Apple Music: Our Complete Guide

Apple Music is Apple's streaming music service, comparable to other similar streaming services like Spotify, Amazon Music Unlimited, Google Play Music, Tidal, and others.

Apple Music boasts access to a total of 50 million songs. Content can be streamed or downloaded for offline play, and there are also song and genre-based radio stations available along with the curated Beats 1 radio station.


Apple Music integrates with your existing iCloud Music Library, so you can combine Apple Music songs with songs that you have previously purchased on iTunes all in one unified location.

Apple Music's Unique Features


All of the streaming services have differences, and with Apple Music, Apple has focused on human curation. While there are some algorithmically created playlists, a lot of the content highlighted on Apple Music is done by Apple Music editors.

Apple offers regularly updated personalized playlists in a "For You" tab, including a favorites mix, a chill mix, a friends mix, and a new music mix, along with other playlist options that are updated on a daily basis.


Apple Music also often has exclusive album releases, documentaries, and music videos that aren't available on other platforms as a way to lure subscribers.

Beats 1, Apple Music's 24/7 live radio station, is also one of the service's most unique features. It features songs curated by DJs along with a multitude of special shows, sometimes created by artists.

What's Included in a Subscription


  • Unlimited access to Apple Music songs on demand
  • Personalized algorithmic playlists
  • Curated playlists
  • Mood-based playlists
  • User-created playlists
  • Beats 1 Radio
  • Access to other radio stations
  • Offline song playback
  • Existing music matched to iTunes catalog and added to iCloud Music Library
  • Music and playlist syncing across all Apple Music-compatible devices

Apple Music Availability


Apple Music is available in over 100 countries and regions, with a full list of countries available on Apple's website.

Device Compatibility


Apple music works on all of Apple's devices, including iPhone (CarPlay included), iPad, Apple Watch (with no iPhone on LTE models), Apple TV, Mac (in iTunes), and HomePod.

It's also available on non-Apple devices, so you don't need to be an Apple user to get it. It works on on PCs with the PC version of iTunes, on Android devices with the Android Apple Music app, on Sonos devices, and on Amazon-branded Echo devices.

Cost


Unlike Spotify, Apple Music does not offer a free ad-supported music tier. A paid subscription is required for all Apple Music content.

A standard Apple Music subscription costs $9.99 per month in the United States. With UNiDAYS verification, college students can sign up for a discounted Apple Music subscription that costs $4.99 per month.

A family plan is available for $14.99 per month, and it allows up to six people to listen to Apple Music. A family subscription requires Family Sharing to be set up, which requires all people in the family to use the same credit card for iTunes billing purposes.

Pricing does vary by country, but is similar to the U.S. pricing.

In the United States, Verizon subscribers with Beyond Unlimited or Above Unlimited data plans can access Apple Music for free.

Free Trial


Apple offers free three-month free trials for Apple Music, and in some cases, has been known to offer additional trial months to encourage listeners to sign up for a paid subscription.

Apple Music Basics


Using Apple Music


Managing Your Music


Finding Songs


Radio


Sharing


Apple Music on Other Devices

More Apple Music Tips

Apple Music Comparison Guides


Trying to decide between Apple Music and another service? Make sure to check out our guides comparing Apple Music with other streaming music options that are out there.
In a nutshell, Apple Music is the ideal choice if you're in the Apple ecosystem, have a HomePod, prefer human-based curation, and already have an existing iTunes music collection.

Music Quality


Apple Music uses 256Kb/s AAC (Advanced Audio Coding) files. For comparison, Spotify, Apple Music's largest competitor, uses 320Kb/s Ogg Vorbis files, but while that sounds like it's better quality, the two are not identical.

Both AAC and Ogg Vorbis are different compression formats with different sound profiles, but both are similar and the average person isn't going to be able to tell one from the other. CNET has a great comparison testing the sound quality of Apple Music and Spotify.

DRM


You can download songs from Apple Music for offline playback, but the content that you download is protected by DRM (digital rights management), much like other streaming music services.

If you cancel your Apple Music subscription, the Apple Music songs that you've downloaded were no longer work. Apple Music songs also can't be transferred to other devices, downloaded, burned to CD, or used off device in any way.

Note that with iCloud Music Library enabled, all of your Apple Music content will be available on all of your Apple Music-compatible devices.

Guide Feedback


Have an Apple Music question or tip that you don't see available in our guide? Email us at tips@macrumors.com.


