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MacRumors Readers Share Beautiful Depth-of-Field Photos Shot With iPhone 7 Plus

Apple released iOS 10.1 beta last week with a new "Portrait" mode on iPhone 7 Plus. The depth-of-field feature uses the smartphone's dual cameras and advanced machine learning to make the subject in the foreground sharp while creating an out-of-focus blur in the background, known as the bokeh effect.


Since then, several MacRumors readers have shared beautiful depth of field photos shot with iPhone 7 Plus. Many of the photos look like they were captured with a higher-end DSLR camera, which is impressive given how small the iPhone's cameras are. In many ways, the best camera truly is becoming the one you carry in your pocket.

MacRumors reader Bryan, for example, shared some photos he shot at the ArtPrize international art competition in Grand Rapids, Michigan this week. Each photo beautifully demonstrates Apple's artificial bokeh effect, achieved by combining two images from the wide-angle and telephoto lenses to create a depth map.

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The crowdsourced iPhone 7 Plus Photography topic in the MacRumors discussion forums has dozens of other great examples of both regular and depth of field photos, including this swimming pool portrait shared by reader erwheezy. Make sure to click the link ahead to read the full article with more examples.

➜ Click here to read rest of article...

Related Roundup: iPhone 7

Apple Likely Aiming for Late October Launch of Redesigned MacBook Pro

With the iPhone 7 and Apple Watch Series 2 launches having dominated the Apple news cycle in recent weeks, attention is now turning back to the Mac lineup, which has been in need of updates for quite some time as highlighted by our Buyer's Guide. Looking ahead to the rapidly approaching holiday shopping season, rumors have suggested Apple is preparing to update several of its Mac lines before the end of the year, led by a redesigned MacBook Pro that has been rumored to be ready for launch "as soon as October."

MacRumors has learned that Apple is indeed moving rapidly toward a launch of the new MacBook Pro models, with the company's current development work on macOS 10.12.1 focused largely on preparing the operating system to support the updated hardware's new features, which have been rumored by several sources to include Touch ID support and an OLED "touch bar" replacing the current row of function keys across the top of keyboard. Apple is also said to be shifting to "Polaris" graphics chips from AMD on the higher-end 15-inch models.

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Leaked MacBook Pro top case showing space for touch bar in place of function keys

Our understanding is that Apple is planning to seed one more beta version of macOS 10.12.1 for developer and public beta testing early next week, with a goal of finalizing the software update by the end of that week so it can be loaded onto the new hardware currently being produced by Apple's supply chain partners.

This timeline could of course change should last-minute bugs or other circumstances require adjustments to Apple's plans, but if it holds true, it appears Apple could have its new MacBook Pro models ready to ship to customers some time in the second half of October.

With an emphasis on preparing for the new MacBook Pro models and thus a need to stick to an aggressive timeline, Apple appears to be pushing off all but the most critical bug fixes and security patches beyond macOS 10.12.1. Less crucial fixes will be incorporated into the following macOS 10.12.2 update, which we understand Apple is aiming to begin seeding to developers around late October with a goal of public release around late November.

In addition to redesigned MacBook Pro models, Apple has also been rumored to be launching updated MacBook Air models with USB-C ports and new iMacs with AMD graphics chips before the end of the year. It is unclear, however, whether all three lines will be updated simultaneously and whether Apple will hold a media event to introduce the hardware or opt for a more low-key introduction via press release, perhaps with some embargoed media reviews alongside.

Finally, Apple is reportedly working with LG on a new 5K external display to replace the discontinued Apple Thunderbolt Display, although a timeframe for that product has yet to be reported. We've also yet to hear any word about the Mac Pro and Mac mini, both of which remain in significant need of updates.

Related Roundup: MacBook Pro
Buyer's Guide: Retina MacBook Pro (Don't Buy)

Apple Tracks Who You Contact on Messages, Stores Logs for 30 Days

Conversations in the Messages app feature end-to-end encryption that makes the content of the messages impossible to decipher, but according to documentation found by The Intercept, Apple tracks who its customers send iMessages to and is able to hand that information over to law enforcement when compelled to do so through a court order.

