Apple's upcoming iPhone 18 Pro Max will be slightly thicker than its predecessor, measuring in at 8.8mm, up from 8.75mm on the iPhone 17 Pro Max. The information comes from oft-accurate Weibo-based leaker Ice Universe.
The claim chimes with a report last year that alleged hardware changes in the iPhone 18 Pro Max will make it the heaviest iPhone yet.
Last November, fellow Weibo-based leaker Instant Digital said the body of the iPhone 18 Pro Max will be slightly thicker than the iPhone 17 Pro Max, tipping its weight over 240 grams and making it the heaviest iPhone since the iPhone 14 Pro Max.
That could be good news for those who crave longer-lasting battery life. Digital Chat Station – yet another Weibo-based leaker – has claimed the iPhone 18 Pro Max will feature a bigger battery, with a capacity in the range of 5,100 to 5,200 mAh (up from 5,088 mAh in the eSim version of the iPhone 17 Pro Max).
Apple isn't expected to change the screen size of the iPhone 18 Pro Max, and it will feature the same 6.9-inch display as the current model.
The iPhone 18 Pro and iPhone 18 Pro Max are expected to launch later this year, featuring a possibly smaller Dynamic Island, the C2 modem, a simplified Camera Control, and an upgraded main camera with a variable aperture.
Apple's second-generation MacBook Neo may not feature a touch-capable display after all, according to industry analyst Ming-Chi Kuo.
In a report dated September 2025, Kuo accurately predicted that the MacBook Neo would enter mass production in the fourth quarter of 2025, noting that it would not feature a touchscreen. In the same report, however, the analyst said he believed Apple could add a touchscreen for the second-generation model, expected in 2027.
Kuo's latest thoughts now appear to push back against the possibility. From the report shared this morning:
Neo 2 was originally expected to feature a touch panel to compete with Chromebooks (50%+ of which support touch), but my latest industry checks suggest Neo 2 may not adopt it.
Kuo says Apple's first touchscreen Mac is still expected to launch later this year in the form of a new, high-end MacBook Pro with an OLED display and a new design. Bloomberg's Mark Gurman has suggested the machine may be positioned above Apple's existing MacBook Pro Models, and could adopt the moniker "MacBook Ultra."
The all-new MacBook Neo launches today, with prices starting at $599. Kuo says shipments of the Neo are slightly lower than his prior estimates, totaling around 4.5–5 million units (with about 2–2.5 million in the first half of 2026). For a single laptop model though, that's still a very impressive number.
Apple has updated its battery cycle count support document to include the new MacBook Neo, revealing that the entry-level laptop has a maximum cycle count of 1,000.
A battery cycle is completed when you've discharged an amount equal to 100% of the battery's total capacity, but not necessarily in one go. For example, if you use 60% one day and 40% the next, it still counts as one cycle, even though you recharged in between.
First spotted in the updated support document by 9to5Mac, the 1,000-cycle limit puts the MacBook Neo right in line with every MacBook Air, MacBook Pro, and standard MacBook that Apple has sold since 2009. Older models from the pre-unibody era had limits as low as 300 cycles.
In real-world terms, even someone who burns through a full cycle every day would take nearly three years to hit the 1,000 count cap. More typical usage patterns could well stretch that beyond five years.
Apple says its lithium-ion batteries are designed to hold up to 80% of their original capacity at the maximum cycle count. After that, the battery is considered "consumed" and a replacement is recommended, but that doesn't mean it will simply stop working.
Launching today with a $599 starting price, the all-new MacBook Neo ships with a 36.5-watt-hour lithium-ion battery, which Apple rates for up to 16 hours of video playback and up to 11 hours of wireless web browsing.
Every new Mac bought from Apple comes with a one-year warranty that includes service coverage for a defective battery. If your Mac is out of warranty and the battery hasn't aged well, Apple offers battery service for a charge. In this case, a MacBook Neo battery service costs $149.
Wednesday is the official launch day of Apple's low-cost MacBook Neo, and as customers who pre-ordered begin to receive their purchases, Apple has also started in-store sales for the new laptop, along with a host of other new products it announced last week.
