park during WWDC 2026 in June.
  • Sunday, February 8: Apple Music is the official sponsor of the Super Bowl LX Halftime Show, set to be held on Sunday, February 8. This year's performer is Puerto Rican rapper and singer Bad Bunny.
  • Tuesday, February 10: A few years ago, Apple's Home app was rearchitected, and the company will be ending support for the original architecture on this day. If you do not update, Apple warns you might experience issues.
  • Tuesday, February 24: Apple will be holding its annual shareholders meeting at 8 a.m. Pacific Time, and it will once again be held virtually. Apple shareholders of record as of January 2, 2026 can vote to re-elect the company's board of directors, ask questions, and more. Apple rarely answers any questions about future plans, so the meetings are often unremarkable from a news perspective.
Related Roundups: iOS 26, iPadOS 26
Related Forum: iOS 26

A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.

apple unsold web store
Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in its global retail stores. They have never been made available through Apple's online store or physical retail locations.

"AppleUnsold" surfaced this week as an Australia-based seller that has begun offering ‌Apple Store‌ display hardware for sale through both an independent website and an eBay storefront. From company's website:

AppleUnsold exists because too many people were asking the same question: "Where can I buy that?" The store display stands, retail accessories, Genius Bar tools and employee gear, and until now, the answer was always the same: you can't. Despite large demand, Apple simply won't sell them. That's where we come in. Display models, store exclusives and Apple-only equipment are exactly what we specialise in.

We give you access to products you simply can't find anywhere else. Every item is genuine Apple, carefully inspected and graded before listing.

Items currently offered or previously listed for sale include iPhone ‌MagSafe‌ demo chargers, Apple Watch charging docks, AirPods Max display stands, Apple Pencil trays, iPad ring stands, and display trays designed for Apple Vision Pro. The catalog also extends beyond presentation hardware to include diagnostic cables and service-related accessories, such as Apple Watch restore docks and HomePod debugging cables, which are typically reserved for ‌Apple Store‌ back-of-house use or authorized service environments.

AppleUnsold says on its website that all items are genuine Apple products and that inventory consists of both new and used hardware. The company also notes that supply is limited and dependent on availability, with many items frequently selling out.

The seller originally operated exclusively through eBay and continues to maintain a presence there alongside its standalone storefront. The AppleUnsold eBay account shows a 100% positive feedback rating based on a limited number of completed transactions. Customer feedback on specific listings includes confirmations that purchased items appear to be authentic Apple hardware.

Apple's retail fixtures and internal tools are not authorized for consumer resale, and the company treats such hardware as proprietary retail property. Historically, Apple has taken action to restrict unauthorized sales of internal-use products, and it is not clear where AppleUnsold is sourcing stock from or how its business model works.

Tag: Retail

On this week's episode of The MacRumors Show, we discuss Apple's newly launched AirTag 2 and Apple Creator Studio.


Earlier this week, Apple announced the second-generation ‌AirTag‌, marking the first major update to its item tracker since the product's introduction in 2021, with improvements focused on tracking range, audio output, and device support rather than changes to its physical design.

The new ‌AirTag‌ uses a second-generation Ultra Wideband chip that extends Precision Finding range by up to 50%, adds support for Precision Finding on compatible Apple Watch models for the first time, and includes an upgraded Bluetooth specification designed to improve general tracking range. Apple also says the built-in speaker is up to 50% louder, making it easier to locate items in noisy environments.

Externally, the ‌AirTag‌ remains visually similar to the original and continues to use a replaceable CR2032 coin battery with more than a year of battery life, while Apple has made a significant number of internal changes. The second-generation ‌AirTag‌ is priced the same as before at $29 for a single unit or $99 for a four-pack, is compatible with existing ‌AirTag‌ accessories, and requires devices running iOS 26.2.1 or later.

Apple also launched Creator Studio, a new all-in-one subscription aimed at content creators. For $12.99 per month, or $129 per year, Creator Studio provides access to Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage, consolidating tools for video editing, music production, image editing, and live performance. The bundle replaces Apple's long-standing one-time purchase model for these apps with a subscription approach, while keeping standalone versions available for users who do not want access to the full package.

