The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.

Apple fitness plus feature
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high church and little revenue.

Nevertheless, Fitness+ has a small, loyal fanbase that makes it difficult for Apple to shut it down "without a backlash." The service is sufficiently inexpensive to operate that negative headlines would not be worth the saving.

Nevertheless, Gurman says the "future of Fitness+ is under review." He revealed that the service is to receive new management, with Apple health vice president Sumbul Desai taking control of the service. The health division, now including Apple Fitness+, will report directly to services chief Eddy Cue. The reorganization is likely to lead to added pressure to improve results.

Apple Fitness+ launched in 2020 as an ad-free video on demand guided workout streaming service. It costs $9.99 per month and is available as part of the Apple One Premier bundle.

MacRumors x Bloomberg Banner Warm

We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.

Early Black Friday Deals 1Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Specifically, we're sharing all of the Apple products that currently have all-time low prices, or discounts that are at least very close to their record-low prices. Of course, these are early Black Friday deals, so even better discounts could emerge later in the month, but if you're shopping right now these are all the best prices around.

Our Top Picks

Best Early Black Friday Deals

M5 MacBook Pro

m5 macbook pro holiday green

Note: We're currently seeing an issue where clicking on the links in this article may not show the discounted pricing. Opening the links in a new tab/window or manually copying and pasting them into your browser should, however, work. The issue seems to only affect Safari, with Chrome, Firefox, and several other browsers working fine in our testing.

MacRumors readers can save on Apple's brand new 14-inch M5 MacBook Pro at Expercom right now. Discounts reach up to $234 off original prices, and across the board these are the lowest prices we've tracked to date on the M5 MacBook Pro.

These discounts have been automatically applied on Expercom's website when visited through the links below. Discounts include the 512GB 14-inch M5 MacBook Pro for $1,487.07, down from $1,599.00, plus a few models with increased RAM.

Our exclusive discount is available in both Space Black and Silver color options for each computer. We've listed a few of the base models of the M5 MacBook Pro below, but Expercom is offering a wide range of custom configurations on sale as well. This includes models with as much as 32GB RAM, up to 4TB of storage, and Nano-Texture display options as well.

Apple Watch

apple watch se 3 new green

Series 11

There aren't many big discounts on the GPS models of the Apple Watch Series 11 yet, but we are tracking a notable markdown on one of the high-end Titanium devices this weekend.

Ultra 3

One of the best all-around early Black Friday discounts is on the Apple Watch Ultra 3 at $99 off select models.


SE 3

The Apple Watch SE 3 received its first major discount on Amazon this week, with $49 off the 44mm GPS model.


SE 2

Prices start at just $159.99 for the 40mm GPS Apple Watch SE, then increase to $189.99 for the 44mm GPS model. Both of these are $89 discounts on the wearables, and all-time low prices on each device. You can find Midnight, Silver, and Starlight case color options at these prices for both sizes.


Series 10

Amazon also has a few discounts on the Apple Watch Series 10, with $119 off these models. You can get the 42mm GPS Apple Watch Series 10 for $279.99, down from $399.00, and the 46mm GPS model for $309.99, down from $429.00. The 42mm GPS model is only available in Jet Black Aluminum, but the 46mm GPS model has Jet Black, Rose Gold, and Silver Aluminum options available at this low price.


iPad

ipad holiday green

Amazon this week is taking $50 off Wi-Fi models of Apple's 11th generation iPad. Prices start at $299.00 for the 128GB Wi-Fi iPad, down from $349.00, a second-best price on this model.



Additionally, Amazon has the 256GB Wi-Fi iPad for $399.00 ($50 off) and the 512GB Wi-Fi iPad for $599.00 ($50 off).

iPad mini

ipad mini green holiday
Amazon this week has low prices on nearly every Wi-Fi model of the iPad mini 7, starting at $399.00 for the 128GB Wi-Fi tablet, down from $499.00. You'll also find a few deals on cellular models during this sale.




M5 iPad Pro

m5 ipad pro holiday green

Amazon has the first notable discounts on Apple's brand new M5 iPad Pro, with the entry-level 11-inch model available for $943.00, down from $999.00.



In terms of the 11-inch M5 iPad Pro, this is still one of the only steeper discounts, with others sitting around $25 off. If you're shopping for the 13-inch M5 iPad Pro, you'll find the 256GB Wi-Fi model for $1,246.00 ($54 off), the 512GB Wi-Fi model for $1,440.00 ($50 off), and the 2TB Wi-Fi Nano-Texture Glass model for $2,298.00 ($101 off).

