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By MacRumors Staff

bloomberg.com Articles

apple park drone june 2018 2

Unreleased MacBook Schematics Stolen in $50 Million Ransomware Attack on Apple Supplier

Wednesday April 21, 2021 2:47 am PDT by
As Apple held its "Spring Loaded" event where it unveiled brand new iPad Pros, a redesigned iMac, and the long-awaited release of AirTags, one of its main MacBook suppliers was undergoing a ransomware attack worth $50 million. As reported by Bloomberg, the ransomware group called REvil, publicly declared early on Tuesday that it had accessed the internal computers of Apple supplier Quanta...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an ‌Apple TV‌ set-top box with a ‌HomePod‌ speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
AppleVRFeature

Apple Aiming to Announce Mixed-Reality Headset With In-Person Event in 'Next Several Months'

Wednesday March 31, 2021 8:25 am PDT by
Apple is aiming to announce a mixed-reality headset at an in-person event sometime in the "next several months," according to Bloomberg's Mark Gurman. In a newsletter outlining the possible future of the company's WWDC conference taking place in an in-person format, Gurman says that Apple aims to release a mixed-reality headset, the first major new device since 2015, at an in-person sometime ...
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Bloomberg: Apple May Launch Rugged Apple Watch Model for Extreme Sports as Soon as This Year

Friday March 26, 2021 3:24 am PDT by
Apple is weighing up the possibility of launching an Apple Watch with a rugged casing that's made for use in extreme environments, according to a new report from Bloomberg's Mark Gurman. From the report: Apple Inc. is considering launching an Apple Watch with a rugged casing aimed at athletes, hikers and others who use the device in more extreme environments, according to people familiar...
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Apple Developing New 'HomePod' Models With Screens and Cameras

Monday March 22, 2021 8:16 am PDT by
In a report today focused on an unactivated temperature/humidity sensor in the HomePod mini, Bloomberg's Mark Gurman briefly mentioned that Apple has "been developing new speakers with screens and cameras." This reporting suggests that Apple could be at least exploring the idea of new HomePod models with a display and camera to compete with the likes of Google's Nest Hub Max, Amazon's Echo...
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HomePod Mini Features Dormant Temperature and Humidity Sensor That Could Be Activated in a Future Software Update

Monday March 22, 2021 3:31 am PDT by
Apple's HomePod mini includes a dormant hidden sensor that can measure temperature and humidity, potentially providing the means to power upcoming features that could arrive in a future software update, according to Bloomberg. Humidity and temperature sensor from a ‌HomePod mini‌. Source: iFixit (via Bloomberg). From Mark Gurman's report: The company has internally discussed using the sensor ...
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French Regulator to Probe Apple's Upcoming Anti-Tracking Feature [Updated]

Wednesday March 17, 2021 3:51 am PDT by
Apple will face a French antitrust probe into its upcoming App Tracking Transparency feature, following a complaint from advertisers in the country that the planned changes are anticompetitive. Starting in iOS 14.5, Apple will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how...
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Apple Could Use Contract Manufacturers Like Foxconn or Magna for Apple Car Assembly

Thursday March 11, 2021 1:27 am PST by
Amid rumors that Apple is working on an Apple-branded car that will come out in the next decade, Bloomberg's Mark Gurman has published an article about Apple's troubled search for an existing automaker partner to build the vehicle, and how the company's more traditional approach to launching new products could better work in its favor. Reports first surfaced in January suggesting that Apple...
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Bloomberg: iPhone Reverse Charging for Apple Watch and AirPods 'Unlikely in the Near Future'

Friday February 19, 2021 3:26 am PST by
Apple is unlikely to allow devices like Apple Watch, AirPods, and iPhone to wirelessly charge each other "in the near future," according to Bloomberg's Mark Gurman. In a report outlining the development of MagSafe battery accessories for the iPhone 12 lineup, Bloomberg says that Apple has "internally discussed a goal of letting many of its mobile devices like Apple Watches, ‌AirPods‌, and...
magsafe charging brick feature

