Apple Black Friday 2020

Keep track of all the best Apple deals.

By MacRumors Staff
Apple Black Friday 2020

Black Friday 2020

Black Friday, which takes place on November 27 in 2020, is a major shopping holiday in the United States. During the event, retailers across the country drop their prices on thousands of items, hoping to lure shoppers to their stores.

Apple products on the cheap are highly desired, and in recent years, retailers have offered some fantastic deals. We'll be gathering up a list of all the retailers, both online and in-store, offering discounts on iPhones, iPads, iPods, MacBooks, HomePod, Beats headphones, Apple accessories, software, and more.

This roundup will be updated often as Black Friday approaches. We'll highlight the very best deals that are being offered this year so MacRumors readers know where to go for the best discounts. If you spot a good deal or have a site offering a Black Friday discount, make sure to send us an email at

It's important to note that many of the Black Friday deals we'll be listing below will be limited, especially those that are "doorbusters," or specific sales designed to draw people into a store. These kinds of deals tend to go quickly as stores have a limited amount of supply, so in some cases, it's best to take advantage of a deal as early as possible.

Because deals can vary between stores and locations, we recommend double-checking these prices on in-store deals with your local retailers before heading out to shop.

Our Top Picks

In this section we're highlighting the overall best sales and offers you'll find during Black Friday events in 2020.

Black Friday Deals by Store

Popular store chains that are offering Black Friday deals both at brick and mortar locations or online are listed below, with each of the Apple-related deals organized by product type.


Apple will hold a four-day shopping event for Black Friday in 2020, offering customers up to a $150 Apple Store gift card with the purchase of select products. This event will begin on Friday, November 27 and end on Monday, November 30 on and in Apple Stores in the United States. The offer will also be available in the United Kingdom, Canada, Australia, New Zealand, and likely several other countries, with gift card amounts varying.

2020 apple shopping event

  • $150 for 16-inch MacBook Pro

  • $150 for 21.5-inch iMac

  • $50 for 13-inch MacBook Pro

  • $50 for MacBook Air

  • $50 for iPhone SE, iPhone 11, or iPhone XR

  • $100 for iPad Pro

  • $50 for iPad mini

  • $100 for HomePod

  • $50 for Apple TV 4K

  • $50 for Apple TV HD

  • $50 for Beats headphones or earphones

  • $25 for Apple Watch Series 3

  • $25 for AirPods Pro or AirPods (with or without Wireless Charging Case)

Like years past, Apple is excluding some of its latest products, including the iPhone 12 series, Apple Watch Series 4 and newer models, and the new iPad Air, as well as refurbished products, products purchased with an educational discount, and iPhones purchased via the iPhone Upgrade Program.

Apple's new gift cards can be used for products, accessories, apps, games, music, movies, TV shows, iCloud, and more. As usual, there are better Black Friday deals on Apple products than what Apple offers itself, so it's best to double check at one of the other retailers in this roundup before making a purchase directly from Apple on Black Friday.

Best Buy

Best Buy has revealed its full slate of deals coming the week of Thanksgiving, as well as kicked off a Black Friday preview sale that's offering many of these deals for early shoppers.

Best Buy November Deals Hero

The early Black Friday sale will run from Thursday, October 29 through Sunday, November 1. For the week of Thanksgiving, sales kick off on Sunday, November 22. Then, the online-only deals will appear on Thanksgiving day and doorbusters will appear on Friday morning, with Cyber Week deals appearing on Saturday, November 28.

Best Buy's Black Friday Schedule

Every Best Buy location in the United States will be closed on Thanksgiving in 2020, so the focus on November 26 will be online deals. Best Buy's full schedule for the week of Black Friday can be seen below, and you can check out the Best Buy Black Friday newspaper ad for more details.