M4 MacBook Air

m4 macbook air green

You can get the 13-inch M4 MacBook Air (256GB) for $749.99, down from $999.00, a new all-time low price on the computer that beats the previous low by about $50. You'll also find many of the 512GB models of the 13-inch and 15-inch M4 MacBook Air on sale this week.


Apple Pencil

apple pencil pro green

You can get the Apple Pencil Pro available for $99.00, down from $129.00.

We're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025.

AirTag

airtag green holiday

Amazon has Apple's AirTag 4-Pack for $64.99, down from $99.00. This is a match of the all-time low price on the accessory.

If you're shopping for just one AirTag, Amazon has the AirTag 1-Pack for $24.00, which doesn't match the all-time low of $19.99 that we've seen recently, so you might want to hold off for now or consider stepping up to the 4-Pack deal.

iPhone 17 Cases

iphone 17 case holiday

Amazon this week brought back big discounts across Apple's Clear, Silicone, and TechWoven Cases for the iPhone 17 and iPhone Air lineup. Items on sale include Clear, Silicone, and TechWoven Cases for the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. We're also tracking a few discounts on other accessories like the FineWoven Wallet with MagSafe.

iPhone Air

iPhone 17

iPhone 17 Pro

iPhone 17 Pro Max

Mac Mini

m4 mac mini holiday

Amazon is taking $100 off the 256GB model of the M4 Mac mini in early Black Friday deals, as well as over $100 off 512GB models.



Deals Newsletter

Interested in hearing more about the best deals you can find as we head into the holidays? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundups: Apple Black Friday, Apple Deals
Related Forum: Community Discussion

Things were busy in Apple software land this week, with the public release of iOS 26.1 and updates for Apple's other platforms being quickly followed by the round of 26.2 betas with plenty more changes in store.

top stories 2025 11 08
On the hardware side, we're still wondering whether we'll see anything more released before the end of the year, but either way, 2026 is shaping up to be a big year for Apple with updates across almost the entire lineup and likely some new entrants as well.

Top Stories

Everything New in iOS 26.1

Some six weeks after the initial release of iOS 26, macOS Tahoe, and other major operating system updates, Apple this week released the first significant follow-on updates with the 26.1 versions.

iOS 26
iOS 26.1 adds a new toggle to adjust the transparency of Liquid Glass, an option to turn off the Lock Screen swipe gesture to access the Camera, a new "slide to stop" button on the Lock Screen for alarms and timers to reduce accidental dismissals, new Apple Intelligence language support, and more.

Everything New in iOS 26.2 Beta 1

As is frequently the case, the public release of iOS 26.1 was almost immediately followed by the first developer beta of iOS 26.2 as Apple begins testing the next update ahead of an expected December release.

ios 26 2 whats new
Changes discovered in the first beta so far include a Liquid Glass slider for the Lock Screen clock, updates to the Sleep Score feature, the ability to set alarms for reminders, and more. EU users will get access to Live Translation on AirPods with the update, though they will lose automatic Wi-Fi network syncing between iPhone and Apple Watch.

Report: Apple to Launch These New Products in 2026

Apple is gearing up to release at least 15 new products in 2026, according to a new recap from Bloomberg's Mark Gurman, and it is likely to include a long-awaited revamp of the company's smart home platform.

Apple Logo Spotlight
It's possible we could even get a few more updates to products like the Apple TV and HomePod mini before the end of 2025, but if you're waiting for additional new Macs, you're almost certainly going to need to wait until next year.

Leaker Outlines Potential New Colors for iPhone 18 Pro

Apple's iPhone 18 Pro models could be available in a new rich and warm color option, according to a known leaker.

Coffee Burgundy and Purple iPhone 18 Pro Mock
The Weibo user known as "Instant Digital" has claimed that next-year's ‌iPhone 18‌ Pro models will be available in one of the following color options: coffee, purple, or burgundy. Despite some initial media confusion thinking Apple might release all three of the rumored colors, the leaker later clarified that Apple is currently still in the decision phase will only move forward with production on one of them.

New Version of Siri to 'Lean' on Google Gemini

The new, more powerful version of Siri reportedly coming around March or April of next year will apparently leverage a custom version of Google Gemini as Apple continues to try to catch up to the competition with its own AI capabilities.

Apple Intelligence General Feature
Apple will reportedly pay Google in the neighborhood of $1 billion annually for a 1.2-trillion parameter AI model to power Siri.

The Best Early Black Friday Apple Deals

It's already November, which means the holiday shopping season is getting underway ahead of the Black Friday rush later this month.