When a text message is sent to someone, the Messages app pings Apple's servers to see if the person has an iPhone or iPad in an effort to determine whether to send a message via iMessage or SMS. Each ping records date, time, number, and IP address, all of which is kept in a log that Apple says it stores for 30 days
Apple confirmed to The Intercept that it only retains these logs for a period of 30 days, though court orders of this kind can typically be extended in additional 30-day periods, meaning a series of monthlong log snapshots from Apple could be strung together by police to create a longer list of whose numbers someone has been entering.
The data on how Messages works was reportedly obtained by The Intercept from a document entitled "iMessage FAQ for Law Enforcement" that was given to the Florida Department of Law Enforcement's Electronic Surveillance Support Team. While labled "Law Enforcement Sources" and "For Official Use Only," it is not clear who wrote it.

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Click to enlarge. Image via The Intercept

As The Intercept points out, the documentation suggests that each number entered into the Messages app is transmitted to Apple when a new chat is opened, even if a conversation does not end up taking place. An Apple spokesperson said that the logging information in the iMessage FAQ is "generally accurate" but did not give additional data to make it clearer exactly when the Messages app pings Apple's servers. Apple did, however, give the following statement:
When law enforcement presents us with a valid subpoena or court order, we provide the requested information if it is in our possession. Because iMessage is encrypted end-to-end, we do not have access to the contents of those communications. In some cases, we are able to provide data from server logs that are generated from customers accessing certain apps on their devices. We work closely with law enforcement to help them understand what we can provide and make clear these query logs don't contain the contents of conversations or prove that any communication actually took place.
Apple takes a strong stance on privacy and promises to keep customer data private with tools like end-to-end encryption for the Messages app, but it has always maintained that there is some information that it is able to provide to law enforcement officials when compelled to do so.

Apple's website features a privacy section that details the information it collects and the types of data that it provides for government requests, including a full rundown of what's available to law enforcement [PDF]. Apple's documentation does not appear to mention Messages specifically, but it does specify that iCloud connection logs are retained for 30 days and that FaceTime calls logs are also maintained.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple and Deloitte Partnering on Consulting Service to Promote iOS Devices in Enterprise

Apple today announced an enterprise partnership with Deloitte, which will see Deloitte creating an Apple practice with more than 5,000 "strategic advisors" focused on providing businesses with guidance on how to "change the way they work," updating technology on all of their systems, from retail to R&D to inventory management.

The two also plan to create a new service from Deloitte Consulting called "EnterpriseNext," which will help Deloitte clients "fully take advantage" of the iOS ecosystem, from hardware to software.

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"As the leader in digital transformation strategy, Deloitte is an ideal partner that brings a team of Apple-dedicated strategic advisors to help clients truly revolutionize how they work using iOS, iPhone and iPad," said Tim Cook, Apple's CEO. "iPhone and iPad are transforming how people everywhere get work done. And through this partnership, we're able to help even more businesses tap into the incredible capabilities that only the Apple ecosystem can deliver."
EnterpriseNext will offer expertise to businesses across more than 20 industries, providing guidance on how to take advantage of iOS devices, offering workshops on creating iOS solutions, and developing full native apps for businesses from Deloitte Digital Studios.
- EnterpriseNext Value Maps for iOS to help them discover the highest impact possibilities for iPhone and iPad within their industries, align their mobile opportunities and prioritize digital resources;
- EnterpriseNext Workshops for iOS to quickly take ideas from prototype to custom-built iOS solutions; and
- iOS architects, designers and engineers - housed within Deloitte Digital Studios around the world - to help produce easily deployable, high-quality native apps that integrate seamlessly with existing business platforms including ERP, CRM, analytics and HR.
Apple has been ramping up its efforts in the enterprise market over the past few years, first teaming up with IBM to get iPads and iPhones into the hands of businesses and help them to develop a range of custom apps. Apple has also partnered with Cisco and SAP to offer the necessary tools and integrations to make it easy for companies to adopt iOS devices.

iOS 10 Overtakes iOS 9, Now Installed on 48% of Devices

Just over two weeks after iOS 10 was released to the public, its adoption rate has reached 48.16 percent, successfully overtaking iOS 9, according to data obtained from Mixpanel's iOS 10 adoption tracker.

iOS 10 is now installed on slightly more iOS devices than iOS 9, with Mixpanel's numbers suggesting 47.79 percent of iPhones, iPads, and iPod touches continue to run Apple's previous-generation operating system. 4.06 percent of devices still have iOS 8 or earlier installed.

