App Store

By MacRumors Staff
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The App Store is Apple's digital software distribution platform for iOS devices. First introduced in 2008, the App Store allows software developers to distribute content that has been created specifically for the iPad, iPhone, and iPod touch. Apps are also available on the Apple Watch through the iOS App Store.

There are well over a million apps in the App Store, and customers have downloaded more than 100 billion apps since the App Store debuted. App Store apps are available with three pricing options: free (and usually supported by ads), free with in-app purchases, or a set cost starting at $0.99 in the US.

In 2010, Apple introduced the Mac App Store for distributing content on Macs, and in 2015, Apple introduced the tvOS App Store, an app store for to the fourth-generation Apple TV.

App Store How Tos

How to Download Large Apps Over Cellular on iPhone and iPad

Monday February 3, 2020 11:56 am PST by
Apple used to limit the size of App Store downloads over cellular to 150MBs to prevent iPhone users from accidentally downloading a large app over 3G or 4G networks and using up all their data allowance or running up data charges. In May 2019, Apple upped the limit of over-the-air downloads to 200MB, but offered no way to opt out of the limit at the time, leaving users with unlimited data...

How to Add Funds to Your Apple ID on iPhone and iPad

Monday November 11, 2019 9:38 am PST by
It used to be the case that adding funds to your Apple ID required redeeming an iTunes Gift Card bought from a store, but Apple now lets you use a debit or credit card right on your iPhone or iPad to do the same thing. Adding funds to your Apple ID allows you to make purchases from the iTunes Store, iBooks Store, and App Store on any of your Apple devices. It's easy to add funds to your...

How to Update Apps in iOS 13

Monday September 16, 2019 5:13 pm PDT by
If you recently updated your iPhone to iOS 13 or your iPad to iPadOS 13 and you can't work out how to manually update your installed apps, then you've come to the right place. Apple has changed the way you update apps in iOS. In earlier versions of its mobile operating system, app updates lived in their own tab in the App Store app, but that has since had to make way for a new Apple Arcade...

How to Cancel App Store Subscriptions

Wednesday April 4, 2018 1:50 am PDT by
Several TV and music services and other apps offer free trials through the App Store that automatically renew to become paid subscriptions after the trial period ends. If you want to prevent an App Store subscription from running beyond the trial period or cancel a subscription you're currently paying for, then read on. This article explains how to cancel any App Store subscription on iOS,...

App Store Articles

iOS App Store General Feature Desaturated

Facebook and Spotify CEOs Slam Apple's App Store

Wednesday November 30, 2022 12:20 pm PST by
Facebook CEO Mark Zuckerberg and Spotify CEO Daniel Ek today spoke out against Apple's App Store policies, joining Twitter CEO Elon Musk, who earlier this week said that Apple was making moderation demands and had threatened to withhold Twitter from the ‌App Store‌. At The New York Times DealBook Summit, Zuckerberg said that only Apple attempts to limit the apps that are in the ‌App Store‌,...
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Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global ‌App Store‌ editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined ...
app store blue banner uk fixed

UK Begins Market Investigation into Apple and Google's Mobile Dominance

Tuesday November 22, 2022 4:37 am PST by
The UK's competition watchdog has begun its investigation into the market dominance of Apple and Google's mobile browsers, months after it said it was considering a high-level probe. The Competition and Markets Authority (CMA) announced Tuesday that responses to its June consultation had revealed "substantial support" for a full investigation into how Apple and Google dominate the market and ...
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Apple Pauses Gambling Ads in App Store Pages After Developers Complain [Updated]

Wednesday October 26, 2022 4:19 pm PDT by
Update October 26 3:31 p.m.: In a statement shared with MacRumors today, Apple said it has paused gambling ads in App Store app pages, with no further details provided:We have paused ads related to gambling and a few other categories on App Store product pages.Original story from October 25 follows. Apple today rolled out new ad placements in the App Store on the iPhone, allowing developers to ...
App Store Ads

Apple Begins Showing More Ads in App Store

Tuesday October 25, 2022 12:26 pm PDT by
As expected, Apple today announced that new ad placements are now available in the App Store, allowing developers to advertise their apps in more spots. Starting today, developers can now advertise their apps in the App Store's main Today tab and in a "You Might Also Like" section at the bottom of individual app listings in all countries except China. Ads are already beginning to appear in...
iOS App Store General Feature Clorange

Apple Updates App Store Review Guidelines Around Social Media 'Boosts,' Matter, NFTs and More [Updated]

Monday October 24, 2022 12:59 pm PDT by
With the release of iOS 16.1 and iPadOS 16.1, Apple has updated the App Store review guidelines that are provided to developers who create apps for iPhones and iPads. Apple is now requiring that apps provide the App Review team with full access to an app, with an active demo account or demo mode for apps that include account-based features. The change will make it easier for app reviewers to ...
new app store ads today tab

Apple Announces More Ads Coming to App Store Starting Next Week

Saturday October 22, 2022 7:51 am PDT by
In an email to developers this week, Apple announced that app-related ads will begin appearing in the App Store's main Today tab and in a "You Might Also Like" section at the bottom of individual app listings starting Tuesday, October 25, in all countries except China. All ads in the App Store have a blue background and an "Ad" icon. "With a Today tab ad, your app can appear prominently on...
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Apple Restores Russian Social Network VKontakte and Mail.ru to App Store

Tuesday October 18, 2022 5:13 am PDT by
Apple has restored Russian apps for social network VKontakte and webmail provider Mail.ru to the App Store, three weeks after removing them and other VK-owned apps in response to UK sanctions (via The Guardian). The two services, which could be described as home-grown versions of Facebook and Gmail, were pulled following a package of sanctions enacted by the British government that affected...
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Epic Games CEO Tim Sweeney Criticizes Apple Over App Store Price Increases

