Craig Federighi

Apple software chief Craig Federighi used the WWDC 2026 keynote to draw a pointed contrast between Apple's approach to artificial intelligence and the broader industry, suggesting that some competitors are developing AI without meaningful consideration for the people using it. During Monday's ‌WWDC 2026‌ keynote, Federighi said: AI is incredibly powerful technology. Still, some appear to...

Apple software engineering chief Craig Federighi and marketing chief Greg Joswiak sat down for an interview with Mostly Human after during WWDC, discussing the iOS 27 Siri changes, Apple's take on AI, new child safety protections, and more. Apple set out to deliver an AI utility, not an AI companion. When asked whether users could create an AI boyfriend or girlfriend with the new Siri,...

Apple senior vice president of software engineering Craig Federighi has explained why the company launched a standalone Siri app in iOS 27, after previously characterizing a dedicated chatbot as contrary to its Apple Intelligence strategy. The new ‌Siri‌ app, announced at WWDC earlier this week, gives users a centralized place to manage and revisit their conversations with ‌Siri‌ AI....

Apple executives have detailed the architecture of the company's new Apple Foundation Models (AFM) and clarified exactly how Google's technology factored into their development. Craig Federighi, Apple's SVP of Software Engineering, held a post-keynote tech talk (via 9to5Mac) with press on Monday alongside AI VP Amar Subramanya, Siri lead Mike Rockwell, and software VP Sebastien Marineau-Mes...

Apple considered introducing a new Apple Intelligence feature that would dynamically re-arrange apps on the Home Screen. The detail emerged in a report last week from The Information, which said that subordinates of software chief Craig Federighi approached him with proposals for an AI-powered iPhone ‌Home Screen‌. The feature would dynamically change the locations of apps on the ‌Home Screen‌...

Apple has restructured its artificial intelligence strategy under software chief Craig Federighi, accelerating plans to overhaul Siri by relying on external AI models after years of internal delays and organizational friction. According to a detailed report from The Information, Apple's approach to artificial intelligence has undergone a significant shift over the past year. Apple software...

There is uncertainty about Apple's head of hardware engineering John Ternus succeeding Tim Cook as CEO, The Information reports. Some former Apple executives apparently hope that a new "dark-horse" candidate will emerge. Ternus is considered to be the most likely candidate to succeed Cook as CEO. The report notes that he is more likely to become CEO than software head chief Craig Federighi, ...

MacStories' Federico Vittici, who is known for his focus on the iPad as a main computing device, recently did an interview with Apple software engineering chief Craig Federighi. Federighi and Vittici did a deep dive into the ‌iPad‌ and the changes that are coming to iPadOS this fall. Federighi said that figuring out multitasking on the ‌iPad‌ has been a multi-year task that's required...

Apple's software engineering chief Craig Federighi and marketing chief Greg Joswiak went on a WWDC 2025 media tour this week. The pair of executives discussed key WWDC 2025 announcements, explained why the more personalized version of Siri is delayed, and more. We have rounded up their various interview videos below, including their full-length discussion with The Wall Street Journal's...

iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...

Apple's software engineering chief Craig Federighi and marketing chief Greg Joswiak are on a media tour this week, following the WWDC 2025 keynote. The latest interview comes from The Wall Street Journal's Joanna Stern, who sat down with Federighi and Joswiak to discuss Apple's delayed personalized Siri features. Stern asked the executives if Apple had a working version of the more...

In a WWDC interview with Tom's Guide editor-in-chief Mark Spoonauer, and TechRadar editor-at-large Lance Ulanoff, Apple's software engineering chief Craig Federighi explained why the more personalized version of Siri has still yet to launch. Federighi admitted that the first-generation architecture that Apple was developing for the personalized Siri features was too limited, which prevented...

A new report from The Information today reveals much of the internal turmoil behind Apple Intelligence's revamped version of Siri. Apple apparently weighed up multiple options for the backend of ‌Apple Intelligence‌. One initial idea was to build both small and large language models, dubbed "Mini Mouse" and "Mighty Mouse," to run locally on iPhones and in the cloud, respectively. ‌Siri‌'s...

In a new interview with The Wall Street Journal, Apple's head of software Craig Federighi has highlighted the company's measured, multi-phase approach to introducing Apple Intelligence features, with the initial iOS 18.1 release next week marking just the beginning of a staggered rollout over several months. "This is a big lift," Federighi told WSJ's Joanna Stern, explaining Apple's cautious ...

Key Apple executives including Tim Cook, Craig Federighi, and Johny Srouji have kept their distance from the company's mixed-reality headset throughout its development process amid a series of setbacks and compromises, according to Bloomberg's Mark Gurman. Apple headset concept render by Marcus Kane. Apple apparently began developing its headset in 2015, using Samsung's Gear VR and the HTC...

Apple today announced the launch of an Advanced Data Protection feature that expands end-to-end encryption to additional data stored in iCloud, including ‌iCloud‌ Backup, iCloud Drive, Reminders, Notes, and more. With the launch of the feature, Apple's Craig Federighi did a quick interview with The Wall Street Journal's Joanna Stern to discuss the change, and other new security features that are...

Apple's senior vice president of software engineering, Craig Federighi, has admitted that the company's beta testing program, which offers developers and public beta testers access to beta versions of iOS, iPadOS, watchOS, tvOS, and macOS, isn't effective in giving users the amount of influence and interaction they desire. In an email exchange with MacRumors reader Kieran, Federighi...

Apple's software engineering chief Craig Federighi and marketing chief Greg Joswiak spoke with tech columnist Joanna Stern at The Wall Street Journal's Tech Live event in California on Tuesday. A full video of the interview is now available on YouTube. Notable topics discussed included Apple admitting that it will have to comply with the EU's law requiring the iPhone to switch to USB-C, the...

At the Wall Street Journal's Tech Live event, Apple's Craig Federighi and Greg Joswiak talked about a wide range of topics, including USB-C on iPhone, why iPadOS still lacks a calculator app, iMessage on Android, and more. The EU is forcing many consumer electronic devices, including the iPhone and AirPods, to move to USB-C by the end of 2024. The new rule will directly impact Apple, which...

When it comes to downloading iOS software updates, Apple users can be reasonably divided into two camps: Those who manually seek out updates the moment Apple releases them, and those who are happy to let their device's Automatic Updates feature take care of everything in the background with minimal input on their part. While it's generally acknowledged that manually tapping into Settings ->...