facebookappSocial networking site Facebook is currently working on an app for set-top boxes like the Apple TV, reports The Wall Street Journal. The new app is said to be part of a series of projects aimed at expanding Facebook's video content offerings and expanding revenue sources.

Citing sources with knowledge of Facebook's plans, The Wall Street Journal says Facebook is speaking with media companies about licensing long-form TV-quality "premium" programming that would be shared in a Facebook app on set-top boxes. Media companies say Facebook is aiming for videos that are upwards of 10 minutes in length and are created specifically for the social network, with a focus on everything from sports to scripted shows.

Late last year, some employees at Facebook started referring to the platform's future as a type of "mobile TV," one of the people said. The social network is hoping to cut into the time Americans spend watching live television--around four hours a day on average, according to media measurement firm Nielsen.

Facebook has been delving heavily into video content in recent years, promoting both short videos and live video capabilities that allow people to broadcast content live to their friends and family. Facebook is said to be ready to move on from shorter videos and live video to longer form higher-quality videos, including original programming.

There's no word on when Facebook's app designed for television sets could be released, but work on the app has been in high gear since the second half of 2016.

Top Rated Comments

newyorkone Avatar
54 months ago
So they can steal, and rack up the play count on other people's media content even more without giving them any credit...
Score: 10 Votes (Like | Disagree)
Sweetfeld28 Avatar
54 months ago
Great, thats just what we need... Facebook on TV. No Thanks, I see enough Ads on TV.
Score: 5 Votes (Like | Disagree)
spyguy10709 Avatar
54 months ago
How about an iPad pro app first?
Score: 4 Votes (Like | Disagree)
ILuvEggplant Avatar
54 months ago
Let me summarize the haters.

Facebook sucks.
I don't trust Facebook.
Stick to baby pictures.

But guess what?

Appletv hasn't innovated.
It's still stuck with the archaic interface and missed the boat on games.

So go ahead complain about Facebook but you really need to direct your hate to Apple.
Score: 1 Votes (Like | Disagree)
Zirel Avatar
54 months ago
Let me summarize the haters.

Facebook sucks.
I don't trust Facebook.
Stick to baby pictures.

But guess what?

Appletv hasn't innovated.
It's still stuck with the archaic interface and missed the boat on games.

So go ahead complain about Facebook but you really need to direct your hate to Apple.
Hey people, you are not hating Apple enough...
Score: 1 Votes (Like | Disagree)
Ballis Avatar
54 months ago
So long they spilt it up into as many apps as possible with hardly any content, Im all for it
Score: 1 Votes (Like | Disagree)

Top Stories

imac pro featured black

Apple Confirms iMac Pro Will Be Discontinued When Supplies Run Out, Recommends 27-Inch iMac

Saturday March 6, 2021 7:33 am PST by
Apple on late Friday evening added a "while supplies last" notice to its iMac Pro product page worldwide, and removed all upgrade options for the computer, leaving only the standard configuration available to order for now. We've since confirmed with Apple that when supplies run out, the iMac Pro will no longer be available whatsoever. Apple says the latest 27-inch iMac introduced in August...

Apple Watch Series 7 to Gain Breakthrough New Health Feature

Friday March 5, 2021 5:34 am PST by
Apple is reportedly planning to bring a new, first-of-its-kind health technology to the Apple Watch Series 7, in what could be a breakthrough for managing conditions such as diabetes more easily. According to a recent report from ETNews, the Apple Watch Series 7 will feature blood glucose monitoring via a non-invasive optical sensor. Measuring blood glucose levels, also known as blood...
Top Stories 48

Top Stories: iPhone 13 Leaks, OLED iPads and Macs, New AirTags Evidence

Saturday March 6, 2021 6:00 am PST by
iPhone rumors are heating up, with noted analyst Ming-Chi Kuo this week releasing a wide-ranging report outlining his expectations for the iPhone lineup over the next three years. This week also saw rumors about OLED displays potentially coming to iPad and Mac starting next year, increasing signs of AirTags functionality in iOS 14.5 betas, and more, so check out all of the details below! i...
apple products refurbished store banner

Class Action Lawsuit Over Apple Providing Refurbished Replacement Devices Proceeding to Trial in August

Friday March 5, 2021 9:53 am PST by
Initially filed in 2016, a class action lawsuit that accuses Apple of violating the Magnusson-Moss Warranty Act, Song-Beverly Consumer Warranty Act, and other U.S. laws by providing customers with refurbished replacement devices is set to proceed to trial August 16, according to a notice this week from law firm Hagens Berman Sobol Shapiro LLP. Apple's repair terms and conditions state that,...
Oled iPads and MackBook Pro

OLED 10.9-Inch iPad Rumored for Early 2022, 12.9-Inch iPad Pro and 16-Inch MacBook Pro Could Follow

Thursday March 4, 2021 8:37 pm PST by
Earlier today, DigiTimes shared a preview of an upcoming report claiming that Apple is working on both iPad and Mac notebook models with OLED displays that could launch starting in 2022. The full report from DigiTimes is now available, and it includes several new alleged details about Apple's plans. According to the report, the first of these devices to adopt an OLED display is likely to be...
iPhone 13 Notch Feature2

iPhone 13 Rumor Recap: Smaller Notch, Larger Batteries, 120Hz for Pro Models, Improved 5G, Wi-Fi 6E, and More

Friday March 5, 2021 8:20 am PST by
While we are likely at least six months away from Apple unveiling the so-called iPhone 13 lineup, rumors about the devices are starting to accumulate, so we've put together this recap of everything that is expected so far. The upcoming iPhone 13 lineup will consist of the same four models and the same screen sizes as the iPhone 12 lineup, according to reputable analyst Ming-Chi Kuo,...
imac pro while supplies last

iMac Pro No Longer Custom Configurable, Available 'While Supplies Last'

Friday March 5, 2021 10:14 pm PST by
Apple appears to be on the verge of discontinuing the iMac Pro, with the store page for the high-end all-in-one Mac including a "While supplies last" tagline and only the base model with no custom configurations available for purchase. The iMac Pro launched in December 2017, and while there have been a few tweaks to the available configurations over the years, it has received no substantial...
hlh030121feafutureoffitness012 1614286673

A Look Inside Apple's 23,000 Square-Foot Fitness+ Studio

Friday March 5, 2021 10:59 am PST by
Apple Fitness+, the latest service to join the Apple family, integrates tightly with the Apple Watch to offer a comprehensive and growing selection of workout and exercise videos made by a team of professional trainers. Apple Fitness+ Studio (via Men's Health) Apple curates and records all of the videos at a location in Santa Monica, California, and each video features a similar background...

What's on Your iPhone Home Screen?

Thursday March 4, 2021 10:31 am PST by
Over on our YouTube channel, MacRumors videographer Dan has a new video up where he shares his Home Screen, wallpaper, and all of his current favorite widgets. Subscribe to the MacRumors YouTube channel for more videos. Check out Dan's video to see his setup, and then comment below and show us your own Home Screens. It's always fun to see other peoples' Home Screens, and with widgets and...
microsoft edge vertical tabs

Microsoft Edge 89 Brings Vertical Tabs and New History View

Friday March 5, 2021 4:06 am PST by
Microsoft has officially released version 89 of its popular Chromium-based Edge browser, bringing its long-trialed vertical tabs feature to Mac for the first time. Vertical tabs are intended to make more efficient use of screen space, and should prove a welcome addition for users browsing on 16:9 ratio displays in particular. Users can click vertical tabs to switch between them and...