Beyond bundling existing apps, Creator Studio introduces a set of AI-powered features that are exclusive to subscribers. These include transcript and visual search in Final Cut Pro, enhanced beat detection and new dynamic titles, AI-assisted session players and harmonic analysis in Logic Pro, and new design and warp tools in Pixelmator Pro, which is now available on iPad for the first time. The subscription also unlocks premium AI features in Apple's free productivity apps, including Keynote, Pages, and Numbers, with Freeform support coming later.

Creator Studio is available now via the App Store, with a one-month free trial for all users and a three-month trial for customers who purchase a qualifying new Mac or ‌iPad‌. The subscription supports Family Sharing for up to six people, and features discounted pricing for students and educators.

The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.

You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.

If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about Apple's plan to turn Siri into a chatbot with iOS 27, alongside plans for new hardware such as an AI pin.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.

Apple today shared a short film to usher in the Chinese New Year, aka Lunar New Year, which begins February 17 and will be celebrated through March 3.


"A girl, a talking dog, and a meticulously thought out scheme make up this heartwarming tale about finding family," says Apple. "Apple joins forces with director Bai Xue for an imaginative blend of cinematography and stop-motion to usher in Chinese New Year."

The video was shot on the iPhone 17 Pro, and there is also behind-the-scenes footage.

Related Roundup: iPhone 17 Pro
Related Forum: iPhone

Apple Creator Studio now has an official Instagram account, as spotted by Scott Buscemi.

Apple Creator Studio
Apple Creator Studio is a new subscription bundle that provides access to Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage on the Mac and/or iPad, with U.S. pricing set at $12.99 per month or $129 per year.

A subscription also unlocks "intelligent features" and "premium content" in apps like Numbers, Pages, and Keynote, plus the Freeform app later this year.

If you are interested in Apple's creative apps, you may wish to follow the account, which will presumably share tips and tricks and more.

Apple's AirPods Pro 3 returned to their all-time low price of $199.00 this week on Amazon, accompanied by other solid discounts like $60 off AirPods 4 with Active Noise Cancellation, $29 off AirTag 4-Pack, and a few deals across Anker and Nomad charging accessories.

Hero0012Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

AirPods

airpods pro 3 purple

  • What's the deal? Take up to $60 off AirPods 4 and AirPods Pro 3
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here


Amazon brought back a few low prices on multiple AirPods models this week, including the AirPods Pro 3 for $199.00 and the AirPods Pro with Active Noise Cancellation for $119.00. In regards to the AirPods Pro 3, this is a match of the all-time low price on this model.

AirTag

airtag gen 1 purple

  • What's the deal? Take $29 off AirTag 4-Pack
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here

Apple unveiled the second generation AirTag this week, but if you want the best discount on the product you'll do best looking at the first generation model on Amazon. The retailer has the AirTag 4-Pack for $69.99 right now, down from $99.00.

Anker

anker january purple 2

  • What's the deal? Save on Anker accessories
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here


Amazon introduced a few notable discounts on multiple Anker accessories this week, with popular products like the MagSafe-compatible Charging Cube ($50 off) and Power Station with Retractable Lantern ($79 off) on sale at low prices. You can find even more accessories on sale in our original post.

Nomad

nomad january

  • What's the deal? Take up to 49% off Nomad accessories
  • Where can I get it? Nomad
  • Where can I find the original deal? Right here

On the heels of the launch of its newest Stratos Band for Apple Watch with an icy blue glow color, Nomad this week introduced an overstock sale, with major discounts across a few different product categories. This includes iPhone 17 cases, MagSafe-compatible charging stations, iPad folios, and much more.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.


Deals Newsletter

Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundup: Apple Deals

A second-generation iPhone Air is "not expected this year," according to a Nikkei Asia report today that cites people familiar with Apple's supply chain.

iphone air all colors
The report said Apple plans to release an iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone later this year, followed by the base model iPhone 18 in the first half of next year. The report said Apple does have a revamped iPhone Air in the pipeline, but the publication does not expect it to launch until at least 2027.

