Chinese Mobile Makers Set to Ride Wave of 'iPhone 8' Fever With All-Screen Models

by

China-based smartphone vendors are set to follow Apple lockstep into the all-screen handset era as competition in the Chinese smartphone market heats up in the second half of 2017 (via DigiTimes).

With much of the media attention focused on the imminent launch of Apple's "iPhone 8" with edge-to-edge OLED display this September, rival mobile makers including Huawei, Xiaomi, and Gionee have been quietly pushing ahead with their own all-screen alternatives.

Mi Mix 2 concept by Benjamin Geskin

Following a successful comeback in the Chinese smartphone market in the first half of 2017 after a setback the previous year, Xiaomi plans to further enhance its position with the upcoming release of its Mi Mix 2, according to industry sources.

MacRumors readers may recall the company's first Mi Mix which raised eyebrows in October 2016 for its almost bezel-free design, despite largely being considered a "concept phone" rather than a mass market device. The second-generation model aims to change that perception, with Xiaomi set to boost supply in order to grab more market share.

Meanwhile, Huawei has reportedly stepped up its purchases from component suppliers since the beginning of the third quarter for a planned rollout of its next-generation flagship model, the Huawei Mate 10. The device is said to feature a 6-inch 18:9 (2:1) all-screen AMOLED display from Japan Display.

Elsewhere, Gionee will continue its aggressive strategy – which began with the release of the world's first four camera (dual front and back camera) phone, the Gionee 10 – by rolling out all-screen models of its flagship devices in time for the second half of 2017, according to sources.

Even smaller mobile vendors have gotten in on the act, with Japan-based Sharp making a return to China's smartphone market recently with the launch of its all-screen model, the Aquos S2, priced at CNY2,499 ($375), targeting the mid-tier segment.

Last year Apple experienced its first ever year-over-year decline in the Chinese smartphone market, with the company's phones continuing to be outpaced by cheaper alternatives and the iPhone 7 failing to kick up a frenzy among consumers compared to previous launches, according to analysts.

Apple faced a similar story at the beginning of the current year. Despite recording record results, Apple's Q1 2017 earnings call revealed revenue was down 8 percent in China, but CEO Tim Cook claimed half of that decline was down to currency devaluation.

Apple currently stands in fifth place in China's booming smartphone market, where combined sales reached 131.6 million units in the fourth quarter of 2016, accounting for nearly a third of worldwide shipments.

It remains to be seen whether the iterative "S" cycle updates to its iPhone 7 range due this fall, combined with the appeal of a premium alternative in the form of the so-called "iPhone 8", will help to boost its success in these booming Sino markets, which are typically dominated by cheaper-priced, high-spec handsets.

Tags: Huawei, Xiaomi

Top Rated Comments

(View all)
Avatar
40 months ago
'Ride wave'?

Isn't it the other way around?

Apple is riding the wave of Chinese brands (and Samsung) which introduced full screen models quite some time ago.

The ads for the Galaxy S8 in London have been insane.

Apple = paying an insane amount of money for inferior hardware a year after your colleagues showed you the tech in their Android phones.

If the Android OS hadn't been utter tripe, I would have switched ages ago.
Score: 12 Votes (Like | Disagree)
Avatar
40 months ago

Love how Apple can now set a trend even before releasing a product

The RDF is strong with this one.
[doublepost=1503483554][/doublepost]

Didn't all these Chinese brands, including Samsung, rush out all these full screen devices after all the rumours that the iPhone 8 would have a full screen? That's what tends to happen.... Apple rumours, Samsung make a phone copying those rumours and rush it out, Apple then release their phone with all the leaked features done properly.

Seriously? How quickly do you think they can design, develop and release these products? It doesn't happen in three months. Besides, it is clear from their previous releases that they have been heading in the full screen direction for years.
Score: 7 Votes (Like | Disagree)
Avatar
40 months ago
Love how Apple can now set a trend even before releasing a product, based on rumors. Remember all the Android Wears before iWatch, and now this.
Score: 4 Votes (Like | Disagree)
Avatar
40 months ago

'Ride wave'?

Isn't it the other way around?

Apple is riding the wave of Chinese brands (and Samsung) which introduced full screen models quite some time ago.