Related Articles

Apple Music Renames Hip-Hop Playlist to 'Rap Life'

Apple Music has renamed its "The A-List: Hip-Hop" playlist to "Rap Life." Ebro Darden, global editorial head of hip-hop and R&B at Apple Music, will host a companion "Rap Life" segment during his daily Beats 1 show and there will also be a weekly show called "Rap Life" which will feature music from the playlist and cultural discussions around hip-hop, according to Billboard. The playlist's description:Rap isn't just a genre. There's a reason it's sometimes simply called The Culture: It's a way of life. And this playlist—formerly known as The A-List: Hip-Hop—is where rap lives, breathes, and moves. Topped today by J.Cole and the Dreamville crew's "Under the Sun," off their Revenge of the Dreamers III album, Rap Life is home to hip-hop's heavy hitters and vanguard—the stars and the songs that speak to the moment and define the culture today. Check back early and often, as our editors update this playlist regularly. If you hear something you like, add it to your library.Apple Music has been a leading streaming platform for hip-hop since it launched in 2015, reportedly topping Spotify in engagement for major releases such as Drake's recent projects "Scorpion" and "More

Apple Music Offering Six-Month Free Trial to Students Until Late September

Apple has announced that students who have yet to subscribe to Apple Music can now get a six-month free trial, double the standard three months, in the United States and select other countries. The limited time promotion ends September 26, 2019, according to an internal memo obtained by the blog Appleosophy. When the trial ends, the Apple Music plan for students is $4.99 per month, compared to the standard $9.99 per month for individuals. While various carriers have offered extended Apple Music trials, this is the first time Apple has offered a six-month trial itself. The offer is part of Apple's annual Back to School promotion in which students can also get a free pair of Beats headphones with the purchase of an eligible Mac or iPad. (Thanks, Holden Satterwhite!)

Apple Music Now Has 60 Million Paid Subscribers

Apple Music has 60 million paid subscribers, according to iTunes chief Eddy Cue. Cue confirmed the new subscriber number with French site Numerama earlier today, and Music Business Worldwide shared details on the report. Cue said that he's happy with Apple Music's subscriber count, and that the company is continually working on perfecting the platform across various devices. He also said that Beats 1, Apple's radio station, has "tens of millions of listeners." Cue declined to divulge how many subscribers are outside of the Apple ecosystem. "I know the number, but I can't tell you," said Cue. He did, however, tell Numerama that Apple Music is the number one service used by people in the Apple ecosystem. On the topic of the elimination of iTunes in favor of standalone TV, Music, and Podcast apps, Cue said that he's fond of iTunes, but "Apple Music is absolutely the best in all respects. We have something better now and it's useless to look back." Apple Music's new 60 million subscriber milestone comes following a November report suggesting the service was up to 56 million subscribers. 60 million paid subscribers still puts Apple Music below Spotify, which had 100 million premium (aka paid) subscribers worldwide as of April. Despite the difference in paid subscriber counts, Apple Music in early 2019 surpassed Spotify's paid subscriber total in the United States. Apple Music has somewhere around 28 million U.S. subscribers, compared to Spotify's 26

Some Spotify Users Frustrated With Recent Update, Moving to Apple Music Instead

One week ago today Spotify launched a revamped "Your Library" tab that the company said was "designed to get you to the content you want faster." According to Spotify subscribers on r/Spotify, this update has done the complete opposite and made navigating large music libraries nearly impossible, with the main purpose apparently made to promote Spotify's burgeoning interest in podcasts. On r/Spotify this week, over a thousand users have gotten behind a post asking for the "old" Spotify to come back, with a few hundred comments discussing the various problems with the update. People have a lot of different thoughts on the update, but the consensus on what went wrong appears to be that Spotify stripped features in Your Library to make room for the new Podcasts tab. In the process, the Songs tab was removed and the recently played section has been moved and downgraded, showing fewer artists and songs and removing some of its customization features. We've linked some of the Reddit users who provided specific complaints about the update below: u/TehCrag: "Basically they removed the Songs tab and the Recently played section. And the albums tab only shows full albums that you have saved, so if you have 3 songs from the same album, they would be in the ‘liked songs’ playlist instead... which doesn’t have an alphabet scroll bar. Also there’s a giant podcast tab next to music. They’re pushing them hard."u/Skippin101: "There is no alphabetical "scroll bar" on the right side of the liked songs, artists, or albums pages. If I want to play a song that starts with "Z", I have

