Latest ARKit Demo Showcases Virtual Cosmetics Boutique

by

Ahead of the launch of iOS 11, developers have been busy experimenting with ARKit, Apple's upcoming augmented reality platform, to see how it could be used in various everyday scenarios and contexts.

The latest demo to catch the eye comes courtesy of ModiFace (via 9to5Mac), which specializes in creating augmented reality apps for the beauty industry. The company recently uploaded a video showcasing a lipstick previewer and virtual "beauty gallery" in a cosmetics store.


The video demonstrates a person looking into the front-facing camera of their iPhone and trying out various shades of lipstick, minus the faff of having to actually apply it, enabling the user to quickly choose their preferred color.

Later in the video, the woman browses a virtual aisle of images of herself with various cosmetics digitally applied, making her selection a much simpler process than the traditional hassle of physical application.


ModiFace envisions further uses for ARKit in the cosmetic space, some of which it demonstrated in a second video that showcases a "virtual beauty counter".

"Users start with trying on different beauty products on their own video through ModiFace's iOS app. From there, once a selection of products have been made, they can then instantly see their products, product reviews, and product simulations on their own photo rendered as a virtual beauty counter. Users can walk close to the counter to zoom and view specific product visualizations or features. For example, to see the details of a lipstick, they simple walk closer to their photo and move their devices closer to a virtual lip."

ModiFace says it will be testing virtual beauty counters with a variety of different partners over the coming weeks, but the first apps with ARKit won't be available until iOS 11 is officially available to the public in September.

So far, developers have demonstrate everything from live filter applications in a recreation of A-ha's Take On Me video to live measurements of furniture and room spaces, and we can surely expect many more to come. Check out the links below for more ARKit demos.

- ARKit Roundup: Turn-by-Turn Directions, Precise Room Measurements, and Pac-Man
- Apple's ARKit Used to Recreate Classic A-ha 'Take On Me' Video
- Apple Users' Mixed Reality Future Teased in Latest ARKit Demo
- Latest Apps to Showcase Apple's ARKit Include Simple Measuring Tape and Minecraft
- Developers Share First Augmented Reality Creations Using Apple's ARKit

Tag: ARKit

Top Rated Comments

(View all)
Avatar
40 months ago
Yet another example of how powerful and polished ARkit is. Really exciting.
Score: 5 Votes (Like | Disagree)
Avatar
40 months ago
This article looks way more front page worthy than any Carpool Karaoke news ever.
Score: 5 Votes (Like | Disagree)
Avatar
40 months ago
Wow this is really an incredible application. Can’t wait to see more
Score: 1 Votes (Like | Disagree)
Avatar
40 months ago

This article looks way more front page worthy than any Carpool Karaoke news ever.

Don’t why they keep updating about that.

Who’s the audience of MacRumors? Mothers of teen-aged girls?
Score: 1 Votes (Like | Disagree)
Avatar
40 months ago
So next week, AR Girlfriend? Eliminating the traditional hassles of relationships. Lol
Score: 1 Votes (Like | Disagree)
Avatar
40 months ago
The problem I have with all of this: Are people really going to walk around their homes or in public with their arms outstretched holding their phones so they can interact with this virtual environment?

I can see the argument for holding it up in front of your face to quickly select makeup or whatever. But these floating panes everywhere just seems like the wrong idea. IDK. Maybe I just haven't seen it implemented properly yet. The primary problems are arm fatigue and how weird it looks. I have a theory that Apple is starting out on the iPhone to get people and companies interested with small little demo apps and some useful utilities, and will then blow them away with a discrete wearable at some point several years down the road from now. These apps will serve as a foundation for that platform and allow it to take off quicker once Apple has the hardware nailed down properly.

The other obvious problem is battery life. Having your display turned on—especially if you're outside or in another brightly lit area—running complex visual analysis of the environment while drawing 3D objects on top of it sounds like a huge battery drain. Just recording video quickly drains the battery on my iPhone 7.
Score: 1 Votes (Like | Disagree)

Top Stories

Hands-On With iOS 14 Widgets, Custom Icons, and Home Screen Setup

Tuesday September 22, 2020 3:25 pm PDT by
Apple with iOS 14 introduced widgets on the Home Screen, leading to unprecedented levels of customization for the iPhone. Combined with Shortcuts that let you change an app's icon, iOS 14 lets you create a whole new look for your Home Screen. Subscribe to the MacRumors YouTube channel for more videos. We've been following along with some of the creative alternative Home Screen designs that M...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

Apple Emphasizes That Solo Loop May Increase in Length Over Time, Updates Sizing Guide With More Specific Instructions

Wednesday September 23, 2020 8:26 am PDT by
Apple on Tuesday updated one of its support documents to emphasize that the new silicone rubber Solo Loop for the Apple Watch may increase in length over time, as mentioned in fine print at the bottom of the Solo Loop product page. Apple has also updated its printable Solo Loop sizing guide with more specific instructions, as noted by 9to5Mac's Michael Steeber. The guide now advises users to ...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

Kuo: Mini-LED Displays to Debut in Apple's Next iPad Pro

Tuesday September 22, 2020 11:45 pm PDT by
Following his report earlier this week indicating that Apple will be accelerating adoption of mini-LED displays in its iPad and Mac notebook lineups thanks to better than expected development from potential secondary supplier Sanan Optoelectronics, analyst Ming-Chi has released a new report today sharing a bit more perspective on the mini-LED display market as it relates to Apple. Kuo says...