Apple Ads

By MacRumors Staff

Apple Ads Articles

maxresdefault

Apple Shares New 'Switching to iPhone' Video for Android Users

Monday August 1, 2022 9:24 am PDT by
Apple today shared a new video that's aimed at Android users who are considering a switch over to an iPhone. The video walks through common questions that switchers might have, including transferring contacts, photos, and messages, trade-ins, long-term updates, and more. It also covers the durability of the ‌iPhone‌ such as water resistance, battery life, reliability of the iOS operating...
Apple Pay Feature

Apple Pay Promoted as More Secure Than Credit Cards in Three New Ads

Tuesday July 19, 2022 6:11 am PDT by
Apple today shared three new ads highlighting the security benefits of Apple Pay on the iPhone compared to physical credit cards. The short ads emphasize that physical credit cards can be stolen, used by anyone, and leave your card number exposed to other people. The message behind the ads is that all of these security risks with using credit cards can be avoided by using Apple Pay. Apple ...
maxresdefault

Apple Highlights iPhone 13 Splash Resistance and Durability in New Ads

Monday July 18, 2022 2:28 am PDT by
Apple today shared a pair of iPhone 13 ads highlighting key features like the device's splash resistance and the durable Ceramic Shield front display. In the first spot, titled "Shake," a dog dives into a swimming pool on a hot, sunny day, then gets out, walks over to its owner, and proceeds to shake dry, showering her and her ‌iPhone 13‌ in water. "‌iPhone 13‌. Spill and splash resistant," ...
maxresdefault

Apple Highlights Spatial Audio on AirPods in Colorful New Ad Starring Harry Styles

Thursday June 2, 2022 9:11 am PDT by
Apple today shared a new AirPods ad starring singer Harry Styles, following the release of his new album "Harry's House" last month. The ad features Styles and others with colorful, silhouette-like appearances as they dance while listening to music in Spatial Audio on AirPods. "The magical listening experience of AirPods with Spatial Audio meets Harry Styles' new album 'Harry's House," ...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
maxresdefault

Apple Shares 'Life is But a Dream' Shot on iPhone 13 Pro Film

Thursday February 17, 2022 6:54 pm PST by
Apple today shared a short movie called "Life is But a Dream," which was created by South Korean film director Park Chan-wook, who is known for "Oldboy," "The Handmaiden," "Lady Vengeance," and more. The 21 minute film was commissioned by Apple, and it tells the story of an undertaker who needs wood to build a coffin for the savior of his village. He digs up an abandoned grave, awakening the ...
maxresdefault

Humorous New Ad Highlights Apple TV+'s Biggest Stars… Except Jon Hamm

Friday January 21, 2022 10:23 am PST by
Apple TV+ today shared a humorous new ad called "Everyone but Jon Hamm" that is set to air during NFL playoff games this weekend, according to Adweek. In the ad, actor Jon Hamm sits in a lavish home and scrolls through Apple TV+ while humorously complaining about how Apple's original TV shows and films feature numerous big-name celebrities, except for himself. Hamm refers to many stars...
maxresdefault

Apple Highlights iPhone 13 Battery Life and Durability in New Ads

Thursday January 20, 2022 3:49 pm PST by
Apple today shared a pair of iPhone 13 ads highlighting key features like battery life and the durable Ceramic Shield front display. In the first spot, titled "Doin' Laps," a child sets his ‌iPhone 13‌ up on his bike and then cruises around the neighborhood capturing a long video. At the end of his journey, which lasts for five hours, the iPhone is still recording and has not run out of...
maxresdefault

Apple Watch's Life-Saving Potential Highlighted in Suspenseful '911' Ad

Saturday January 1, 2022 3:15 pm PST by
Apple today shared a new ad titled "911" that emphasizes the Apple Watch's life-saving potential during emergencies. The suspenseful ad revolves around three individuals named Amanda, Jason, and Jim who were each able to get help by dialing 911 using the Apple Watch, with the ad highlighting excerpts from their frantic phone calls with dispatchers. Amanda, for example, said that her car had...
maxresdefault

Apple Shares Three New Humorously Dramatic Ads Showing Off iPhone 13 Pro Camera Capabilities

Monday December 27, 2021 5:40 am PST by
Apple has debuted three new "Shot on iPhone" ads highlighting the camera capabilities of the iPhone 13 Pro, with each of them focusing on a specific feature in a humorously dramatic way. In "Detectives," a pair of detectives sitting in a car discuss Cinematic mode, which lets you shift focus between subjects in a shot. The foreground detective mentions that the focus is on him since he's the...
maxresdefault

