Verizon Introduces New Unlimited Data Plans, Limits Video to 720p For All Smartphone Customers

Verizon today split its unlimited talk, text, and data plan into three tiers: Go Unlimited, Beyond Unlimited, and Business Unlimited. The plans go into effect for new customers starting Wednesday, August 23.

verizon unlimited kinda
Go Unlimited starts at $75 per month, which is $5 cheaper than the original Verizon Unlimited plan introduced in February. However, while Verizon Unlimited allowed for full HD video streaming, video quality on Go Unlimited is forcibly throttled to 480p, which Verizon and many other carriers refer to as DVD quality.

Go Unlimited customers can also experience reduced speeds if the network is congested at any time, rather than only after exceeding 22GB of data usage in a billing cycle. And while Mobile Hotspot is unlimited, tethering speeds are capped at a maximum of 600kbps from the very first kilobyte of usage.

The original Verizon Unlimited plan allows tethering at 4G LTE speeds for the first 10GB of data, with speeds reduced to 3G afterwards.

Beyond Unlimited starts at $85 per month, which is $5 more expensive than Verizon Unlimited. The plan includes unlimited tethering with the first 15GB of data at 4G LTE speeds, up from 10GB, but video quality is forcibly throttled to 720p quality on smartphones and 1080p quality on tablets.

Beyond Unlimited customers could experience reduced speeds at times of network congestion once they exceed 22GB in a billing cycle, in line with the original unlimited plan. Verizon increases that limit to 25GB for customers who sign a two-year contract when purchasing a new device.

Business Unlimited is designed for four or more lines and starts at $45/month/line. Each line could experience reduced speeds at times of network congestion after exceeding 22GB in a billing cycle, and video quality is throttled to 480p. Unlimited tethering is included with 4G LTE speeds for the first 10GB of data.

AutoPay and paperless billing must be enabled for all of the prices listed above, or else each plan costs $5 extra per month.

Verizon told The Verge that existing customers will be able to keep their current plan — including legacy ones. As a bonus, for existing customers on the original Verizon Unlimited plan introduced in February, Verizon is increasing the allowance for 4G LTE speeds while tethering from 10GB to 15GB at no charge.

However, the biggest kicker is that Verizon says, moving forward, HD video on all legacy plans will match Beyond Unlimited's HD quality. In other words, even grandfathered customers will soon be limited to video quality of 720p on smartphones and 1080p on tablets, which is sure to elicit some frustration.

"We're doing this to ensure all customers have a great experience on our network since there is no visible difference in quality on a smartphone or tablet when video is shown at higher resolutions," a Verizon spokesperson said.

As for the increased prices, Verizon says its unlimited data plan from February was an "introductory" price that was bound to increase eventually.

Tag: Verizon

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Foldable iPhone 2023 Feature 1

Foldable iPhone Display Production Begins Ahead of Launch Next Year

Wednesday July 9, 2025 10:59 pm PDT by
Production of foldable OLED displays for Apple's first foldable iPhone have begun ahead of its expected launch next year, Korea's ETNews reports. The first foldable iPhone's displays are being produced by Samsung Display, who are establishing a production line dedicated to the upcoming Apple device its A3 factory in Asan, Chungcheongnam-do. The production line will make displays exclusively...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...

Top Rated Comments

alex00100 Avatar
103 months ago
Next year - to insure all customers have a great experience on the network, you can no longer use your phone.
Score: 60 Votes (Like | Disagree)
Xgm541 Avatar
103 months ago
Net neutrality anyone?
Score: 39 Votes (Like | Disagree)
MiukuMac Avatar
103 months ago
Good god you Americans are getting it in the #2 when it comes to mobile.

I get 200Mbps 4G/LTE unlimited for 34.99€ (~42$) / month with no throttling or data caps of any kind + unlimited calls + sms.
Score: 38 Votes (Like | Disagree)
strayts Avatar
103 months ago
The use of the word "unlimited" simply has to stop.
Score: 38 Votes (Like | Disagree)
now i see it Avatar
103 months ago
It's also Free!*

*subject to $75 monthly maintenance fee
Score: 32 Votes (Like | Disagree)
AngerDanger Avatar
103 months ago
Verizon today split its unlimited talk, text, and data plan into three tiers: Go Unlimited, Beyond Unlimited, and Business Unlimited.
Inspired by Verizon, I will be splitting up my unconditional love into Family Unconditional, Friend Unconditional, and Pet Unconditional.

So something meeting the condition of being a family member, friend, or pet will determine how to love them unconditionally.
Score: 29 Votes (Like | Disagree)