Apple ads

By MacRumors Staff

Apple ads Articles

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Apple Highlights Apple Watch Series 6 Features in 'The Future of Health is on Your Wrist' Ads

Monday February 22, 2021 9:11 am PST by
Apple today shared new Apple Watch ads on its YouTube channel, highlighting the water resistance, ECG, and sleep tracking capabilities of the Apple Watch Series 6. The short 38 second ads each focus on a specific Apple Watch feature, with a narrator explaining how the Apple Watch works under water, when taking an ECG, and when being used for sleep tracking. All of the ads feature the...
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Apple Shares 'Shot on iPhone' Short Film By Lulu Wang for Chinese New Year

Friday January 29, 2021 1:45 am PST by
Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film about a Chinese New Year legend reimagined as a contemporary coming-of-age story. Directed by American filmmaker Lulu Wang, "Nian" tells the story of a little girl who grows curious about a mythical creature that lives in the forest and – so her parents say – likes to eat children. ...
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Apple Highlights Commitment to Privacy in New Ads on First Day of CES 2021

Monday January 11, 2021 6:57 am PST by
Apple has often used CES as an opportunity to promote the company's commitment to privacy, and this year is no different, with Apple releasing two short privacy-focused ads that highlight how Face ID data and Apple Pay purchase history is not shared with Apple. In 2019, Apple put up a large privacy-focused billboard near the Las Vegas Convention Center, where CES usually takes place. And...
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Apple Looks to 2021 With Japanese New Year Ad Highlighting the App Store

Sunday December 27, 2020 6:14 pm PST by
Apple today shared a new App Store ad on its YouTube channel in Japan ahead of the New Year. The brief 15-second video highlights various apps available on the App Store for productivity, connecting with others, and gaming. The ad emphasizes how the App Store can help people get off to a good start in 2021, complete with colorful animations. New Year or "Shōgatsu" is widely considered the...
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Apple Promotes AirPods Max in New 'Journey Into Sound' Ad

Tuesday December 8, 2020 7:55 am PST by
Apple today introduced new wireless over-ear headphones called AirPods Max, and it has since shared the first ad for the headphones on its YouTube channel. The 90-second video is titled "Journey into Sound" and shows someone wearing AirPods Max in space. "Introducing AirPods Max," says Apple. "Computational audio. Adaptive EQ. Active Noise Cancellation. Transparency mode. Spatial audio."...
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Apple's Annual Holiday Ad Revolves Around 'The Magic of Mini'

Wednesday November 25, 2020 6:08 am PST by
Apple today shared its annual holiday ad on YouTube, titled "The magic of mini," showing how music can help improve your mood. As noted by Adweek, this year's edition of the ad features rapper Tierra Whack arriving home to her apartment in a dreary state, but her mood quickly improves after the HomePod mini adds a colorful, miniature version of herself to the equation. "Turn up the holidays...
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Apple Shares New 'Everyday Experiments' Shot on iPhone 12 Video

Sunday November 15, 2020 9:30 am PST by
Apple today shared a new shot on iPhone video called "Everyday Experiments," which is designed to show off the photographic capabilities of the iPhone 12. The video showcases water-filled balloons, liquid moving around, popsicles freezing, and more, before going into a tutorial on how to make "beautiful images with stuff you can find around the house." Apple's tutorial teaches customers...
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Apple Shares New 'Make Movies Like the Movies' iPhone 12 Pro Ad Highlighting Dolby Vision Recording

Monday October 26, 2020 1:50 pm PDT by
Apple today shared a new ad that's meant to highlight the Dolby Vision HDR video capture, editing, and playback available on the new iPhone 12 Pro and 12 Pro Max. The video features a series of people using their ‌iPhone 12 Pro‌ devices to capture video content with a variety of camera rigs and equipment to simulate different angles while getting creative, movie-like video shots. "The only...
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Apple Shares New 'Dark Universe' Experimental Video Shot on iPhone 12 Pro

Sunday October 25, 2020 12:21 pm PDT by
Apple today shared a new video on its YouTube channel that features footage shot on the iPhone 12 Pro. Apple says the two-minute video pushes the ‌iPhone 12 Pro‌'s new Dolby Vision and low-light capabilities to the limit as an attempt to "capture darkness itself." The video is also accompanied by a behind the scenes look at how it was made. Watch other Shot on iPhone videos here....
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Apple Promotes iPhone 12 as 'Most Powerful iPhone Ever' in New Ad