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Since iOS 10 was released, its adoption numbers have been growing steadily and have been almost on pace with iOS 9 adoption rates during this time last year. One day after release, iOS 10 was installed on 14.5 percent of devices, and at just under one week, following the release of the iPhone 7 and iPhone 7 Plus, it was installed on 34 percent of devices.

iOS 10 saw some early installation issues that may have made people wary of downloading the update, but its steady growth can be attributed to the many appealing features it offers, including a revamped Messages app with stickers and a full App Store, a Siri API for developers, a redesigned Lock Screen experience, a new Music app, new facial and object recognition capabilities in Photos, and more.

Last year, less than two weeks after iOS 9 was released, Apple said it was installed on more than 50 percent of active devices, making it the operating system with the fastest ever adoption rates. Based on Mixpanel's numbers, it doesn't appear iOS 10 has outpaced it, but it did come close.

Related Roundup: iOS 10

Apple Music Beats Spotify, Pandora, and Others in J.D. Power Customer Satisfaction Study

Apple Music has been ranked the highest in overall customer satisfaction among seven streaming music brands that were compared in a new study by J.D. Power. Based on 4,482 individuals who have paid for a subscription music service in the last six months, J.D. Power's inaugural music study measured six key areas in each service: performance and reliability, ease of use, cost of service, content, communication, and customer service.

Based on a 1,000 point scale, Apple Music ranked highest with a score of 834, followed by Rhapsody (826), Pandora (825), and Spotify (824), while the industry average was ranked as 822. Apple Music earned five out of five total "power circle" marks in three categories, meaning it's "among the best" in content, performance and reliability, and ease of use. The service earned four out of five power circles in cost of service, communication, and customer service, earning it a "better than most" descriptor in these areas.

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“The streaming music customer experience appears to be affected by a number of dimensions, including paid vs. free streaming, device choice and content selection,” said Kirk Parsons, senior director and technology, media & telecom practice leader at J.D. Power. “The key to success, however, is increasingly becoming how well streaming music brands create a viable music ecosystem that can not only support multiple types of devices, but also facilitate listeners’ social sharing and following of playlists with others.”
J.D. Power discovered a few key findings in its study, including a direct correlation between paid streaming services and higher customer satisfaction. These premium services earned a 19 point advantage over freemium options, specifically excelling in the customer service and communication categories. Streaming services that support peripheral devices -- like smartwatches, home automation controllers, and virtual reality -- also saw higher satisfaction over services that don't offer these alternative music streaming methods.

An interesting sticking point in the music streaming conversation lately, J.D. Power found that exclusive content "improves customer advocacy." In total, 74 percent of people who stream these exclusive tracks said they "definitely will" recommend their service, in comparison to 54 percent of people who do not listen to exclusive music but would also recommend their streaming platform to a friend.

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A detailed look at the performance of each service in the six categories can be found here

Ultimately, J.D. Power found that the "social" aspect of each service is what seems to be driving activity, with "fully engaged" listeners who share and consume the playlists of other users among the most satisfied customers. Passive listeners (who don't share their content or listen to other users' content) account for the largest piece of the streaming industry at 44 percent, followed by fully engaged listeners at 29 percent, followers at 22 percent (those who don't share their music, but consume content of others), and finally sharers at 5 percent (the inverse of followers).

In the bottom spots of the study are TuneIn, Amazon Prime Music, and Google Music, with all three ranking between average and poor in the content and ease of use categories. With streaming services here to stay, more companies are planning to introduce Apple Music and Spotify-like music on demand competitors instead of focusing on free radio streaming options.

The most recent measure of Apple Music had the service topping 17 million subscribers and continuing to grow at a steady rate. Despite J.D. Power's discovery that exclusive content is generating user advocacy for each service that supports it, Apple Music has found itself in hot water lately because of its reliance on such tactics.