Customers across Europe, Asia and other regions can now place an order on Apple's website or in the Apple Store app and arrange for in-store pickup at a local retail location.
A quick spot check on the U.K. Apple online store suggests that most stores in England, Wales, Scotland, and Northern Ireland have available stock for customers today, although there are bound to be exceptions, with availability also running on a first-come, first-serve basis.
Apple has yet to update its online store for customers in the United States and Canada, but that will change in the next few hours, when in-store availability across North America will become clear.
To order a product with Apple Store pickup, add the product to your bag on Apple.com, proceed to checkout, select the "I'll pick it up" option, enter your ZIP code, choose an available Apple Store location, and select a pickup date. Payment is completed online, and a valid government-issued photo ID and the order number may be required upon pickup.
The MacBook Neo starts at $599, and is powered by the A18 Pro chip first introduced in the iPhone 16 Pro in 2024. It's the first Mac to use an iPhone-class chip. Apple says it delivers up to 50% faster everyday performance than the bestselling PC with Intel's latest Core Ultra 5 processor.
It features a 13-inch Liquid Retina display with a 2,408 × 1,506 resolution, 500 nits of brightness, and an anti-reflective coating. The display uses uniform, iPad-style bezels instead of a notch, and the machine weighs 2.7 pounds and comes in Silver, Indigo, Blush, and Citrus, with matching keyboard accents and wallpapers.
Connectivity includes two USB-C ports – one USB-C 2 (up to 480 Mb/s) and one USB-C 3 (up to 10 Gb/s) – plus a headphone jack. Other features include 8GB of unified memory, Wi-Fi 6E, Bluetooth 6, a 1080p camera, dual beamforming microphones, Spatial Audio speakers, and up to 16 hours of battery life.
The base model includes 256GB of storage and the Magic Keyboard for $599, while a $699 configuration adds 512GB of storage and Touch ID. Education pricing starts at $499.
On an earnings call today, an ASUS executive admitted that Apple's more affordable MacBook Neo is a "shock" to the PC industry (via PCMag). In the U.S., the MacBook Neo starts at just $599, or at an even lower $499 for college students.
"Given Apple's historically very premium pricing, launching such an affordable product is certainly a shock to the entire market," said ASUS's Chief Financial Officer Nick Wu, according to a transcript of the earnings call published by Seeking Alpha. His comment was translated to English by an interpreter who was present on the call.
Wu said the MacBook Neo has some limited specs, including only 8GB of RAM, and he believes this may impact the ability to use certain apps. However, MacBook Neo reviewer Patrick Tomasso played back 4K video in DaVinci Resolve and Final Cut Pro, edited a photo in Adobe Lightroom, and used many tabs in Google Chrome on the laptop, all without issue. In fact, most if not all reviews praised the MacBook Neo's performance.
Wu believes that Apple seems to be positioning the MacBook Neo as a device that is more for "content consumption," like a tablet.
"Of course, it's not that it cannot do all the work, but considering user experience and those hardware limitations, the experience, I think, differs significantly from mainstream products," he said, according to the transcript.
Nevertheless, Wu said the PC industry is taking the MacBook Neo's introduction "very seriously."
"I believe all PC vendors, including upstream vendors like Microsoft, Intel and AMD, they're all taking this very seriously, seriously discussing how to compete with this product in the entire PC ecosystem," said Wu, per the transcript. "The entire PC system will launch corresponding products to compete with Apple."
Ultimately, he said the MacBook Neo's actual impact on the PC market remains to be seen.
"The final market competition outcome is hard to predict," he said. "We just need more time."
With the MacBook Neo launch underway, the clock is officially ticking.
Apple considered but abandoned plans for a flip-style foldable iPhone because it didn't create compelling new use cases, according to Weibo leaker Instant Digital. Apple reportedly felt that it was an "unnecessary" design because the biggest selling point would have been its smaller size when folded.
The split at the middle also caused issues with internal space, limiting battery capacity and leaving less space for camera components. Apple would have had to compromise on the rear camera system. Instant Digital suggests that if Apple wanted a smaller iPhone, the company would introduce a smaller slab-style model instead.