Apple Shares 2021 Holiday Ad 'Saving Simon' Shot on iPhone 13 Pro

Wednesday November 24, 2021 8:03 am PST by
Apple today shared its annual holidays ad titled "Saving Simon," shot on the iPhone 13 Pro with unspecified "additional software and hardware" used. Directed by Oscar-nominated actor and filmmaker Jason Reitman and his father, Oscar-nominated film director Ivan Reitman, Apple describes the three-minute ad as "a story for everyone who can't wait for the holidays to get here." The ad is set to ...
maxresdefault

Apple Launches New Mini YouTube Documentary Series 'The Spark'

Thursday September 23, 2021 9:26 am PDT by
Apple today launched a new documentary mini series on YouTube called "The Spark," which the company says is designed to explore the "the origin stories of some of culture's biggest songs and the creative journeys behind them." The first seven-minute video focuses on "Under the Sun," a new song from singer-songwriter Cuco. Cuco explains his songwriting process and how he came up with the idea ...
maxresdefault

Apple Shares Guided Video Tour of iPhone 13 and 13 Pro

Friday September 17, 2021 9:27 am PDT by
Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live. Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance,...
maxresdefault

Apple Shares New 'Play, Pause, Delete' Mini Game Show Video With Coi Leray

Wednesday August 18, 2021 9:24 am PDT by
Apple today launched a new mini game show called "Play, Pause, Delete," which asks artists to "make the tough decisions about music, culture, and everything in between." Apple provides artists with three options from a series of personalized categories, and they have to select one to play, one to pause, and one to delete. The first "Play, Pause, Delete" video is available on Apple's YouTube...
maxresdefault

Apple Shares 'Hello Sunshine' Ad Highlighting Apple Watch Series 6 Health and Fitness Features

Thursday July 22, 2021 9:19 am PDT by
Apple today shared a new Apple Watch Series 6 ad that highlights the various health-related features of the device like fitness tracking, various kinds of workouts, blood oxygen monitoring, and fall detection. "With features like fall detection, the Blood Oxygen app and workout tracking, the future of health is on your wrist," reads the tagline for the video. The Apple Watch Series 6 is...
maxresdefault

Rancher Uses Apple Watch to Find iPhone 12 in a Haystack in Apple's Latest Ad

Friday July 9, 2021 6:56 am PDT by
Apple today shared a new ad called "Haystack" in which a rancher uses his Apple Watch to find his iPhone 12 in a haystack. The ad plays on the "needle in a haystack" idiom and is set to the song "Searching (For Someone Like You)" by country singer Kitty Wells. In the one-minute ad, a rancher drives down a rural street surrounded by bales of hay. He then backs up his truck off the street,...
maxresdefault

Apple Promotes iPad Pro in New Ad With 'The Little Mermaid' Musical Spin

Saturday June 12, 2021 7:01 am PDT by
In a currently unlisted ad on YouTube, Apple is promoting the versatility, portability, and power of the M1 iPad Pro in a fun musical inspired by The Little Mermaid's "Part of Your World" soundtrack. In the ad, which features the main character using an ‌M1‌ ‌iPad Pro‌, Magic Keyboard, and Apple Pencil, multiple users can be seen struggling with their old PCs indoors while hoping that they...
maxresdefault

Apple Shares New 'Tracked' Ad With Humorous Real-World Analogy of App Tracking Transparency

Thursday May 20, 2021 9:17 am PDT by
Apple today shared a new privacy-focused ad on its YouTube channel, highlighting App Tracking Transparency on the iPhone. In the spot, a man orders a coffee, and the barista follows him out as he gets in a cab, providing his date of birth to the cab driver. The cab driver and the barista follow him throughout his day, keeping track of his whereabouts and viewing his personal data....
maxresdefault

Apple Shares 'Full Bloom' Shot on iPhone 12 Video Featuring Flowers

Thursday May 6, 2021 9:29 am PDT by
Apple today shared a new video in its ongoing "Shot on iPhone 12 - Everyday Experiments" series, which features unique photography tutorials and ideas for iPhone users, along with impressive visuals. "Full Bloom," as the name suggests, features flowers, and Apple says that it's meant to "celebrate spring's colors, life, and growth with the ‌iPhone 12‌." As with other "Everyday...
maxresdefault

Apple Shares Two New 'Behind the Mac' Ads

Wednesday April 21, 2021 9:11 am PDT by
Apple today continued on with its "Behind the Mac" advertising campaign, sharing two new videos in the series. The first new Behind the Mac spot features musical artist FINNEAS, who is Billie Eilish's brother. The video walks through his creative process using the Mac to develop music, and he calls the Mac "the last instrument" that he learned. Apple's second Behind the Mac video focuses...