Apple Planning New UK Headquarters in London's Historic Battersea Power Station

Apple is working on building an all-new campus location in London's Battersea Power Station, where 1,400 employees will be moved from eight locations around London to occupy the company's new UK offices (via Evening Standard). Battersea is currently under a "painstaking" restoration process after 33 years of being abandoned, with a predicted opening date for Apple's offices expected sometime in 2021.

For the site, Apple is leasing 500,000 square feet in total, making it one of Apple's largest offices outside of its monolithic campuses in the United States. The company's official European headquarters is said to remain in Cork, Ireland, where 4,000 of its employees work.

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Rendering of redeveloped Battersea campus with historic brick power station in center
In a statement to the Standard, Apple said it was looking forward to the 2021 opening of “our new London campus” as staff relocate to “this magnificent new development at one of the city’s best-known landmarks”. It added: “This is a great opportunity to have our entire team working and collaborating in one location while supporting the renovation of a neighbourhood rich with history.”
Apple's "central function" employees are believed to be relocated to Battersea, including individuals in finance and human resources. The 42-acre location isn't dedicated solely to Apple, with various other residential, office, and retail shops planned for the area. The Cupertino-based company is predicted to occupy about 40 percent of the total office space at Battersea once everything is finished, with enough room for 3,000 employees.
Apple will occupy the top six floors inside the former boiler house around a huge central atrium. There will also be three floors of shops, 253 apartments around a “garden square in the sky”, a 2,000-seater auditorium and cinemas in a scheme designed by London architects Wilkinson Eyre.
The first tenants will move into the Battersea complex's apartments as early as December, with shops and restaurants coming in the spring of 2017. Apple will keep working in various other London offices -- including locations in Hanover Street and James Street -- until the completion of its section of Battersea in 2021.

In California, construction on Apple Campus 2 is continuing to inch closer to the site's expected completion by the end of the year. The newest drone video shows the 2.8 million square foot campus with a nearly-complete main building as workers begin to focus on landscape additions and finishing up the glass facade of the circular building.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

iPhone 7 Camera Test Touts Excellent Exposure, Lower Noise, and Richer Colors

DxO Labs has published an in-depth iPhone 7 camera review, calling it "a very solid evolution over the iPhone 6s" after extensive testing. The single-lens smartphone achieved an overall DxOMark Mobile Score of 86, topping the iPhone 6s by two points but trailing the Samsung Galaxy S7 Edge and five other devices.

iPhone 7 has a wider DCI-P3 color gamut that allows for more vibrant colors compared to the traditional sRGB standard. The photo on the right, for example, rendered using the DCI-P3 color space, has richer reds displayed compared to the photo on the left rendered using the traditional sRGB color space.

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One of the interesting innovations in the iPhone 7 is its use of a wider-gamut color space, allowing it to store and display deeper-and-richer colors in its JPEG photos. To take full advantage of this new capability you’ll want to view your images on a color-rich display like that of the iPhone 7 and other Apple devices that support the new DCI-P3 color gamut used by the iPhone 7 and iPhone 7 Plus, or on a premium, color-managed monitor or an Ultra HD TV. Conversely, iPhone 7 photos may look slightly washed-out when viewed on devices that do not support the appropriate color management (DCI-P3), as they would wrongly interpret iPhone7 JPEGs as being encoded in sRGB.
DxO said the iPhone 7 offers great exposures with wide dynamic range, accurate white balance and color rendering, and good detail preservation when shooting outdoors in bright daylight. The test noted some exposure failures, such as overexposed highlights, but said the instances of these were minimal.

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Shooting in bright light, the iPhone 7 captures very good exposures with wide dynamic range, making it an excellent choice for landscape, streets scenes, and architecture, as well as for general outdoor (daylight) photography. Colors are both vivid and pleasant, especially in sunny conditions, and generally the white balance is stable. We observed some light green casts in some very specific conditions, but they were fairly minimal.
The review also awarded high marks for the iPhone 7 camera's excellent corner-to-corner sharpness, reduced noise, and accurate color representation. DxO shared the photo below as an example of what it called excellent White Balance. The review said, in some cases, a barely noticeable green cast can appear.