Apple Music Gains Soundtracks for Every Main Entry in the Final Fantasy Series

Square Enix recently made the soundtracks to every main Final Fantasy game available to listen on Apple Music and Spotify (via TechCrunch). The release of the soundtracks on streaming services is being timed with a special concert for Final Fantasy VII that's taking place this week in Hollywood. To find the music, head to Apple Music and search for "Final Fantasy original soundtrack." In the results for albums you can tap "See All" to discover soundtracks for original games in the series like Final Fantasy and Final Fantasy II, and even modern entries like Final Fantasy XIII and Final Fantasy XV. As pointed out by TechCrunch, there are some missing entries, including soundtracks for Final Fantasy X-2, Final Fantasy Tactics Advance, and Final Fantasy Tactics A2: Grimoire of the Rift. Otherwise, every mainline entry in the franchise now has its soundtrack ready for streaming on Apple Music, from Final Fantasy I to Final Fantasy

Apple Music, App Store, and Mac App Store Suffering Limited Outages Following iOS 13 and macOS Catalina Betas [Resolved]

Apple Music, the App Store, and the Mac App Store are experiencing outages affecting "some users," according to Apple's system status page, one day after Apple seeded the first betas of iOS 13 and macOS Catalina to developers. Apple says some users are "experiencing a problem" with each service. The company is investigating and will update the statuses of each service as more information becomes available. The issues began around 5 a.m. Pacific Time. Update: Apple says all services are now operating normally. (Thanks, Chris!)

Apple's Upcoming Music and TV Apps on Mac Revealed in Leaked Screenshots

Apple is widely expected to unveil the next major version of macOS at its annual Worldwide Developers Conference next week, and rumors suggest that the update will introduce standalone apps for Music and Podcasts. Apple also confirmed that its TV app will be expanding to the Mac in the fall. Now, we have our first glimpse at what the Music and TV apps should look like courtesy of 9to5Mac's Guilherme Rambo, who has leaked screenshots of each app. Rambo says the screenshots are legitimate, rather than mockups or concepts, although parts have been redacted to protect his sources. The report claims the new Music app is based on iTunes, as evident by the similar design language. Apple Music sections including For You, Browse, and Radio are listed in the sidebar with playback controls up top. Music app via 9to5Mac The new TV app is shown with a toolbar for switching between Watch Now, Movies, TV Shows, Kids, and Library sections. The sidebar contains the Library subsections of Recently Added, Movies, TV Shows, and Downloaded along with genres such as Action and Adventure, Comedy, Drama, and Kids. TV app via 9to5Mac The screenshots are not particularly revealing since some information has been redacted, but they provide a good glimpse of the overall look and feel of Music and TV on Mac. No screenshots of the rumored Podcasts app were shared. Apple should unveil macOS 10.15 at its WWDC 2019 keynote on Monday at 10:00 a.m. Pacific Time. Recent trademark activity uncovered by MacRumors suggests that macOS 10.15 could be named macOS Mammoth, with other potential

Apple Sued by Estate of 'Over the Rainbow' Composer for Alleged Piracy

Apple and other tech firms are being sued for piracy by the estate of composer Harold Arlen for offering unauthorized copies of his songs, reports the BBC. Arlen's son, Sam Arlen, says he has found more than 6,000 unauthorized copies of his father's songs on Apple, Google, Amazon and Microsoft's services. According to legal papers filed in Los Angeles and shared by AppleInsider, streaming services and download stores like iTunes are flooded with "bootleg" copies of Arlen's songs, robbing his estate of royalties. Arlen's work includes several American songbook classics like Over The Rainbow and Get Happy. The 148-page filing claims the firms are engaged in "massive piracy operations" and provides several examples of alleged piracy. For instance, the official recording of Ethel Ennis' version of Arlen's song "For Every Man, There Is A Woman" is available on the RCA Victor label for $1.29 on iTunes. However, a separate version on the Stardust Records label - with the same cover art but the RCA Victor Logo edited out - is available for $0.89. Some of the alleged pirate copies are said to contain the signature "skips, pops and crackles" of vinyl, indicating they've been duplicated from a record, rather than the original master tapes. Arlen's estate is also suing dozens of record labels, which it claims have "continued to work with" alleged pirates despite having knowledge of copyright infringement "for several years". "It is hard to imagine that a person walking into Tower Records, off the street, with arms full of CDs and vinyl records and claiming to be the

