MacRumors

Samsung today officially announced Bixby, a new intelligent interface for its devices, starting with the upcoming Galaxy S8.

samsung galaxy s8

Galaxy S8 renders leaked by Evan Blass

Samsung said Bixby will be "fundamentally different" than virtual assistants like Siri and Cortana in that it will be deeply integrated within apps. The interface will be able to support almost every task that an app is capable of performing using conventional touch commands, rather than just a few selected tasks.

When using a Bixby-enabled application, users will be able to call upon Bixby at any time and it will understand the current context and state of the application and will allow users to carry out the current work-in-progress continuously. Bixby will allow users to weave various modes of interactions including touch or voice at any context of the application.

Samsung added that Bixby will be intelligent enough to understand commands with incomplete information and execute the commanded task to the best of its knowledge, and the interface will then prompt users to provide more information and "take the execution of the task in piecemeal."

Samsung said Bixby, at its core, is about removing friction. The interface will have a dedicated button on the left side of the Galaxy S8, and its supposed completeness, contextual awareness, and cognitive tolerance is designed to make using the smartphone more seamless and intuitive.

Dr. Injong Rhee, Samsung's head of research and development for software and services, speaking with The Verge:

"A lot of other agents are focused on being knowledgeable, providing answers to fact-based questions, glorified extensions of search. Bixby is capable of developing a new interface to our devices, or devices that are going to host Bixby."

Bixby will initially be limited to ten preinstalled apps on the Galaxy S8. The intelligent interface will gradually expand to Samsung's other smartphones, and even its other products like TVs, wearables, and air conditioners, while Samsung plans to open up Bixby to third-party apps in the future.

tsmc logo newApple supplier Taiwan Semiconductor Manufacturing Company won't make a decision about moving some of its chip manufacturing into the United States until sometime in 2018, according to company spokesperson Michael Kramer (via Reuters).

Although recent reports have focused on Foxconn's potential move stateside for Apple-specific iPhone manufacturing, TSMC chairman Morris Chang in January mentioned that the supplier was not ruling out the U.S. as a location for one of its foundries.

Now TSMC is putting off an official decision until next year, with Kramer stating that the company would lose a lot of its "flexibility" if it moved production into the United States. Sources in Taiwan point towards a decision coming specifically in the "first half of 2018," with upwards of $16 billion potentially being invested in getting the American plant up and running.

"We won't make a decision until next year," TSMC spokesperson Michael Kramer said. The company currently gets about 65 percent of its total revenue from the United States.

"We would sacrifice some benefits if we move to the States. But we have flexibility in Taiwan. If an earthquake happened for instance (in Taiwan), we could send thousands of people here as support, whereas it's harder in the States," he told Reuters.

No Apple supplier has made an official decision about building a plant in the U.S as of yet. Last year, Foxconn looked to be in the preliminary stages of building an assembly plant in the U.S., but this month chairman Terry Gou raised uncertainties about such plans. Both TSMC and Foxconn have teamed up to bid on Toshiba's memory chip unit, although the latter company has reportedly lost ground in the bidding due to the Japanese government's fear of Foxconn's ties to China.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tag: TSMC

Fresh leaks of the upcoming Samsung Galaxy S8 have revealed that the de facto "iPhone 8" rival will come in three colors and cost upwards of 799 euros ($859) when it goes on sale next month in Europe.

Serial mobile leaker Evan Blass revealed the news in a Sunday tweet, which included an official press image of Samsung's new flagship phone in colors described as Black Sky, Orchid Grey, and Arctic Silver.


A second tweet offered the pricing details, with the 5.8-inch S8 starting at 799 euros and the 6.2-inch S8 Plus going for 899 euros ($967). Blass also revealed the prices of a handful of accessories set to launch with the phone, including a DeX docking station (150 euros/$161), a new GearVR headset (129 euros/$138), and a Gear 360 camera (229 euros/$246).

While direct currency conversions are no guarantee of actual prices outside of Europe, the phones still look likely to undercut Apple's upcoming 5.8-inch OLED iPhone by some margin.

Tentatively dubbed "iPhone 8" by media outlets, the tenth anniversary edition model could cost upwards of $1,000, according to one report claiming knowledge of Apple's plans. The premium tier device is expected to feature a radical redesign with a flat edge-to-edge OLED screen supplied by Samsung, a virtual home button and some form of wireless charging, launching alongside more typical "S" cycle iPhone models to succeed the iPhone 7 and 7 Plus.