Early Black Friday Deals 2
We're keeping tabs on the best early Black Friday deals on Apple products, while retailers like Best Buy, Target, and Samsung have been sharing their early sales and plans for the rest of the month.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Apple is going to release a low-cost MacBook in 2026, with the device set to be more affordable than the $999 MacBook Air. With the affordable notebook, Apple is aiming to better compete with cheap Chromebooks and Windows PCs.

A18 Pro MacBook Thumb
If you're thinking about picking up a computer for lightweight tasks like document editing, web browsing, watching videos, and doing homework, you might want to wait to see what Apple has in store before making a purchase. Below, we highlight what we know about the new Mac so far.

Size

Apple analyst Ming-Chi Kuo believes the low-cost MacBook will have a display that's around 13 inches in size. The ‌MacBook Air‌ has a 13.6-inch display, so the more affordable MacBook could be slightly smaller. It's sounding like it won't be too far off from the 13-inch ‌MacBook Air‌, though.

There are no details on how thick it might be, but Apple probably won't prioritize a thin design for a machine optimized for a low price. Since the ‌MacBook Air‌ can run fine with an M-series chip and no fan in an enclosure that's 0.44 inches thick, there's no reason for the MacBook to be any thicker than that.

Design and Display

The low-cost MacBook will have a standard LCD display with no mini-LED technology or ProMotion refresh rate. It could come in bright colors like the iMac, with Kuo suggesting Apple will offer it in silver, blue, pink, and yellow.

A-Series Chip

Apple is planning to use its A18 Pro chip in the MacBook. We first saw the A18 Pro in the iPhone 16 Pro models. The chip is built on Apple's second-generation 3-nanometer process, featuring 8GB RAM and support for Apple Intelligence.

It's fast and efficient, and more than capable of handling day-to-day tasks. In Geekbench 6 benchmarks, the A18 Pro offers single-core CPU performance scores at the level of the M3 Ultra, and multi-core performance scores higher than the M1 chip that Apple used in the first Apple silicon ‌MacBook Air‌. Metal scores that measure GPU performance are also similar to the ‌M1‌ chip Metal scores.

The A18 Pro will be equivalent to the ‌M1‌ for some tasks, and faster for other tasks. Apple no longer sells the ‌M1‌ ‌MacBook Air‌ from its own store, but it has offered the machine through Walmart at a $599 price point.

Capabilities

With the A18 Pro chip, the low-cost MacBook would be able to do anything that can be done on an ‌iPhone 16‌ Pro. It would be a suitable replacement for the low-cost iPad paired with a keyboard, and it would also support ‌Apple Intelligence‌ features.

Right now, an ‌iPad‌ is essentially the only option for a low-cost portable device that can serve as a computer, but the low-cost MacBook will add a solution that runs macOS instead of iPadOS.

Tasks like browsing the web, watching videos, creating documents, editing photos, and even light video editing would be no problem. A low-cost MacBook with A18 Pro chip could play all of Apple's ‌iPad‌ and iPhone games, including Apple Arcade titles, but it would not work well with high-end system intensive games.

It would also run apps like Final Cut Pro, but speeds for things like exporting video would not be as quick as with a more powerful Mac.

Apple probably won't go all out on ports, and the MacBook is likely to get just a single USB-C port, though two like the ‌MacBook Air‌ is also possible.

The A18 Pro chip is efficient, and there's a lot of space inside a 13-inch enclosure for a battery, so we could be looking at MacBook Air-level battery life or better. The ‌MacBook Air‌'s battery lasts for up to 18 hours when watching videos, or 15 hours when browsing the web.

Price

There are no specific details on price as of yet, but Bloomberg claims it will cost "well under $1,000." The ‌MacBook Air‌ is priced starting at $999, so it would need to come in under that.

Apple has a 13-inch iPad Air that has a display in the same range rumored for the low-cost MacBook, and it's priced at $799. The ‌iPad Air‌ has a higher-end M-series processor though, so the low-cost MacBook could be less than the ‌iPad Air‌.

The closest ‌iPad‌ approximation for the chip is the iPad mini, which has an A17 Pro. The ‌iPad mini‌ is priced starting at $499. A price somewhere between $499 and $799 could make sense looking at Apple's existing product lineup. The older ‌M1‌ MacBook that sells for $599 at Walmart also gives us a hint at what Apple might charge.

Launch Timing

Apple could launch the low-cost MacBook in the first half of 2026. Updates are planned for the ‌MacBook Air‌ in early 2026, so the low-cost model could launch sometime in that same timeframe.

Read More

For more information on Apple's budget MacBook, we have a dedicated guide.