Alexa Now Supports Apple Music in Australia and New Zealand on Echo, Sonos, and Fire TV Devices

Alexa now supports Apple Music in Australia and New Zealand on Amazon Echo and Amazon Fire TV devices, and compatible Sonos speakers, as reflected in a recently updated Apple support document. This means Apple Music subscribers who own one of those devices in those countries can now ask Alexa to play songs, artists, playlists, and more from Apple Music. This functionality first launched in the United States in December before expanding to the United Kingdom and Ireland last month. Read our guide on how to set up Apple Music in the Alexa app, including how to make it the default music service so that you don't have to say "on Apple Music" each time you ask Alexa to play something. (Thanks, Brad!)

Apple Music Updates 'For You' With New Layout Featuring More Frequent Song Recommendations

As part of the iOS 12.3 release yesterday, Apple Music updated with a brand-new "For You" section. This refreshed tab now updates multiple times per day with new music suggestions based on genres you love, artists you might enjoy, and moods that match certain themes. Overall, the tab also now falls in line with the layout changes previously seen in Apple Music's Browse tab that hit earlier this year. The top of For You still highlights your various personal "Mixes" that Apple Music curates throughout the week, including Favorites, Friends, Chill, and New Music. Below this is where the changes appear, beginning with "Recently Played" playlists and albums appearing above "Friends Are Listening To," whereas before it was the reverse order. Below that, For You is divided into various themed sections based on your listening habits, which will be different for every user. These include areas like "Teen Pop," "Rise and Smile," "It's Only Tuesday?," recently updated playlists, genres like country and electronic, and more. Apple Music can now even curate song and artist recommendations based on your own personal playlists. Sections like this are called "Based on [Playlist Name]" and they present you with albums that you might be interested in, based on the songs that you have in the designated playlist. Finally, at the very bottom of For You there is a category for recommended friends and "New Releases." Updates to Apple Music's user profiles or any other tabs in the app have not appeared, but you can see the new For You tab in iTunes on Mac as well. The Apple

Apple Music Hires Lindsay Rothschild From Google to Help Build Relationships With Songwriters

Apple recently hired Lindsay Rothschild to Head of Creative Services for Apple Music's North American division (via Variety). Rothschild is joining Apple from Google, where she led songwriter and publisher relations for YouTube. The new Apple Music executive will be tasked with building and maintaining working relationships with artists in the songwriter community, as well as publishers. Rothschild officially started at Apple on April 29, and she was the first hire on Apple Music's Music Publishing Creative Services team. Rothschild's hiring follows a few months of reports about streaming music services fighting against the United States Copyright Royalty Board, which ruled to increase the royalties paid to songwriters by 44 percent. Companies like Spotify, Google, Pandora, and Amazon all fought against the decision. Apple remained out of the fight, favoring the increased royalty payments for songwriters and earning praise from various artists and those in the music industry. Now, Rothschild will continue working on expanding Apple's good graces in the community, which she appears ready to accomplish. According to sources, she is able to "speak and understand the language of songwriters," and has a "great track record" during her previous jobs, including the Disney Music Group prior to her spot at

Alexa Support for Apple Music Expands to Sonos Speakers

Amazon Echo devices have been able to use Alexa-based voice commands to control Apple Music since December, but the feature has been limited to Amazon's own devices until today. Sonos One and Sonos Beam owners in the United States, United Kingdom, and Ireland are now also able to use Alexa to control Apple Music after adding the Apple Music skill to the Alexa app. In the US, UK, and Ireland, you can now use your voice to control @AppleMusic through your Sonos One, Beam, or Echo device. Just add the #AppleMusic skill in your Alexa app. pic.twitter.com/2yNius56jo— Sonos (@Sonos) April 17, 2019 To get Alexa controls for Apple Music on Sonos, users will need to update to the newest version of the Sonos app, enable the Apple Music skill in the separate Amazon Alexa app, and link an Apple Music account. From there, Sonos owners will be able to use commands like "Play My Chill Mix on Apple Music," or "Play Beats 1 Radio on Apple Music." It's not yet clear if other Alexa-enabled devices will also be gaining support for Apple Music controls in the future, but right now, the feature is available on all Amazon Echo and Fire TV devices along with the Sonos One and Sonos

Apple Music's 'For You' Section Now Offers Theme-Based Recommendations, More Personalized Suggestions