Bloomberg: Apple Working on MagSafe Battery Pack for iPhone 12

Friday February 19, 2021 2:37 am PST by
Apple is working on a magnetic battery pack attachment for iPhone 12, according to a new report from Bloomberg's Mark Gurman. Apple has been developing the attachment for at least a year and it has been scheduled to launch in the months following the release of the ‌iPhone 12‌ line, according to people with knowledge of the product. The ‌iPhone 12‌ models were introduced in October. The...
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Bloomberg: Apple Hiring Engineers to Work on 6G Wireless Connectivity

Thursday February 18, 2021 3:21 am PST by
Apple is hiring engineers to work on next-generation 6G wireless technology, based on job listings spotted by Bloomberg's Mark Gurman. The listings are for positions at Apple's offices in Silicon Valley and San Diego, where the company works on wireless technology development and chip design, according to Gurman's report. "You will have the unique and rewarding opportunity to craft next...
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Bloomberg Story Breaks Down Apple's Unrivaled Success Under Tim Cook's Leadership

Tuesday February 9, 2021 2:24 am PST by
Bloomberg has published an in-depth piece by journalists Austin Carr and Mark Gurman about the rise of Apple under Tim Cook's leadership, covering several attributes of the CEO that took over from Steve Jobs, including his diplomatic acumen, operational prowess, eye for detail, and manifest success in making Apple one of the biggest companies in the history of modern business. The story...
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Apple Executive Dan Riccio Reportedly Shifting Focus to AR/VR Headsets

Monday February 8, 2021 5:46 am PST by
Last month, Apple announced that its hardware engineering chief Dan Riccio would be transitioning to a new role focusing on a "new project," and Bloomberg's Mark Gurman today claimed the focus area will be AR/VR headsets. From the report:Riccio's move is similar to the approach taken last year by Phil Schiller, the company's former marketing chief. Both executives left senior roles but held...
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Apple Pauses Electric Car Talks With Hyundai and Kia

Friday February 5, 2021 1:02 pm PST by
Multiple rumors over the course of the last week have suggested that Apple has been discussing Apple car manufacturing with Hyundai and Hyundai affiliate Kia, but those talks have paused recently, reports Bloomberg. Apple has also been discussing its Apple Car plans with other automobile manufacturers, so despite rumors suggesting Apple is considering a deal with Hyundai/Kia, Apple could...
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Google Considering 'Less Stringent' Version of Apple's App Tracking Transparency Feature for Android

Thursday February 4, 2021 8:20 am PST by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, all of which are currently in beta testing, Apple will be requiring developers to receive a user's consent to track their activity across other apps and websites and/or access their device's random advertising identifier. Users will be presented with a prompt with options to "Allow Tracking" or "Ask App not to Track" when opening apps that wish...
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Bloomberg: Next MacBook Pro to Feature SD Card Reader

Friday January 22, 2021 6:50 am PST by
Last week, reputable analyst Ming-Chi Kuo outlined his expectations for new 14-inch and 16-inch MacBook Pro models later this year, including the return of the MagSafe charging connector, the removal of the Touch Bar, a new flat-edged design, and the return of more ports built into the notebooks for expanded connectivity. A concept of a modern MacBook Pro with an SD card reader Kuo did not...
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Bloomberg: Face ID for iMac Likely Pushed Back to Second Iteration of Upcoming Redesign

Friday January 22, 2021 2:56 am PST by
Apple is believed to be working on redesigned versions of the iMac that feature the biggest design overhaul to the ‌iMac‌ line since 2012. However, Apple's Face ID facial recognition authentication system is likely to feature in the second iteration of the redesign rather than the first, which is due this year, according to a new report today by Bloomberg's Mark Gurman. The tidbit came at...
Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 2:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 2:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
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Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 12:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable ‌iPhone‌ has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable ‌iPhone‌ prototypes in its labs. Like foldable...