While one leaker on the Chinese social media platform Weibo has insisted that the iPhone Air will receive a spec bump this year, most reports from sources such as Bloomberg and The Information have pointed to an early 2027 launch. If so, the iPhone Air 2 would likely be released alongside the base model iPhone 18.

Last year, The Information reported that Apple was aiming to add a second rear camera to the next iPhone Air. That report added that the next iPhone Air could weigh less, have a larger battery capacity, and gain a vapor chamber cooling system like the iPhone 17 Pro models have. And Bloomberg expects the device to have a 2nm chip.

While several reports indicated that the iPhone Air has been in low demand, the extreme popularity of the iPhone 17 base model and the iPhone 17 Pro models led iPhone revenue to a new all-time high last quarter, according to Apple.

Related Roundup: iPhone Air
Tag: Nikkei
Buyer's Guide: iPhone Air (Buy Now)

Apple CEO Tim Cook yesterday reiterated the structure of its partnership with Google to use Gemini AI models for the next generation version of Siri.

apple intelligence black
During the company's Q1 2026 earnings call yesterday, Apple CEO ‌Tim Cook‌ and CFO Kevan Parekh were asked several questions about Apple Intelligence and the company's recently announced deal with Google to power the personalized version of ‌Siri‌ using Gemini.


We basically determined that Google's AI technology would provide the most capable foundation for AFM (Apple Foundation Models), and we believe that we can unlock a lot of experiences and innovate in a key way due to the collaboration. We'll continue to run on the device and run in Private Cloud Compute and maintain our industry-leading privacy standards in doing so. In terms of the arrangement with Google, we're not releasing the details of that.

That description closely matches language from Apple and Google's earlier joint announcement, which said that ‌Apple Intelligence‌ would continue to operate on Apple hardware and Private Cloud Compute.

Cook also addressed Apple's own artificial intelligence development efforts, noting that the company continues to build its own technology alongside the Gemini partnership, but clarified that those efforts do not replace Google's role in the personalized ‌Siri‌ system.


You should think of it as a collaboration. And we'll obviously independently continue to do some of our own stuff, but you should think of what is going to power the personalized version of Siri as a collaboration with Google.

When asked about monetization and return on investment, Cook framed ‌Apple Intelligence‌ as a feature integrated across Apple's platforms rather than a discrete revenue driver.

We're bringing intelligence to more of what people love and we're integrating it across the operating system in a personal and private way, and I think that by doing so, it creates great value, and that opens up a range of opportunities across our products and services. And we're very happy with the collaboration with Google as well, I should add.

Neither Cook nor Parekh disclosed how many users currently have access to ‌Apple Intelligence‌ features or whether those capabilities are driving hardware upgrades. Apple previously acknowledged that ‌Apple Intelligence‌ is limited to devices with sufficient memory and processing capacity, which constrains availability somewhat.

Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year.

Apple Event Logo
"As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we're excited for all the opportunities we'll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of users every step of the way," said Cook, on an earnings call on Thursday.

Cook hypes up Apple's future on every earnings call, but "innovations that have never been seen before" is particularly bold wording compared to his usual comment about how the company's product pipeline is stronger than ever.

Only time will tell if Apple actually delivers.

Will the foldable iPhone have any breakthrough features, such as a rumored crease-free screen?

Will the more personalized version of Siri go above and beyond the likes of ChatGPT in any ways?

Will the long-rumored Apple smart glasses do anything unique compared to the Meta Ray-Bans?

Will the rumored Apple smart home hub, security camera, and Face ID video doorbell give companies like Google and Ring a run for their money?

These are some of 2026's burning questions, and we look forward to seeing what Apple has in store throughout what should be quite a busy year.

Google Maps now lets you talk to Gemini while following walking or cycling directions. The latest update is an extension to the AI chatbot's existing conversational navigation feature in driving mode that rolled out in November.

