Bloomberg

DoorDash is inviting U.S. customers to join a waitlist for an AI assistant that can take food orders through Apple's Messages app (via Bloomberg). The phone number used in the conversation connects the request to a customer's DoorDash account. The assistant can use previous purchases and preferences to help put together an order, then use a saved payment method at checkout. Customers can...

Apple is working to revamp HomeKit amid a new push into the smart home market, according to Bloomberg's Mark Gurman. In a report that detailed the impending launch of next-generation Apple TV and HomePod mini models, as well as Apple's all-new smart home hub, Gurman said that the company is developing broader smart-home ecosystem software for its devices. Apple apparently plans to expand ...

Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...

Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman. Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new ‌HomePod mini‌ and ‌Apple TV‌ are set to retain their existing designs, but tout faster chips to support Siri AI. The new ‌HomePod mini‌...

Apple CEO John Ternus is undertaking efforts to restructure the company to accelerate product development and introduce new products more frequently, according to Bloomberg's Mark Gurman. Ternus apparently wants Apple to "broaden its range of devices and create a leaner organization with a greater focus on engineering." One proposal under consideration is to rely less on Apple's traditional ...

Apple could unveil its long-rumored smart home display as soon as October, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman narrows Apple's launch window after he said in August that the smart home display remained on track to arrive before the end of 2026. The device is expected to become a central interface for controlling accessories,...

Apple is working on a sweeping retail overhaul that would bring back dedicated Genius Bars to its stores, carve out new spaces for order pickup and Today at Apple classes, and do away with oversized video walls, according to Bloomberg's Mark Gurman. In this week's "Power On" newsletter, Gurman said that Apple intends to speed up store renovations over the coming years. Apple plans to rework...

Apple planned to introduce high-end in-ear AirPods with built-in cameras for analyzing the surrounding environment at today's event, but the launch has been pushed to next year, Bloomberg's Mark Gurman reports. In early August, Gurman said the earbuds were progressing well enough to potentially ship before the end of the year. By mid-August, though, he reported that Apple had pulled the model...

Apple will increase the price of its high-end iPhones by just $100 per model upon the announcement of the iPhone 18 Pro and ‌iPhone 18 Pro‌ Max, Bloomberg's Mark Gurman reports, which is a smaller bump than many had been bracing for ahead of today's event. In June, Apple hiked the cost of all of its Macs, iPads, and home products in response to the global memory shortage, but chose to keep...

The Apple Watch Ultra 4 will feature improved battery life over the Ultra 3, according to Bloomberg's Mark Gurman. Apple has highlighted a battery boost with each new Ultra model. Last year, the Ultra 3 was rated for up to 42 hours of normal use, up from 36 hours on the Ultra...

The Apple Watch Series 12 and Ultra 4 models set to be unveiled today include a new privacy-focused feature that can analyze your day and provide a summary of what took place, including conversations you've had, according to Bloomberg's Mark Gurman. Gurman says the feature is designed to compete with the wave of recent AI wearables that promise to log and recall a user's day. Unlike some of...

Following some recent speculation that Apple could release its foldable phone under the "iPhone Duo" name, it appears that will indeed be the case, according to Bloomberg's Mark Gurman. For months now, the foldable iPhone has generally been referred to as the "iPhone Ultra," even internally, but Apple is apparently going in a different direction for the official name, emphasizing the...

Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman. Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...

Recent layoffs of Apple employees working on the Vision Pro were broader than previously thought, Bloomberg's Mark Gurman reports. Last month, Gurman said that Apple cut around 100 jobs from the Vision Products Group, with those cuts centered on the headset's gaming and immersive video teams. Gurman now says the layoffs also reached Vision Pro staff across the rest of the company, including ...

Apple remains on track to launch its first smart home device with a screen before the end of the year, according to Bloomberg's Mark Gurman. Gurman reiterated that the device will use facial recognition to determine who is standing in front of it and serve up personalized content for that individual user. The description lines up with code found in macOS Tahoe 26.7 earlier this week, which...

Apple's new Apple Watch models will feature upgrades to fitness tracking, according to Bloomberg's Mark Gurman, who otherwise characterized this year's changes to the lineup as "minor." Gurman said much the same in July, pointing to faster performance and better health and fitness tracking in the absence of any design...

Apple is preparing to raise iPhone prices following similar moves from Samsung and Google, according to Bloomberg's Mark Gurman. Apple raised prices on almost every major product category two months ago, with affected Macs and iPads rising about 23% on average. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone faces the same memory and chip supply chain issues...

Bloomberg's Mark Gurman has said "everyone" inside Apple refers to the company's upcoming foldable iPhone as the "iPhone Ultra" internally, though he cautioned that doesn't necessarily confirm it as the final name. The comments came in response to Creative Strategies analyst Max Weinbach, who argued the "Ultra" name doesn't fit because Apple's existing Ultra products represent the most capable ...

Aiming to refute a report from Jefferies analyst Edison Lee earlier today that claimed Apple's all-glass iPhone planned for the device's 20th anniversary next year has been canceled, Bloomberg's Mark Gurman says that the "glass-centric" redesign remains on track for 2027. Gurman says that the 20th-anniversary iPhone will make heavy use of glass, with the front and rear wrapping around the...

Apple is planning to reintroduce its striking ceramic Apple Watch casing as soon as this year, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. Writing in his "Power On" newsletter, Gurman explained that the ceramic case option is expected to return either this year or in 2027. Apple first introduced a ceramic Apple Watch Edition with the Series 2...