Apple's Watch is designed to be both fashionable and functional.
Brandchannel mentions the most influential Apple moments in films last year, perhaps the most popular of which is an extended scene in Marvel's blockbuster Captain America: The Winter Soldier, in which two of its protagonists use a MacBook Pro inside an Apple Store to hack into secretive S.H.I.E.L.D. data.
A quick tangential reference to an iPod Shuffle in The Lego Movie also helped Apple reign over previous winners like Budweiser (2013) and Mercedes-Benz (2012), and just barely beat out the likes of Coca-Cola and Sony for the award.
Apple bested both Coca-Cola and Sony by a single appearance, for which Apple can thank "The Lego Movie." The Apple logo doesn't appear in the film but Lord Business does talk about his iPod Shuffle. Recent winners Budweiser (2013) and Mercedes-Benz (2012) showed up in a distant five and six times respectively.The website mentions that while Apple's return to product placement dominance in 2014, appearing in just over 25 percent of the top box office films, is a step up from the last few years, the company's brand appearances still remain well below its peak performance years. The brand saw the most proliferation in its "golden age" of 2009, appearing in nearly 50 percent of all number 1 movies that year. It dropped to 42.5 percent in 2011 and to just 15 percent in 2013.
Other appearances include in "Ride Along," "The Other Woman," "Neighbors," "The Fault in Our Stars," "Think Like a Man Too," "Gone Girl" and "Ouija."
The newly Apple-owned brand Beats, unfortunately, won the 2014 Award for Worst Product Placement. The company's popular Bluetooth speaker, the Beats Pill, popped up in a scene in the critically-panned Transformers: Age of Extinction, wherein Stanley Tucci creates a Pill using his mind and the fictional "Transformium" material that pushes much of the film's plot into motion.
Many are expecting Apple talk more about the Apple Watch. However, sources familiar with the matter within Apple have exclusively told The Michael Report that Apple plans to unveil the long-awaited Retina MacBook Air at the same event. The Michael Report has independently verified this information to be highly credible.While there have been no concrete rumors from major sites linking the Retina MacBook Air to Apple's March 9 event, previous rumors have indicated that Apple is planning for a spring release. Apple supplier Quanta is said to have begun mass production of the notebook in January, and KGI Securities analyst Ming-Chi Kuo predicted a March launch for the MacBook.
When taking these rumors into account, along with the fact that the MacBook Air is due for an update, the introduction of the Retina MacBook Air at Apple's March 9 event does seem like a possibility. It's also possible Apple will introduce new models of the existing 11 and 13-inch MacBook Air at the event -- the last update was in April and there was a rumor suggesting an update in February was imminent. Core M Broadwell chips believed to be appropriate for the 12-inch Retina MacBook have been available since November, and chips appropriate for the standard MacBook Air began shipping in January.
Along with a Retina display, the 12-inch MacBook Air is rumored to come without a fan assembly for silent operation, made possible by the aforementioned Core M chips, and it may also include a revamped trackpad that does not incorporate a mechanical button. It is said to feature smaller bezels in a Retina MacBook Pro-style black, a keyboard that stretches right to the edges of the machine, and speakers that are located above the keyboard.
The Michael Report has a mixed track record when it comes to rumors. The site accurately predicted some design elements of the iPad Air 2, but its predictions may have been based on dummy models that were circulating around the Internet at the time. The site also shared details on the iPhone 6 and 6 Plus ahead of their launch, inaccurately calling the iPhone 6 Plus the "iPhone 6L" and suggesting the iPhones would come with quad-core processors and sapphire displays.
More details about what Apple plans to unveil at its Monday, March 9 event may come out through the week. Thus far, many sites have agreed that the focal point of the event will be the Apple Watch, with Apple unveiling new details about the device like its price and its official launch date.
Called the Regera, which translates to "to reign" in Swedish, the car can go from 0 to 250 miles per hour within 20 seconds, and it tops out at a speed of 255 miles per hour. It's equipped with a 5.0-litre twin-turbo V8 engine along with three electric motors. One motor replaces the standard transmission with the Koenigsegg Direct Drive system, and there's a motor dedicated to each rear wheel.
Inside, the Regera is equipped with an infotainment system that includes a 9-inch infrared zForce Neonode touchscreen, which is said to offer superior touch performance and multi-touch gestures. The infotainment system is compatible with Apple's CarPlay, letting Regera buyers connect their iPhones to their cars to access all of CarPlay's features.
The Koenigsegg Regera is priced at $1,890,000, and only 80 of the cars will be produced. The version being shown off at the Geneva Motor Show is the first in the series, and is said to be 95 percent complete.
A long list of automobile manufacturers have signed up to partner with Apple and introduce CarPlay in upcoming vehicles, but thus far, Ferrari is the only brand that has produced a car that's available with CarPlay -- the $300,000 Ferrari FF. Audi, Volkswagen, and Hyundai have all promised that CarPlay-compatible cars will be available in 2015, and there are a number of aftermarket CarPlay solutions from Alpine and Pioneer that are currently available for purchase.