HTX Studio this week shared the results from a six-month battery test that compared how fast charging and slow charging can affect battery life over time.

Using six iPhone 12 models, the channel set up a system to drain the batteries from five percent and charge them to 100 percent over and over again. Three were fast charged, and three were slow charged.

Another set of iPhones underwent the same test, but with charging initiated at 30 percent and stopped at 80 percent, so the iPhones were always in that range.

Prior to the experiment, the capacity for each phone was tested, and after 500 cycles, the capacity was tested again. The results suggest there is minimal additional battery drain from fast charging, but keeping an ‌iPhone‌ between 30 and 80 percent charge could be minimally beneficial.

HTX Studio concluded that the best way to charge an ‌iPhone‌ is "however you like," without overthinking it and trading mental energy for a tiny bit of battery life. The same video also includes Android tests, and is well worth watching in full for those curious about the effects of fast charging.

With tvOS 26.2, Apple is changing the way that profiles work on the Apple TV. It's now possible to create a profile without an Apple Account, which is particularly useful for guest profiles and profiles for children.

tvos 26 2 create profile
In the ‌Apple TV‌ Settings app's profiles section, the "Add New Profile" option no longer requests that users sign in with an Apple device or manually with an Apple Account.

Alongside the Apple Account sign in, there is a "Create Profile" option that only requires a name, a profile rating, and a yes or no question about whether the new user is a child.

tvos 26 2 kids profile
Selecting yes limits content to a PG rating by default, but there is a customize option for more granular control. Users can select ratings for TV shows and movies that are appropriate for the child based on their age. All of the standard TV show and movie ratings are available to select. Creating a child account and choosing a rating changes the ‌Apple TV‌ content that is available to the child. The ‌Apple TV‌ app will only show content that is appropriate for the limits that have been established for the account.

tvos 26 2 kids profile customization
In tvOS 26.1, the latest public version of tvOS, profiles require an Apple Account. The TV app has a dedicated children's section and parents can set up parental controls to limit access, but it is not the full kids-only ‌Apple TV‌ view that's in tvOS 26.2.

tvos 26 2 kids apple tv app
The ‌Apple TV‌ app in tvOS 26.2 does not show any adult content when a child's profile is signed in, including in the Store and Library sections of the app. Only kids shows and movies are available to watch or purchase.

Years ago prior to the launch of tvOS 14, there were rumors of a dedicated kids mode for the ‌Apple TV‌, but that didn't materialize. The changes in tvOS 26.2 are the closest Apple has come to an ‌Apple TV‌ experience just for children.

When a kids profile is active, it only applies to the ‌Apple TV‌ app. All other apps are visible and accessible to the user, and any app can be downloaded from the App Store. Parental controls still need to be used to limit access to content outside of the ‌Apple TV‌ app.

Setting up an adult profile allows for unrestricted access to the content on the ‌Apple TV‌, so adults in the home that don't have an Apple Account can also now have their own profiles with their own content recommendations. Any account that is created without an Apple Account can be deleted or can be upgraded to add an Apple Account at a later time.

Profiles on tvOS 26.2 say that they may also show up on certain third-party devices, so accounts for children may also be accessible on devices with the ‌Apple TV‌ app, like smart TVs.

tvOS 26.2 is available for developers and public beta testers at the current time, and it is expected to launch sometime around the middle of December.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Apple today provided public beta testers with the first release of an upcoming macOS Tahoe 26.2 update for testing purposes. The public beta comes a day after Apple provided the beta to developers.

macOS Tahoe 26 Thumb 2
After signing up for beta testing on Apple's beta site, public beta testers can download the updates using the Software Update section in the System Settings app.

The Reminders app includes an option to have an alarm go off when a reminder is due, the News app has some design updates, and Apple is adding new features to the Podcasts app.

The beta is limited to developers and public beta testers right now, but it won't be a long testing period. We'll likely see Apple release macOS Tahoe 26.2 right around mid-December given past launch timelines.

Related Roundup: macOS Tahoe 26
Related Forum: macOS Tahoe

On this week's episode of The MacRumors Show, we discuss the AirPods Pro 3 and the future of the AirPods lineup as a whole.


Apple introduced the ‌AirPods Pro 3‌ in September, featuring a more refined design, improved active noise cancelation (ANC), enhanced sound quality, foam ear tips in five sizes, and heart rate monitoring for workouts. After using the ‌AirPods Pro 3‌ for two months, we talk through our experience with the noticeably different fit, improved ANC, and more.