Google maps feaure purple
You can now ask Gemini hands-free questions without leaving the navigation screen. While walking, for example, you can ask things like "Tell me more about this neighborhood" or "Are there cafes with a bathroom along my route?" Cyclists can also check their ETA without taking their hands off the handlebars.

The embedded video below gives you an idea of how Gemini already works during driving navigation.

Google says the feature addresses the practical problem of typing while moving, which is awkward at best and dangerous at worst. The Gemini integration also supports follow-up questions, so you could, for example, ask for a budget-friendly restaurant with vegan options, then follow up with questions about parking.

Beyond discovery queries, users can also issue navigation commands like "Add stop," "Show alternative routes," or "Mute guidance." You can also ask practical questions such as "What's my next turn?" or "What's the weather like at my destination?"


To activate Gemini during navigation, tap the Gemini icon in the top-right corner or use the "Hey Google" invocation.

The feature is available now worldwide on iOS wherever Gemini is supported, with Android availability rolling out gradually.

Apple has discontinued the iPhone Upgrade Program in the United Kingdom, moving to a more traditional financing system.

apple creation uk upgrade
The change appears to be related to Apple ending its partnership with Barclays bank, which supported the ‌iPhone‌ Upgrade Program in the UK. The iPhone Upgrade Program webpage in the country now says:

The iPhone Upgrade Program is coming to an end, but we think you'll love what's next.

You don't need to do anything right now, just keep making your remaining payments. When it's time for your next iPhone, the Flexible Finance Account will offer you a new, more flexible way to upgrade.

The ‌iPhone‌ Upgrade Program allows customers to get a new ‌iPhone‌ annually with AppleCare+ included for a monthly fee. It essentially provides a 0% APR, 20 or 24-month loan, usually with an upfront payment. After 11-12 payments, users can upgrade to the latest model, provided they trade in their current device in good condition.

To replace the program in the UK, Apple has debuted a new "Flexible Finance Account" in partnership with Creation.

The Flexible Finance Account provided by Creation is a line of credit that lets you spread the cost of your next Apple device, and it's available exclusively at the Apple Store. The good news is, it gives you even more options when it's time for the latest iPhone. Whether applying in-store or online, choose a plan that works for you and get ready to upgrade.

When a new ‌iPhone‌ is released, users can trade in their old device, and use the credit to pay off their associated plan.

Creation and PayPal Credit now fully replace Barclays for general Apple device financing in the UK. The ‌iPhone‌ Upgrade Program continues to be available in other countries.

Apple's rumored plan to split its iPhone launch cycle beginning this year has gained additional credibility, with a new report from Nikkei Asia corroborating earlier claims from The Information, Bloomberg, and Apple analyst Ming-Chi Kuo.

Apple iPhone 16 family lineup
According to Nikkei's sources, Apple will prioritize its first foldable iPhone along with iPhone 18 Pro and iPhone 18 Pro Max models for the second half of 2026, while the standard iPhone 18 will ship in the first half of 2027.

An updated iPhone 18e is also expected to appear in the first half of 2027. Nikkei's report does not mention this. It does note however that a second-generation iPhone Air is in Apple's pipeline, though it is not expected this year.

The staggered approach aims to both optimize resources and maximize Apple's revenue from premium models amid rising memory chip costs and supply chain pressures, according to the report.

One supplier executive told Nikkei that a smoothly functioning supply chain is "one of the key challenges" this year, adding that a marketing strategy change also factored into Apple's decision to prioritize its premium devices.

The report also notes that Apple is facing additional pressure as some of its suppliers have shifted resources toward AI companies like Nvidia, Google, and Amazon. Notably, Apple explicitly mentioned iPhone supply constraints during its recent earnings call on Thursday.

The pressure comes at a key time for Apple's ambitious new device: mass producing a foldable iPhone requires more complicated manufacturing techniques and new materials, so it's crucial for Apple to minimize production issues leading up to and during its expected launch in the fall.

For Apple's part, it has not officially confirmed any changes to its traditional annual fall iPhone release schedule.

Tag: Nikkei