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Accurate color representation is only possible when the camera correctly estimates the color of light falling on the scene – typically called the White Balance. Part of the job of the camera’s image processing chip is to analyze the scene as it is captured and select a White Balance, ranging from warm to cool, that recreates the scene the way the human eye sees it. The new image signal processor in the iPhone delivers on this test, with images typically showing excellent White Balance.
Additional photos and test results can be found in the DxOMark review. DxO has analyzed the image and video quality of over 9,000 cameras, lenses, and mobile phones, and its tests are generally respected within the industry. The company also sells some consumer-facing products like the DxO ONE camera.

DxO said its iPhone 7 Plus camera review is coming very soon.

Related Roundup: iPhone 7
Tags: cameras, DxOMark

Aetna to Provide Apple Watch to 50,000 Employees, Subsidize Cost for Customers

Insurance company Aetna today announced a major health initiative centered on the iPhone, iPad, and Apple Watch, which will see Aetna subsidizing the cost of the Apple Watch for both large employers and individual customers.

Starting this fall during open enrollment season, Aetna will subsidize "a signficant portion" of the Apple Watch cost and will offer monthly payroll deductions to cover the remaining cost.

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Aetna also plans to provide Apple Watches at no cost to all of its nearly 50,000 employees as part of a wellness reimbursement program to encourage them to live healthier lives.
"We are thrilled that Aetna will be helping their members and employees take greater control of their health using Apple Watch," said Tim Cook, Apple's CEO. "Aetna's new initiatives will be a powerful force toward creating better customer experiences in health care, and we look forward to working with Aetna to make them successful."
Aetna plans to develop several iOS health initiatives with "support" from Apple, debuting "deeply integrated" health apps for the iPhone, iPad, and Apple Watch that will be available to all Aetna customers.

According to Aetna, these apps will "simplify the healthcare process" with features like care management to guide customers through a new diagnosis or a medication, medication reminders and tools for easy refills, quick contact with doctors, integration with Apple Wallet for paying bills and checking deductibles, and tools to help Aetna members get the most out of their insurance benefits.

Aetna's health-related apps will be available starting in early 2017, but the Apple Watch initiative will begin in 2016. Aetna has not detailed how much of the cost will be subsidized or which Apple Watch models will be available to subscribers.

Related Roundups: Apple Watch Series 2, watchOS 3
Tag: Aetna
Buyer's Guide: Apple Watch (Buy Now)

Apple Seeds Second macOS Sierra 10.12.1 Beta to Developers and Public Beta Testers

Apple today seeded the second beta of an upcoming macOS Sierra update to developers and public beta testers for testing purposes, nearly a week after seeding the first beta and a week after releasing the new operating system to the public.

macOS Sierra 10.12.1 beta 2, build 16B2333a, can be downloaded from the Apple Developer Center (developers only), Apple's beta testing website (beta testers only) and through the Software update mechanism in the Mac App Store for those who previously installed the first 10.12.1 beta.

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macOS Sierra 10.12.1 appears to focus on bug fixes and under-the-hood performance improvements to address issues that have been found since the operating system's release. Few outward-facing changes were discovered in the first beta, but it does include Photos support for the new iPhone 7 Plus Portrait feature introduced with the iOS 10.1 beta.

Any new features that are discovered in the second 10.12.1 beta will be listed below.

macOS Sierra is a significant update that brings features like Siri support, a new storage optimization option, cross device copy paste, auto unlocking with the Apple Watch, and more.

Related Roundup: macOS Sierra

Apple Edges Samsung to Top U.S. PC Customer Satisfaction Survey for 13th Consecutive Year

mac-familyThe American Customer Satisfaction Index (ASCI) today released its latest results [PDF] on U.S. consumer satisfaction in the personal computer industry, including tablets, with Apple narrowly topping the charts for the thirteenth consecutive year.

Apple maintained its year-ago score of 84 out of 100 in the survey, consisting of interviews with 3,500 customers chosen at random and contacted via email in June to share their experiences with recently purchased products like Macs and iPads.

Samsung, in its second year of ASCI tracking, trailed just one point behind Apple with a score of 83 out of 100, a 6.4% rise compared to its 2015 score.