Samsung's S8 will feature iris scanning and facial recognition technology in addition to fingerprint recognition, with a new virtual assistant called "Bixby" also to debut. The Korean company will launch its new phones at an event on March 29, with the devices said to ship to consumers on April 21. Apple's 2017 iPhones are expected to launch in the fall.

Related Forum: iPhone

Apple CEO Tim Cook gave a talk on Saturday to attendees of the China Development Forum 2017, where he offered commentary on a range of issues including globalization, economics, and data privacy.

The annual forum is a high-profile conference in which senior Chinese government officials, global corporation leaders, institutions, and scholars gather to discuss major issues including Chinese economic reform and the country's relationship with the wider world. Other tech CEOs at this year's event included IBM's Ginni Rometty and Siemens' Joe Kaeser.

According to The Wall Street Journal, Cook chose to focus on the perceived merits of globalization during his speech, calling its impact on the world "great" in general, while noting the currently uneven distribution of its economic and cultural gains. Despite shortcomings – and amid calls from the Trump administration to direct investment inwardly – Cook encouraged China and other countries to bet on a future of more balanced development by opening themselves further to foreign investment.

"I think the worst thing would be to — because it didn't help everyone — is to say it's bad and do less of that," said Cook. "I think the reality is you can see that countries in the world... that isolate themselves, it's not good for their people."

In general, Cook's comments largely avoided sensitive Chinese political issues. On the subject of data privacy and cybersecurity, for example, Cook reiterated previous statements made about the importance of encryption to protect user information from state hackers and other bad actors. "We think that an individual should own their data and should be able to control their data," said Cook, while avoiding any explicit criticism of Chinese cybersecurity policy, which in its current form only serves to tighten state control over information flows and technology equipment within the country.

In contrast to outspoken political stands taken at home – such as last year's very public encryption battle with the FBI – the tone of Cook's comments reflected Apple's historically mindful approach to Sino relations, with the company having previously fallen foul of China's restrictive internet policies. Given Apple's ongoing efforts to crack China's booming smartphone market, combined with heavy investment in research and development facilities in the country, Cook's cautiousness aligns with Apple's strategy of sidestepping issues that could significantly damage future negotiations.

As part of his China trip, Tim Cook is also scheduled to speak with Xu Lin, director of the Cyberspace Administration of China, in a private meeting on Monday.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

We've already looked at LG's UltraFine 5K and 27UD88 displays as companions for Apple's latest notebooks, and today we're taking a look at another USB-C display option that brings something quite different: LG's 38UC99 curved "UltraWide" display.

lg 38 uc99
This is a desk-filling display in the truest sense of the term: 37.5 inches on the diagonal with a 21:9 aspect ratio and a native resolution of 3840x1600. It has fewer pixels than a true 4K or Ultra HD display, but its sheer size makes up for it in some unique ways. While the UltraFine 5K and 27UD88 displays work best at Retina or scaled resolutions, the 38UC99 uses a full 3840x1600 desktop that leaves everything on screen at just the right size to be useful. No, it's not a Retina display in this mode, but until we have 8K displays this will have to do.

Even without Retina resolution, this display is impressive. The sheer size of it gives you so much flexibility in terms of your workspace. I can easily have three large windows open side-by-side with room to spare.

lg 38uc99 setup

UltraFine 5K, 38UC99, 2016 MacBook Pro (left to right)

I've been testing this in a three-display setup with the new 15-inch MacBook Pro, an UltraFine 5K, and the 38UC99. It's a ridiculous amount of desktop space that I can barely fit on my desk, and the MacBook Pro with entry-level graphics runs all of it without breaking a sweat.

➜ Click here to read more...

Tags: LG, Review, USB-C

A customer that purchases a new iPhone now has up to one year to purchase AppleCare+ for the device, compared to 60 days previously, according to multiple people familiar with the matter. Apple has yet to update the fine print on its website, but MacRumors confirmed the extension with a senior AppleCare advisor.

applecare plus iphone
The change means that AppleCare+ can now be added to an iPhone as long as the device remains within its standard one-year limited warranty period. This brings AppleCare+ for iPhone in line with AppleCare for Mac and Apple TV, which can also be purchased up to one year after those devices are purchased.

