Apple ads

By MacRumors Staff

Apple ads Articles

Apple Highlights AirPods Pro With Active Noise Cancellation in New Ad

Wednesday March 11, 2020 6:09 am PDT by Joe Rossignol
Apple today shared a new AirPods Pro ad titled "Snap" on its YouTube channel. The two-minute video revolves around a woman taking advantage of AirPods Pro features such as Active Noise Cancellation and Transparency Mode while navigating a busy city. "AirPods Pro offer unprecedented control," says Apple. "Active Noise Cancellation for immersive sound. Transparency mode to interact with the...

Apple Shares 'Behind the Mac' Video Featuring Women Changing the World

Wednesday March 4, 2020 8:15 am PST by Juli Clover
Apple this morning shared a new video in its ongoing "Behind the Mac" series, this time highlighting women who are "changing the world" using the Mac. The video is set to the song "Flawless" by Beyoncé, which also features Chimamanda Ngozi Adichie. It consists of a series of still black and white images of influential women that include Malala Yousafzai, Ava Duvernay, Marie Kondo, Greta...

Apple Japan Shares Anime-Themed 'Behind the Mac' Video

Friday February 28, 2020 8:32 am PST by Juli Clover
Apple on its YouTube channel in Japan has shared a new animated "Behind the Mac" video that features various anime characters using Macs set to music from Japanese artist Yoshiho Nakamura. Behind the Mac, new stories are born one after another. A story that is not yet in this world. Come on, you too.Featured characters are shown from animated movies and shows that include "Weathering With...

Apple Shows Off Night Mode on iPhone 11 and 11 Pro in New Video

Thursday February 6, 2020 11:13 am PST by Juli Clover
Apple today shared a new Night Mode video on its YouTube channel, highlighting the low-light photography feature added to the iPhone 11, 11 Pro, and 11 Pro Max. The short video is set to the song "We Only Come Out At Night" by the Smashing Pumpkins and features several ‌Night Mode‌ comparison images, many of which Apple has shown before. ‌Night Mode‌ is one of the key new features in the...

Apple Arcade Ad Shared Ahead of Super Bowl: 'A New World to Play In'

Sunday February 2, 2020 9:01 am PST by Joe Rossignol
A new ad for Apple Arcade released today blends the real world with the virtual one while showcasing several games available on the service, including LEGO Builder's Journey and Ultimate Rivals: The Rink. Apple Arcade launched in September, providing iPhone, iPad, Apple TV, and Mac users with access to over 100 games with no in-app purchases or ads for $4.99 per month in the United States....

Apple Shares New 'Slofie' Videos Highlighting iPhone 11 and 11 Pro Cameras

Sunday January 19, 2020 4:00 pm PST by Juli Clover
Apple today shared two new "slofie" videos taken using the slow-motion capture feature of the front-facing camera of the iPhone and iPhone 11 Pro. The two short videos, called "Backflip" and "Whiteout," feature slow motion selfie videos captured by professional snowboarders. Apple's iPhones have long had a "slo-mo" slow motion video feature for capturing slow motion content with the...

Apple Shares Videos From Creators Using iPad Pro to Make Apple TV+ Show Posters

Wednesday January 15, 2020 1:15 pm PST by Juli Clover
Apple today shared a pair of videos from content creators who designed posters for Apple TV+ shows "Dickinson" and "For All Mankind." Janice Sung, an illustrator and digital painter, said she created a poster for Apple TV+ series "Dickinson" using an iPad Pro and Apple Pencil, and she outlined some of her creative process. Designer and illustrator duo Justin and Paige from Phantom City...

Apple Shares Close-Up Footage of Fire and Ice Shot on iPhone 11 Pro

Saturday January 4, 2020 8:04 am PST by Joe Rossignol
Apple today shared a new video on its YouTube channel, titled Experiments IV: Fire & Ice. Shot on the iPhone 11 Pro, Apple says the 90-second video captures "incredible footage of elements at their most extreme." Apple has also shared a companion behind the scenes video. Watch other Shot on iPhone videos here....

Apple Shares New 'Slofie' Videos Shot on iPhone 11

Saturday December 28, 2019 11:34 am PST by Joe Rossignol
Apple today shared four new "Slofie" videos on its YouTube channel, each shot on the iPhone 11. "Slofie" is Apple's marketing term for a slow-motion selfie video. Unlike older iPhones, the front-facing camera on ‌iPhone 11‌ models supports slow-motion video recording at 120 frames per second. ...

Apple Shares New 'Snowbrawl' Shot on iPhone 11 Pro Video

Monday December 2, 2019 11:15 am PST by Juli Clover
Apple this afternoon shared a new video in its long running "Shot on iPhone" series, this time showing off the photographic capabilities of the iPhone 11 Pro. The new "Snowbrawl" video features a cinematic snowball fight between two warring teams. "Make your holiday videos epic with the highest-quality video in a smartphone, ever," reads the tagline for the video, which was directed by...