These restrictions were lifted more than a decade ago, but the weaker encryption has continued to be used by software companies as a result of the old policy and it has even been built into software in the U.S. The existence of lingering "export-grade" encryption was unnoticed until this year, when researchers found they could force browsers to use lower-grade 512-bit encryption and then crack it.
Hackers could potentially employ the same tactic, cracking weak encryption and then stealing passwords and other information. Researchers also believe the vulnerability could be used to launch attacks on and infiltrate major websites. In testing, the export-grade encryption key was breached in seven hours using computers and more than a quarter of encrypted sites were found to be vulnerable.
"We thought of course people stopped using it," said Karthikeyan Bhargavan, a researcher at the French computer science lab INRIA whose team initially found the problem during testing of encryption systems.As pointed out by The Washington Post, the FREAK vulnerability is an example of the problems that can arise when the government gets involved in device security. Government officials have recently expressed concern over the privacy features that Apple and Google have been building into their smartphones in response to outrage over secretive government surveillance programs like PRISM.
Nadia Heninger, a University of Pennsylvania cryptographer, said, "This is basically a zombie from the '90s... I don't think anybody really realized anybody was still supporting these export suites."
FBI Director James Comey has made remarks suggesting Apple and Google should scale back encryption, as government access to electronic devices is necessary in some cases. He has said that it may matter a "great, great deal" that the government be able to infiltrate the device of a kidnapper, criminal, or terrorist.
The researchers who discovered the flaw have notified government sites and major technology companies to fix the issue before it became widely publicized. FBI.gov and Whitehouse.gov have been fixed, and according to Apple spokeswoman Trudy Miller, Apple is preparing a security patch that will be "in place next week for both its computers and its mobile devices."
Apple will continue using contractors as security guards for special events, such as the upcoming "Spring Forward" media event at the Yerba Buena Center for the Arts on March 9th. Apple is believed to have begun constructing an extension on the Yerba Buena Center over the weekend, possibly as an Apple Watch demo area, and security guards wearing "Apple Security" shirts were spotted monitoring the premises.
"We will be hiring a large number of full-time people to handle our day-to-day security needs," the spokeswoman told the San Jose Mercury News. "We hope that virtually all of these positions will be filled by employees from our current security vendor and we're working closely with them on this process."Apple has faced increasing pressure to provide individuals who cook, clean and monitor security for the company with the same benefits as other employees. Local union United Service Workers West staged a protest on Apple's headquarters in Cupertino, California in December over complaints that its security contractor Security Industry Specialists treated workers poorly and that many positions were part-time.
Other service workers in Silicon Valley are also fighting for better wages and benefits. The Wall Street Journal reported that a group of 158 bus drivers working for Compass Transportation, which provides shuttle service for Apple, eBay, Genentech, Yahoo and Zynga, voted on Friday to be represented by local union Teamsters Local 853 in negotiations with Compass over fair working conditions.
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Apple narrowly edged Samsung as the two rivals had quarterly sales of 74.8 million and 73 million smartphones respectively. Apple's 20.4% market share was also marginally higher than Samsung's 19.9% share during the three-month period ending December.
"With Apple dominating the premium phone market and the Chinese vendors increasingly offering quality hardware at lower prices, it is through a solid ecosystem of apps, content and services unique to Samsung devices that Samsung can secure more loyalty and longer-term differentiation at the high end of the market," said Roberta Cozza, research director at Gartner.Strategy Analytics reported in January that Apple and Samsung were tied as the top smartphone makers during the fourth quarter, although its findings were based on overall shipments and not actual sales. Samsung smartphone sales figures always have a margin for error, however, as the South Korean tech giant does not officially disclose smartphone sales and leaves research firms to estimate.
Samsung remained the top worldwide smartphone vendor in 2014 overall, with an estimated 307.6 million smartphone sales to capture 24.7% market share. Apple was runner-up with 191.4 million iPhones sold during the year, representing 15.4% market share. Lenovo, which acquired the smartphone making division of Motorola, finished third with 81.4 million smartphone sales in 2014 for 6.5% market share.
Samsung recently announced its latest flagship smartphones, the Galaxy S6 and Galaxy S6 Edge, each compatible with a new mobile payments service called Samsung Pay. The smartphones will be released April 10 in several countries. In the United States, the handsets will be available on AT&T, Verizon, Sprint and T-Mobile and also on sale through Amazon, Best Buy, Costco, Target, Walmart and Sam's Club.
The report claims Android Wear with extended iOS support could be announced at Google's I/O developer conference in late May, although Google may push the agenda depending on sales of the Apple Watch.
Google may be interested in capitalizing on iPhone and iPad users that are not planning to purchase an Apple Watch when the wrist-worn device is released in April, the report adds. Last month, an unofficial video of an iPhone paired with Android Wear for notifications amassed over 300,000 views on YouTube.
Android Wear smartwatches such as the LG G Watch, Moto 360 and Samsung Gear Live are currently limited to pairing with smartphones running Android 4.3 or later, such as the Samsung Galaxy S5, HTC One M8 and LG G3. Pairing an Android smartphone and smartwatch requires the official Android Wear app on the Google Play Store.
