MacRumors

Skype today updated its iOS app to version 6.25, adding support for new features that were introduced with iOS 10. Skype now integrates with Siri, allowing users to ask Siri to make a call using Skype for a hands-free way to keep in touch with friends and family.

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With iOS 10 and SiriKit, calling someone on Skype is as simple as using the same voice commands you're already using. Let's say you're trying to call Lucy Archer on Skype. If you have her Skype contact information saved in your iOS device, simply say "Call Lucy Archer." Siri may ask for you to confirm it has the right contact--one click later and your Skype call is initiated!

In iOS 10, contact details for Skype users can be added directly to the Contacts app, which makes it easier to initiate Skype calls and messages through Siri without the need to open the Skype app. You can also invite friends to join Skype from the Contacts list.

Today's update also introduces support for CallKit, allowing incoming Skype calls to be displayed on the iPhone just like a regular phone call. Skype calls can be answered like traditional phone calls using the built-in iOS functionality, which means they're answerable from the lock screen.

Skype can be downloaded from the App Store for free. [Direct Link: iPhone/iPad]

Tag: Skype

Back in June, Apple announced some major changes to the App Store, including the addition of ads to App Store search results. App Store Search Ads have gone live as of today, and Apple is allowing developers to purchase ad spots. Ads from developers will be displayed starting on October 5.

Search Ads have been in beta testing since the feature was announced, and developers were previously able to participate in a beta testing program to provide ads that were visible to App Store users.

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With Search Ads, developers can bid to have their app listed as the top result when certain keywords are used, improving app discoverability. Ads are available through an auction system, with one ad displayed to customers on each search result page. Ads are clearly marked and ad content is the same content that's available on the App Store app description pages as it uses App Store metadata and imagery.

According to Apple's Phil Schiller, Apple "thought about how to carefully" do search ads in a way that "customers will be happy with." Apple also believes the ad auction system is fair to developers, including indie developers.

Developers do not need to pay a minimum amount to use Search Ads, so it's possible to buy ads for a small sum of money. Apple prices Search Ads based on a cost-per-tap model, so developers only pay when a user taps on an ad. Apple displays ads based on a combination of bid amount and an app's relevance to the search query, with ad matching done automatically.

Developers who sign up to offer Search Ads are being given a free $100 credit to get started with the program.

spotifysoundcloudStreaming music service and Apple Music rival Spotify is in "advanced talks" to acquire audio distribution platform SoundCloud, reports Financial Times. Little information is available on the terms of the potential deal at this time.

SoundCloud, which allows users to upload, promote, and share audio recordings ranging from music to podcasts, has upwards of 175 million total listeners a month, which could bring a huge influx of customers to Spotify and give it an edge over Apple.

Spotify has 40 million paying subscribers compared to Apple Music's 17 million paying subscribers, but Apple Music's numbers have been growing steadily since its 2015 launch. Apple Music is also backed by the strength of Apple's subscriber base, which dwarfs that of most other music services and gives the company a huge pool of potential future subscribers.

As competition heats up between Spotify and Apple Music, the two have become bitter rivals and have been involved in some public battles over issues like exclusivity, the App Store, and free listening tiers in recent months.

SoundCloud recently introduced a new subscription service designed to compete with Spotify, Apple Music, Pandora, and other music streaming options. SoundCloud Go, priced at $9.99, gives users on-demand ad-free access to 125 million tracks, including premium licensed content.

With a SoundCloud acquisition, Spotify could potentially add all of that user-created content to its own music catalog, giving customers more original content to listen to along with its existing licensed content.

With the iPhone 7 and Apple Watch Series 2 launches having dominated the Apple news cycle in recent weeks, attention is now turning back to the Mac lineup, which has been in need of updates for quite some time as highlighted by our Buyer's Guide. Looking ahead to the rapidly approaching holiday shopping season, rumors have suggested Apple is preparing to update several of its Mac lines before the end of the year, led by a redesigned MacBook Pro that has been rumored to be ready for launch "as soon as October."

MacRumors has learned that Apple is indeed moving rapidly toward a launch of the new MacBook Pro models, with the company's current development work on macOS 10.12.1 focused largely on preparing the operating system to support the updated hardware's new features, which have been rumored by several sources to include Touch ID support and an OLED "touch bar" replacing the current row of function keys across the top of keyboard. Apple is also said to be shifting to "Polaris" graphics chips from AMD on the higher-end 15-inch models.