There have been two distinct periods when rumors suggested Apple was considering an iPhone that folds in half like a clamshell. The first rumors surfaced years ago before reports shifted toward Apple's work on the larger book-style foldable iPhone that's coming in 2026, and the second came in February 2026 when rumors indicated Apple was once again evaluating the design.
It's not clear if Instant Digital is referring to the earlier rumors or the more recent rumors from February, but the wording suggests the latter.
Samsung has long had two foldable smartphone styles, offering both the Galaxy Fold and Galaxy Flip, but smaller-sized iPhones have not done well. Apple had a 5.4-inch iPhone 12 mini and an iPhone 13 mini, but the device was discontinued after two generations because it sold poorly.
Given Apple's struggle to sell more compact iPhones like the iPhone mini, it may not be surprising that a clamshell-style foldable has been shelved for now.
Apple is set to launch two new low-cost devices tomorrow, the iPhone 17e and the MacBook Neo. Both devices use A-series chips, which have historically been limited to the iPhone and iPad.
The MacBook Neo has Apple's A18 Pro chip inside, which was first used in the iPhone 16 Pro models, while the iPhone 17e has a newer A19 chip. Unsurprisingly, thanks to the newer chip, Apple's $599 iPhone outperforms the CPU in its $599 Mac.
The iPhone 17e earned a multi-core score of 9,241 on early Geekbench benchmarks, while the MacBook Neo earned a multi-core score of 8,668. Single-core chip results also favored the iPhone 17e, which earned a score of 3,607, while the Neo had a single-core score of 3,461.
Metal scores for the GPU were closer, with the MacBook Neo scoring between 30,000 and 31,400 the iPhone 17e earned scores ranging from 31,000 to 31,600.
Both the iPhone 17e and the MacBook Neo have the same 8GB RAM for Apple Intelligence support, and while that might not sound like enough for a Mac, early reviewers felt that 8GB RAM was sufficient for everyday light workloads.
The MacBook Neo is the first Mac that Apple has designed with an A-series chip instead of an M-series chip, and its benchmark results suggest that it is essentially an iPhone that runs macOS. It will be interesting to see how well the MacBook Neo sells given that its CPU performance trails Apple's low-cost iPhone.
It's Wednesday, March 11 in Australia and New Zealand, which means it's the official launch day for all of the products Apple introduced last week, including the new low-cost MacBook Neo, the iPhone 17e, the M5 Pro and M5 Max MacBook Pro models, the Studio Display, the Studio Display XDR, the M4 iPad Air, and the M5 MacBook Air.
Apple fans who purchased one of the new devices will start receiving their orders in the next few hours, and will soon share photos and first impressions of the new MacBook Neo, iPhone 17e, and more on Reddit, the MacRumors forums, and other social networks.
If you've ordered one of the new products and it's been delivered, let us know your thoughts in the comments below and make sure to share some photos.
Since there are no Apple retail stores in New Zealand, customers in Australia are the first to be able to pick up their new device or make a purchase in an Apple Store. In-store stock in Australia will provide insight into what we can expect from other Apple locations worldwide, but we aren't expecting major shortages.
Some MacBook Neo models have delivery estimates that are a little over a week out, so that may be the most popular new product from this batch.
If you missed pre-ordering a MacBook Neo or one of Apple's other new devices, you should be able to visit an Apple retail location to pick one up on launch day. Other retailers like Target, Walmart, and Best Buy should also have stock, and carriers will have the iPhone 17e.
Following Australia and New Zealand, sales and deliveries of the MacBook Neo, new Studio Display models, iPhone 17e, and other products will begin in Asia, the Middle East, Europe, and finally, North America.
Make sure to stay tuned to MacRumors, because we'll have hands-on and unboxing videos starting tomorrow.
While the MacBook Neo achieves a breakthrough $599 starting price, that of course comes with some compromises, and one of them is slower SSD speeds.