Friday October 16, 2020 12:50 pm PDT by
Following the launch of the iPhone 12 and 12 Pro, Apple has begun marketing them through TV commercials, ads, billboards, and more. An ad uploaded to YouTube this afternoon promotes the new ‌iPhone 12‌ and 12 Pro as "the most powerful iPhone ever," highlighting the design, camera, 5G connectivity, and more. The spot features the songs "Gopher" by Yma Sumac and "Drumdown Mambo" from Whethan....
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Apple Shares Humorous Privacy-Focused iPhone Ad Where People Overshare Personal Info With Strangers

Thursday September 3, 2020 7:13 am PDT by
Apple today shared a humorous new privacy-focused iPhone ad in which people awkwardly overshare their personal information with strangers, such as their credit card number, login details, and web browsing history. On a bus, for example, a man loudly proclaims that he has browsed eight websites for divorce attorneys that day. And during dinner at a restaurant, a woman tells the other two...
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Apple Music Shares 'Worldwide' Ad Featuring Billie Eilish, Orville Peck, Megan Thee Stallion, and Others

Monday August 24, 2020 7:45 am PDT by
Billie Eilish, Orville Peck, Megan Thee Stallion, and Anderson Paak are among the artists featured in a colorful new Apple Music ad shared on YouTube over the weekend. The video is titled "Worldwide," reflecting Apple Music's availability in 165 countries. "Apple Music brings you closer than ever to iconic artists, rising stars, new discoveries, and legendary entertainers," the video...
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Apple Shares Vertical 'Shot on iPhone' Short Film by Damien Chazelle

Wednesday August 5, 2020 6:31 pm PDT by
Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film that was captured by director Damien Chazelle, known for films like "La La Land" and "Whiplash." The nine minute short film was shot with an iPhone 11 Pro and all of the footage was captured in a vertical aspect ratio. Apple also included a behind the scenes look at how the film was...
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Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

Saturday August 1, 2020 3:33 am PDT by
Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...
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Apple Shares More 'Behind the Mac' Videos with Tyler Mitchell and James Blake

Saturday July 18, 2020 2:01 pm PDT by
Apple today shared two new "Behind the Mac" videos on its YouTube channel, offering a look at how Macs can be used in creative workflows. The new videos feature photographer Tyler Mitchell and musician James Blake. Among the new additions to the series is a spotlight on New York photographer Tyler Mitchell. The video reveals how Mitchell shoots and edits his new portrait series using...
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Apple Shares Humorous 'Working-From-Home Thing' Video

Monday July 13, 2020 10:31 am PDT by
Apple today shared a funny video focused on the problems that people working from home have to deal with, including noisy children, chaotic schedules, communication issues, and more. The video focuses on showing off Apple products and their capabilities that can be useful when working from home, such as the ability to scan a document with an iPhone, mark up a PDF, Siri Reminders, and more.The...
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Apple Shares New 'Behind the Mac' Video Featuring James Blake

Wednesday July 8, 2020 10:25 am PDT by
Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work. GRAMMY(R) award winner, James Blake, takes us into his home studio as he works Behind the Mac to put the finishing touches on his latest song, "Are you even real." Editing, looping, pitching, and layering the track in Logic Pro X on...
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Apple Promotes Apple TV+ for Kids in New Ad

Sunday May 24, 2020 12:48 pm PDT by
Apple today shared a new "The Next Generation" ad that showcases Apple TV+ content for kids. "Original series and films to inspire the next generation of dreamers, explorers, and believers. All on ‌Apple TV+‌," the video description says. The ad features the ‌Apple TV+‌ kids shows "Ghost Writer," "Helpsters," "Snoopy in Space," and the short-film "Here We Are: Notes for Living on Planet ...
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Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award

Friday May 22, 2020 11:09 am PDT by
Apple's creative "Bounce" ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director's Club) awards for advertising, earning the "Best of Discipline" award along with two Gold Cube awards in the craft in video and branded content categories. Released in June 2019, the ad features a bored man who pulls his ‌AirPods‌ off of their wireless charging pad and then...
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Apple Goes Into the Studio With Grammy-Nominated Music Producer Oak Felder

Wednesday April 29, 2020 9:30 am PDT by
Apple today shared a new video that follows Grammy-nominated songwriter and music producer Oak Felder as he creates a new song. Felder makes use of multiple Apple products, including the 16-inch MacBook Pro and iMac. Follow hitmaking, Grammy-nominated songwriter and music producer Oak Felder as he creates a new song. Along the way, he speaks about music production, creating his own unique...