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Leaked MacBook Pro top case showing space for touch bar in place of function keys

Our understanding is that Apple is planning to seed one more beta version of macOS 10.12.1 for developer and public beta testing early next week, with a goal of finalizing the software update by the end of that week so it can be loaded onto the new hardware currently being produced by Apple's supply chain partners.

This timeline could of course change should last-minute bugs or other circumstances require adjustments to Apple's plans, but if it holds true, it appears Apple could have its new MacBook Pro models ready to ship to customers some time in the second half of October.

With an emphasis on preparing for the new MacBook Pro models and thus a need to stick to an aggressive timeline, Apple appears to be pushing off all but the most critical bug fixes and security patches beyond macOS 10.12.1. Less crucial fixes will be incorporated into the following macOS 10.12.2 update, which we understand Apple is aiming to begin seeding to developers around late October with a goal of public release around late November.

In addition to redesigned MacBook Pro models, Apple has also been rumored to be launching updated MacBook Air models with USB-C ports and new iMacs with AMD graphics chips before the end of the year. It is unclear, however, whether all three lines will be updated simultaneously and whether Apple will hold a media event to introduce the hardware or opt for a more low-key introduction via press release, perhaps with some embargoed media reviews alongside.

Finally, Apple is reportedly working with LG on a new 5K external display to replace the discontinued Apple Thunderbolt Display, although a timeframe for that product has yet to be reported. We've also yet to hear any word about the Mac Pro and Mac mini, both of which remain in significant need of updates.

Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Buy Now)
Related Forum: MacBook Pro

Conversations in the Messages app feature end-to-end encryption that makes the content of the messages impossible to decipher, but according to documentation found by The Intercept, Apple tracks who its customers send iMessages to and is able to hand that information over to law enforcement when compelled to do so through a court order.

When a text message is sent to someone, the Messages app pings Apple's servers to see if the person has an iPhone or iPad in an effort to determine whether to send a message via iMessage or SMS. Each ping records date, time, number, and IP address, all of which is kept in a log that Apple says it stores for 30 days

Apple confirmed to The Intercept that it only retains these logs for a period of 30 days, though court orders of this kind can typically be extended in additional 30-day periods, meaning a series of monthlong log snapshots from Apple could be strung together by police to create a longer list of whose numbers someone has been entering.

The data on how Messages works was reportedly obtained by The Intercept from a document entitled "iMessage FAQ for Law Enforcement" that was given to the Florida Department of Law Enforcement's Electronic Surveillance Support Team. While labled "Law Enforcement Sources" and "For Official Use Only," it is not clear who wrote it.

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Click to enlarge. Image via The Intercept

As The Intercept points out, the documentation suggests that each number entered into the Messages app is transmitted to Apple when a new chat is opened, even if a conversation does not end up taking place. An Apple spokesperson said that the logging information in the iMessage FAQ is "generally accurate" but did not give additional data to make it clearer exactly when the Messages app pings Apple's servers. Apple did, however, give the following statement:

When law enforcement presents us with a valid subpoena or court order, we provide the requested information if it is in our possession. Because iMessage is encrypted end-to-end, we do not have access to the contents of those communications. In some cases, we are able to provide data from server logs that are generated from customers accessing certain apps on their devices. We work closely with law enforcement to help them understand what we can provide and make clear these query logs don't contain the contents of conversations or prove that any communication actually took place.

Apple takes a strong stance on privacy and promises to keep customer data private with tools like end-to-end encryption for the Messages app, but it has always maintained that there is some information that it is able to provide to law enforcement officials when compelled to do so.

Apple's website features a privacy section that details the information it collects and the types of data that it provides for government requests, including a full rundown of what's available to law enforcement [PDF]. Apple's documentation does not appear to mention Messages specifically, but it does specify that iCloud connection logs are retained for 30 days and that FaceTime calls logs are also maintained.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

safaripreviewiconApple today released another update for Safari Technology Preview, the experimental browser Apple first introduced in March of 2016. Apple designed the Safari Technology Preview to test features that may be introduced into future release versions of Safari.

Safari Technology Preview release 14 includes bug fixes and updates for Safari Extensions, Custom Elements, Fetch, JavaScript, Web APIs, Apple Pay, and Web Inspector. Starting with release 14, Apple says Safari Technology Preview will include regular updates and bug fixes for Safari's WebDriver implementation. Today's update also adds support for new emoji group candidates.