Apple appears to be updating the "For You" section of Apple Music to provide Apple Music subscribers with more customized suggestions and music recommendations based around different themes. The updates to the Apple Music app's "For You" section appear to be rolling out starting today, and we're seeing the new recommendations on devices running both iOS 12.2 and iOS 12.3 According to 9to5Mac, these changes will be coming to all Apple Music subscribers on all platforms over the course of the next few weeks. Apple Music is now recommending content based on specific bands you've listened to before, and there are categories such as "Case of the Mondays," "Start Your Week Right," and "To Make You Smile." There are also category recommendations for music genres you've listened to in the past. Recommendations can be shifted using the Love and Dislike features in Apple Music, and going forward, Apple plans to provide more regular updates to the "For You" section so you'll have fresh content and recommendations more frequently. Apple is maintaining already existing playlists such as Friends Mix, Chill Mix, New Music Mix and Favorites Mix, and there are still sections like Recently Played, Recently Updated, Friends Are Listening To, and New

Apple Music Launching Exclusive Wiz Khalifa Documentary Series Next Week

Rapper Wiz Khalifa today announced that a new documentary series about his career, called "Wiz Khalifa: Behind the Cam," will launch exclusively on Apple Music on Wednesday, April 17. The series will feature five episodes that "go into the most intimate aspects of Wiz's life," through archival footage and various interviews with friends and family (via Variety). The series is launching between both of Khalifa's performances at Coachella, taking place this weekend and the weekend of April 19. The project's executive producer, Michael Strahan, said that the team was excited to work with Apple Music on the series for a chance to "give the world an intimate look into the rise of an entertainment icon." The trailer takes a different approach to that of most music documentaries, showing footage of a teen Wiz at an in-store meet-and-greet attended by one person, and rapping for a handful of people at a basketball court. His mother and longtime associates talk about his early drive and dedication, even when he was performing for hardly anyone — and of course the trailer ends with him rapping the same song later in his career for thousands of people. Although Apple is shifting its video focus to Apple TV+, it appears that music-related documentaries and behind-the-scenes films will remain on Apple Music. However, Apple removed the TV & Movies section on Apple Music in a recent iOS update, which introduced a revamped layout to allow for quickly navigating curated music playlists. You can still find these documentaries on their respective artists' profiles if you know what

WSJ: Apple Music Has Overtaken Spotify in U.S. Paid Subscribers

Apple Music has surpassed Spotify's paid subscriber count in the United States, according to sources familiar with the matter who spoke with The Wall Street Journal. The shift reportedly happened earlier in 2019; Apple had more than 28 million U.S. subscribers in February compared to Spotify's 26 million paid U.S. subscribers. Similar news broke last summer from an industry source, but now months later the WSJ is corroborating the report. According to the paper, Apple Music has been adding subscribers "more rapidly" than Spotify, with a monthly growth rate of 2.6 to 3 percent, compared to 1.5 to 2 percent for Spotify. Apple Music is starting to see growth in areas outside the United States as well: Apple Music is growing faster globally—at a rate of about 2.4% to 2.8%, compared with Spotify’s 2% to 2.3%—and the gap is starting to close in other markets outside the U.S., according to the people familiar with the numbers. The numbers reported today refer only to paying subscribers and exclude any user on the Apple Music three-month free trial or the Spotify ad-supported subscription tier. If the figures did include the free tiers, Spotify does have many more users overall in the United States. In February 2018, the WSJ predicted that Apple Music would soon overtake Spotify in the U.S., but thanks to Spotify's numerous bundle offerings with Hulu and Showtime, Spotify remained in the lead for a while longer. Apple Music does offer discounts for families and students, but has yet to partner with another streaming video company to offer a bundle like Spotify.

Apple Music Subscription Prices Slashed in India

Apple has cut the price of all Apple Music plans in India, in a move apparently aimed at fending off rival streaming services like Spotify and YouTube Music, both of which recently launched in the country within the last month. Apple Music is now being offered for Rs 99 ($1.43) a month, down from the earlier price of Rs 120 ($1.73). Likewise, a student membership now costs Rs 49 instead of Rs 60, while a family plan has dropped from Rs 190 to Rs 149. Yearly subscriptions meanwhile cost Rs 999 rather than the earlier price of Rs 1,200. The new price of an Apple Music membership undercuts both Spotify and YouTube Music, whose monthly premium plans start at Rs 119 and Rs 129, respectively. India is seen as an untapped market for streaming music services, with a population of 1.3 billion people many of whom are only just becoming active internet users. Home to a thriving and varied multi-lingual music scene, the country already has several local streaming services like JioSaavn and Gaana, but with the big international players making their debut in the country, competition appears to be hotting up. (Via The Indian Express.)