We also discuss the reports from some users who are experiencing an ongoing static issue with the ‌AirPods Pro 3‌. Apple does seem to be replacing affected units for customers who are bothered by the noise, which appears to be audible when ANC is active but no sound is playing. Other users have been hearing a high-pitched whine when on airplanes, which could be related to pressure. Not all ‌AirPods Pro 3‌ units are experiencing the issue, but it sounds like Apple is investigating.

Looking to the future, another version of the ‌AirPods Pro 3‌ are expected to launch next year featuring infrared cameras for gesture controls and improved Vision Pro integration. This model is likely to be a more premium offering available alongside the current model at a higher price point.

Apple is believed to be working on a next-generation H3 chip for future AirPods models. The AirPods 5 are in development, with two models just like the current version.

The AirPods Max 2 are also in the works, touting a lighter design and likely a newer chip with features that are now noticeably absent from the device such as adaptive transparency and Siri commands. They are reportedly due to enter mass production in 2027 at the earliest.

The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.

You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.

If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about diving back into the Vision Pro with Apple's new M5 model.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.

This morning, Apple's website had a crazy price on the AirTag 4-Pack, and it appears that it was too good to be true. If you want a reliable and guaranteed discount on the AirTag 4-Pack, Amazon has the accessory for $64.99, down from $99.00, which is an all-time low price if you exclude this morning's situation at Apple.

airtag green holidayNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

With Apple reverting the AirTag price to its original $99.00 price tag, and multiple customers reporting that their orders now show a price of $99.00, it appears that the discount won't be honored for most people. Amazon's sale is a guaranteed $34 discount and same-day shipping is available for many cities in the United States.

Amazon also has the AirTag 1-Pack for $24.00, down from $29.00. This is not the best price we've ever seen on this version of the accessory, so we recommend looking toward the 4-Pack option to maximize your savings.

You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025.


Deals Newsletter

Interested in hearing more about the best deals you can find as we head into the holidays? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundup: Apple Deals

This week we saw an onslaught of early Black Friday sales kick off online, with discounts on everything from the Apple Watch Ultra 3 and SE 3, to our exclusive sale on the brand new M5 MacBook Pro. You'll also find great sitewide sales at Best Buy, Samsung, and Target as we head into the weekend.

best apple deals holiday hero 2025Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

M5 MacBook Pro

m5 macbook pro red holiday

  • What's the deal? Take up to $234 off M5 MacBook Pro
  • Where can I get it? Expercom
  • Where can I find the original deal? Right here

MacRumors readers can save on Apple's brand new 14-inch M5 MacBook Pro at Expercom right now. Discounts reach up to $234 off original prices, and across the board these are the lowest prices we've tracked to date on the M5 MacBook Pro. (Note: Safari users may need to open these links in a new tab/window or manually copy and paste them in order to see the discounted pricing.)

Apple Watch

apple watch holiday red

  • What's the deal? Take up to $119 off Apple Watch
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here




One of the most wide-ranging early Black Friday sales this year is on Apple Watch models, with the Ultra 3, SE 2 and 3, and Series 10 all getting big discounts.

Best Buy, Samsung, and Target

big sale holiday



This week we began tracking early Black Friday sales at multiple retailers, with Best Buy, Samsung, and Target all kicking off big events ahead of the shopping holiday later in the month. You can find more details on all of the sales below.

M5 iPad Pro

m5 ipad pro red holiday

  • What's the deal? Take up to $101 off M5 iPad Pro
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here



Amazon has the first notable discounts on Apple's brand new M5 iPad Pro, with the entry-level 11-inch model available for $945.00, down from $999.00.

M4 MacBook Air

m4 macbook air red holiday

  • What's the deal? Take $249 off M4 MacBook Air
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here


You can get the 13-inch M4 MacBook Air (256GB) for $749.99, down from $999.00, a new all-time low price on the computer that beats the previous low by about $50. You'll also find many of the 512GB models of the 13-inch and 15-inch M4 MacBook Air on sale this week.

You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025.


Deals Newsletter

Interested in hearing more about the best deals you can find as we head into the holidays? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundup: Apple Deals

We've partnered with Nomad this week to get you an extra 15 percent off in stock gear with the code MR2025 at checkout, allowing our readers a chance to save on iPhone 17 cases, Apple Watch Ultra bands, MagSafe-compatible products, and more. Additionally, Nomad is currently running an overstock sale with discounts across various accessories like AirPods cases, iPhone 16 cases, Apple Watch bands, and Lightning cables.

nomad snowNote: MacRumors is an affiliate partner with Nomad. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

To see the discount on your order, all you have to do is add an accessory to your cart, proceed to checkout, then enter the promo code MR2025 on the payment step and you'll get an extra 15 percent off your cart. Our code excludes items that are already on sale, recently launched products, and 3rd party gear. This sale will end on Sunday, November 9.

