Bloomberg

Apple reportedly plans to unveil a foldable iPhone in September, and the device will supposedly solve two problems with foldable smartphones. In case you missed it, a leaker on Chinese social media platform Weibo recently claimed that the foldable iPhone will be named "iPhone Ultra." According to Bloomberg's Mark Gurman, the device will have improved screen quality and overall durability...

Apple reportedly plans to unveil its long-awaited foldable iPhone in September, and Bloomberg's Mark Gurman has revealed the device's supposed price range. Apple's foldable iPhone is rumored to be named iPhone Ultra In a report this week, Gurman said the foldable iPhone is expected to "cross the $2,000 threshold" in the U.S., although it is unclear if he is referring to the starting price or...

Apple plans to release an updated iPhone Air and a lower-end iPhone 18e early next year, according to the latest word from Bloomberg's Mark Gurman. In a report this week, he said Apple plans to unveil the two devices in spring 2027, alongside a standard iPhone 18. If so, Apple will likely announce the trio of devices in March or April next year. It is unclear if there will be a live-streamed ...

Apple is in the middle of a three-year plan to "reinvent" the look and feel of the iPhone, according to Bloomberg's Mark Gurman. In a report this week, Gurman said the plan is as follows:September 2025: The redesigned iPhone 17 Pro models and an all-new iPhone Air (✅) September 2026: A foldable iPhone September 2027: A special 20th-anniversary iPhoneThe report said this iPhone roadmap has...

Apple has tested an updated iPhone keyboard with autocorrect enhancements, according to a report this week from Bloomberg's Mark Gurman. The report said the keyboard "expands autocorrect by offering alternative words," similar to tools like Grammarly. "It suggests alternative words in addition to word fixes like today's autocorrect," said Gurman, in a follow-up social media post....

Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone. In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history." "iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said. Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...

In his Power On newsletter today, Bloomberg's Mark Gurman discussed Apple's upcoming AI plans in more detail. As he reported last week, this will apparently include a Siri app with a so-called "Extensions" feature across iOS 27, iPadOS 27, and macOS 27. With the Siri app, the report said that iPhone, iPad, and Mac users would be able to interact with Apple's assistant in both text and voice...

In addition to indicating that a new full-sized HomePod is in the works, and that the foldable iPhone will likely ship later than the iPhone 18 Pro models this year, Bloomberg's Mark Gurman today said he does not expect any major design changes for the next-generation Apple Watch models coming later this year. Gurman revealed all of this information in a live Q&A call today on the Bloomberg...

On a live Q&A call today, Bloomberg's Mark Gurman said Apple is planning to release a new full-sized HomePod alongside new HomePod mini and Apple TV models. Gurman reiterated that updates to all three products are on hold until Apple releases its more personalized version of Siri later this year. The revamped assistant is expected to debut in iOS 27, which will be available in beta starting...

Apple is testing a standalone Siri chatbot app for iOS 27, reports Bloomberg's Mark Gurman. Apple plans to debut a chatbot version of ‌Siri‌ that will compete with Claude and ChatGPT, and the new ‌Siri‌ could be accessible through a dedicated app. Gurman previously said that Apple was not going to develop a standalone ‌Siri‌ app, but it appears plans have changed. It was not clear how the...

Here's an interesting tidbit from Mark Gurman's profile of John Ternus for Bloomberg: Apple is apparently working on a smart home sensor. The article said Ternus is leading development of a trio of new home products, including a tabletop robot with a swiveling screen, a smart home hub with Apple Intelligence and facial recognition, and "a small sensor for managing home security." The...

Apple is working on "the biggest set of iPhone revamps in the product's history," according to the latest word from Bloomberg's Mark Gurman. Specifically, he is referring to the long-rumored foldable iPhone, as well as an ambitious 20th-anniversary iPhone with a truly "edge-to-edge" design. In an in-depth profile of Apple's hardware engineering chief John Ternus, who is widely considered...

Apple considered launching a HomePod with a camera and additional sensors years before the upcoming "HomePad" device, Bloomberg's Mark Gurman reports. In a detailed profile of Apple's hardware engineering chief John Ternus, Gurman revealed that Apple considered adding a camera and a more advanced array of sensors to the original ‌HomePod‌, which was announced in 2017. Ternus apparently...

Apple has been celebrating its upcoming 50th anniversary by hosting events around the world, and a grand finale will likely take place in California. In an in-depth profile of Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO, Bloomberg's Mark Gurman said the company is planning "an elaborate 50th birthday party" at its...

In an in-depth article for Bloomberg Businessweek today, Mark Gurman profiled Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO whenever Tim Cook decides to step down. The article is very long, so we recommend reading it in full, but a few of the key takeaways are that Ternus is apparently "well-liked among Apple's...

Apple has updated a wide range of products and accessories this month, but there is still no entry-level iPad 12 with Apple Intelligence support. Fortunately, Bloomberg's Mark Gurman today said an iPad with an A18 chip for Apple Intelligence is "ready to go" and "still coming this year." An earlier report from Macworld claimed that the iPad 12 will actually have an A19 chip. No other...

Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models. In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...

Brian Lynch, the senior director on Apple's home hardware engineering team, is leaving Apple for smart ring company Oura, reports Bloomberg. Lynch accepted a role as Oura's senior vice president of hardware engineering. Oura has poached several employees from Apple over the last few years. Lynch's departure is apparently causing "fresh upheaval" on Apple's home products team as it is aiming...

Apple boosted iPhone production in India by around 53 percent last year and now makes a quarter of its flagship devices there to avoid tariffs on China, reports Bloomberg ($). Apple assembled about 55 million iPhones in the country across 2025, up from 36 million a year earlier, according to the publication's sources. The shift is part of Apple's broader effort to mitigate risk from...

Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports. Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...