Apple Music Now Available on Amazon's Alexa Devices in the UK and Ireland

Amazon Echo and Fire TV devices in the UK and Ireland are now compatible with Apple Music, reports Pocket-lint. In the United States, Amazon Echo models have supported Apple Music since December of last year, allowing Echo speakers to integrate directly with Apple's music service, but the functionality was not made available in other countries. Amazon Echo owners in the UK can now install the Apple Music integration using the Amazon Alexa app for iPhone or iPad and then use Alexa commands to play songs, albums, and more from the Apple Music service. As of mid-March, Apple Music is also available as an option on the Amazon Fire TV.

Apple Music Surpasses 40 Million Installs on Android Devices

More than 40 million Android smartphone owners around the world have now installed the Apple Music app from the Google Play Store, according to data shared this week by Sensor Tower. It's projected that Apple Music will see 3.8 million installs on Android devices by the end of Q1 2019, up from 3.3 million in Q4 2018 and a year-over-year increase of 65 percent. Apple has been able to grow its Android user base for Apple Music in mid-to-late 2018, following a few quarters of decline. Beginning in Q4 2017 and continuing through Q2 2018, Apple Music installs on Android dwindled from 3.3 million to 2.3 million. Now, the current quarter is anticipated to be Apple Music's best yet for new user installs on Android. New users of the app in 4Q18 were up 43 percent over 1Q18, and we project that 1Q19 installs will total 3.8 million for a year-over-year increase of 65 percent. Google Play users in the United States account for approximately 28 percent of all Apple Music for Android installs to date, with India a distant second at about 7 percent to the total. Great Britain, Brazil, and Russia round out the app’s five largest markets at 6 percent, 5 percent, and 4 percent of installs, respectively. Apple Music first launched on Android in the fall of 2015, months after debuting on Apple devices. The Android app was just updated this week with a redesigned Browse tab to match iOS devices, and introduced support for

Apple Music App for Android Updated With Refreshed Browse Tab and Chromebook Support

Apple has updated its Apple Music app for Android devices, introducing the redesigned Browse tab that debuted on iOS last week and new support for Chromebooks. The new Browse tab has been tweaked to highlight an assortment of different playlists from various musical genres to make discovery quicker and easier. Android users will now find Apple's "Daily Top 100" playlist featured prominently at the top of the section, just below the traditional carousel of new music. Apart from that minor refresh, the update brings official Chromebook support to the Android app, which basically means users can access Apple Music from Chrome OS on their Google notebook. According to the release notes, this version of Apple Music for Android also fixes various bugs, so users should also find it runs a bit more stable than previous versions. Apple Music for Android is available to download for free from Apple's website and on the Google Play Store.

Billie Eilish Breaks Apple Music Record for Most Users Pre-Adding Upcoming Album to Their Libraries

Artist Billie Eilish has achieved a new streaming milestone on Apple Music, breaking the service's all-time record for users "pre-adding" an album to their libraries ahead of its release. According to Apple, Eilish's upcoming album "When We All Fall Asleep, Where Do We Go?" has earned more than 800,000 pre-adds on Apple Music ahead of the album's launch on March 29 (via Music Business Worldwide). By pre-adding an album, subscribers can save it in their Apple Music libraries and listen to any songs that may already be out for it. Then, when the full album is released Apple adds the entire album to their account. Although this process can be unreliable on Apple Music, and sometimes the full album isn't added at the time of its release, Apple Music executive Oliver Schusser sees pre-adds as a sort of modern pre-order feature for the streaming era. Schusser said that, "While most services focus the majority of their efforts around playlists, Apple Music still emphasizes albums because we understand their value as a storytelling tool for artists to create context around their music." “To that end, pre-adds are great early indicators of engagement around an artist and the intention of the fans. To actively pre-add an album, much like the pre-order we invented with iTunes, means that the fan is excited about the content and wants to be among the first to enjoy it the moment its available. That kind of engagement is very valuable to an artist and to us.” He added: “For Billie in particular it’s really exciting because she is such a big part of the Apple artist