The Safari Technology Preview update is available through the Software Update mechanism in the Mac App Store to anyone who has downloaded the browser. Versions are available for developers running both macOS Sierra and OS X El Capitan. Full release notes for the update are available on the Safari Technology Preview website.

Apple's goal with Safari Technology Preview is to gather feedback from developers and users on its browser development process. Safari Technology Preview can be run side-by-side with the existing Safari browser and while designed for developers, it does not require a developer account to download.

Apple today announced an enterprise partnership with Deloitte, which will see Deloitte creating an Apple practice with more than 5,000 "strategic advisors" focused on providing businesses with guidance on how to "change the way they work," updating technology on all of their systems, from retail to R&D to inventory management.

The two also plan to create a new service from Deloitte Consulting called "EnterpriseNext," which will help Deloitte clients "fully take advantage" of the iOS ecosystem, from hardware to software.

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"As the leader in digital transformation strategy, Deloitte is an ideal partner that brings a team of Apple-dedicated strategic advisors to help clients truly revolutionize how they work using iOS, iPhone and iPad," said Tim Cook, Apple's CEO. "iPhone and iPad are transforming how people everywhere get work done. And through this partnership, we're able to help even more businesses tap into the incredible capabilities that only the Apple ecosystem can deliver."

EnterpriseNext will offer expertise to businesses across more than 20 industries, providing guidance on how to take advantage of iOS devices, offering workshops on creating iOS solutions, and developing full native apps for businesses from Deloitte Digital Studios.

- EnterpriseNext Value Maps for iOS to help them discover the highest impact possibilities for iPhone and iPad within their industries, align their mobile opportunities and prioritize digital resources;
- EnterpriseNext Workshops for iOS to quickly take ideas from prototype to custom-built iOS solutions; and
- iOS architects, designers and engineers - housed within Deloitte Digital Studios around the world - to help produce easily deployable, high-quality native apps that integrate seamlessly with existing business platforms including ERP, CRM, analytics and HR.

Apple has been ramping up its efforts in the enterprise market over the past few years, first teaming up with IBM to get iPads and iPhones into the hands of businesses and help them to develop a range of custom apps. Apple has also partnered with Cisco and SAP to offer the necessary tools and integrations to make it easy for companies to adopt iOS devices.

Just over two weeks after iOS 10 was released to the public, its adoption rate has reached 48.16 percent, successfully overtaking iOS 9, according to data obtained from Mixpanel's iOS 10 adoption tracker.

iOS 10 is now installed on slightly more iOS devices than iOS 9, with Mixpanel's numbers suggesting 47.79 percent of iPhones, iPads, and iPod touches continue to run Apple's previous-generation operating system. 4.06 percent of devices still have iOS 8 or earlier installed.

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Since iOS 10 was released, its adoption numbers have been growing steadily and have been almost on pace with iOS 9 adoption rates during this time last year. One day after release, iOS 10 was installed on 14.5 percent of devices, and at just under one week, following the release of the iPhone 7 and iPhone 7 Plus, it was installed on 34 percent of devices.

iOS 10 saw some early installation issues that may have made people wary of downloading the update, but its steady growth can be attributed to the many appealing features it offers, including a revamped Messages app with stickers and a full App Store, a Siri API for developers, a redesigned Lock Screen experience, a new Music app, new facial and object recognition capabilities in Photos, and more.

Last year, less than two weeks after iOS 9 was released, Apple said it was installed on more than 50 percent of active devices, making it the operating system with the fastest ever adoption rates. Based on Mixpanel's numbers, it doesn't appear iOS 10 has outpaced it, but it did come close.

Related Forum: iOS 10

twitterlogoStarting today, Twitter is opening up access to its Moments feature to everyone, allowing all Twitter users to create their own story timelines through tweets and photos.

Launched in October of 2015, Moments is designed to help Twitter users discover stories unfolding on the social network, like conversations between world leaders or celebrities, cultural memes, sports commentary, world events, and more.

At launch, Moments could only be created by Twitter's curation team and a select group of publishing partners, but expansion started in August of 2016 when Moments became available to influencers, partners, and brands. At the time, Twitter promised Moments would be opened up to everyone "in the coming months," and has finally made good on that vow.