Apple Releases 'The Surprise' Holiday Ad

Monday November 25, 2019 8:16 am PST by Juli Clover
Apple has an annual tradition of sharing a heartwarming holiday-themed video ahead of Thanksgiving in the United States, and this morning, Apple released its newest holiday video on YouTube. The video starts out with a family that has two complaining kids going on a holiday trip, with the kids fighting until the iPads come out. The family arrives at their grandfather's house, who is still...

Apple Advertising Partner Media Arts Lab Cuts ~50 Employees

Tuesday November 5, 2019 1:24 pm PST by Juli Clover
Apple advertising partner Media Arts Lab has let go of approximately 50 employees, reports Bloomberg. Media Arts Lab is owned by TBWA\Chiat\Day and Apple is its only client. Staff cuts were made in multiple divisions, but many of the employees who were let go worked in the strategy division that helped Apple create ads for its newest products. In a statement to Bloomberg, a Media Arts Lab ...

Apple Shares New 'Simple as That' Ad in 'Privacy on iPhone' Series

Friday October 25, 2019 3:20 pm PDT by Juli Clover
Apple this afternoon shared a new "Privacy on iPhone" ad on its YouTube channel, highlighting the company's support of customer privacy. The spot is a simple overview of a city that zooms across office buildings, homes, and more, before centering on a girl with an iPhone 11 Pro Max, all while a voice over talks about the importance of privacy. Right now, there is more private information on ...

Apple Shares New iPhone 11 Pro Videos Highlighting Durability and Camera Capabilities [Updated]

Friday September 13, 2019 11:08 am PDT by Juli Clover
Following the launch of iPhone 11 and iPhone 11 Pro pre-orders, Apple today shared two new videos highlighting iPhone 11 Pro features. The first video features random objects, food, and water being hurled at the ‌iPhone 11 Pro‌ to demonstrate the device's increased durability. Apple says its new iPhones are made from a tougher glass and both the 11 and 11 Pro have improved IP68 water...

Apple Shares Video Showcasing Apple Arcade Games in 100 Seconds

Thursday September 12, 2019 7:12 am PDT by Joe Rossignol
Apple today shared a new video on its YouTube channel that highlights some of the games coming to Apple Arcade in 100 seconds. Earlier this week, Apple announced that its subscription-based ‌Apple Arcade‌ gaming service will launch September 19 in over 150 countries. In the United States, pricing is set at $4.99 per month, with a one-month free trial available. This price will apply to...

Apple Showcases Cute Ways Customers Have Customized Their AirPods Cases in Korean Ad

Thursday August 29, 2019 9:00 am PDT by Joe Rossignol
Apple today shared a new AirPods ad in Korea that showcases a variety of cute ways in which customers have customized their AirPods charging cases, including adding heart stickers, teddy bear ornaments, salt and pepper decals, and more. Many of the ‌AirPods‌ cases have also been transformed into keychains. Apple does not offer any of these customization options for ‌AirPods‌ cases in Korea...

Apple Shares New 'Test the Impossible' Behind the Mac Ad

Thursday August 1, 2019 12:20 pm PDT by Juli Clover
Apple today shared a new video in its ongoing "Behind the Mac" series that highlights the various ways creators use the Mac for art, education, music making, coding, and more. Today's video, "Test the Impossible," is a short 38 second spot that shows brief clips of the Mac being used for various creative pursuits, with a voiceover about what's possible when you don't know what's impossible. ...

Apple's Latest 'Shot on iPhone' Campaign Goes 'On Tour' With 16 Singers and Bands Around the World

Tuesday July 30, 2019 6:12 am PDT by Joe Rossignol
Apple is expanding its long-running "Shot on iPhone" marketing campaign with a new series of "On Tour" videos and billboard ads featuring 16 musicians and bands from around the world, according to Adweek. As part of the campaign, Apple has shared three new videos that provide an up-close and behind-the-scenes look at concerts hosted by rock band Florence and the Machine, singer FKA twigs, and...

Two Apple Ads Nominated for Outstanding Commercial Emmy Award

Tuesday July 16, 2019 11:08 am PDT by Juli Clover
Two of Apple's ads are in the running to receive the 2019 Outstanding Commercial Emmy. Both of the ads were created by TBWA/Media Arts Lab, Apple's longtime advertising partner. The first ad nominated for the award is Apple's "Make Something Wonderful" MacBook ad, released late last year. In the spot, which is in black and white, various creative personalities and people are shown with their...

Apple Promotes Face ID as Even Easier and More Secure Than Touch ID in Humorous New iPhone Ad

Monday July 8, 2019 5:57 am PDT by Joe Rossignol
Apple's latest iPhone ad humorously demonstrates how Face ID is more convenient and secure than Touch ID for user authentication. Timed with midsummer, the 30-second spot depicts a man napping on a reclining lounger in a backyard. After receiving a trio of iMessage notifications on his iPhone XR, he slowly raises the lounger to line up his face with the iPhone and unlocks the device with Face...