The ads for the Galaxy S8 in London were insane.

Apple = pay an insane amount of money for inferior hardware a year after your colleagues showed you the tech in their Android phones.

If the Android OS hadn't been utter tripe, I would have switched ages ago.

Didn't all these Chinese brands, including Samsung, rush out all these full screen devices after all the rumours that the iPhone 8 would have a full screen? That's what tends to happen.... Apple rumours, Samsung make a phone copying those rumours and rush it out, Apple then release their phone with all the leaked features done properly.
Score: 4 Votes (Like | Disagree)
Avatar
40 months ago
When the first all-screen Mi Mix came out, the iPhone 7 looked like a '90s Motorola by comparison, and then the S8 perfected it.
I'd hardly call it "riding the iPhone 8 wave", as good as the next iPhone could be.

Score: 4 Votes (Like | Disagree)
Avatar
40 months ago

Didn't all these Chinese brands, including Samsung, rush out all these full screen devices after all the rumours that the iPhone 8 would have a full screen? That's what tends to happen.... Apple rumours, Samsung make a phone copying those rumours and rush it out, Apple then release their phone with all the leaked features done properly.

Xiaomi has the Mi Mix from last year, and Sharp has the Aquos Crystal from 2014, although I can't say I've heard of Gionee before. It doesn't have to be imitation in either direction, it's entirely possible that all companies are just improving their designs in a logical way, and the technology is finally here to do full screen devices properly.
Score: 3 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

New AirPods Pro Firmware Introduces Spatial Audio Support and Automatic Switching

Monday September 14, 2020 12:22 pm PDT by
The new 3A283 firmware that Apple released for the AirPods Pro today appears to introduce support for Spatial Audio, a new feature coming to the higher-end AirPods with iOS 14. Multiple reports on Twitter and the MacRumors forums indicate that the firmware update adds a "Spatial Audio" option to the Control Center, which can be activated to enable the feature. Note that using Spatial Audio...

Spotify Says Apple One Bundle Will Cause 'Irreparable Harm to Developer Community'

Tuesday September 15, 2020 12:26 pm PDT by
Apple today announced Apple One, a series of new subscription bundles that provide access to various Apple services at a combined monthly price. In response, Spotify sent out statements (via Peter Kafka) to the press decrying Apple's anti-competitive behavior and calling on "competition authorities" to stop Apple before it is able to cause "irreparable harm" to developers.Once again, Apple...

Bloomberg: Apple Watch Series 6 With SpO2 Tracking and All-Screen iPad Air Coming at 'Time Flies' Event, Apple Silicon Macs by November

Monday September 14, 2020 5:20 am PDT by
Apple is set to host a virtual event on Tuesday at 10 a.m. Pacific Time, and ahead of time, Bloomberg's Mark Gurman has outlined his expectations for new product announcements both tomorrow and in the months to follow. Gurman, who has a very strong track record, reiterated that this Tuesday's event will be focused on the introduction of new Apple Watch Series 6 and iPad Air models, adding...

iOS 14, iPadOS 14, watchOS 7, and tvOS 14 Will Be Released September 16

Tuesday September 15, 2020 11:06 am PDT by
Apple today announced that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be officially released on Wednesday, September 16. Apple has seeded the final Golden Master beta versions of each update to developers in advance. ‌iOS 14‌ and iPadOS 14 introduce dozens of new features, including a redesigned Home Screen that supports widgets on the iPhone and iPad for the first time. For more...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Full Transcript of Apple's 'Time Flies' Event With Apple Watch and iPad Updates

Tuesday September 15, 2020 8:46 am PDT by
Apple's virtual "Time Flies" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut new Apple Watch and iPad models, but it appears we may not see the iPhone 12 until next month. While we're not expecting to see new iPhones today, Apple's software updates for its various platforms are likely nearly ready for launch, so we may be hearing more about them today. Check...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Everything Apple Announced at Today's iPad and Apple Watch Event in Just Seven Minutes

Tuesday September 15, 2020 2:19 pm PDT by
Apple today held its annual September event, but this year was a bit different because no new iPhones were announced. The "Time Flies" event focused on the Apple Watch Series 6 and the iPad Air, and saw the debut of a new Apple One services bundle. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce the new devices, but we've recapped the event in...