Note: Use code MR2025 to see the discount.

Our exclusive discount knocks the price of Nomad's Modern Case for iPhone 17 and Rugged Case down to $41.00, from $49.00. You can also get the Modern Leather Case for iPhone 17 for $63.00 with our code, down from $75.00.

If you're shopping for Apple Watch Bands, Nomad's Rocky Point Band for Apple Watch Ultra is on sale for $67.00, down from $79.00. The Titanium Band for Apple Watch Ultra is down to $169.00, from $199.00, while the athletic Sport Band is down to $58.00, from $69.00.

In addition to these discounts on newer products, Nomad's overstock sale has big markdowns on older gear like iPhone 16 cases, Apple Watch Bands, wireless chargers, and more. Our exclusive code does not stack with these discounts, but there are still many steep discounts in this sale that are worth taking a look at before it ends.

You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025.


Deals Newsletter

Interested in hearing more about the best deals you can find as we head into the holidays? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundup: Apple Deals

Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.

airtag purple
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.

Delivery estimates are already pushing into late November to early December, suggesting that many customers are attempting to take advantage of the deal.

AirTag 4 Pack 29
Bloomberg's Mark Gurman said Apple was planning to release an AirTag 2 in mid-2025, but that did not happen. The current AirTag was released in April 2021.

For those unfamiliar with the AirTag, it is a Bluetooth accessory that you can attach to items like a backpack and keys, and you can then track the location of those items in the Find My app across the iPhone, iPad, Mac, Apple Watch, and iCloud.com. Similar item trackers are sold by brands like Tile, Samsung, Chipolo, and Pebblebee.

Update: Apple has reverted the price of the AirTag four-pack to the usual $99.

It is still unclear if any of the $29 orders will be fulfilled. Some customers said their orders now show a price of $99, but it is a fluid situation.

In its U.S. sales policy, Apple says it "reserves the right to change prices for products at the Apple Store at any time, and to correct inadvertent pricing errors."

The policy also says "Apple may refuse or cancel any order or limit order quantity."

Update 2: Apple has cancelled many of the orders, but some customers managed to receive their discounted AirTag four-pack via in-store pickup or courier delivery.

All flagship models in Apple's next-generation iPhone 18 lineup will be equipped with a 24-megapixel front facing camera, up from 18 megapixels on iPhone 17 models, according to the latest JP Morgan equity research report seen by MacRumors.

iphone 17 center stage camera shooting
A 24-megapixel front-facing camera was rumored for all iPhone 17 models by multiple sources, but ultimately the rumor never came to pass.

That said, the 18-megapixel front-facing camera found on all iPhone 17 models is still a significant update, so a jump to 24 megapixels would certainly be noteworthy, assuming the report is correct. It would mean that the iPhone 18, iPhone 18 Pro, iPhone 18 Pro Max, iPhone Air 2, and Apple's first foldable iPhone would be able to deliver sharper, more detailed selfies and improved portrait accuracy.

Apple calls its selfie camera on iPhone 17 devices the "Center Stage" front camera, and it has the first square camera sensor on an iPhone. The square sensor provides a wider field of view that can capture more detail, so you can now take a portrait or landscape selfie while holding your phone vertically.

The JP Morgan report also indicates that Apple's foldable iPhone will feature an industry-first 24-megapixel under-screen camera integrated into the device's inner display. Meanwhile, the budget second-generation iPhone 17e and third-generation iPhone 18e will both reportedly continue to use a 12-megapixel front-facing camera.

Starting in 2026, Apple will reportedly split its iPhone lineup between fall and spring launches. The second-generation iPhone Air, iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone will launch in the second half of 2026, while the standard iPhone 18 and the iPhone 18e won't launch until spring 2027.

Related Roundup: iPhone 18
Related Forum: iPhone

Apple's first foldable iPhone will feature an industry-first 24-megapixel under-screen camera built into the inner display, according to the latest JP Morgan equity research report seen by MacRumors.

Apple Foldable Thumb
We've previously heard rumors that Apple will use an under-display camera for the book-style foldable's inner display, but this is the first reference to the camera's proposed megapixel count.

Under-display camera technology has been used on some Android phones, but they tend to have lower resolution sensors (4 or 8 megapixels, for example) because the image quality suffers due to being behind display layers.

The jump to a 24-megapixel camera (with six plastic lens elements, per the report) would therefore be a significant technological advance, potentially resulting in clearer, sharper images with more detail. The detail suggests Apple has achieved a breakthrough in greatly improving light transmittance and image quality compared to previous designs.

