Apple Ads

By MacRumors Staff

Apple Ads Articles


Apple Watch Double Tap Feature Highlighted in Latest Apple Ad

Friday June 7, 2024 4:18 pm PDT by
Apple today shared a funny new ad that focuses on the Double Tap feature available on the Apple Watch. In the spot, a man catches a giant fish and while he attempts to wrangle it, he is able to use Double Tap to trigger the Apple Watch to take a photo on a connected iPhone. The Apple Watch has a dedicated Camera Remote app, and when opened, it activates the camera on the ‌iPhone‌. Focusing...

Humorous Apple Ads Highlight MacBook's Power and Battery Life

Monday June 3, 2024 9:19 am PDT by
Apple today shared a trio of humorous Mac ads that focus on the battery life, Find My, and the performance capabilities of Apple silicon notebooks. The "Charged" ad, for example, shows a serious professor commenting on a student's remaining battery life. "First class of the day and no charger? You're playing a dangerous game..." he says, but the student says that she doesn't have to worry...

Apple Shares New Ads Promoting Apple Card

Thursday May 30, 2024 10:40 am PDT by
Apple today released a trio of short ads designed to promote the Apple Card, which is Apple's credit card that continues to be limited to the United States. The Sock, Sweater, and Ladder spots all highlight different ‌Apple Card‌ features. Sock focuses on the Daily Cash back reward, Sweater demonstrates the option to see past purchases, and Ladder shows the ease of paying an ‌Apple Card‌...

Worlds Made on iPad: Apple's Latest Ad Showcases Animating With Apple Pencil Pro

Wednesday May 29, 2024 10:31 am PDT by
Apple today shared a new ad called "Worlds Made on iPad" on its YouTube channel. The video features green-screen footage from actress Sofia Wylie overlaid on three different animated backdrops, which Apple says were created by illustrators using the new iPad Pro with the M4 chip and the Apple Pencil Pro. "One piece of green screen footage interpreted by different animators using iPad Pro...
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Apple Apologizes for 'Crush' iPad Pro Ad, Won't Put It on TV

Friday May 10, 2024 8:32 am PDT by
When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint and brushes, computers, cameras, and more, with the aim of demonstrating how the iPad represents all of the tools condensed into a single device. The ad was a play on the popular hydraulic press...
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iPod Nano Makes Rare Appearance in Apple Ad for Thinner iPad Pro

Wednesday May 8, 2024 8:19 am PDT by
The new iPad Pro has dethroned the iPod nano as Apple's thinnest device ever, and the company has promoted this feat in a nostalgic ad. In a video shared on TikTok and other social media platforms, Apple highlights the new 13-inch iPad Pro measuring only 5.1mm thick, compared to 5.4mm for the iPod nano. The model shown is a seventh-generation iPod nano, which was released in 2012. This ...

Apple Promotes iPhone 15's 'Find Your Friends' Feature in Star Wars-Themed Ad

Friday May 3, 2024 7:19 am PDT by
Apple today released a new video ad promoting the "Find Your Friends" feature available in the Find My app on all iPhone 15 models. In the ad, a person dressed as a Mandalorian from the Star Wars universe uses the feature to find other Mandalorians in a crowded convention center. How to use the Find Your Friends feature:iPhone 15: How to Locate Friends With Precision FindingBoth you and...
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Apple Says 'Goodbye Leather' in New iPhone Ad Following Controversial Switch to 'FineWoven' Material

Tuesday April 16, 2024 7:22 am PDT by
Apple today shared a new iPhone ad called "Goodbye Leather" on its YouTube channel in the U.K., months after the company controversially switched from leather to a much-criticized "FineWoven" fabric material for accessories. Apple discontinuing leather accessories for environmental benefits was a noble aspiration, but FineWoven accessories have been very poorly received. Just days after the...

Apple Promotes Face ID in New iPhone 15 Ad Called 'Nice Try!'

Wednesday March 20, 2024 8:54 pm PDT by
Apple today shared a new iPhone 15 ad called "Nice Try!" on its YouTube channel in Singapore, promoting how Face ID protects your privacy. In the 30-second video ad, an iMessage notification appears on a girl's iPhone 15 placed on a dining table, while she is in another room. Nosy family members attempt to unlock the device to read the message, but Face ID prevents them from doing so. To...

Humorous Apple Ad Highlights iPhone 15 Storage

Monday March 18, 2024 9:21 am PDT by
Apple's latest ad for the iPhone 15 models focuses on the device's storage, highlighting the 128GB of available storage space for the entry-level device. The ad features a man looking through his photos, and each photo on the device sings "Don't Let Go" by Terrace Martin, Mr. Talkbox, and PJ Morton. He ultimately decides not to delete his images. The spot ends with the tagline "Lots of...