  • Thanksgiving Day (Nov. 26) - Closed

  • Black Friday (Nov. 27) - 5 a.m. to 10 p.m. local time

  • Saturday, Nov. 28 - 9 a.m. to 10 p.m. local time

  • Sunday, Nov. 29 - 10 a.m. to 8 p.m. local time

Of course, these dates won't be the only times to snag deals at Best Buy in November, with a total of four extra discount events planned by the retailer next month. We don't know specifics of the early November sales yet, but the important sale here is on November 16, when My Best Buy Members will be able to shop thousands of deals from the Black Friday ad one week early.

  • Nov. 5 to 8 - The Wish List Sale

  • Nov. 11 - The Treat Yourself Sale

  • Nov. 12 to 15 - Our Coolest Deals Sale

  • Nov. 16 to 17 - My Best Buy Member Early Access Sale

  • Nov. 22 - Black Friday Starts Now! Sale

Covid-19 Safety Efforts: Best Buy is requiring all employees and customers to wear face coverings if they plan to shop in stores on Black Friday (and in general). There will be a limit to the number of people within each location, and social distancing efforts will be in effect.

For anyone who doesn't want to shop inside a Best Buy store during the holidays, contactless curbside pickup is available at all Best Buy stores. Orders are ready within an hour, and an employee can safely bring it out and place it inside your car. Next-day and same-day delivery options are also expanding to include more items on Best Buy's website.

Best Buy Black Friday - Weeklong Savings Begin Nov. 22

Like most retailers, Best Buy's Black Friday is really a week-long event that starts the Sunday before Thanksgiving: November 22. This will stretch through to Thanksgiving day with an online-only set of deals, and then end on Black Friday, November 27, with the expected selection of doorbusters.

Similar to years past, you'll find a lot of markdowns on quality TV sets, Blu-Rays, smartphones, Dyson vacuums, smart speakers, video games, and much more. Many of the sales listed below are available thanks to Best Buy's early Black Friday event that runs through November 1, but after that ends you won't be able to get the discounts again until November 22.



Streaming Devices

Computer Accessories


Gift Cards

Video Games

This year will see the launch of a new generation of video game consoles. While the PS5 and Xbox Series X won't have any deals, you'll definitely be able to save with solid markdowns on previous generation consoles and a wide assortment of video game software.

We don't know much about hardware deals yet, but Best Buy is showcasing a deal on the Nintendo Switch bundle with Mario Kart 8 Deluxe and three months of Nintendo Switch Online for $299.99.


Walmart has been holding numerous pre-Black Friday sales this month, but as of yet had not shared its full plans for next week. Now, however, we have a clearer picture of all the deals you'll see if you choose to shop Walmart on November 27 (and 25 and 26).

Walmart November Deals Hero 2

Walmart's Black Friday Schedule

Just like Best Buy, all Walmart stores will be closed on Thanksgiving Day. Walmart is encouraging shoppers to head to its online store on November 26 instead, with online sales officially kicking off Black Friday week at 7 p.m. ET. You can check out the Walmart Black Friday newspaper ad for more details.

  • Wednesday, November 25 - Online sales start 7 p.m. ET

  • Thursday, November 26 - Stores closed, online sales continue

  • Friday, November 27 - Black Friday sales begin online at 12 a.m. ET, and in stores at 5 a.m. local time

Covid-19 Safety Efforts: Walmart will ask customers to form a single-file line for anyone who appears at a location before 5 a.m. on November 27. Associates and Walmart's "Health Ambassadors" will offer sanitized shopping carts and encourage social distancing practices, while also reminding customers to wear masks.

During any in-store Black Friday event, Walmart will meter customers into the store to help reduce congestion and promote social distancing once the store begins to fill up. There will also be specific traffic for shopping down right-hand side of aisles to reduce clustering.

Walmart has been spreading out Black Friday deals all month among three major "Deals for Days" sales, and in this effort the retailer has hoped that its in-store shopping experience will be safer and more manageable this year. If you choose to order online, you can opt for delivery to your home or contactless curbside pickup as well.

Walmart Black Friday - Online shopping begins November 25

There are quite a few solid Apple-related deals that will appear at Walmart this year, including the lowest price we've ever seen on a new pair of AirPods Pro at $169. You should also keep an eye out for deals on Apple Watch Series 3 and Beats headphones.