The Verge today showed the MacBook Neo had up to 8× slower sustained SSD read and write speeds in a benchmark test compared to the new MacBook Pro models with M5 Pro and M5 Max chips. The site did not mention which tool it used to measure SSD speeds, but it was likely Blackmagic's Disk Speed Test or AmorphousDiskMark.
Here is a comparison of sustained SSD speeds, according to The Verge.
Mac (Chip/Capacity)
Read Speeds
Write Speeds
MacBook Neo (A18 Pro/256GB)
1,735 MB/s
1,684 MB/s
MacBook Air (M1/512GB)
3,422 MB/s
3,274 MB/s
MacBook Air (M5/1TB)
7,049 MB/s
7,480 MB/s
MacBook Pro (M5 Max/4TB)
13.6 GB/s
17.8 GB/s
The speeds for the M5 Max model came from The Verge's separate MacBook Pro review, and unfortunately storage capacities are not equal across the board.
With slower SSD speeds, transferring files to and from the MacBook Neo will take longer, but this is a non-issue for many customers. Even with a large 100 GB file, a transfer may take up to a minute with a MacBook Neo, rather than around 30 seconds with the latest MacBook Air, or 7-8 seconds with the latest MacBook Pro.
A slower SSD can also impact overall performance, since apps boot from the SSD, and because the MacBook Neo will temporarily use SSD space as virtual memory when the laptop's actual 8GB of RAM is fully used. But, the first MacBook Neo reviews have largely indicated that the laptop's performance is quite good nonetheless.
The average customer purchasing a MacBook Neo is probably not thinking about SSD speeds to begin with, and they will likely never notice any impact, but we have highlighted this information for customers who do care about this sort of thing.
Sonos today launched two new speakers, the Sonos Play and the Sonos Era 100 SL. Sonos says that the additions to its lineup "reflect a renewed focus on strengthening the Sonos system" after a disastrous 2024 app redesign damaged customer trust.
The Sonos Play is a versatile speaker that can be used from room to room, and like most Sonos products, multiple speakers can be paired together. Sonos Play speakers connect to WiFi and can be grouped across multiple rooms or paired up for stereo sound.
There's an included charging base so the speaker can be used either at home or while on the go. The battery lasts for up to 24 hours, and it can also serve as a power bank for recharging an iPhone. The Sonos Play has IP67 waterproofing so it can be used poolside, at the beach, or in the shower.
When you're not at home, up to four Sonos Play or Move 2 speakers can be paired together over Bluetooth instead of WiFi using the Sonos Play app. Sound will be synced up, and Automatic Trueplay will adapt the audio to match the environment.
AirPlay 2 support is included, so Sonos Play speakers can be used alongside other AirPlay 2 speakers for multi-room or multi-device audio using Apple's technology.
The Era 100 SL is a simpler speaker that's meant to ease people into the Sonos ecosystem. It features a microphone-free design and fewer features to help keep the price lower. It can be used alone or paired with other Sonos speakers over time, and it also supports AirPlay 2.
Customers planning to get a new MacBook Neo tomorrow will need to install a day one update. Apple today released macOS Tahoe 26.3.2, which is available for the new Mac.
According to Apple's release notes for macOS Tahoe 26.3.2, it includes bug fixes and security updates. Apple will likely require the software to be installed during the MacBook Neo setup process.
As of yesterday, there is also a version of the macOS Tahoe 26.4 beta that's compatible with the MacBook Neo, and also Apple's new M5 Pro and M5 Max MacBook Pro models.
The MacBook Neo is set to launch on March 11, with the first customers who pre-ordered receiving their shipments. Apple retail locations worldwide will also have stock of the new device.
The new MacBook Air and MacBook Pro models feature a keyboard change that was easy to miss during Apple's announcements last week.
The new U.S. English keyboard layout
On the U.S. English version of the new MacBook Air and MacBook Pro keyboards, the tab, caps lock, shift, return, and delete keycaps now have glyphs on them. On previous-generation models, these keys are labeled with text instead.
Given the U.S. English keyboard layout is the default option for MacBook Air, MacBook Pro, and MacBook Neo models sold in Canada, Australia, New Zealand, and Singapore, this change effectively extends to those countries and a few others.