However, the JP Morgan forecast also suggests Apple has made some compromises to keep the foldable device compact, such as a lack of LiDAR and optical image stabilization.

Apple's foldable iPhone is expected to include a dual-lens rear camera, with a front-facing camera for both folded and unfolded states, according to Apple analyst Ming-Chi Kuo. Bloomberg's Mark Gurman recently corroborated reports that the device will have four cameras consisting of one front camera, one inner camera, and two rear cameras. Prolific Weibo-based leaker Digital Chat Station claims that the rear dual lenses will be 48 megapixels each.

Other sources have claimed that the inner display features an under-screen camera, while the outer display – in the device's folded state – will have a punch-hole camera. Apple is reportedly relying on Touch ID integrated into the side button instead of Face ID for biometric authentication.

Gurman has said he expects the device to be launched next year in the fall season. However, Japan's Mizuho Securities banking firm has suggested a postponement to 2027 could still happen because of Apple taking longer to decide on key design elements such as the hinge.

Apple is testing new camera miniaturization technology to reduce the size of the front-facing camera on next year's iPhone 18 Pro models, claims a Chinese leaker.

dynamic island
According to Digital Chat Station, a Weibo account with more than three million followers, Apple is testing a single HIIA (hole-in-active-area) hole punch for the front-facing camera, which is currently located within the Dynamic Island.

HIAA is a display manufacturing technique developed by Samsung and other display makers that integrates front-facing cameras into OLED panels without taking up too much of the active screen. The technique involves precisely drilling a small hole within the active pixel area using laser micro-drilling, resulting in a single ultra-compact aperture opening.

This isn't the first time Digital Chat Station has claimed Apple is testing HIAA technology for the iPhone 18 Pro models. Back in May, they said Apple was using it in conjunction with under-display Face ID technology. These comments came on the back of a report by The Information that also said under-screen Face ID was on the cards, and that Apple intends to position the pinhole for the front-facing camera in the top-left corner of the screen.

Today's report, however, is more ambiguous. The leaker says that as a result of using HIAA technology, the device's "screen shape will change" owing to the smaller camera hole design, but it's not entirely clear if this means the front camera will move position, or that it will remain part of a smaller Dynamic Island. There is also no mention of under-display Face ID.

More recent reports appear to corroborate claims that the iPhone 18 Pro models will have a smaller Dynamic Island, so this could be a better interpretation of Digital Chat Station's latest information.

In addition to Apple's use of HIAA, the leaker reiterated other previously shared details, including Apple's use of a rear lens with variable aperture, the same camera plateau design as the iPhone 17 Pro, and a "transparent design" for the Ceramic Shield area for MagSafe charging. Lastly, the iPhone 18 Pro Max is said to feature a "steel-shell battery" – likely a reference to a stainless steel vapor chamber cooling system that has previously been rumored.

The iPhone 18 Pro, iPhone 18 Pro Max, the next iPhone Air, and a foldable iPhone are all expected to come out in September 2026, while the iPhone 18 and iPhone 18e could follow in spring 2027, as part of a new split-cycle launch strategy for Apple.

Related Roundup: iPhone 18
Related Forum: iPhone

Apple has announced that its store at Roosevelt Field in Garden City, New York, will reopen on Friday, November 21 at 10 a.m. local time, following renovations.

Apple Store Front
Roosevelt Field is the largest shopping mall on Long Island. Apple first opened its store there in 2002, just months after the iPod launched. The renovated store will feature a modern design with more wood paneling, instead of stainless steel.

Apple has yet to share photos of the renovated store, so the exact design remains to be seen.

Apple opened a temporary store at Roosevelt Field while it renovated the original store, which has been closed for around a year.

Apple is also renovating its store at The Forum in Carlsbad, California, and it has opened a temporary store there in the meantime, as seen below.

Apple Carlsbad TemporaryApple's temporary store in Carlsbad

Apple continues to renovate at least three other U.S. stores:

Apple's relocated store at University Park Village, in Fort Worth, Texas, opened last month.

New Apple University Park VillageApple's relocated store at University Park Village

Finally, renovations were recently completed at Apple Chatswood Chase, near Sydney, Australia.

IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.

ikea smart home devices
There are a series of new smart bulbs that are available in multiple shapes, sizes, lumen levels, and styles. IKEA is offering both white and color spectrum options, with dimming supported.

11 bulbs are available in total in E27/26, E14/E12, and GU10 sizes. Color-changing bulbs are available in each size, and lumen levels range from 470 to 1,521. Decorative clear-glass bulbs will also be available.