Of course, it's not just Apple products being discounted at Walmart. You can also save on Vizio and Samsung 4K TV sets, video games, Fitbit products, Shark vacuums, Google Nest branded products, Roku streaming media players, and more.




Video Games

Walmart's Black Friday ad confirms that it will have stock for the PlayStation 5 and Xbox Series X on its website beginning Wednesday, November 25. These aren't being discounted, but it's worth noting when stock will return for the new generation of consoles if you haven't been able to secure an order yet this year.

Other video game offers include the popular Nintendo Switch with Mario Kart 8 Deluxe bundle that we're seeing at multiple retailers in 2020. This set includes the Nintendo Switch, a digital download of Mario Kart 8, and three months of Nintendo Switch Online at $299.

You'll also be able to shop $15 games, $20 games, $25 games, and $30 games at Walmart for Black Friday. Check out more video game subscription deals below:

Game Subscriptions


Similar to Walmart, Target has been holding quite a few pre-Black Friday sales throughout November. Thanks to the release of its Black Friday circular recently, now we have a clear picture of all the deals you'll see if you choose to shop Target on Black Friday.

Target November Deals 1

Target's Black Friday Schedule

Like other stores, Target's event is more of a week of sales rather than just one day. The retailer kicked things off on Sunday, November 22, and deals will come in and out all the way through Saturday, November 28. This means that essentially all of the deals listed in this post are already live.

  • Sunday, November 22 - Online sales begin

  • Thursday, November 26 - Stores closed, online sales continue

  • Friday, November 27 - Specific opening hours vary by location

Covid-19 Safety Efforts: Last month, Target initiated a number of new safety measures in preparation for holiday shopping. You can expect the usual ordinances when shopping at Target this season: you'll need to wear a face mask in any Target store, and if you don't want to enter the store you can opt to use the "Drive Up" grocery drop-off service.

Additionally, guests can take advantage of contactless self-checkout thanks to the Wallet feature in the Target app, and the retailer is even rolling out "MyCheckout" devices to let team members help guests check out anywhere in the store and avoid lines.

If you're preparing a big Target shopping trip, you can visit to see if there's a line outside your local store. If there is, you can reserve a spot in the line without needing to physically be there. When it's your turn to enter the store, Target sends out a text to your phone and you can start shopping.

Target Black Friday - Deals live now

Target has a few deals that are overlapping with other retailers, including discounts on the Nintendo Switch, Amazon's line of Fire TV devices, and a few Beats headphones. In terms of Apple sales, Target's ad is a bit anemic, but we are seeing offers on iPhone 12 models and Beats headphones. This includes a low price on the Powerbeats Pro at $159.99.

If you're shopping for AirPods, you'll be better heading to Walmart for AirPods Pro (beginning November 25) or Amazon for regular AirPods.


Target is offering up to $250 in bill credits on the latest iPhones when you port in a line to AT&T and purchase the smartphone on an AT&T installment plan. This is only available for in-store pickup through November 28.

Additionally, you can get up to $700 off select Apple products when trading in and adding a new line or upgrading an existing line on an eligible smartphone plan. This offer is also only available in Target stores and not online.

New iPhones eligible for these offers include iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, and iPhone 12 mini. Older iPhone models, like the iPhone 11 Pro Max, have other offers including a $300 Target gift card with qualified activation.



Smart Home

Video Games

Like all of the other major retailers, Target is offering the Nintendo Switch bundle with Mario Kart 8 Deluxe and three months of Nintendo Switch Online for $299.99. You can also shop for some deals on Switch games, including Luigi's Mansion 3, Super Mario Bros. U Deluxe, Super Mario Maker 2, and more for $39.99.

Other video game discounts include $29.99 games like The Last of Us Part 2, Just Dance 2021, Borderlands: Legendary Collection, Persona 5 Royal, and more. Other $39.99 games include Splatoon 2, Ghost of Tsushima, Watch Dogs: Legion, Crash Bandicoot 4, Yoshi's Crafted World, Mario Tennis Aces, and more.

