If you're new to AirPods, considering buying a pair, or just want to pick up some new tips.
AirPods and AirPower: Everything We Know
Apple's Car Project Shifts Towards Autonomous Driving System Under Mansfield's Direction
Bob Mansfield, a longtime Apple executive who previously served as Senior Vice President of Technologies, recently took over Apple's secret car project. Under his leadership, Apple's car strategy has shifted towards autonomous driving, reports Bloomberg.
Apple is not abandoning its effort to build a full Apple Car, but it is said to be focusing more heavily on creating an autonomous driving system that would perhaps allow it to partner with or purchase a car manufacturer in the future. Apple is now said to be pursuing a two-prong development approach, working both on a car and the software to power it.
As Apple takes a renewed interested in autonomous driving systems, it has hired Dan Dodge, who ran BlackBerry's automotive software division and developed QNX, the software platform found in a wide range of in-car infotainment systems. Dodge, like other Apple car engineers and employees, reports to Mansfield, while Mansfield reports directly to Apple CEO Tim Cook.
Mansfield reportedly has three distinct teams in his division: a software team led by John Wright, a sensor team led by Benjamin Lyon, and a hardware engineering team led by D.J. Novotney. Under Mansfield's direction, Apple is continuing its aggressive hiring policies, taking on former Ford employees Todd Gray and Aindrea Campbell, both of whom have experience with car body manufacturing and research.
With Mansfield at the helm, Apple may be able to get its car project back on track. Rumors have suggested that the departure of Steve Zadesky, who formerly led the project, resulted in delays, internal strife due to challenges like unattainable timelines, and organizational changes. Recent rumors suggest Apple is now aiming to launch an Apple Car in 2021 instead of 2020, but if Apple decides to go with a software-based product meant to be built into existing cars, it could potentially debut earlier.
Apple is not abandoning its effort to build a full Apple Car, but it is said to be focusing more heavily on creating an autonomous driving system that would perhaps allow it to partner with or purchase a car manufacturer in the future. Apple is now said to be pursuing a two-prong development approach, working both on a car and the software to power it.
As Apple takes a renewed interested in autonomous driving systems, it has hired Dan Dodge, who ran BlackBerry's automotive software division and developed QNX, the software platform found in a wide range of in-car infotainment systems. Dodge, like other Apple car engineers and employees, reports to Mansfield, while Mansfield reports directly to Apple CEO Tim Cook.
Mansfield reportedly has three distinct teams in his division: a software team led by John Wright, a sensor team led by Benjamin Lyon, and a hardware engineering team led by D.J. Novotney. Under Mansfield's direction, Apple is continuing its aggressive hiring policies, taking on former Ford employees Todd Gray and Aindrea Campbell, both of whom have experience with car body manufacturing and research.
With Mansfield at the helm, Apple may be able to get its car project back on track. Rumors have suggested that the departure of Steve Zadesky, who formerly led the project, resulted in delays, internal strife due to challenges like unattainable timelines, and organizational changes. Recent rumors suggest Apple is now aiming to launch an Apple Car in 2021 instead of 2020, but if Apple decides to go with a software-based product meant to be built into existing cars, it could potentially debut earlier.
Related Roundup: Apple Car
Tag: bloomberg.com
[ 146 comments ]
Top Rated Comments
(View all)
34 months ago
Everyone jumping on the "Self-driving car" bandwagon seems to be underestimating the complexity of understanding and handling the infinite unpredictability of the real-world. Particularly since people's lives are at stake in a moving vehicle.
I wouldn't want one.
I wouldn't want one.
34 months ago
Instead of two pedals, one for braking and the other for gas. Apple can do what they did with the mouse and make the pedal do both. Perhaps just a tap once for gas, tap twice for brake. Swipe your foot for a casual smooth ride or use you toes to pinch and zoom when you want to get closer (zoom) to the object in front of you. Force tap (depending on if you force tapped once or twice will give you a more aggressive start or stop).
34 months ago
I am sorry, but if Apple software is going to drive a car, Apple better seriously step up their software quality. In my mind Apple has become to obsessive with its marketing driving the release timeline to ever make reliable auto software.
34 months ago
Everyone jumping on the "Self-driving car" bandwagon seems to be underestimating the complexity of understanding and handling the infinite unpredictability of the real-world. Particularly since people's lives are at stake in a moving vehicle.
I wouldn't want one.
Right. Besides, it will be Apple Maps data doing the guidance. So it will need to be a waterproof car for us here in Florida (several times, Apple has dropped the pin right into a waterway. If an autonomous car drove right to the pinned location, the car better have an oxygen supply. The good news is that if the car ships without a 3.5mm headphone jack, it will apparently be able to be waterproof:rolleyes:)
All ;)
34 months ago
"Apple is not abandoning its effort to build a full Apple Car ('https://www.macrumors.com/roundup/apple-car/'),"
Since there is no evidence they are actually building a car.....
Since there is no evidence they are actually building a car.....
34 months ago
Mansfield will lead this Project successfully I believe. Good move by Apple by making him the leader.
34 months ago
"Apple's car strategy has shifted towards autonomous driving" Ummm. Autonomous driving should have been the starting point, not a new direction for the project.
34 months ago
"Apple is not abandoning its effort to build a full Apple Car ('https://www.macrumors.com/roundup/apple-car/'),"
Since there is no evidence they are actually building a car.....
Either way, it sure beats a partial car.
[ Read All Comments ]
For this week's giveaway, we've teamed up with Tap to give MacRumors readers a chance to win one of the company's wearable keyboard setups, which Tap believes will be the keyboard of the...
Eve (formerly known as Elgato) was one of the first companies to come out with HomeKit accessories when HomeKit was announced in 2014, and since then, Eve has been expanding its portfolio of...
There are a few notable flash sales going on today, including a discount on a refurbished model of Apple's HomePod smart speaker. The speaker is on sale for $234.99, $115 off from its...
Apple is teaming up with Chinese payments company Ant Financial Services Group, along with several local banks, to offer local customers interest-free financing on iPhones in China (via Reuters)....
OWC this week announced a neat and tidy solution for quickly disconnecting multiple drives from any OWC dock, with the release of a free Dock Ejector utility.
The Mac app lives silently in...
Well-known cable and accessory maker Monoprice today introduced a new sale on Thunderbolt cables, with discounts reaching as much as 35 percent off of original prices during the limited-time event....
Parallels this week debuted a new promo bundle for both new and current users, offering a chance to buy or upgrade to Parallels Desktop 14, and then get ten other Mac apps for free. New owners can...
Over the past few weeks, a handful of users have reported receiving the message "an error occurred" when attempting to load the "For You" tab in iTunes, which provides personalized...
