Tim Cook Says Apple is 'Making Good Progress' on Personalized Siri Features Ahead of 2026 Launch - MacRumors
Skip to Content

Tim Cook Says Apple is 'Making Good Progress' on Personalized Siri Features Ahead of 2026 Launch

On an earnings call today, Apple CEO Tim Cook said the company is "making good progress on a more personalized Siri" that is powered by Apple Intelligence, and he reiterated that the features will be available next year.

iOS 18 Siri Personal Context
"We're making good progress on a more personalized Siri, and as we've said before, we expect to release these features next year," said Cook.

Apple today reported record earnings results for the third quarter of its 2025 fiscal year, with revenue of $94 billion exceeding Wall Street expectations.

Apple first announced the personalized Siri features during its WWDC 2024 keynote, but in March it announced that they were delayed. The new capabilities will include better understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps.

Apple is facing multiple class action lawsuits over the delayed features.

Popular Stories

Apple More Personal Siri Ad

Apple to Pay $250 Million to Settle Class Action Over Delayed Siri Features

Tuesday May 5, 2026 2:01 pm PDT by
Apple will pay $250 million to settle a class action lawsuit accusing it of false advertising and unfair competition after the personalized Siri features it promoted when launching the iPhone 16 were delayed. A smarter, Apple Intelligence version of Siri was shown off at WWDC 2024, and then promoted in ads and videos when the iPhone 16 launched in September 2024. After Apple delayed the Siri ...
iphone 16 teal

Siri Lawsuit: Apple Agrees to Pay Owners of These iPhone Models

Thursday May 7, 2026 6:30 am PDT by
Apple has agreed to pay $250 million to settle a U.S. class action lawsuit over delayed Siri features, and eligible iPhone users could receive up to a $95 payout. Below, we have answered some key questions regarding the lawsuit. Why Was Apple Sued? In June 2024, Apple previewed new Siri capabilities powered by Apple Intelligence, including understanding of a user's personal context,...
Finder Siri Feature

iOS 27 Getting Major Siri Redesign With Chat Interface and Dedicated App

Tuesday May 12, 2026 1:38 pm PDT by
Apple is introducing an overhauled version of Siri in iOS 27, evolving the personal assistant into a more capable chatbot and AI agent able to compete with ChatGPT, Claude, and Gemini. With Siri's transition, Apple will be making multiple Siri-related design changes in iOS 27, according to a new report from Bloomberg. Siri will largely live in the Dynamic Island in iOS 27, but there will also be...

Top Rated Comments

11 months ago
CEO says that product is on track and going to be great.
Score: 15 Votes (Like | Disagree)
ShivneelSingh Avatar
11 months ago
I’ll believe it when it’s on my iPhone.
Honestly she was working well around 2015-2019, but she keeps getting worse.

I’m not even joking but a couple of weeks ago, I asked her to lower the thermostat, and she literally replied with “no.”
Score: 8 Votes (Like | Disagree)
anthonymoody Avatar
11 months ago
Me: Hey Siri, what's Tim Apple smoking these days?

Siri: I can't help you with that.
Score: 8 Votes (Like | Disagree)
TracesOfArsenic Avatar
11 months ago
More vague statements to hide the disaster and prevent a hit to stocks.
Score: 6 Votes (Like | Disagree)
Shanghaichica Avatar
11 months ago
Personalised Siri is the new AirPower.
Score: 5 Votes (Like | Disagree)
sniffies Avatar
11 months ago
Will it be able to turn off the lights this time?
Score: 5 Votes (Like | Disagree)