If you live in Europe, this will look familiar to you. Apple has long showed glyphs on the tab, caps lock, shift, return, and delete keycaps on its keyboard layouts for British English and other European languages, so this is nothing new there.
The new MacBook Air, MacBook Pro, and MacBook Neo models launch this Wednesday.
Apple's newly published Studio Display XDR Technology Overview white paper reveals two notable display technologies: a forthcoming Full Calibration feature and a new color measurement model called Apple CMF 2026.
According to the document, a future macOS update will introduce Full Calibration, a feature that allows users to recalibrate key display characteristics using professional measurement equipment. Apple says Full Calibration will adjust the white point, primary color coordinates, luminance, and gamma response of the display when used with a compatible spectroradiometer. The feature is not available at launch.
The functionality is aimed at professional color workflows, allowing the display to be recalibrated at the hardware level to maintain accuracy over time or match specific production environments. Apple currently ships each Studio Display XDR with factory calibration, alongside a set of reference presets designed for common color standards.
The white paper also introduces Apple CMF 2026, a new system Apple developed to improve how displays are measured and calibrated. Most display calibration today relies on the long-standing CIE 1931 color matching functions, a model created nearly a century ago to represent how humans perceive color.
Apple says Apple CMF 2026 addresses limitations in the CIE 1931 model that can cause displays to look slightly different even when they are calibrated to the same standard. According to the company, the new system improves visual consistency by more closely matching how colors actually appear to the human eye.
Each Studio Display XDR is individually calibrated using Apple CMF 2026 at the factory. However, Apple continues to support the traditional CIE 1931 system through its reference presets to maintain compatibility with existing professional workflows.
Apple says it is also working with the International Commission on Illumination (CIE) to help develop a broader industry standard based on this research, with the goal of improving color consistency across displays from different manufacturers. The Studio Display XDR is the first Apple display to support Apple CMF 2026.
Today we're tracking a collection of discounts on Amazon for a wide range of products, including monitors, iPhone and desktop accessories, and more. The majority of the deals below have been automatically applied, but some will require you to clip an on-page coupon in order to see the final sale price.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Highlights include Samsung's 32-inch Smart Monitor M9 for $1,299.99, which is $300 off and a match of the all-time low price on the monitor. We're also tracking discounts on unique products like the Elgato Stream Deck MK.2 for $119.99 ($30 off) and Satechi FindAll Wallet Card for $29.98 ($5 off).
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Deals Newsletter
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Apple may have updated several iPads and Macs late last year and just last week, but there are still a number of new devices expected to arrive later in 2026.
Most of Apple's remaining launches for the year are likely to follow the company's typical fall schedule in September and October, but we could always see additional announcements outside of the 2026 fall season.
We've rounded up a list of everything that we're still waiting to see from Apple in 2026.
Low-Cost iPad – Apple is working on a new version of the low-cost iPad that was expected to arrive last week, but it was conspicuous in its absence from Apple's announcements. There are no design changes expected, but Apple will upgrade it with a A18 chip or A19 chip for Apple Intelligence.
New Mac Studio - An update for the Mac Studio should arrive in the middle of the year, but no external changes are expected. The refresh should see an update to the M5 Max chip and either an M4 or M5 Ultra chip.
New Mac mini – New Mac mini models are in the pipeline and are expected to arrive sometime after the Mac Studio refresh. The Mac mini will probably offer M5 and M5 Pro variants, but no design changes are expected.
New iMacs – Also likely coming after the Mac Studio debut, new iMacs could have a refreshed color palette this year and are almost certain to get the M5 chip.
Foldable iPhone – Apple's rumored new book-style foldable smartphone, featuring a display in both folded and unfolded states, is expected to arrive in September alongside the iPhone 18 Pro and iPhone 18 Pro Max.
iPhone 18 Pro and iPhone 18 Pro Max – We get new iPhones every September, but Apple will adopt a split-launch cycle this year, and we are expecting only Pro/Max models alongside the new foldable iPhone – so no regular iPhone 18 or iPhone Air 2 this year.