Apple Music Super Bowl Ad Features Tim Cook, Ludacris and More

Wednesday February 7, 2024 9:07 am PST by
Apple today shared an ad on its Apple Music YouTube channel promoting the upcoming ‌Apple Music‌ Super Bowl Halftime Show, which is set to feature R&B singer and songwriter Usher. In the spot, Ludacris, Lil Jon, and Taraji P. Henson are in Vegas, and they FaceTime with Apple CEO Tim Cook. The trio lets Cook know that they've "lost" Usher, and Cook tells them that they'll locate him. The...

Apple Shares New 'First-Timer' Ad for Vision Pro

Friday February 2, 2024 6:21 am PST by
Apple today shared a new "First-Timer" ad that emphasizes how easy it is to use the Vision Pro, which launched in the U.S. today. "Apple Vision Pro is so simple to navigate using your eyes, hands, and voice," says Apple. "It's like you already know how to use it." Apple also shared support videos with overviews of the Settings app, Control Center, Guest User mode, accessibility features,...

Apple Says 'Hello' to Vision Pro in New Ad as Headset Nears Launch

Sunday January 28, 2024 1:55 pm PST by
Apple today promoted the Vision Pro in a new video ad shared on its YouTube channel, ahead of the headset launching in the U.S. this Friday, February 2. The ad demonstrates wearing the Vision Pro and navigating the visionOS operating system. "Apple Vision Pro is here," the video description says. "Now, digital content blends seamlessly with your physical space. You can do the things you...

Swoop: Apple Promotes iPhone 15's Durability in Frantic New Ad

Wednesday January 24, 2024 7:04 pm PST by
Apple today promoted the durability of the iPhone 15's Ceramic Shield front glass in a new "Swoop" ad shared on its YouTube channel in Australia. In the video, a magpie attempts to attack a woman riding a bicycle, causing her to fall over. In the process, the iPhone she was using for cycling directions also drops to the ground, but it does not suffer damage due in part to the Ceramic Shield. ...

Latest Apple Ad Highlights iPhone 15 Plus Battery

Monday January 22, 2024 8:11 am PST by
Apple today posted an ad specifically focused on the iPhone 15 Plus, the larger version of the standard ‌iPhone 15‌ model. In the spot, Apple focuses on the battery life of the device, which is equipped with a higher capacity battery than the ‌iPhone 15‌ due to its larger size. In the humorous ad, a man takes a video of a child who is attempting to break a wood plank with his hand. The...

'New Driver' iPhone 15 Ad Highlights Automatic Check In

Saturday January 20, 2024 8:18 am PST by
Apple today premiered an iPhone 15 ad entitled "New Driver" on its YouTube channel, using the stress of being a parent of a new teenage driver to highlight the Check In feature of the Messages app in iOS 17. Check In allows you to automatically notify a friend or family member when you've arrived at your destination, reassuring them of your safety. In the new ad, an anxious father watches as ...

Apple Provides Behind-the-Scenes Look at How Vision Pro is Made

Friday January 19, 2024 6:47 am PST by
Apple today provided a behind-the-scenes look at how its upcoming Vision Pro headset is manufactured in a video uploaded to its YouTube channel. The video was also shared by Apple CEO Tim Cook on social media platform X. "A peek behind the scenes to see how we make Apple Vision Pro, our first spatial computer," said Apple, in the video's description on YouTube. Apple began accepting...

Apple Shares New 'Get Ready' Ad Ahead of Vision Pro Launch

Monday January 8, 2024 4:17 pm PST by
Apple today shared a new "Get Ready" ad promoting the upcoming launch of the Vision Pro headset. The ad features notable movie and TV show characters putting on masks, glasses, and other similar accessories. There are scenes from Star Wars, Fantastic Mr. Fox, Young Frankenstein, Kick-Ass, Up, Iron Man, Ant-Man, Star Trek, Snoopy, SpongeBob SquarePants, and Back to the Future, along with a...

Apple Shares iPhone 15 Plus Ad Highlighting Device's Long Battery Life

Sunday December 24, 2023 9:10 am PST by
Apple today shared a short iPhone 15 Plus ad on its YouTube channel that highlights the device's long-lasting battery life. In the video, an electrical outlet becomes sentient and sings the song "Way Too Long" by rapper Doe Boy. The outlet is sad that the iPhone 15 Plus lasts so long between charges, resulting in the device being plugged in less often. Apple's tech specs say the iPhone 15 ...

Apple iPhone 15 Ad Highlights Portrait Camera Capabilities

Friday December 1, 2023 1:45 pm PST by
Apple today shared a new iPhone 15 ad that focuses on some of the camera capabilities of the device, such as the option to snap an image and then adjust the focus during the editing process. In the ad spot, a band is working on their album cover. One of the band members is using an iPhone to edit a picture of the trio in the group, and she uses the Portrait subject focus adjustment feature...