While 01net is one of the largest technology publications in France, its exclusive report has not yet been corroborated by other sources and its veracity cannot be confirmed. But given that Google is generally more open about cross-platform compatibility, and has an existing portfolio of apps on the App Store, there is a possibility that Android Wear for iOS could one day be a reality.
Tech workers filed the antitrust class-action lawsuit in 2011 against Apple, Google, Adobe and Intel, alleging that the four companies reached anti-poaching agreements that resulted in less job mobility and lower salaries. Apple and Google were accused of signing one of the earliest wage-fixing deals in 2005, although the anti-poaching agreements extended far beyond those companies. According to court documents, up to one million tech employees may have been affected by the agreements.
A number of "Shot on iPhone 6" advertisements have begun surfacing on Twitter and Instagram over the past few days, with spots appearing on the back cover of The New Yorker magazine, horizontal posters in London's Euston Square subway station and in the Malaysian city of Bangsar, billboards in Los Angeles and Toronto, the side of a tall skyscraper in Dubai and more.
The photography campaign began with Apple promoting a world gallery of photos taken with the iPhone 6 on its homepage over the weekend, including photo apps such as Instagram, Snapseed, VSCO Cam, Filterstorm Neue, Camera+ and Adobe Photoshop Express used for editing and filtering. The majority of photos shown provide scenic views of the outdoors, ranging from mountains and deserts to lakes and waterfalls.
The book explores the story of how Steve Jobs made the transformation from an arrogant young man exiled from Apple to the visionary leader that skyrocketed Apple to fame. Schlender and Tetzeli interviewed many of Steve Jobs' friends, family, and inner circle, to get access to never-before-told stories. Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, and Robert Iger all contributed to the book. It also draws on the experiences Schlender had with Jobs in interviews across many years.
Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products. .Daring Fireball's John Gruber received an advanced copy of Becoming Steve Jobs and called it "the book about Steve Jobs that the world deserves." According to Gruber, it's an accurate retelling of the life of Jobs, with a "significant amount of new reporting. Some stories, he writes, "are going to be sensational."
The book is smart, accurate, informative, insightful, and at times, utterly heartbreaking. Schlender and Tetzeli paint a vivid picture of Jobs the man, and also clearly understand the industry in which he worked. They also got an astonishing amount of cooperation from the people who knew Jobs best: colleagues past and present from Apple and Pixar -- particularly Tim Cook -- and his widow, Laurene Powell Jobs.A hardcover copy of Becoming Steve Jobs can be pre-ordered on Amazon.com for $21.78. There's also an iBooks version available for $14.99. [Direct Link]
The public beta carries a build number of 14D87p, a slightly later build number than the 14D87h from the second developer beta of the software, released last week.
All registered public beta test members should be able to download OS X Yosemite through the Mac App Store.
OS X 10.10.3 includes access to the new Photos app, which is designed to serve as a replacement for Aperture and iPhoto. Early reviews have suggested the new software improves upon iPhoto, but leaves out many power features Aperture users have become accustomed to.
Along with the Photos app, OS X 10.10.3 also includes a redesigned single-page emoji picker that's organized into categories, and it introduces new diversified emoji and emoji skin tone modifiers. There are also new flag emoji for many countries, and some updates to existing emoji to better reflect Apple products -- the watch emoji is now an Apple Watch, the cell phone resembles an iPhone 6, and the computer is an iMac.
Smaller additions in OS X 10.10.3 include support for Google 2-step verification when setting up accounts in System Preferences.
While the expansion, which also occurred in Mexico on the same date last month, is unsurprisingly sparking discussion about Apple's efforts in the automotive industry, it is not exactly a new development. Various other Apple trademark applications over the years have included protection under International Class 12, which covers vehicles and their accessories. A European Union filing from October 2003 describes a similar vehicle-related corporate trademark, and others such as a United Kingdom filing from last year have been filed since that time.
Each trademark filing goes through the same basic motions in mentioning various types of vehicles and vehicle-related devices to be covered.
Vehicles; Apparatus for locomotion by land, air or water; electronic hardware components for motor vehicles, rail cars and locomotives, ships and aircraft; Anti-theft devices; Theft alarms for vehicles; Bicycles; Golf carts; Wheelchairs; Air pumps; Motorcycles; Aftermarket parts (after-market parts) and accessories for the aforesaid goods.One issue with interpreting trademark applications is the common strategy of trying to cover as broad a base as possible in order to maximize protection, and thus it is difficult to tell whether Apple's new vehicle-related applications are related to the rumored projects or something simpler such as CarPlay. Apple also currently holds "iPhone," "Mac," and "iPod" trademark protection under Class 12 in several countries.
The Swiss and Mexican filings come on the heels of a recent deluge in Apple car-related news that began when a mysterious van leased to the company was seen on Bay Area streets. Further news on the company hiring employees from Tesla, Ford and GM, and reports stating the so-called "Project Titan" is aiming to launch in 2020 have led some to believe the vans are related to Apple's vehicle project, but they appear more likely to be an attempt to beef up Apple's Maps offerings with imagery similar to Google's Street View.