The senior advisor said the extension only applies to the iPhone, and it is retroactive, meaning iPhones sold within the past year qualify for AppleCare+ now. Multiple sources insist that the one-year AppleCare+ purchase window applies to the iPad, iPod touch, and Apple Watch as well, but we cannot confirm this info yet.

Apple's eligibility tool does appear to reflect the change for iPhones in the United States, but not in the United Kingdom, Canada, Hong Kong, or elsewhere, so it is possible the longer purchase window will be U.S. only. "Eligible for AppleCare+" did not appear for an iPad or Apple Watch in any country based on our check.

iphone 7 applecare

iPhone 7 Plus purchased on September 21, 2016 eligible for AppleCare+

AppleCare+ costs $129 for iPhone 6s and newer and $99 for iPhone SE. The plan extends an iPhone's warranty coverage to two years from the original purchase date of the device, and adds up to two incidents of accidental damage coverage, each subject to a service fee of $29 for screen damage, or $99 for any other damage.

AppleCare+ for iPhone also provides 24/7 priority access to AppleCare advisors via chat or phone for up to two years after the device's original purchase date. Without the plan, iPhone owners are covered by a limited one-year warranty and 90 days of complimentary telephone support.

AppleCare+ for iPhone also covers EarPods, Lightning to USB cables, and batteries that retain less than 80 percent of their original capacity.

In order to purchase AppleCare+ after the fact, separately from the iPhone, Apple must physically inspect the device to ensure there is no existing damage. Proof of purchase, such as a receipt, is also required. If purchased online, Apple requires customers to verify their serial number and run a remote diagnostic test.

Update: Apple appears to have reverted back to a 60-day purchase window for AppleCare+ for iPhone, as confirmed with a support representative.

Related Forum: iPhone

Apple Music Android iconIn a series of tweets shared this morning, artist Chance the Rapper gave some insight into how Apple Music exclusives work for artists. His mixtape, Coloring Book, was an Apple Music exclusive for two weeks after it launched in 2016.

To garner exclusive rights to Coloring Book, Chance the Rapper says Apple paid him a total of $500,000 and funded a commercial designed to promote the new album. In exchange, Apple had sole access to offer Coloring Book for a two week period, at which point it became available on other music services.

Apple has done multiple exclusive launches since the debut of Apple Music in 2015, but until now, there's been very little insight into what Apple offers artists to entice them to offer up exclusives on the music service. Prior to now, both artists and Apple have kept deal terms tightly under wraps.

Apple has inked exclusive deals with a wide range of artists, from Drake and Taylor Swift to Frank Ocean, The Weeknd, and Katy Perry.

Labels and other streaming services have expressed displeasure with Apple's push for exclusive content, and one music group, UMG, has even banned its artists from agreeing to Apple Music exclusives. Apple Music rival Spotify has also allegedly punished artists who make deals with Apple, refusing to include them on featured playlists.

Chance the Rapper says he shared the info because he wants to "remain transparent." He went on to say artists can gain a lot from streaming wars by remaining in control of their own product (Chance the Rapper is not signed to a label). "If you come across opportunities to work with good people, pick up cash and keep your integrity, I say Do It," he wrote on Twitter in reference to Apple Music.

For this week's giveaway, we've teamed up with ElevationLab to offer MacRumors readers a chance to win one of the company's new DraftTable accessories that's designed to work with the iPad Pro.

Priced at $99.95, the DraftTable is meant to serve as a stable, sturdy stand to be used with the iPad Pro and the Apple Pencil for drawing, sketching, writing, game playing, movie watching, and more. It works with both the smaller 9.7-inch iPad Pro and the much larger 12.9-inch iPad Pro. While designed for the iPad Pro, it also works with older iPads in every size, down to the iPad mini.

drafttable
DraftTable positions the iPad Pro more ergonomically to meet each user's needs. Its spring-loaded hinge can be adjusted to several different angles, and as the name suggests, it's ideal for use with iPad Pro drawing apps like Astropad as a replacement for a Wacom tablet, and it pairs well with an iPad tethered to a Mac.

drafttableangles
DraftTable is made from a fiber reinforced polymer and laser cut steel for strength, and the iPad platform is constructed from a soft medical-grade silicone, so the iPad won't slip off the stand while in use.

