facebookappSocial networking site Facebook is currently working on an app for set-top boxes like the Apple TV, reports The Wall Street Journal. The new app is said to be part of a series of projects aimed at expanding Facebook's video content offerings and expanding revenue sources.

Citing sources with knowledge of Facebook's plans, The Wall Street Journal says Facebook is speaking with media companies about licensing long-form TV-quality "premium" programming that would be shared in a Facebook app on set-top boxes. Media companies say Facebook is aiming for videos that are upwards of 10 minutes in length and are created specifically for the social network, with a focus on everything from sports to scripted shows.

Late last year, some employees at Facebook started referring to the platform's future as a type of "mobile TV," one of the people said. The social network is hoping to cut into the time Americans spend watching live television--around four hours a day on average, according to media measurement firm Nielsen.

Facebook has been delving heavily into video content in recent years, promoting both short videos and live video capabilities that allow people to broadcast content live to their friends and family. Facebook is said to be ready to move on from shorter videos and live video to longer form higher-quality videos, including original programming.

There's no word on when Facebook's app designed for television sets could be released, but work on the app has been in high gear since the second half of 2016.

Top Rated Comments

newyorkone Avatar
71 months ago
So they can steal, and rack up the play count on other people's media content even more without giving them any credit...
Score: 10 Votes (Like | Disagree)
Sweetfeld28 Avatar
71 months ago
Great, thats just what we need... Facebook on TV. No Thanks, I see enough Ads on TV.
Score: 5 Votes (Like | Disagree)
spyguy10709 Avatar
71 months ago
How about an iPad pro app first?
Score: 4 Votes (Like | Disagree)
ILuvEggplant Avatar
71 months ago
Let me summarize the haters.

Facebook sucks.
I don't trust Facebook.
Stick to baby pictures.

But guess what?

Appletv hasn't innovated.
It's still stuck with the archaic interface and missed the boat on games.

So go ahead complain about Facebook but you really need to direct your hate to Apple.
Score: 1 Votes (Like | Disagree)
Zirel Avatar
71 months ago
Let me summarize the haters.

Facebook sucks.
I don't trust Facebook.
Stick to baby pictures.

But guess what?

Appletv hasn't innovated.
It's still stuck with the archaic interface and missed the boat on games.

So go ahead complain about Facebook but you really need to direct your hate to Apple.
Hey people, you are not hating Apple enough...
Score: 1 Votes (Like | Disagree)
Ballis Avatar
71 months ago
So long they spilt it up into as many apps as possible with hardly any content, Im all for it
Score: 1 Votes (Like | Disagree)

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