Target also has discounts on Nintendo Switch Online memberships, including a 12-month family membership down to $19.99 from $34.99. For Microsoft, you can get the Xbox Game Pass Ultimate (3 months) for $29.99, down from $44.99.


Sam's Club

Sam's Club has announced its "10 Days of Thanks-savings" event, which will run from November 20 through November 29. This event will offer savings on smartwatches, TVs, home appliances, and more.

sams club bf 2020

  • Arlo Essential 2-Camera Pack - $199 ($60 off)

  • Fitbit Charge 4 - $89.98 ($50 off)

  • Garmin Fenix 5 Plus - $329 ($70 off)

  • iRobot Roomba - $229.98 ($50 off)

  • iRobot Roomba E3+ - $429.98 ($70 off)


GameStop's Black Friday 2020 ad confirms that it will have limited stock of the PS5 and Xbox Series X in stores. All stores will have a minimum of two PS5 consoles and two Xbox Series X consoles per location, but of course there will be no discounts this year.

gamestop bf 2020

GameStop stores will open Black Friday at 7 a.m., but online sales will kick off as early as Wednesday at 8 p.m. CST.

However, you can save on a number of new video games, which we've listed below. GameStop is also discounting a Nintendo Switch bundle with Mario Kart 8 Deluxe and three months of Nintendo Online to $299.99, which is a sale we've seen at a few other retailers this Black Friday.

  • Watch Dogs: Legion - $32.99

  • Marvel's Avengers - $26.99

  • Ghost of Tsushima - $39.99

  • The Last of Us Part II - $29.99

  • Crash Bandicoot 4 - $39.99

  • Death Stranding - $19.99

  • Luigi's Mansion 3 - $39.99


Dell's Black Friday deals have already begun on a few products, with more sales appearing closer to the shopping holiday. Early savings on XPS, Alienware, Precision, and Vostro products will run through November 1.

Afterwards, Dell's month of savings will start November 2 and end on November 28. Black Friday doorbusters will run from November 16 to November 28. On Thanksgiving and Black Friday, you'll find timed doorbusters from 10 a.m. ET (November 26) until midnight, and then again from 8 a.m. ET (November 27) until 10 p.m. ET.

These deals mainly include markdowns on laptops and computers, including those from Inspiron, Alienware, and Dell. You can also save on computer accessories like monitors, keyboards, and mice. Visit Dell's website for the full list.


Belk will be closed Thanksgiving day, and will open Black Friday morning at 7 a.m. local time. As many other retailers, you'll still be able to shop numerous deals online throughout Black Friday week, including on Thanksgiving.

belk bf 2020

  • Beats Solo3 - $129.00, down from $199.00

  • 58-inch RCA 4K TV - $249.99, down from $499.99

  • Select robot vacuums - $29.99

  • Amazon Fire TV Sticks - Starting at $17.99

  • Amazon Echo Show 5 - $44.99, down from $89.99

  • Ring Video Doorbell - $69.99


Lenovo is kicking off Black Friday deals on November 16, and many of the discounts will run through December 6. You can get up to 80 percent off tech doorbusters, like a Chromebook Duet 3, ThinkPad X1 Carbon, and more.

  • Bose Quiet Comfort 35 II - $199.99, down from $299.99

  • Lenovo ThinkVision P24Q 23.8-inch Monitor - $175.00, down from $269.00

  • ThinkPad X1 Carbon Gen 8 Laptop - $999.99, down from $2,699.00

  • Chromebook Duet 3 - $259.99, down from $289.99

  • Desktops - starting at $299

  • Laptops - Starting at $179.99

  • Legion Laptops - Starting at $599.99

  • Smart home devices - Up to 56 percent off


Satechi customers will be able to access a sitewide sale from November 27 through November 29, as well as get 25 percent off their purchase with the code BF25. With a combination of these discounts, you'll be able to get as much as 40 percent off certain products.

satechi bf 2020


Withings sales will kick off on November 22, and many will run all the way through December 2. Discounts will be available on Withings' website and on Amazon, as well as places like Bed Bath and Beyond, and Best Buy.