ElevationLab's DraftTable has been specifically created for stability, so it's not going to move around, shake, or fall when writing or drawing. Because it folds down into a thin form factor for storage purposes, the DraftTable can be taken anywhere.

drafttablesizes
An included arm rest keeps the palm off of the iPad's screen when using it with the Apple Pencil, and it makes working for several hours at a time more comfortable, plus a silicone PencilStand gives you a place to keep your Apple Pencil so it never gets lost.

We have three DraftTables to give away to MacRumors readers. To enter to win, use the Rafflecopter widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winner and send the prize. You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, or visiting the MacRumors Facebook page.

Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years of age or older are eligible to enter. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section, as that is where discussion of the rules will be redirected.

The contest will run from today (March 17) at 11:00 a.m. Pacific Time through 11:00 a.m. Pacific Time on March 24. The winners will be chosen randomly on March 24 and will be contacted by email. The winners will have 48 hours to respond and provide a shipping address before new winners are chosen.

Last week, Apple added an indie games section to the App Store to promote the huge range of games made by smaller developers. As it turns out, the indie games section is a permanent addition to the App Store, and will be available indefinitely to help users discover new titles to play.


As of this week, the indie games section includes sections like "Our 25 favorite indie games," "Indie game debuts," and "Newly discovered indies."

There's also a list of popular indie titles on sale for $0.99, including Road Not Taken, VVVVVV, Surgeon Simulator, Bicolor, Sorcery 3, The Room Two, Prune, Botanicula, and more.

appstoreindiegames
Indie adventure title Oxenfree has been named the editor's choice indie app of the week, and it is available for $3.99 (20 percent off) to celebrate its launch.

Also free this week is popular indie platformer Bean's Quest, which has been named Apple's App of the Week. It will be available for download at no cost until next Thursday. [Direct Link]

The addition of a dedicated indie games storefront in the App Store should make it easier for indie developers, who often struggle to compete with major game companies with unlimited funds, to have their games recognized and discovered by customers.

Indonesian carrier Smartfren has announced it will begin accepting iPhone 7 pre-orders on Friday, March 24. Pricing has not been disclosed, but customers can sign up on Smartfren's website to receive more information. In-store sales at select authorized resellers will begin on Friday, March 31.

iphone 7 indonesia
While the iPhone 7 has been available in many other countries since September, the Indonesian government recently enacted a policy that requires 4G-capable smartphones to have at least 30 percent "local content," which can be hardware, software, or in this case, a commitment to invest in the country.

Apple satisfied the requirements of that policy when it committed around $44 million towards research and development in Indonesia over three years, which will include building an iOS App Development Center in the country. Apple received a "local content certification," allowing it to sell iPhones throughout Indonesia.

iPhone 6 and iPhone 6 Plus were the last smartphones that Apple officially sold in Indonesia, according to local website Coconuts Jakarta.

Indonesia is the fourth most populated country in the world, with an estimated population of over 260 million people.

Related Forum: iPhone

Philips today announced that its connected smart bulb lighting system, Philips Hue, is getting a new addition in the form of the E14 candle light bulb. Customers will be able to buy the new bulb in both color and white ambience versions in the U.S. later this year, and in Europe in April. The common candle bulb will fit a wide array of household lighting fixtures, and Philips said this means that Hue "can now be used in over 80% of light sockets commonly used in households around the world."

philips hue candle

“The candle has been one of the most requested products by Philips Hue customers. We’ve spent time ensuring it is of the highest quality and available in both white ambiance and white and color ambiance. It is an important next step to ensure seamless integration in all rooms, giving you the freedom to personalize lighting throughout your home,” says Sridhar Kumaraswamy, Business Leader Connected Home Systems at Philips Lighting.

Otherwise, the candle light bulb will function the same as previous Hue products, connecting to the company's smartphone app through the Philips Hue Bridge accessory and allowing users to customize lighting colors, set schedules and geo-fences, and turn the lights on and off. According to Philips, candle light bulbs are mainly used in decorative lamps made for the bedroom, and with the white ambience bulb's dimming features users can get a better night's sleep and wake up more energized.