Apple Watch Series 12 – We usually get new Apple Watch Series models alongside new iPhones in the fall, but we're expecting only internal changes this year, with noninvasive blood glucose monitoring thought to still be a few years away.
Smart Home Hub – Apple is said to have delayed the launch of its planned smart home hub until September, due to ongoing issues with the revamped version of Siri.
New Apple TV 4K – The new Apple TV 4K appears to have been held back until the updated version of Siri is ready later this year. Rumors suggest that it will get an A17 Pro chip for Apple Intelligence along with Apple's N1 networking chip, but no major design updates.
New HomePod mini – Like the Apple TV 4K, Apple is believed to have a new version of the HomePod ready to go, but it may be being held up by issues with the revamped version of Siri that Apple has promised later this year. The HomePod mini is expected to get a newer Apple Watch chip and it could also adopt the N1 and an updated UWB chip.
High-end AirPods Pro – Apple plans to unveil new AirPods Pro this year equipped with tiny infrared cameras, allowing them to be connected to Apple Intelligence, specifically Visual Intelligence. It is unclear when Apple plans to announce the new AirPods Pro, but September or October is most likely, based on historical patterns.
OLED MacBook – A new, high-end MacBook, potentially called "MacBook Ultra," is believed to be arriving around the end of the year, featuring a touch-capable OLED display.
What We Might Not See This Year
The Apple Watch Ultra was refreshed in September 2025. Another update will not arrive until September 2026 at the earliest, but Apple has not always refreshed the Ultra on a yearly basis. It's not yet clear if we're getting a refresh in 2026 or if Apple will skip this year completely while it works on incorporating noninvasive blood glucose monitoring technology.
The same goes for Apple Watch SE, in that Apple has not updated the more affordable model on an annual cycle. The latest model, Apple Watch SE 3, debuted in September 2025, so Apple might skip updates this year – although we've yet to hear either way.
Software Updates
In three months, Apple will unveil its next generation of software at its June Worldwide Developers Conference, where it typically previews the major updates coming to its platforms. The event will offer an early look at the features planned for iOS 27, iPadOS 27, macOS 27, tvOS 27, watchOS 27, and visionOS 27.
These updates are notable because they bring new capabilities to existing devices without requiring users to purchase new hardware. Apple will introduce the software in June, but the final versions are expected to be released to the public in September.
Read More
MacRumors maintains an upcoming products guide that outlines both near-term releases and devices expected further down the road. It's updated frequently, providing you with a useful reference for keeping track of what Apple is currently developing and what may launch next.
The first reviews of the MacBook Neo were published today by selected publications and YouTube channels, ahead of the laptop launching on Wednesday.
Available in Blush, Citrus, Indigo, and Silver, the MacBook Neo is powered by a version of the A18 Pro chip from the iPhone 16 Pro. The laptop is equipped with a 13-inch display, up to 512GB of storage, and a non-configurable 8GB of RAM.
MacBook Neo is Apple's most affordable MacBook ever, and most of the reviews so far call it a great value. In the U.S., pricing starts at just $599, or at an even lower $499 for college students and qualifying educational staff.
The big question: is just 8GB of RAM enough? Most reviewers say yes.
The MacBook Neo zips through the light workloads it's designed for. The A18 Pro chip actually outperforms Apple's M1 MacBook Air (and most Windows laptops) in single-core processing benchmarks, the spec most vital for the everyday productivity stuff the Neo is meant to handle. That's why this $600 laptop excels at light tasks like web browsing and working on Google Docs. The Neo's 8GB of RAM and slow 256GB storage are totally adequate for living this life, but the machine does feel a little slower at the fringes if you know where to look — like how clicking the Applications folder on the dock sometimes takes a second for the icons to populate.
The relatively paltry RAM and storage prevent the Neo from performing as well in heavier creative apps as the MacBook Airs and Pros, but that's fine.
CNET's Matt Elliott ran Geekbench 6 on the MacBook Neo, and the A18 Pro chip achieved scores of 3,541 for single-core CPU performance and 8,958 for multi-core. This means the MacBook Neo's peak performance tops Macs with the M1 chip, while the single-core number is approaching the M4 chip, so the MacBook Neo should feel particularly "bursty."
