Ahead of the launch of iOS 11, developers have been busy experimenting with ARKit, Apple's upcoming augmented reality platform, to see how it could be used in various everyday scenarios and contexts.

The latest demo to catch the eye comes courtesy of ModiFace (via 9to5Mac), which specializes in creating augmented reality apps for the beauty industry. The company recently uploaded a video showcasing a lipstick previewer and virtual "beauty gallery" in a cosmetics store.

arkit lipstick
The video demonstrates a person looking into the front-facing camera of their iPhone and trying out various shades of lipstick, minus the faff of having to actually apply it, enabling the user to quickly choose their preferred color.

Later in the video, the woman browses a virtual aisle of images of herself with various cosmetics digitally applied, making her selection a much simpler process than the traditional hassle of physical application.


ModiFace envisions further uses for ARKit in the cosmetic space, some of which it demonstrated in a second video that showcases a "virtual beauty counter".

"Users start with trying on different beauty products on their own video through ModiFace's iOS app. From there, once a selection of products have been made, they can then instantly see their products, product reviews, and product simulations on their own photo rendered as a virtual beauty counter. Users can walk close to the counter to zoom and view specific product visualizations or features. For example, to see the details of a lipstick, they simple walk closer to their photo and move their devices closer to a virtual lip."

ModiFace says it will be testing virtual beauty counters with a variety of different partners over the coming weeks, but the first apps with ARKit won't be available until iOS 11 is officially available to the public in September.

So far, developers have demonstrate everything from live filter applications in a recreation of A-ha's Take On Me video to live measurements of furniture and room spaces, and we can surely expect many more to come. Check out the links below for more ARKit demos.

- ARKit Roundup: Turn-by-Turn Directions, Precise Room Measurements, and Pac-Man
- Apple's ARKit Used to Recreate Classic A-ha 'Take On Me' Video
- Apple Users' Mixed Reality Future Teased in Latest ARKit Demo
- Latest Apps to Showcase Apple's ARKit Include Simple Measuring Tape and Minecraft
- Developers Share First Augmented Reality Creations Using Apple's ARKit

Tag: ARKit
Related Forum: iOS 11

Top Rated Comments

Appleaker Avatar
69 months ago
Yet another example of how powerful and polished ARkit is. Really exciting.
Score: 5 Votes (Like | Disagree)
Jarman74 Avatar
69 months ago
This article looks way more front page worthy than any Carpool Karaoke news ever.
Score: 5 Votes (Like | Disagree)
jmh600cbr Avatar
69 months ago
Wow this is really an incredible application. Can’t wait to see more
Score: 1 Votes (Like | Disagree)
Zirel Avatar
69 months ago
This article looks way more front page worthy than any Carpool Karaoke news ever.
Don’t why they keep updating about that.

Who’s the audience of MacRumors? Mothers of teen-aged girls?
Score: 1 Votes (Like | Disagree)
dwhittington Avatar
69 months ago
So next week, AR Girlfriend? Eliminating the traditional hassles of relationships. Lol
Score: 1 Votes (Like | Disagree)
macduke Avatar
69 months ago
The problem I have with all of this: Are people really going to walk around their homes or in public with their arms outstretched holding their phones so they can interact with this virtual environment?

I can see the argument for holding it up in front of your face to quickly select makeup or whatever. But these floating panes everywhere just seems like the wrong idea. IDK. Maybe I just haven't seen it implemented properly yet. The primary problems are arm fatigue and how weird it looks. I have a theory that Apple is starting out on the iPhone to get people and companies interested with small little demo apps and some useful utilities, and will then blow them away with a discrete wearable at some point several years down the road from now. These apps will serve as a foundation for that platform and allow it to take off quicker once Apple has the hardware nailed down properly.

The other obvious problem is battery life. Having your display turned on—especially if you're outside or in another brightly lit area—running complex visual analysis of the environment while drawing 3D objects on top of it sounds like a huge battery drain. Just recording video quickly drains the battery on my iPhone 7.
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 14 pro hands snowflakes 1

Best Black Friday iPhone Deals Still Available

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2022 is no different. Right now we're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors....
apple watch gold ornaments

Best Black Friday Apple Watch Deals Still Available

Wednesday November 23, 2022 9:31 am PST by
We're tracking all of the best Apple product discounts for Black Friday this week, and the Apple Watch always makes a great gift around the holiday season, so you're guaranteed to find solid discounts right now. In this article, you'll discover the best Black Friday sales on Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra. Note: MacRumors is an affiliate partner with some of these...
new airpods lineup black friday

Best Black Friday AirPods Deals Still Available

Tuesday November 22, 2022 10:01 am PST by
Although we've been tracking Black Friday deals for a few weeks now, the shopping holiday is officially kicking off this week and we're highlighting the best sales for each of Apple's product lines. In this article, you'll find the best Black Friday sales on AirPods 2, AirPods 3, AirPods Pro, AirPods Pro 2, and AirPods Max. Note: MacRumors is an affiliate partner with some of these vendors....
ipad holiday bulbs

Best Black Friday iPad Deals Still Available

Thursday November 24, 2022 12:25 pm PST by
Black Friday deals have been in full swing for the better part of a month, and now that the shopping holiday is officially here we're seeing even more solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Black Friday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner ...
mac imac snowflakes

Best Black Friday iMac and MacBook Deals Still Available

Thursday November 24, 2022 1:07 pm PST by
Our Black Friday coverage continues today with the best deals you can find on MacBook Pro, MacBook Air, and iMac. As with all Black Friday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note: MacRumors is an affiliate partner with some of...
General Black Friday Deals 2022 Blue

All the Apple Black Friday Deals You Can Get Right Now: AirPods, Apple TV, Mac, iPad, and More

Saturday November 19, 2022 8:00 am PST by
Last week was jam-packed with early Black Friday deals, and now that the shopping holiday is right around the corner, we're going back through all of the best sales you might have missed over the past week and updating as prices change and new deals arrive. As with all holiday shopping, there's no guarantee that better prices won't come around later in the season, but if you want to shop early,...
Best Buy November Deals Hero

Best Buy Reveals Black Friday Plans With Sitewide Sales Available Now

Tuesday November 22, 2022 3:49 pm PST by
Following in the footsteps of Target and Walmart, Best Buy this week detailed its plans for the Black Friday shopping holiday and its schedule looks a lot like other retailers. In terms of sales, Best Buy has the expected list of TVs, appliances, video games, computers, streaming devices, and more. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...