The new accessory is a 40W equivalent bulb with 470 lumens of brightness and will be priced around $40 for a single bulb when it launches in the U.S. later in 2017. Philips didn't mention if it would debut a Hue Starter Kit with the new candle light bulbs, but if it does the package would likely cost the same as current starter kits, which currently run between $70 and $200, depending on the type and amount of bulbs included.

Last year Google launched an app called Motion Stills that fixed a lot of issues that users had -- and still have -- with Apple's new Live Photos feature introduced in the iPhone 6s and iPhone 6s Plus. With the new update, Motion Stills now lets users customize the displayed frame that appears automatically in the camera roll of the iOS Photos app.

googlemotionstills
The intent is to display more clearly what the Live Photo image is composed of, particularly when the frame displaying the content is taken from a blurry or unclear segment of the Live Photo. Now, users can cycle through any frame from a Live Photo in Motion Stills, choose a new image, and export it back out to the iOS Photos app with the new frame. This exporting process keeps the Live Photo in Apple's custom 3D touch looping format and not the GIF format of Motion Stills.

As The Verge pointed out, there is a catch in the basic function of Live Photos that could result in a customized frame appearing lower-resolution in the Photos app.

There is a catch. For space reasons, Live Photos only save the primary frame in full 12-megapixel clarity, with the other frames handled as lower-resolution video; choosing one of these frames will therefore result in a photo with less detail than the original. But since the vast majority of Live Photo viewing probably happens on phones, this may not be a major issue for you.

Other than the new frame feature, Motion Stills as a whole lets users turn Live Photos into easily shareable GIFs. The app also uses Google's video stabilization technology to smooth out jittery images and freeze backgrounds, giving an overall improvement on Apple's basic Live Photos. Motion Stills can be downloaded for free from the iOS App Store. [Direct Link]

Swatch is developing its own operating system for an all-new smartwatch intended to compete directly with Apple Watch and Android Wear, according to company CEO Nick Hayek (via Bloomberg). The new smartwatch will be an addition to the Tissot brand, a subsidiary of The Swatch Group, and is set to launch towards the end of 2018.

With its debut so far out, details remain scarce on both the watch itself and the Swatch-made user interface, but Hayek mentioned that the technology will require less battery power and will "protect data better." According to Hayek, the company's strategy will give Swatch the chance to become a worthy competitor to Apple and Samsung wearables because of its focus on a beefy battery which wouldn't require users to charge the watch every day, or every other day, like Apple Watch.

tissot vs apple watch

The already-announced Tissot Smart Touch compared to Apple Watch Series 2

Swatch’s approach will work better because it’s trying to “think small” as one of the biggest problem for wearable devices is battery drainage, Hayek said, speaking at the Biel, Switzerland headquarters of Omega, another of 18 brands that Swatch produces.

“There’s a possibility for wearables to develop as a consumer product, but you have to miniaturize and have an independent operating system,” the CEO said.

Luca Solca, an analyst who follows the luxury watch industry, pointed out that Swatch's own-made OS could be the company's first mistake. “People use smartwatches expecting to use the same apps they have on their mobiles," Solca explained. "A proprietary operating system defeats the object.” Swatch said it is willing to give its OS to third parties for the creation of apps, and about half of the parties interested originate from small companies in Silicon Valley who "don’t want to be dependent on Android and iOS."

The Tissot brand is set to launch its first smartwatch (seen in the image above), called the Tissot Smart Touch. The watch was announced a year ago and was set to launch in 2016, but it never appeared for users to order. When it does, Smart Touch will be a solar-powered wearable able to connect to iOS and Android smartphones, and include abilities like leading users to lost keys.

The Smart Touch will also include accessories like a standalone weather station that connects to the wearable and offers "hyper local weather information" like temperature, humidity, and air quality. With a debut so far out, it's unclear whether Swatch's new smartwatch will include any of the Smart Touch's features, or even what it might look like.

Although some smart wearable companies, like Fitbit, are facing troubled waters in the market, Apple Watch has become a "magnificent success" for Apple thanks to a boost in holiday sales in 2016. If the Swatch smartwatch debuts in late 2018, it would likely enter the market as a competitor to the Apple Watch Series 4.

Right now, rumors are understandably focused on the 2017 Apple Watch Series 3, with some suggesting the line's first major form factor change, and others theorizing that the wearable will see yet another iterative update this year with feature additions including cellular connectivity and the expected under-the-hood performance enhancements.