Moments can be accessed both through the Twitter app for iOS devices and on the web through dedicated tabs. Moments offer streams featuring full-width images, autoplaying videos and GIFs, and text-based tweets.

Creating a new Moment can be done through the "Moments" tab available on each user's profile page. Twitter users can create a title, set a cover image, and add tweets to tell a story.

Moments is available to everyone starting today, but the feature appears to be rolling out to users and may not be immediately accessible.

Tag: Twitter

Apple Music has been ranked the highest in overall customer satisfaction among seven streaming music brands that were compared in a new study by J.D. Power. Based on 4,482 individuals who have paid for a subscription music service in the last six months, J.D. Power's inaugural music study measured six key areas in each service: performance and reliability, ease of use, cost of service, content, communication, and customer service.

Based on a 1,000 point scale, Apple Music ranked highest with a score of 834, followed by Rhapsody (826), Pandora (825), and Spotify (824), while the industry average was ranked as 822. Apple Music earned five out of five total "power circle" marks in three categories, meaning it's "among the best" in content, performance and reliability, and ease of use. The service earned four out of five power circles in cost of service, communication, and customer service, earning it a "better than most" descriptor in these areas.

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“The streaming music customer experience appears to be affected by a number of dimensions, including paid vs. free streaming, device choice and content selection,” said Kirk Parsons, senior director and technology, media & telecom practice leader at J.D. Power. “The key to success, however, is increasingly becoming how well streaming music brands create a viable music ecosystem that can not only support multiple types of devices, but also facilitate listeners’ social sharing and following of playlists with others.”

J.D. Power discovered a few key findings in its study, including a direct correlation between paid streaming services and higher customer satisfaction. These premium services earned a 19 point advantage over freemium options, specifically excelling in the customer service and communication categories. Streaming services that support peripheral devices -- like smartwatches, home automation controllers, and virtual reality -- also saw higher satisfaction over services that don't offer these alternative music streaming methods.

An interesting sticking point in the music streaming conversation lately, J.D. Power found that exclusive content "improves customer advocacy." In total, 74 percent of people who stream these exclusive tracks said they "definitely will" recommend their service, in comparison to 54 percent of people who do not listen to exclusive music but would also recommend their streaming platform to a friend.

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A detailed look at the performance of each service in the six categories can be found here

Ultimately, J.D. Power found that the "social" aspect of each service is what seems to be driving activity, with "fully engaged" listeners who share and consume the playlists of other users among the most satisfied customers. Passive listeners (who don't share their content or listen to other users' content) account for the largest piece of the streaming industry at 44 percent, followed by fully engaged listeners at 29 percent, followers at 22 percent (those who don't share their music, but consume content of others), and finally sharers at 5 percent (the inverse of followers).

In the bottom spots of the study are TuneIn, Amazon Prime Music, and Google Music, with all three ranking between average and poor in the content and ease of use categories. With streaming services here to stay, more companies are planning to introduce Apple Music and Spotify-like music on demand competitors instead of focusing on free radio streaming options.

The most recent measure of Apple Music had the service topping 17 million subscribers and continuing to grow at a steady rate. Despite J.D. Power's discovery that exclusive content is generating user advocacy for each service that supports it, Apple Music has found itself in hot water lately because of its reliance on such tactics.

TMobile-Tourist-PlanT-Mobile has announced it is extending its free unlimited high-speed data travel promotion throughout South America and 19 European countries until the end of 2016.

Simple Choice and T-Mobile ONE customers will be able to text and use data at the fastest available roaming speeds up to 4G LTE at no extra cost between October 1 and December 31.

European Destinations:
Armenia, Austria, Croatia, Denmark, Estonia, Germany, Iceland, Ireland, Italy, Latvia, Lithuania, Netherlands, Portugal, Russia, Serbia, Spain, Sweden, Ukraine, U.K.

South American Destinations:
Argentina, Bolivia, Brazil, Chile, Colombia, Easter Island, Ecuador, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela

BlackBerry-ClassicSmartphone company BlackBerry confirmed today that it will cease internally developing its own handsets and rely on partnerships with other companies "for any future hardware efforts," lining up with company CEO John Chen's estimation that he would know by September 2016 whether or not BlackBerry would continue participating in the hardware manufacturing business (via Recode).

Chen said the decision was a monetary one, as the brand's presence continuously dwindles in percentage stakes of the smartphone market, capturing only 0.2 percent of the market as a whole in the fourth quarter of 2015.

