As expected, the VUDU Player app on Apple TV is limited in one respect -- users can't rent or buy any movie or TV show directly from Apple TV, so they'll first have to add content to their collection elsewhere before navigating to Apple TV in order to view it.
The Vudu Player for Apple TV lets you play over 4,000 free Movies On Us titles, as well as your existing Vudu collection, natively on 4th generation Apple TVs with tvOS 10. And the Vudu Player is the first (and only – just want to reiterate that) player that gives you access to your UltraViolet digital locker on Apple TV (#humblebrag).Additional features include Siri voice search to find content within your VUDU collection, and a wishlist where users can add any title to save for later, and view on any platform that VUDU is available on. Users on Reddit noted that there is no integration with Apple's TV app.
The official launch of the VUDU Player app for Apple TV comes after rumblings about the app began in March, and then last week a report by Variety confirmed its release date of August 22.
For anyone without a VUDU account, the company encourages new users to head to its signup page to create a free account before launching the Apple TV app, since Apple's App Store guidelines prevent it from adding a sign up option within the app. On the web, users can browse, rent, and buy over 100,000 titles, link an existing UltraViolet and Disney Movies Anywhere account, and then sync everything with their Apple TV app to view their collection on Apple's fourth-generation set-top box.