Intel

By MacRumors Staff

Intel Articles

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PCs Offer 'Better Gaming Experience Than 100% of Mac Laptops,' Intel Claims in Ongoing Anti-Apple Campaign

Monday May 31, 2021 4:13 am PDT by
While announcing its latest chips yesterday, Intel launched another aggressive public attack on Mac devices, focusing on the experience of gaming (via PC Gamer). Intel yesterday announced two new 11th Generation H-series laptop processors, featuring clock speeds up to 5GHz, Intel Wi-Fi 6/6E, and 1080p gameplay on popular titles, in high-volume, thin designs. Following the announcement, the...
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Intel Ad for 'World's Best Processor' Features a MacBook Pro

Wednesday April 7, 2021 9:51 am PDT by
Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor." The ad appeared on Reddit and ...
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Intel CEO Expands on Desire to Make Apple Silicon Chips, Touts 'Competitive Fun' With Apple

Wednesday March 24, 2021 12:15 pm PDT by
In an interview with Yahoo Finance today, Intel's newly appointed CEO Pat Gelsinger said that the ongoing competition between his company and Apple is "fun," while also saying he hopes to make amends with the Cupertino tech giant. Over the next two years, Apple will transition its Mac lineup away from Intel processors to its own Apple silicon chips. Apple is already well underway on the...
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After Anti-M1 Ads, Intel Wants to Make Future Apple Silicon Chips

Tuesday March 23, 2021 3:30 pm PDT by
Apple in November started releasing Macs with Apple-designed M1 chips, and the Apple silicon technology will eventually replace all the Intel chips that Apple has used in its Mac lineup for years. Intel appears to be having a difficult time with Apple's transition. Last week, the company launched an anti-M1 Mac ad campaign starring Justin Long, and now, Intel is pinning its hopes on...
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Intel Launches Heavily Biased 'PC vs. Mac' Comparison Website

Thursday March 18, 2021 11:56 am PDT by
As part of its barrage of attacks against M1 Macs, Intel this week launched a "PC vs. Mac" website that's biased heavily in favor of PC machines that are equipped with Intel chips and that makes questionable claims about Apple's ‌M1‌ Mac lineup. Intel's website says that Apple's ‌M1‌ Mac benchmarks don't "translate to real-world usage" and that when compared to PCs with 11th-Generation Intel ...
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Intel Dunks on Apple's Dongles in Continued Anti-M1 Mac Campaign

Thursday March 18, 2021 10:05 am PDT by
Intel is continuing its anti-Apple ad campaign, today sharing a tweet that calls out the lack of ports on M1 Macs. In a photo, actor Justin Long sits on a couch with a Windows PC and holds up a handful of Apple dongles. Anyone know who these belong to? #GoPC pic.twitter.com/W6wCfMSEb8— Intel (@intel) March 18, 2021 Apple's Macs have long been derided for their lack of ports and the need to...
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Former 'I'm a Mac' Actor Justin Long Throws Shade at M1 Apple Silicon in New Intel Ad Campaign

Wednesday March 17, 2021 5:10 am PDT by
Intel has called on the services of former "I'm a Mac" actor Justin Long in a series of new ads in which Apple's latest custom-made M1 processors are cast as inferior to newer laptops powered by Intel processors. Well known for his role in Apple's popular "Get a Mac" TV ad campaign from the 2000s, Long stars in a series of ads called "Justin Gets Real" on Intel's YouTube channel, beginning...
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Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings

Thursday February 11, 2021 4:28 pm PST by
With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling threatened by Apple's decision. In ads shared on Twitter, Intel has been highlighting the shortcomings of Apple's ‌M1‌ Mac lineup. An ad this week, for example, points out the gaming capabilities of...
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Intel and AMD Ask for Government Incentives While Apple Supplier TSMC Expands to Meet Unprecedented Demand

Thursday February 11, 2021 5:18 am PST by
A group of U.S. chip companies, including Intel, Qualcomm, Micron, and AMD, have today sent a letter to President Joe Biden to request "funding for incentives," while Apple supplier TSMC is undertaking a considerable expansion as chip demand outstrips supply (via Reuters). The letter to the President asked for "substantial funding for incentives for semiconductor manufacturing" to be...
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Intel Downplays Apple's M1 Chip With 'Carefully Crafted' Benchmarks