OWC is holding a big Black Friday sale this year, with savings on everything from AirPods to memory upgrades for the iMac.

owc black friday

Notable sales include the OWC 14-Port Thunderbolt 3 Dock for $249.00, down from $279.00, and other OWC-branded docks. Be sure to browse the full sale this season before the discounts expire.


Tile is offering a handful of discounts on its Bluetooth trackers through the holidays, including the Tile Sticker, Tile Mate, and Tile Pro.

  • Sticker 4-Pack - $59.99, down from $79.99

  • Mate 4-Pack - $69.99, down from $99.99

  • Pro 4-Pack - $99.99, down from $139.99


Mujjo will offer its shoppers 25 percent off sitewide starting November 25 and running through December 1. To get this discount, use the code #25off when shopping on Mujjo's website for iPhone cases or MacBook sleeves.


CalDigit is running a Black Friday sale from November 15 through December 13, with up to 40 percent off USB-C docks, external storage, charging cables, and more.

caldigit black friday

You can browse the full sale on CalDigit's website, and the 40 percent off Black Friday event can't be combined with any other coupons or offers on CalDigit.

Incipio, Incase, and Griffin

You can find deals offering 40 to 60 percent off sitewide at Incipio, Incase, and Griffin for Black Friday this year.

  • Incipio - Save up to 60 percent off sitewide, with new iPhone 12 cases up to 30 percent off

  • Incase - Save up to 50 percent off sitewide, with last chance items at 60-70 percent off

  • Griffin - Save up to 60 percent off sitewide


Brydge has a big sale on its iPad keyboards this year, with up to $70 off select keyboards.

brydge holidays


Nimble is kicking off Black Friday early with a pre-sale on its wireless and portable chargers through November 26. If you buy any two wireless or portable chargers, you'll get one for free. You can also save 30 percent on all cases during this time.

nimble black friday

Then, on Black Friday the sale will switch over to a 30 percent off sitewide event for the day. Check out Nimble's website for more information on the company's best accessories.

Aura Frames

Aura Frames offers a collection of digital picture frames on sale at Amazon, Best Buy, Bloomingdales, and other major retailers this Black Friday.

Harber London

Starting on Black Friday you'll be able to get 30 percent off sitewide at Harber London, which is an accessory maker known for leather cases for iPhone, iPad, MacBook and much more. The company also sells wallets, backpacks, Apple Watch straps, and other travel accessories.


Nomad began its Black Friday sale on November 20, and it will run through Tuesday, December 2. During this time, the entire Nomad site will be 30 percent off and no code will be needed to take advantage of the discount.

nomad sitewide sale

Additionally, there will be timed 48-hour collection sales that increase the discount to 40 percent off select items in each collection. In the outlet section of the site, you'll find savings of as much as 70 percent off as well.

The specific discounts of the collection sales won't appear until the day they begin, but you won't need special discount codes for these either. As an idea of the savings you can take advantage of during the sale, we've highlighted a few products below:


Sonos recently began its Black Friday sale, with new discounts on its speakers, sound bars, and more. These sales take up to $200 off Sonos' products, and also include a few combo sets if you're looking to set up a home audio entertainment area.

Sonos Feature

The new Sonos sale will run all week and end on Monday, November 30. Some speakers do have delayed shipping estimates due to demand, so products like the Sonos Move in black won't ship out until November 27, but most other devices are available to ship today.

Solo Products

  • Move - $299, down from $399

  • Beam - $299, down from $399

  • Sub - $599, down from $699



Belkin's Black Friday discounts can be found on Amazon this year, with a range of USB-C accessories, Bluetooth speakers, wireless chargers, and more on sale.


