With the launch of a dedicated Apple TV app, VUDU users will no longer need to AirPlay content from an iOS device in order to watch VUDU content on the Apple TV.
VUDU first confirmed work on an app for the fourth-generation Apple TV in March, so the app has been in development for some time. Prior to the announcement of an Apple TV app, a VUDU engineer said the company had not been able to develop an app because of Apple's policies preventing third party services from selling movies within their apps.
The current VUDU iOS app adapts to those restrictions by allowing users to download movies and TV shows that have been previously purchased on the VUDU website, and the Apple TV app presumably works in the same way.
VUDU allows customers to rent and purchase a wide range of movies and television shows, including new releases, and it offers services like a disc to digital conversion, digital copies of Blu-rays and DVDs purchased within stores, and free ad-supported movies. VUDU is already available on a range of other platforms, like Roku, Chromecast, consoles, and more.