Wednesday October 5, 2022 11:21 am PDT by
Apple is today beginning to implement App Store pricing increases across all territories and countries that use the euro, with the hike attributed to the euro's weakness against the U.S. dollar. Epic Games CEO Tim Sweeney, whose company is currently embroiled in a legal battle with Apple, spoke up on the price update and said Apple had no justification for it. In a statement, Sweeney likened ...
General App Store South Korea Feature Feature

Apple's Korea Offices Raided by Antitrust Regulators Over Allegations It Charges Developers 33% Commission

Friday September 30, 2022 3:02 am PDT by
Apple's South Korean headquarters have been raided by antitrust regulators after a complaint was raised by developers that it is charging them over the standard 30% App Store commission rate. The dawn raid by the Korea Fair Trade Commission (KFTC) was reported by local media on Monday and covered on Friday by the Foss Patents blog, highlighting the ongoing investigation in the country into...
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Apple Removes Russian VK Apps From App Store in Response to UK Sanctions

Wednesday September 28, 2022 5:38 am PDT by
Apple has removed from the App Store all iOS apps belonging to Russian technology conglomerate VK, a move Apple says is in response to the latest round of UK sanctions on Russian oligarchs. "These apps are being distributed by developers majority-owned or majority-controlled by one or more parties sanctioned by the UK government," said Apple spokesperson Adam Dema in a statement given to The...
iOS App Store General Feature Sqaure Complement

Security Researchers Discover 10 App Store Apps Engaging in Ad Fraud

Monday September 26, 2022 12:26 pm PDT by
Security researchers discovered 10 "adware" apps on the App Store that were engaging in ad fraud, according to a report from Bleeping Computer. The apps were designed to generate revenue by impersonating legitimate apps and presenting a deluge of ads to iPhone users. Discovered by HUMAN's Satori Threat Intelligence team, the mobile apps are part of an ad fraud campaign they're calling...
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Apple Watch Ultra 'Depth' and 'Siren' Apps Appear on App Store Ahead of Device's Launch This Friday

Wednesday September 21, 2022 3:54 am PDT by
Apple has listed two new apps on the App Store that are made exclusively for the Apple Watch Ultra: "Siren" and "Depth." Siren is designed for emergency situations if users become lost or injured to draw attention to their location. When the Action button on Apple Watch Ultra is long-pressed, Siren emits a unique 86-decibel sound pattern which can be heard up to 600 feet (180 meters) away. ...
iOS App Store General Feature JoeBlue

App Store Prices to Increase in Europe Next Month

Monday September 19, 2022 8:43 pm PDT by
Apple today announced that, as early as October 5, prices of App Store apps and in-app purchases will increase in all countries and territories that use the euro. The increases are the result of the euro's weakness against the U.S. dollar currently. Prices of apps and in-app purchases will also increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, and Vietnam,...
iOS App Store General Feature Desaturated

U.S. Department of Justice in 'Early Stages' of Drafting Possible Antitrust Lawsuit Against Apple

Friday August 26, 2022 11:39 am PDT by
The United States Justice Department is in the early stages of crafting an antitrust complaint against Apple, reports Politico. A source that spoke to the site described the lawsuit as "potential," indicating that the DOJ's plans are not yet finalized. Prosecutors within the DOJ are said to be "assembling the pieces" for a lawsuit that could be filed by the end of the year, but the decision...
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Apple Delaying Telegram From Releasing Major App Store Update, Telegram CEO Says [Updated]

Thursday August 11, 2022 6:43 am PDT by
Telegram's CEO, Pavel Durov, is lashing out against Apple over the company's "obscure" App Store review process that is delaying Telegram from releasing an update to its app that will "revolutionize how people express themselves in messaging." In his Telegram channel, Durov says that an update to Telegram for iOS that will change how people communicate has been stuck in Apple's ‌App Store‌...
iOS App Store General Feature Dock 2

Apple Removes Scam App That Led to Hijacked Facebook Ad Accounts

Friday August 5, 2022 5:54 am PDT by
Apple has removed an app that it was unknowingly hosting on the App Store that scammed Facebook advertisers and led hackers to use advertisers' ad budgets to run possibly malicious ads on Facebook's platforms, Business Insider reports. The app previously ranked highly on the ‌App Store‌ when searching for "Facebook ads manager," the app used by advertisers to control their presence and ads...
new app store ads today tab

Apple Introducing New App Store Ads to Help Users Discover More Apps

Friday July 29, 2022 12:12 pm PDT by
Apple today announced it is expanding its offering of how developers can promote their apps on the App Store, helping developers expand their reach and making it easier to discover more of what the ‌App Store‌ has to offer. Until now, Apple has offered developers two ad opportunities on the ‌App Store‌: in the Search tab and within the Search results page. Both ad placements have been a...
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Apple's App Store Comes Under the Spotlight for How It Handles Fake Crypto Apps

Friday July 29, 2022 6:40 am PDT by
Apple's App Store is now coming under the spotlight for how it handles fake crypto apps that scam investors who think they're investing in real, legitimate cryptocurrencies. In a letter addressed to Apple CEO Tim Cook, the chairman of the U.S. Senate on Banking, Housing, and Urban Affairs, Sherrod Brown, inquires about the steps Apple takes in vetting, reviewing, and removing crypto apps...
General App Store South Korea Feature Feature

App Store Developers in South Korea Can Now Use Alternative Payment Providers

Thursday June 30, 2022 3:19 am PDT by
Apple has informed App Store developers in South Korea that they can now begin offering users alternative payment systems in their apps. The change comes after the country passed a law that bans app store operators from requiring developers to use their own in-app purchase systems. Apple's developer update on apps distributed in South Korea begins with Apple saying that the ‌App Store‌ was...