Wireless Charging


Anker recently began discounting a wide variety of accessories as part of its Black Friday sales. This includes notable markdowns on portable batteries, wall chargers, Lightning cables, Bluetooth speakers, Eufy's smart home products, and more.

anker quickie

All of the products listed below can be found on Amazon, and in most cases each discount has been automatically applied. In some cases, you'll need to check an on-page coupon in order to see the discount price, and we've marked such products in lists. All discounts shared below will last through November 29.

Portable Batteries


Wall Chargers





Parallels is offering 20 percent off Parallels Dekstop 16 for Mac for Black Friday this year. This makes a new license drop to $63.99 (from $79.99), while upgraders can get the new version of the software for $39.99 (from $49.99).

Pad and Quill

Pad and Quill is holding a 12 Day Holiday Sale event, with new sales opening up every day of the sale.

pandq black friday 2020

This means that you'll be able to save on iPhone cases, wallet cases, MacBook cases, iPad sleeves, and more.


Popular meditation app calm is holding a few Black Friday discounts this year, with up to 60 percent off its premium subscription plans. These will go live on Thanksgiving Day and end on Sunday, November 29.

Past Black Friday Deals

For an idea of what kind of deals we can expect this year, it's worth taking a look at some of the best deals that we saw in 2019.

For the past few years, Apple has offered a four-day shopping event, kicking off on Black Friday and lasting through Cyber Monday. Apple's 2019 event offered Apple Store gift cards ranging from $25 to $200 with the purchase of select Apple and Beats products, but many third-party retailers offered better deals including straight discounts rather than bonus gift cards.

One of the more popular deals during last year's Black Friday event was for the HomePod: it got marked down to a price of $199.99, from $299.00. We've seen the same discount consistently throughout 2020, so you can bet that the $199.99 price tag will return (or potentially even be beat) at retailers like Best Buy.

Another Apple product that saw wide discounts in 2019 was the previous generation 32GB 10.2-inch iPad, priced at $249.99 at retailers like Best Buy and Target, down from $329.99. That was a new low price for the model. We've already begun seeing $30 discounts on the 2020 update of the 10.2-inch iPad, so we'll likely see a Black Friday sale on this tablet as well.

Black Friday is also usually a good time to purchase an iPhone with multiple retailers and cellular carriers offering various incentives. In 2019, this included up to $500 off an iPhone 11 at Best Buy, a $200 gift card at Target, and up to a $450 eGift card at Walmart. We're expecting to see similar deals for the 2020 iPhone lineup.

Otherwise, you can expect a range of deals this Black Friday on MacBook Pro, MacBook Air, AirPods, Beats headphones, Apple Watch, iPad, iOS and macOS apps, and movies and TV shows on iTunes.

Shopping Tips


Many of the Apple items offered on Black Friday are what stores like to call "doorbusters" because they are products that are designed to get people into the store. These are often the store's best deals and tend to be very popular. While people have been known to line up for several hours to be first in line to take advantage of one of the better deals, in the past few years the term isn't necessarily meant just for in-store deals. You'll find plenty of great online doorbuster deals as well.

Check Deals Locally

Not all deals are offered at all retail locations, so it's a good idea to get in touch with your local retail outlet ahead of Black Friday to confirm deals and to potentially get an idea of what product stock might look like.

Sales Tax

National retailers like Apple and Best Buy charge local sales tax on all orders, so when making an online order, it is best to consider all sales tax options. Ordering from smaller online retailers can be a benefit, as not all stores charge sales tax in all states. Customers in states where retailers do not collect sales tax may, however, be required to pay a calculated or estimated "use tax" on out-of-state purchases as part of their income tax filings.

Local sales taxes are automatically charged for online orders from the following retailers in the following states:

- Apple, Amazon, Best Buy, Walmart, Sam's Club, Target: All States

States with no sales tax: Alaska, Montana, New Hampshire, Delaware, Oregon

Affiliate Disclosure

MacRumors is an affiliate partner with some of the vendors we will be listing in this roundup, and our Black Friday roundup will contain some affiliate links. When you click on one of these links and purchase one of these products, we may receive a small amount of money in return, which helps us keep the site running.

Apple Black Friday 2020 Timeline

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