Apple Ads

Apple today shared new ads focusing on Final Cut Pro 10.8, the latest version of the Apple-designed app for professional video editing. The first ad highlights Final Cut Pro for the Mac, while the second covers Final Cut Pro for iPad. Both videos walk through the different features that are available in Final Cut Pro on the Mac and the ‌iPad‌. The Mac video walks through different tools...

Apple today shared a new ad titled "The Relay" focused on athletic accessibility with the tagline "designed for every body." Shared ahead of the 2024 Paralympic Games in Paris, the ad shows some of the routines, training, and competitions undertaken by disabled athletes across a wide range of sports, assisted by Apple devices. It emphasizes inclusivity and the universality of competitive...

Apple today issued an apology to Thailand for the way the country was portrayed in a July "The Underdogs" short film, and the video has also been removed from Apple's YouTube channel. In the ad that was released on July 18, the underdogs design team traveled to Bangkok and Rayong, Thailand for a project and were depicted traveling in a tuk-tuk and staying in a rundown hotel. Thai residents...

Apple today shared a humorous new video on its YouTube channel that dramatizes many of the uses of Apple devices, including its Apple Vision Pro spatial computing device. Titled "OOO (Out of Office)," the 10-minute video follows design team "The Underdogs" as they travel to Thailand in a last-ditch attempt fulfill a client's wishes. In order to do so, they must find a new packaging factory,...

Apple today shared a new privacy-focused Safari ad, which is designed to highlight the ways that Safari protects user privacy compared to other browsers. In the spot, security cameras are positioned as pesky birds and bats, hovering around smartphone users as they browse the web. The cameras are everywhere, representing website trackers. Much of the ad is focused on non-iPhone users, but...

Apple today shared a funny new ad that focuses on the Double Tap feature available on the Apple Watch. In the spot, a man catches a giant fish and while he attempts to wrangle it, he is able to use Double Tap to trigger the Apple Watch to take a photo on a connected iPhone. The Apple Watch has a dedicated Camera Remote app, and when opened, it activates the camera on the ‌iPhone‌. Focusing...

Apple today shared a trio of humorous Mac ads that focus on the battery life, Find My, and the performance capabilities of Apple silicon notebooks. The "Charged" ad, for example, shows a serious professor commenting on a student's remaining battery life. "First class of the day and no charger? You're playing a dangerous game..." he says, but the student says that she doesn't have to worry...

Apple today released a trio of short ads designed to promote the Apple Card, which is Apple's credit card that continues to be limited to the United States. The Sock, Sweater, and Ladder spots all highlight different ‌Apple Card‌ features. Sock focuses on the Daily Cash back reward, Sweater demonstrates the option to see past purchases, and Ladder shows the ease of paying an ‌Apple Card‌...

Apple today shared a new ad called "Worlds Made on iPad" on its YouTube channel. The video features green-screen footage from actress Sofia Wylie overlaid on three different animated backdrops, which Apple says were created by illustrators using the new iPad Pro with the M4 chip and the Apple Pencil Pro. "One piece of green screen footage interpreted by different animators using iPad Pro...

When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint and brushes, computers, cameras, and more, with the aim of demonstrating how the iPad represents all of the tools condensed into a single device. The ad was a play on the popular hydraulic press...

The new iPad Pro has dethroned the iPod nano as Apple's thinnest device ever, and the company has promoted this feat in a nostalgic ad. In a video shared on TikTok and other social media platforms, Apple highlights the new 13-inch iPad Pro measuring only 5.1mm thick, compared to 5.4mm for the iPod nano. The model shown is a seventh-generation iPod nano, which was released in 2012. This ...

Apple today released a new video ad promoting the "Find Your Friends" feature available in the Find My app on all iPhone 15 models. In the ad, a person dressed as a Mandalorian from the Star Wars universe uses the feature to find other Mandalorians in a crowded convention center. How to use the Find Your Friends feature:iPhone 15: How to Locate Friends With Precision FindingBoth you and...

Apple today shared a new iPhone ad called "Goodbye Leather" on its YouTube channel in the U.K., months after the company controversially switched from leather to a much-criticized "FineWoven" fabric material for accessories. Apple discontinuing leather accessories for environmental benefits was a noble aspiration, but FineWoven accessories have been very poorly received. Just days after the...

Apple today shared a new iPhone 15 ad called "Nice Try!" on its YouTube channel in Singapore, promoting how Face ID protects your privacy. In the 30-second video ad, an iMessage notification appears on a girl's iPhone 15 placed on a dining table, while she is in another room. Nosy family members attempt to unlock the device to read the message, but Face ID prevents them from doing so. To...

Apple's latest ad for the iPhone 15 models focuses on the device's storage, highlighting the 128GB of available storage space for the entry-level device. The ad features a man looking through his photos, and each photo on the device sings "Don't Let Go" by Terrace Martin, Mr. Talkbox, and PJ Morton. He ultimately decides not to delete his images. The spot ends with the tagline "Lots of...

Apple today shared an ad on its Apple Music YouTube channel promoting the upcoming ‌Apple Music‌ Super Bowl Halftime Show, which is set to feature R&B singer and songwriter Usher. In the spot, Ludacris, Lil Jon, and Taraji P. Henson are in Vegas, and they FaceTime with Apple CEO Tim Cook. The trio lets Cook know that they've "lost" Usher, and Cook tells them that they'll locate him. The...

Apple today shared a new "First-Timer" ad that emphasizes how easy it is to use the Vision Pro, which launched in the U.S. today. "Apple Vision Pro is so simple to navigate using your eyes, hands, and voice," says Apple. "It's like you already know how to use it." Apple also shared support videos with overviews of the Settings app, Control Center, Guest User mode, accessibility features,...

Apple today promoted the Vision Pro in a new video ad shared on its YouTube channel, ahead of the headset launching in the U.S. this Friday, February 2. The ad demonstrates wearing the Vision Pro and navigating the visionOS operating system. "Apple Vision Pro is here," the video description says. "Now, digital content blends seamlessly with your physical space. You can do the things you...

Apple today promoted the durability of the iPhone 15's Ceramic Shield front glass in a new "Swoop" ad shared on its YouTube channel in Australia. In the video, a magpie attempts to attack a woman riding a bicycle, causing her to fall over. In the process, the iPhone she was using for cycling directions also drops to the ground, but it does not suffer damage due in part to the Ceramic Shield. ...

Apple today posted an ad specifically focused on the iPhone 15 Plus, the larger version of the standard ‌iPhone 15‌ model. In the spot, Apple focuses on the battery life of the device, which is equipped with a higher capacity battery than the ‌iPhone 15‌ due to its larger size. In the humorous ad, a man takes a video of a child who is attempting to break a wood plank with his hand. The...