Saturday February 6, 2021 2:17 pm PST by
Nearly three months after the launch of Apple's rave-reviewed M1 Macs, Intel has fired back, but there are some asterisks involved. In a slideshow shared by PCWorld this week, Intel highlighted what PCWorld described as "carefully crafted" benchmarks in an attempt to prove that laptops with the latest 11th Generation Core processors are superior to those with Apple's custom-designed M1 chip. ...
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Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip

Friday January 15, 2021 5:17 am PST by
Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian). Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology: ...
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Intel CEO Bob Swan to Step Down in February

Wednesday January 13, 2021 5:40 am PST by
Intel CEO Bob Swan is to step down as of February 15, according to CNBC. CEO of VMWare, Pat Gelsinger, is expected to take over the position. During Swan's tenure, Intel has faced a range of considerable setbacks. In the summer of 2020, Apple announced that it was severing its partnership with Intel to favor its own custom silicon instead. Microsoft, another major Intel client, is...
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CES 2021: Intel Highlights Next-Generation 'Alder Lake' Chips

Monday January 11, 2021 12:57 pm PST by
Intel today showed off its next-generation Alder Lake chips designed for desktop and mobile processing (via The Verge). Intel says that the Alder Lake chips represent a "significant breakthrough" in x86 architecture, and are the most power-scalable system-on-chip from Intel to date. Coming in the second half of 2021, Alder Lake chips will be built on Intel's new 10nm SuperFin process, and...
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Intel Aiming to Bring Face ID-Like Authentication to ATMs, Gates, Door Locks, and More With 'RealSense ID'

Wednesday January 6, 2021 9:30 am PST by
Intel today introduced RealSense ID, a purpose-built hardware module that will bring Face ID-like facial authentication to the point-of-sale, smart door locks, access control points like gates, ATMs, airport kiosks, and more. According to Intel, RealSense ID combines a depth sensor with a specialized neural network designed to deliver secure, accurate, and user-aware facial authentication,...
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Intel Urged to Take 'Immediate Action' Amid Threats From Apple Silicon and AMD

Wednesday December 30, 2020 7:59 am PST by
Activist hedge fund Third Point LLC is pushing for a major shakeup at Intel in response to threats from Apple, Microsoft, Amazon, AMD, TSMC, and Samsung (via Reuters). Intel's in-house manufacturing capabilities have struggled to provide the chips its clients want in recent years, with many of its offerings lagging behind its rivals in terms of speed and power consumption. While 2020 has...
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Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 8:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with ‌Apple...
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Intel Announces 11th-Generation Tiger Lake Chips as Apple Plans Transition to Arm-Based Apple Silicon

Wednesday September 2, 2020 9:50 am PDT by
Intel today announced the launch of its new 11th-generation Tiger Lake chips that are designed for use in laptops. The new chips included integrated Xe graphics, Thunderbolt 4, USB 4, PCIe Gen 4, and WiFi 6 support. Intel is calling the Tiger Lake chips, which are built on a 10-nanometer "SuperFin" process, the world's best processor for thin and light laptops. Tiger Lake chips offer...
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Intel Delays 7-Nanometer Chips Until Late 2022 or Early 2023

Thursday July 23, 2020 3:43 pm PDT by
During its second quarter earnings announcement, Intel today said that it has delayed the rollout of its 7-nanometer chips by six months, which pushes the release date to late 2022 or early 2023 (via Tom's Hardware). Intel's yields for its 7nm process are now twelve months behind its internal target. From Intel's earnings release:The company's 7nm-based CPU product timing is shifting...
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Apple's Arm-Based Macs With Apple Silicon Chips Will Support Thunderbolt

Wednesday July 8, 2020 3:14 pm PDT by
Apple is working on Macs that use its custom Apple-designed Apple Silicon chips instead of Intel chips, but Apple has committed to continuing to support Thunderbolt, reports The Verge. In a statement, an Apple spokesperson said that Apple's upcoming machines will offer support for Intel's Thunderbolt USB-C standard. "Over a decade ago, Apple partnered with Intel to design and develop...
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Former Intel Engineer Claims Buggy Skylake Chips Hastened Apple's Switch to Custom Silicon

Thursday June 25, 2020 3:20 am PDT by
At this week's WWDC, Apple confirmed its plan to switch from Intel to custom processors for its Macs over a two-year transition period. Apple said that the switch is all about platform consolidation and performance advantages, but at least one former Intel insider claims that quality control issues with Skylake chips was the reason Apple finally decided to to ditch Intel. "The quality...