Related Roundup: Apple Watch 10
Tag: Swatch
Buyer's Guide: Apple Watch (Caution)

Apple shares hit a record closing high in Nasdaq trading yesterday, reaching $140.69 to beat its previous all-time closing high of $140.46 set just two days ago.

A new all-time intraday high of $141.02 was also set by AAPL on Thursday, eclipsing its previous record of $140.75, also set on March 15. Stocks re-opened today at $140.72 and remained steady around the $140 mark.

Screen Shot 6
The figures cement Apple's position as the most valuable company by some margin, now with a market value of $738 billion. Google parent company Alphabet remains second largest with a market cap of around $592 billion, followed by Microsoft at just under $500 billion and Berkshire Hathaway at around $430 billion.

Following Apple's first annual revenue decline since 2001, its stock has been steadily rising over the past five months, buoyed by record-breaking earnings results at the end of January. February 14 saw shares reach $136.27 in intraday trading, eclipsing a previous all-time intraday high set in April 2015, while Apple's market value surpassed $700 billion.

Wall Street analysts have claimed for months now that Apple remains one of the world's most under appreciated stocks. Among a large group of Apple analysts, Brian White of Drexel Hamilton, Steven Milunovich of UBS, and former analyst turned venture capitalist Gene Munster have all predicted rises. Apple's relative strength line, which gauges the stock's performance versus the S&P 500 index, is at its highest level since September 2015.

Some projections put Apple's stock price on a continual upward trend over 'iPhone 8' optimism, with several financial analysts raising their price targets for Apple's stock to between $150 and $185, according to research notes obtained by MacRumors.

Tag: AAPL

Netflix announced yesterday that it will replace star-based user reviews in its content library with binary thumbs up and thumbs down ratings over the coming weeks.

Previous star ratings given by users will be used to personalize their Netflix profiles, but the ability to rate a TV series or movie by awarding stars is set to disappear altogether, according to Variety.

img 20170316 143235

Image via Variety

Netflix VP of Product Todd Yellin told journalists on Thursday during a press briefing at the company’s headquarters in Los Gatos, Calif., that the company had tested the new thumbs up and down ratings with hundred of thousands of members in 2016. "We are addicted to the methodology of A/B testing," Yellin said. The result was that thumbs got 200% more ratings than the traditional star-rating feature.

According to Netflix, at one point subscribers had awarded over 10 billion 5-star ratings and more than half of all members had rated more than 50 titles. However, the company eventually concluded that star ratings had become less relevant, with some users giving documentaries 5 stars and silly movies just 3 stars, even though they would watch the silly movies more often than the highly rated documentaries.

"We made ratings less important because the implicit signal of your behavior is more important," Yellin told journalists.

In addition to the binary rating scheme, Netflix is also bringing a new percent-match feature to its interface that shows how good a match any given show or movie is for an individual subscriber. If a movie or TV show fits very closely with a user's taste, it may get a high percentage match, although shows with less than a 50 percent match won't show a match rating.

Netflix said the changes will roll out globally within the next month or so.

Tag: Netflix

Apple announced today that it will set up two additional research and development centers in China, to go with the two locations in the country that it announced last year. The new R&D centers will open in Shanghai and Suzhou, the company said in a statement on its Chinese website on Friday.

Apple hopes the centers will help it to attract graduates from institutes such as Peking University, Tsinghua University, and Shanghai Jiaotong University, and has partnered with schools in the region to offer internship programs, in the hope of developing experts to work closely with its regional supply chain.

china shanghai skyline fluss

Shanghai, China

"We are looking forward to working with more local partners and academic institutions through the expansion of R&D centers in China," said Dan Riccio, senior vice president of hardware engineering at Apple. "We are honored to have access to excellent talent and a positive entrepreneurial spirit in the region, where our developers and suppliers will be working together.

Apple's attempt to boost its presence in the country began last September with the opening of its first R&D center in Beijing's Zhongguancun Science Park, often referred to as "China's Silicon Valley". Another R&D center, this time in Shenzhen, was announced the following month.

Apple has pledged to invest more than 3.5 billion yuan ($508 million) in research and development in the country, in a bid to address dwindling returns on its Chinese iPhone business as consumers opt for low-cost mobile alternatives. Apple has also experienced pushback in other areas of its China plans, including the closure of iTunes and iBooks Stores.

