Apple only announced its augmented reality developer platform ARKit last week at the Worldwide Developers Conference, but some video clips have already been posted online by developers eager to showcase the impressive potential of the software.
ARKit enables iPhones and iPads running iOS 11 to superimpose computer-generated graphics over the real world, allowing developers to take their apps beyond the screen and into the user's environment.
By using the built-in camera, processors, and motion sensors found in iOS devices, virtual content appears on top of real-world scenes, and users don't need any special equipment to enjoy them because ARKit does the heavy lifting.
One developer who spoke to Motherboard said Apple had improved upon existing AR solutions like Hololens and Google Tango by making the ARKit framework elegant and simple to use.
"The most impressive aspect of ARKit is that it tends to just work," said Cody Brown, founder of virtual reality production studio IRL, in an online interview with Motherboard. "Other AR software often requires some sort of physical tracking mechanism (like a QR code), which inevitably becomes a major piece of friction if you are trying to get anyone to use this stuff.
"Another incredible aspect of ARKit is how it handles lighting adjustments in real time, continued Brown. "I can only imagine the math and magic underneath this tech to make it work."
Impressed with how well ARKit maps objects to your environment. And easy to get started! pic.twitter.com/0am5dXlXui
— Kyle Russell (@kylebrussell) June 6, 2017
Several other ARKit developer demos have since appeared online, including a virtual "iPhone 8", roving StarWars character BB-8, dog-stalking zombies, office floor naval battles, dancing Candy rock stars, and more.
Apple has invested heavily in augmented reality in recent years, making several VR/AR company acquisitions including PrimeSense, FaceShift, and Metaio. Apple's much-anticipated "iPhone 8", which is expected to be announced in September, is rumored to have 3D sensing capabilities, with augmented reality being one possible use for the technology.
ARKit will come to compatible devices as part of iOS 11, which Apple is set to release in the fall.
Top Stories
Apple Considering Delaying iPhone 12 Launch 'by Months'
Apple Helps Source Over 10 Million N95 Masks for Healthcare Providers in the U.S.
Hands-On With the New 2020 12.9-Inch iPad Pro
Kuo: Apple to Launch Several Macs With Arm-Based Processors in 2021, USB4 Support Coming to Macs in 2022
Apple Releases iOS and iPadOS 13.4 With New Mail Toolbar, iCloud Folder Sharing, Trackpad Support for iPad and More
Apple Releases macOS Catalina 10.15.4 With Screen Time Communication Limits and Real-Time Apple Music Lyrics
Apple Says MacBook Air With Retina Display Can Exhibit Anti-Reflective Coating Issues, Unclear if Eligible for Free Repairs [Updated]
Hands-On With Apple's New Smart Keyboard Folio for the 2020 iPad Pro Models
Hands-On With the New $999 MacBook Air
Top Rated Comments
(View all)Ummm,..this video looks no different to every other AR app I own, am i missing something? This is what Apple has been working on,..a technology that has been used by IKEA for years...unimpressed.
I would have thought a pair of AR/ VR glasses would have been a priority for 2017.
I'm not sure you realize how difficult it was to build AR into iOS apps before ARKit entered the scene. The framework has only been out for a week and already indie devs are creating stuff that previously would have taken entire teams weeks or even months to produce. This is a game changer for sure, not only for games but for education apps too (anatomy, history, geography etc). The possibilities are endless.
Apple just shifted the goalposts.
Who can miniaturize an AR device to the point it's actually desirable to wear? Only Apple. It's like all their work in chips and sensors of these last years is converging to make that single device possible.
Feels like 2013 again. Better late than never.
Fast forward to 6:54
[MEDIA=youtube]U213Tscosfw[/MEDIA]
I don't think you get it. AR has existed on iOS for years too, since 2010 at least. There are quite a few AR apps on the App Store already as well. What ARKit does is give developers access to new frameworks making developing these apps a lot easier and more powerful than the ones are currently possible.
But of course you knew that already and you're just trolling, so carry on.
After just a few days, and a developers-only release, iOS is already the dominant platform for AR. This is a market Apple will pioneer and dominate.
Who can miniaturize an AR device to the point it's actually desirable to wear? Only Apple. It's like all their work in chips and sensors of these last years is converging to make that single device possible.
That is exactly what I've been thinking. The problem with the AR/VR glasses is that they are heavy and uncomfortable to wear. But Apple has the most powerful and most energy efficient chips. It also has great cameras. So they can make the best set of goggles. For now it will just be your phone (an $750 device, so pricey) sitting in a container similar to Samsung VR gear. But Apple can make something better and more powerful and still have it run on a battery that won't be that heavy. And all of Apple phones will have two cameras. Having two cameras will be key to AR. That is another happy coincidence.
Side note. Once again, Apple publicly announces dominance in a new field and the stock market doesn't get it.