“The company plans to end all internal hardware development and will outsource that function to partners,” CEO John Chen said in a statement. “This allows us to reduce capital requirements and enhance return on invested capital.”

“We are reaching an inflection point with our strategy. Our financial foundation is strong, and our pivot to software is taking hold,” Chen said. “In Q2, we more than doubled our software revenue year over year and delivered the highest gross margin in the company’s history.”

Over the summer, the company announced the discontinuation of the BlackBerry Classic as a way to pave the way for more "state of the art devices." Since then, it's released the security-focused DTEK50 smartphone powered by Android, and Chen has stated that the company plans to release two phones by February 2017.

BlackBerry today also announced a net loss of $372 million on revenue of $334 million, but the company noted that it "essentially broke even, on adjusted revenue of $352 million." Coinciding with all these announcements, chief financial officer James Yersh has left the company "for personal reasons," and is being replaced by Steven Capelli, a former executive at Chen's last company Sybase.

The company has been battling against the surging popularity of iPhone and Android smartphones for years, last year announcing a new physical keyboard-enabled, Android-based device on the same day that the iPhone 6s and iPhone 6s Plus launched. It's also been phased out of some popular mobile apps, namely PayPal, which discontinued apps for BlackBerry, Windows Phone, and Amazon Kindle Fire earlier in the year.

Apple is working on building an all-new campus location in London's Battersea Power Station, where 1,400 employees will be moved from eight locations around London to occupy the company's new UK offices (via Evening Standard). Battersea is currently under a "painstaking" restoration process after 33 years of being abandoned, with a predicted opening date for Apple's offices expected sometime in 2021.

For the site, Apple is leasing 500,000 square feet in total, making it one of Apple's largest offices outside of its monolithic campuses in the United States. The company's official European headquarters is said to remain in Cork, Ireland, where 4,000 of its employees work.

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Rendering of redeveloped Battersea campus with historic brick power station in center

In a statement to the Standard, Apple said it was looking forward to the 2021 opening of “our new London campus” as staff relocate to “this magnificent new development at one of the city’s best-known landmarks”. It added: “This is a great opportunity to have our entire team working and collaborating in one location while supporting the renovation of a neighbourhood rich with history.”

Apple's "central function" employees are believed to be relocated to Battersea, including individuals in finance and human resources. The 42-acre location isn't dedicated solely to Apple, with various other residential, office, and retail shops planned for the area. The Cupertino-based company is predicted to occupy about 40 percent of the total office space at Battersea once everything is finished, with enough room for 3,000 employees.

Apple will occupy the top six floors inside the former boiler house around a huge central atrium. There will also be three floors of shops, 253 apartments around a “garden square in the sky”, a 2,000-seater auditorium and cinemas in a scheme designed by London architects Wilkinson Eyre.

The first tenants will move into the Battersea complex's apartments as early as December, with shops and restaurants coming in the spring of 2017. Apple will keep working in various other London offices -- including locations in Hanover Street and James Street -- until the completion of its section of Battersea in 2021.

In California, construction on Apple Campus 2 is continuing to inch closer to the site's expected completion by the end of the year. The newest drone video shows the 2.8 million square foot campus with a nearly-complete main building as workers begin to focus on landscape additions and finishing up the glass facade of the circular building.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

DxO Labs has published an in-depth iPhone 7 camera review, calling it "a very solid evolution over the iPhone 6s" after extensive testing. The single-lens smartphone achieved an overall DxOMark Mobile Score of 86, topping the iPhone 6s by two points but trailing the Samsung Galaxy S7 Edge and five other devices.

iPhone 7 has a wider DCI-P3 color gamut that allows for more vibrant colors compared to the traditional sRGB standard. The photo on the right, for example, rendered using the DCI-P3 color space, has richer reds displayed compared to the photo on the left rendered using the traditional sRGB color space.

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One of the interesting innovations in the iPhone 7 is its use of a wider-gamut color space, allowing it to store and display deeper-and-richer colors in its JPEG photos. To take full advantage of this new capability you’ll want to view your images on a color-rich display like that of the iPhone 7 and other Apple devices that support the new DCI-P3 color gamut used by the iPhone 7 and iPhone 7 Plus, or on a premium, color-managed monitor or an Ultra HD TV. Conversely, iPhone 7 photos may look slightly washed-out when viewed on devices that do not support the appropriate color management (DCI-P3), as they would wrongly interpret iPhone7 JPEGs as being encoded in sRGB.