Several sensors will be available, for motion, air quality, humidity, and water leakage.

  • MYGGSPRAY - Indoor/outdoor motion sensor for lights.
  • MYGGBETT - Door/window sensor that detects when a door or window is open or closed.
  • TIMMERFLOTTE - Temperature and humidity sensor designed for indoor use.
  • ALPSTUGA - Air quality sensor that measures CO₂, particles (PM2.5), temperature, and humidity indoors.
  • KLIPPBOK - Leak detector that can be placed under sinks or appliances.

There are also four smart plugs and remote controls. The BILRESA is a remote control with either a dual button or a scroll wheel, and it can be used for adjusting smart home products. It can dim lights, turn lights on and off, activate scenes, and more.

The GRILLPLATS smart plug adds Matter connectivity to ordinary lamps or other small appliances.

Specific pricing for the new product lineup hasn't been announced, but the devices are expected to launch in January of next year.

IKEA is using Matter-over-Thread for its product lineup. Thread is a wireless mesh protocol that runs on the 2.4GHz band and allows devices to talk directly to one another, improving range and responsiveness. Matter-enabled products require a smart home hub to work, and on Apple's platform, the Apple TV, HomePod, and HomePod mini serve as home hubs and Thread border routers.

Tag: Ikea

Apple recently sent a letter to the European Commission (EC), criticizing recent inquiries into whether the App Store complies with the Digital Services Act (DSA) amid the separate Digital Markets Act requirements that Apple has been required to put in place.

App Store vs EU Feature 2
The Commission asked Apple for information on how it locates fraudulent content, what it does to reduce the risk of financial scams in apps, and how it verifies the identity of businesses. It separately requested details on the policies Apple has in place to protect minors. Both requests were part of an inquiry into whether companies are complying with Digital Services Act requirements.

Apple's response, penned by Apple VP of Legal Kyle Andeer, answers all of the EC's questions and includes the relevant information to satisfy the request, but also points out the hypocrisy of questioning ‌App Store‌ consumer protections while requiring Apple to support sideloading functionality that isn't subject to those protections.

Andeer says that it is "difficult to square" the DSA investigations with the EC's "aggressive interpretation and application of the Digital Markets Act," and that the probe into Apple's ‌App Store‌ safeguards "defies all logic" in light of the DMA requirements. He also argues that the European Commission needs to enforce the DSA and DMA as a whole, rather than as separate policies.

It does not make sense for the Commission to press Apple to protect users, including minors, from fraud within the App Store while at the same time requiring Apple to create functionalities like link-outs and web views that increase the risk of fraud without necessary safeguards.

The Commission cannot both prohibit Apple from taking the steps it has found essential in mitigating the risk of scams and fraud on the App Store while simultaneously scrutinizing Apple for not providing even more measures to mitigate these risks on the App Store. It does not make sense for one EU law to encourage Apple to mitigate as much as possible the risk of exposing consumers to fraud or minors to potentially harmful apps through the App Store, only for another EU law to prevent Apple from using those same measures to mitigate the same type of risks just because they exist outside of the App Store. This paradoxical situation creates a regulatory structure that endorses leaving iOS and iPadOS users at risk if they choose not to use the App Store, when developers choose to use link-outs, or when users opt to use third-party products to interoperate with iOS or iPadOS. [...]

If the Commission does not consistently prioritise protecting consumers from online harms like fraud, or minors from online harms like pornography or other unsafe apps, in all enforcement contexts, including the DMA, nor use the tools it has at its disposal to resolve these fundamental frictions, the objectives of the DSA will be underachieved, no matter how sufficient Apple's measures are to comply with this specific regulation.

For context, the Digital Services Act requires very large online platforms like Apple to offer protection against disinformation or election manipulation, cyber violence against women, and harms to minors online. It also has provisions to counter fraud and mitigate dissemination of illegal content, among other requirements.

The separate Digital Markets Act requires Apple to support alternative app marketplaces and adhere to interoperability rules that Apple has continually argued weaken privacy and security. Andeer says that the Digital Markets Act "exposes users to fraud and scams" on third-party platforms, and the EC has been warned that the DMA enforcement is "reckless and even dangerous."

Apple's App Review team removed 37,000 apps for fraudulent activity in 2024, rejected 115,000 apps for unsafe experiences, and rejected 320,000 app submissions that copied other apps, were found to be spam, or misled users in some way. Further, 139,000 developer enrollments were rejected, and 146,000 developer accounts were terminated due to fraud concerns.