Apple's Car Project Shifts Towards Autonomous Driving System Under Mansfield's Direction

Bob Mansfield, a longtime Apple executive who previously served as Senior Vice President of Technologies, recently took over Apple's secret car project. Under his leadership, Apple's car strategy has shifted towards autonomous driving, reports Bloomberg.

Apple is not abandoning its effort to build a full Apple Car, but it is said to be focusing more heavily on creating an autonomous driving system that would perhaps allow it to partner with or purchase a car manufacturer in the future. Apple is now said to be pursuing a two-prong development approach, working both on a car and the software to power it.

applecar
As Apple takes a renewed interested in autonomous driving systems, it has hired Dan Dodge, who ran BlackBerry's automotive software division and developed QNX, the software platform found in a wide range of in-car infotainment systems. Dodge, like other Apple car engineers and employees, reports to Mansfield, while Mansfield reports directly to Apple CEO Tim Cook.

Mansfield reportedly has three distinct teams in his division: a software team led by John Wright, a sensor team led by Benjamin Lyon, and a hardware engineering team led by D.J. Novotney. Under Mansfield's direction, Apple is continuing its aggressive hiring policies, taking on former Ford employees Todd Gray and Aindrea Campbell, both of whom have experience with car body manufacturing and research.

With Mansfield at the helm, Apple may be able to get its car project back on track. Rumors have suggested that the departure of Steve Zadesky, who formerly led the project, resulted in delays, internal strife due to challenges like unattainable timelines, and organizational changes. Recent rumors suggest Apple is now aiming to launch an Apple Car in 2021 instead of 2020, but if Apple decides to go with a software-based product meant to be built into existing cars, it could potentially debut earlier.

Related Roundup: Apple Car

Top Rated Comments

Arran Avatar
99 months ago
Everyone jumping on the "Self-driving car" bandwagon seems to be underestimating the complexity of understanding and handling the infinite unpredictability of the real-world. Particularly since people's lives are at stake in a moving vehicle.

I wouldn't want one.
Score: 12 Votes (Like | Disagree)
BornAgainMac Avatar
99 months ago
Instead of two pedals, one for braking and the other for gas. Apple can do what they did with the mouse and make the pedal do both. Perhaps just a tap once for gas, tap twice for brake. Swipe your foot for a casual smooth ride or use you toes to pinch and zoom when you want to get closer (zoom) to the object in front of you. Force tap (depending on if you force tapped once or twice will give you a more aggressive start or stop).
Score: 9 Votes (Like | Disagree)
xizdun Avatar
99 months ago
Apple logo superimposed on a BMW steering wheel. :p
Score: 9 Votes (Like | Disagree)
nt5672 Avatar
99 months ago
I am sorry, but if Apple software is going to drive a car, Apple better seriously step up their software quality. In my mind Apple has become to obsessive with its marketing driving the release timeline to ever make reliable auto software.
Score: 8 Votes (Like | Disagree)
Bollockser Avatar
99 months ago
You're steering it wrong.
Score: 6 Votes (Like | Disagree)
HobeSoundDarryl Avatar
99 months ago
Everyone jumping on the "Self-driving car" bandwagon seems to be underestimating the complexity of understanding and handling the infinite unpredictability of the real-world. Particularly since people's lives are at stake in a moving vehicle.

I wouldn't want one.
Right. Besides, it will be Apple Maps data doing the guidance. So it will need to be a waterproof car for us here in Florida (several times, Apple has dropped the pin right into a waterway. If an autonomous car drove right to the pinned location, the car better have an oxygen supply. The good news is that if the car ships without a 3.5mm headphone jack, it will apparently be able to be waterproof:rolleyes:)

All ;)
Score: 6 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone Notch

Apple Explored These Notch and Dynamic Island Designs for iPhones

Friday February 23, 2024 2:05 pm PST by
With the iPhone 14 Pro models in 2022, Apple introduced the Dynamic Island, which can morph and expand to display system alerts, sports scores, and a variety of other information. The feature makes the space surrounding the front camera and Face ID sensors useful compared to the notch on older iPhone models. Apple explored a variety of ideas for the iPhone's notch area over the years before...
General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
Next Generation CarPlay Porsche 1

Apple Launching Next-Generation CarPlay This Year With These New Features

Wednesday February 21, 2024 2:03 pm PST by
Apple recently updated its website to confirm that the first vehicle models with next-generation CarPlay support will debut "in 2024." This wording is shown on Apple's regional websites for the U.S., Canada, Australia, New Zealand, and many other countries. The iOS 17.4 beta includes code-level references to eight new CarPlay apps:Auto Settings: This app will let you manage paired iPhones...
cracked glass vision pro

Handful of Apple Vision Pro Units Develop Identical Crack in Cover Glass

Friday February 23, 2024 4:46 am PST by
A small number of Apple Vision Pro owners have claimed that their headsets developed a hairline crack down the middle of the front cover glass, despite having never been dropped or mishandled. Photo of hairline crack in Vision Pro front glass (credit: Reddit user Inphenite) The first report was posted in the subreddit /r/VisionPro about 18 days ago, and several more have appeared in the last...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...
New Macs iPads iOS 17 4

What to Expect at Potential Apple Event in March: iPads, Macs, and More

Friday February 23, 2024 8:35 am PST by
Apple often holds its first media event of the year in March, so the company could be just weeks away from announcing new products. Below, we have outlined what to expect from a potential Apple Event this March. Past Apple Events in March Apple has held five events in March since 2015:Monday, March 9, 2015 Monday, March 21, 2016 Tuesday, March 27, 2018 Monday, March 25, 2019 Tuesday,...