DxO said the iPhone 7 offers great exposures with wide dynamic range, accurate white balance and color rendering, and good detail preservation when shooting outdoors in bright daylight. The test noted some exposure failures, such as overexposed highlights, but said the instances of these were minimal.

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Shooting in bright light, the iPhone 7 captures very good exposures with wide dynamic range, making it an excellent choice for landscape, streets scenes, and architecture, as well as for general outdoor (daylight) photography. Colors are both vivid and pleasant, especially in sunny conditions, and generally the white balance is stable. We observed some light green casts in some very specific conditions, but they were fairly minimal.

The review also awarded high marks for the iPhone 7 camera's excellent corner-to-corner sharpness, reduced noise, and accurate color representation. DxO shared the photo below as an example of what it called excellent White Balance. The review said, in some cases, a barely noticeable green cast can appear.

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Accurate color representation is only possible when the camera correctly estimates the color of light falling on the scene – typically called the White Balance. Part of the job of the camera’s image processing chip is to analyze the scene as it is captured and select a White Balance, ranging from warm to cool, that recreates the scene the way the human eye sees it. The new image signal processor in the iPhone delivers on this test, with images typically showing excellent White Balance.

Additional photos and test results can be found in the DxOMark review. DxO has analyzed the image and video quality of over 9,000 cameras, lenses, and mobile phones, and its tests are generally respected within the industry. The company also sells some consumer-facing products like the DxO ONE camera.

DxO said its iPhone 7 Plus camera review is coming very soon.

Related Forum: iPhone

Apple is building hardware for next year's iPhone model at its offices in Herzliya, Israel, and referring to it internally as the "iPhone 8," according to an employee there who spoke anonymously to Business Insider. The employee works on soldering components for Apple and gave vague references to how "different" the 2017 iPhone will be from the iPhone 7, which falls in line with rumors about the iPhone 8's radical redesign, without providing detailed information to add to the previous reports.

Still, the naming scheme of next year's iPhone is one of the device's most talked-about aspects. Normally, the smartphone would carry the "iPhone 7s" moniker given that it will be following this year's iPhone 7, but given the major changes Apple plans to introduce to the iPhone in 2017, it seems unlikely the device will receive an "S" name. Because of this, there's a good chance Apple may decide to skip directly to the next full number, naming the 2017 iPhone the iPhone 8.

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The Apple employee speaking with Business Insider keeps this idea alive, mentioning what's coming "next" from Apple and discussing the iPhone 8 "unprompted" in the conversation. The same source, "who only spoke in broken English," added that the 2017 version of the iPhone will have a better camera than the iPhone 6s and iPhone 7, which is expected at this point in Apple's yearly upgrade cycle.

Speaking to Business Insider outside Apple's Herzliya office at Maskit Street 12, the Apple employee said staff in Israel are working on what's coming "next" in Apple's product line, giving a specific mention to "iPhone 8."

The worker used the term "iPhone 8" unprompted in our conversation. That was interesting because the next logical name for the iPhone to be released in 2017 should be "iPhone 7s." iPhone 8 isn't due until 2018.

The radically redesigned iPhone 8 is said to include an all-glass body, edge-to-edge display with the camera and Touch ID integrated into it, no traditional Home Button, and potentially wireless charging. The device's launch will also fall on the tenth anniversary of the original iPhone's debut, back in 2007, leading to even more speculation that Apple will land on a specialized branding instead of a simple "S" naming scheme.

But because it's so early in the rumor cycle -- and because Apple's R&D offices in Herzliya have nothing to do with marketing and branding of the iPhone -- it's best to take today's report with the usual grain of salt. Tim Cook visited the Herzliya offices when they opened last year with rumored focus on storage space, processors, and communications chips being worked on by around 800 employees.

Related Forum: iPhone

Despite accelerating hype surrounding the possibility of self-driving and fully autonomous vehicles in the near future, most Americans would rather drive themselves.

That's according to the results of a new study published today that aimed to assess public opinion on the subject. The survey commissioned by Kelley Blue Book showed that out of 2,264 U.S. residents polled, 64 percent said they need to be in control of their own vehicle and 62 percent said they enjoy driving.