Mac Model
Multi-Core CPU Score
MacBook Pro (M5 Max)
29,233
Mac Studio (M3 Ultra)
27,726
MacBook Pro (M4 Max)
25,702
MacBook Pro (M4 Pro)
22,490
Mac Studio (M2 Ultra)
21,410
MacBook Pro (M3 Max)
20,960
Mac Studio (M1 Ultra)
18,434
MacBook Air (M5)
17,073
MacBook Pro (M3 Pro)
15,260
MacBook Pro (M2 Max)
14,740
MacBook Air (M4)
14,731
MacBook Pro (M2 Pro)
14,451
MacBook Pro (M1 Max)
12,345
MacBook Pro (M1 Pro)
12,345
MacBook Air (M3)
12,020
MacBook Air (M2)
9,709
MacBook Neo (A18 Pro)
8,958
MacBook Air (M1)
8,342
Bloomberg's Chris Welch praised the MacBook Neo's aluminum design, display quality, and the dual speakers on the left and right edges of the laptop:
Even for consumers who stick to more casual computing, the Neo's aluminum build, crisp screen and well-balanced speakers are going to make this a no-brainer purchase for millions. In your hands, the device looks, feels and sounds every bit like a Mac.
Tom's Guide ran its usual battery test, which involves continuous web surfing at 150 nits of display brightness, and the MacBook Neo lasted for 13 hours and 28 minutes. The publication said this is "fantastic endurance for a laptop in this price range," topping the Microsoft Surface Laptop Go 3's 8 hours and 39 minutes. However, it falls short of the latest MacBook Air, which lasted for 15 hours and 28 minutes in the test.
While the MacBook Neo has only 8GB of RAM, no Touch ID button on the base configuration, no MagSafe, slower USB-C ports instead of Thunderbolt ports, and no backlit keys, most reviews conclude that the laptop is still a great deal.
Overall, though, the MacBook Neo is one of Apple's best recent products, even though its innovation is all about thoughtful cost control, not new features. Along with being a compelling option for anyone shopping for a laptop in its price range, it's the perfect Mac for kids and other loved ones who might otherwise have inherited a dented, poky hand-me-down. I would not be startled to see it fly off shelves.
Apple CEO Tim Cook today shared a short promotional video on social media highlighting Apple's new role as the U.S. home of Formula One.
The clip takes place around Apple Park and shows Cook driving a small campus buggy along the ring road before pulling up beside Dutch racing driver Max Verstappen. The scene plays out like a Formula 1 pit stop, with the buggy stopping at a makeshift pit area labeled "Tim Box Box," a reference to the radio phrase used by F1 teams to call drivers into the pits.
During the stop, a rapid tire-change sequence unfolds, parodying the high-speed choreography of real Formula 1 pit crews. After the brief stop, Cook accelerates away from the pit box.
The light-hearted video is part of Apple's wider promotional push around its new Formula 1 broadcasting partnership. Beginning with the 2026 season, Apple has become the exclusive U.S. broadcaster of Formula 1 races through the Apple TV app, which now carries every practice session, qualifying session, Sprint race, and Grand Prix live and on demand.
Apple has been heavily promoting the partnership across its ecosystem, including features in the Apple Sports app, race coverage integrations in Apple News, circuit maps in Apple Maps, and audio race broadcasts on Apple Music.
The promotional clip also comes shortly after the start of the 2026 Formula 1 season, which opened with the Australian Grand Prix. Apple says Apple TV subscribers in the United States can watch the entire season with 4K video, Dolby Vision, and multiple onboard camera feeds.
The first MacBook Neo unboxing videos were shared today by selected YouTube channels, ahead of the laptop launching on Wednesday.
Regardless of whether you choose Blush, Citrus, Indigo, or Silver, the MacBook Neo comes with a white USB-C charging cable in the box. In all regions except the UK and the EU, Apple's 20W USB-C Power Adapter is also included in the box. As has been the case for a few years now, however, Apple stickers are no longer provided.
We have rounded up some of the unboxing videos below.