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Much like the smartphone category, the personal computer industry has become a race between Apple and Samsung for both market share and customer satisfaction. Apple and Samsung dominate market share in the tablet category, but the two companies take divergent views on the future of tablets. Apple continues to add laptop-like functionality to iPads, while Samsung sees tablets as additional devices for entertainment and browsing that complement—but not replace—laptops.
Amazon, which manufactures affordable Kindle tablets but not traditional PCs, finished third in customer satisfaction with an 80 out of 100 score, while PC makers Acer, ASUS, Dell, HP, Lenovo, and Toshiba rounded off the list with scores between 73 and 78. ACSI's scores are calculated using its so-called cause-and-effect econometric model, which it says is based upon survey-measured inputs of customer expectations, perceptions of quality, and perceptions of value.

While Apple's customer satisfaction remains characteristically strong, many customers are getting impatient with the current state of the Mac lineup. Beyond the 12-inch MacBook, our own Buyer's Guide lists all Mac models as Don't Buy due to the lack of updates in several hundreds of days. iMac: 350 days. MacBook Pro: 497 days. MacBook Air: 568 days. Mac mini: 712 days. Mac Pro: 1,013 days. The latest word is that new MacBook Pro and MacBook Air models with USB-C could launch as soon as October.

Tags: Samsung, ASCI

Jimmy Iovine Talks Apple Music Exclusives Criticism, Says Service Was 'Too Ambitious'

Apple Music executives Jimmy Iovine and Bozoma Saint John spoke with BuzzFeed News in a new feature about the redesign of Apple's music streaming service, revealing the thinking behind some new features and responding to criticism over music exclusives.

Shortly after launch of Frank Ocean's latest album "Blonde," Universal Music Group banned exclusive music streaming as Ocean's deal with Apple allowed him enough capital to publish his music independently. Iovine told BuzzFeed News that Apple has no plans to become a music label, but that he doesn't know how to run Apple Music any other way than helping make and distribute great music.

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“We put a lot into this, we’ve had some real successes, and we always hold up our end of the relationship,” Iovine said, insisting that he has no intention of encroaching on record labels’ territory. “We’re feeling our way around and seeing what works … Every time we do [an exclusive], we learn something new.” He added that Apple Music would move forward with its pursuit of exclusives from other partners, such as Sony Music Entertainment and the Warner Music Group, noting, “It’s Apple’s show. As long as Apple’s asking me to do what I’m doing, I’m gonna keep doing it.”
Iovine went on to say he doesn't know whether music fragmentation, with different services offering different exclusives, would hurt or help the music industry, but he does believe that services that offer free listening tiers are harmful.

"The rights holders, whoever they are, have to do something, because there's a lot of free [music] out there, and it's a problem," he told BuzzFeed News. Iovine says there's enough free music in the world to make people question whether they should subscribe to a service.

Apple Music's new redesign, which favors bigger text and a more simplified layout, is aimed at users who may not have prior experience with streaming services, including older people and international audiences, according to BuzzFeed News. Some changes, like moving the "My Library" tab to the first and most leftward location on the bottom tab, are aimed at making things easier.

Bozoma Saint John said that one of the questions Apple asked itself during the redesign was how people are interacting with their music during a normal day. The Cupertino company tried to figure out what users were looking for within Apple Music and how the company could best serve that.

That includes a new series of algorithm-based playlists for Apple Music. Apple uses iTunes music data, favorites and play counts to determine what to play in the new My Favorites and My New Music Mixes. My Favorites more closely looks at your history, serving up your favorite and most played music, while My New Music serves up recently released songs you like mixed with new music you haven't heard before, flagged by Apple Music editors based on your taste profile. More personalized playlists are coming to the service, but only after extensive testing as Apple wants to vet all possible outcomes within a playlist before releasing it.

Finally, Iovine said the first version of Apple Music was too ambitious, and that the company "probably" put too much into it too soon. He said that Apple is figuring things out now, and that it's slowly moving things forward. Iovine also hinted that there's new stuff coming to Apple Music that he doesn't think anyone "will see coming."

Apple is currently attempting to bolster the video content on its streaming service, creating original programming like Dr. Dre's Vital Signs and reality competition series Planet of the Apps. Apple also purchased the rights to a Carpool Karaoke series and continues to create exclusive music content with artists. Earlier today, Drake released a 23-minute short film titled "Please Forgive Me," which is intended to be a companion piece to his latest album "Views."

The entire feature on Apple Music's redesign can be read at BuzzFeed News.