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The results also revealed that 80 percent of participants believed people should always have the option to drive themselves, while a third of respondents said they would never buy a fully autonomous car.

When asked if they would live to see a world in which all vehicles are fully autonomous, 62 percent of respondents answered no. Baby boomers were the most resistant to the idea (72 percent), followed by Gen X (64 percent) and millennials (60 percent). Gen Z (ages 12-15) respondents were the most optimistic about a future of cars with no drivers, with only 33 percent believing such a scenario unlikely.

"This shows that while many of us have been reading a lot about progress being made on self-driving cars of late, to most people it's still like a flying car, something out of The Jetsons," said Kelley Blue Book senior analyst Karl Brauer. "But we also learned that while it's hard to get people on board, any level of exposure changes perceptions quickly."

The poll showed that most people aren't familiar with the term "autonomous vehicle" – one with no steering wheel or pedals, and no way for a human to intervene – and are wary of such technology. Meanwhile, just over half of respondents preferred to have full control of their vehicle, even if that made roads less safe overall, while 49 percent said they would be willing to cede some control to a computer if that meant having a safer roadway.

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The poll results will be seen as a challenge for companies hedging their bets on an emerging market for self-driving vehicles. Ford, BMW, and Volvo aim to offer autonomous cars for sale within the next five years. Google and Uber are actively researching the area, while Lyft recently claimed that private vehicle ownership would be phased out in major cities by 2025, largely because of self-driving vehicles.

Although Apple's vehicle plans seem to be in flux, the company does have hundreds of employees working on a car project. Following Bob Mansfield's takeover of the car initiative earlier this year, Apple is said to have laid off dozens of employees as part of a "reboot" that will see focus shifting towards the development of an autonomous vehicle system.

apple-iphone7Apple has increased its part and component orders for the iPhone 7 series this year, with orders for the fourth quarter said to be between 20 and 30 percent higher than expected (via DigiTimes).

According to sources from Taiwan-based touch panel makers General Interface Solution (GIS), which is a subsidiary of Foxconn, increased touch panel orders from Apple mean the supplier will see revenues grow significantly in Q4 2016.

Initial demand for Apple's iPhone 7 series has been high, with excitement for the company's jet black color option and its larger dual lens camera-equipped handset leading to long wait times as regions struggle to re-stock following the first wave of orders.

Some analysts believe the timing of Samsung's exploding battery problem is leading a number of consumers returning defective Note 7 devices to choose an iPhone 7 over a like-for-like replacement. According to one online poll conducted by SurveyMonkey, 26 percent of Note 7 owners plan to use their refunds to switch to Apple's flagship phone, while 35 percent said they would keep the refund, without specifying what phones they would use in the future.

Those numbers compare to 21 percent who said they would swap for a different Samsung model, while only 18 percent said they planned to get a rectified Note 7, which remain in short supply.

Samsung claims its own data shows a much higher retention rate, and says about 90 percent of Note 7 owners had chosen to get a direct replacement, after the corrected devices became "widely available". So far, more than 60 percent of defective devices in the U.S. have been exchanged, the company said in a statement.

Shipments of iPhone 7 units are expected to reach 80 to 84 million units in the second half of this year, compared to 85 to 90 million iPhone 6s devices shipped in the latter half of 2015, according to original design manufacture sources.

Related Forum: iPhone

Google announced an update to its namesake app for iOS yesterday, adding a resumable private browsing mode and inline YouTube support.

The new private browsing feature apes Incognito mode from the company's Chrome browser, along with its dark window theme, but adds an extra layer of privacy, too. Like Chrome, search and browse history are not saved when the mode is enabled, but Google app users can also enable Touch ID for the feature, allowing them to re-enter an existing Incognito session after exiting the app.

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Additionally, the Google app gets inline support for YouTube videos, allowing for instant playback within search results, instead of being switched to another browser window or the YouTube app.

The update also renames Google Now to "the feed", and brings increased stability for iOS 10 users as well as performance improvements that promise to reduce crashes by half.

The new Incognito mode does not appear to have rolled out to all users yet, but once it does, the mode can be enabled by tapping into the app's account settings screen and selecting "Turn on incognito".

A hard press of the Google app icon from the home screen also turns up a 3D Touch option to enter the mode on compatible devices. The Touch ID feature can be configured in Incognito settings.

Google Search can be downloaded from the App Store for free. [Direct Link]

Tag: Google