Apple is expected to have completed construction of all its research and development centers in Beijing, Shenzhen, Shanghai, and Suzhou later this year.

Tag: China

Apple is underpricing AirPods and the Apple Watch in an effort to bring new users into its ecosystem, according to Neil Cybart of Above Avalon. The analyst said this pricing strategy was "unimaginable" ten years ago, when Apple was often accused of pricing products artificially high, aka "Apple Tax."

apple watch airpods
AirPods cost $159 in the United States, which Cybart said is "surprisingly low" compared to competing truly wireless headphones:

It is very difficult to find a pair of wireless headphones priced lower than AirPods. In the run-up to Apple unveiling AirPods this past September, the wireless headphone market consisted of the following players:

- Kanoa: $300
- Bragi Dash: $299
- Erato Apollo 7: $289
- Skybuds: $279
- Earin: $249
- Motorola VerveOnes+: $249
- Samsung Gear IconX: $199
- Bragi Headphone: $149

Cybart believes a strong case could have been made for Apple to price its AirPods at $249, or even $299, but by selling them for $159, he thinks Apple has "removed all available oxygen from the wireless headphone space" and forced competitors to cut pricing in an attempt to better compete.

Earin's wireless headphones now start at $199, for example, while Motorola's VerveOnes+ are on sale for $189.99. Even at those discounted prices, however, AirPods are still cheaper at $159.

AirPods are estimated to ship in six weeks on Apple's online store, and it has been that way since the day after they launched in December.

Cybart said a similar pricing dynamic is found with the Apple Watch, which now starts at $269 for Series 1 models:

At $269, Apple Watch Series 1 is one of lowest-priced smartwatches worth buying in the marketplace. Attractive pricing was one key factor driving record Apple Watch sales this past holiday quarter. In fact, even the Apple Watch Series 2, at $349, is one of the lowest-priced smartwatches in its class:

- [Garmin] Fenix 5: $599
- Garmin Forerunner 630: $399
- Michael Kors Access: $350
- Samsung Gear S3: $349
- Fossil Q Founder: $275

Cybart believes the pricing of the Apple Watch demonstrates how Apple is looking to capture not only the premium segment of the wearables market, but rather the entire market. While an entry-level Apple Watch costs $269, for example, a ceramic Apple Watch Edition costs upwards of $1,249.

His research note theorizes that Apple could be more effective now at mass producing products at a lower cost, while offering price points that appeal to a wider variety of users. Higher-priced Apple Watch SKUs likely offset the lower margins of Apple Watch Series 1 models as well, he said.

He even thinks that an Apple Watch for $199 is "inevitable," although there might be less wiggle room for products such as iPads.

Overall, Cybart thinks Apple is in essence "redefining luxury" by offering lower prices while, at the same time, becoming more of a luxury brand. He expects it to be difficult for other consumer tech companies to compete with that strategy.

Of course, many Apple products are still unquestionably expensive. The latest 15-inch MacBook Pro with Touch Bar starts at $2,399, while an iPhone can cost upwards of $969. The 12.9-inch iPad Pro is priced from $799, and a handful of Apple Watch models run over $1,000. All prices are based on U.S. dollars.

Full Article: The Curious State of Apple Product Pricing on Above Avalon

Related Roundups: AirPods 4, Apple Watch 10
Related Forum: AirPods

ColorWare today introduced a customized iPhone 7 Plus Retro Edition that resembles the appearance of a vintage 1980s-era Macintosh for $1,899. It is a SIM-Free model with 256GB of storage, which normally retails for $969 in the United States. Orders are currently estimated to ship in 2-3 weeks.

iphone 7 plus retro edition
The design includes a multicolored Apple rainbow logo and dark beige edge stripes painted over what is originally a Black colored iPhone 7 Plus. ColorWare said the iPhone 7 Plus Retro Edition will be available for a limited time only, and the first 25 sold will include a number of authenticity.

Details about the customization process:

At ColorWare, the product goes through a labor intensive process of disassembly, cleaning, masking, painting and inspection. Then, the product is buffed and reassembled. The product goes through final inspection and is packaged into the original packaging.

iPhone 7 Plus Retro Edition includes EarPods, a Lightning to USB Cable, a USB Power Adapter, and documentation in the box.

Related Forum: iPhone