Apple ads

By MacRumors Staff

Apple ads Articles

Apple Promotes Apple TV+ for Kids in New Ad

Sunday May 24, 2020 11:48 am PDT by
Apple today shared a new "The Next Generation" ad that showcases Apple TV+ content for kids. "Original series and films to inspire the next generation of dreamers, explorers, and believers. All on ‌Apple TV‌+," the video description says. The ad features the ‌Apple TV‌+ kids shows "Ghost Writer," "Helpsters," "Snoopy in Space," and the short-film "Here We Are: Notes for Living on Planet ...

Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award

Friday May 22, 2020 10:09 am PDT by
Apple's creative "Bounce" ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director's Club) awards for advertising, earning the "Best of Discipline" award along with two Gold Cube awards in the craft in video and branded content categories. Released in June 2019, the ad features a bored man who pulls his ‌AirPods‌ off of their wireless charging pad and then...

Apple Goes Into the Studio With Grammy-Nominated Music Producer Oak Felder

Wednesday April 29, 2020 8:30 am PDT by
Apple today shared a new video that follows Grammy-nominated songwriter and music producer Oak Felder as he creates a new song. Felder makes use of multiple Apple products, including the 16-inch MacBook Pro and iMac. Follow hitmaking, Grammy-nominated songwriter and music producer Oak Felder as he creates a new song. Along the way, he speaks about music production, creating his own unique...

Apple Shares New 'Float' iPad Pro Video Highlighting Magic Keyboard

Monday April 20, 2020 12:15 pm PDT by
Apple today shared a new ad called "Float," which highlights the new 2020 iPad Pro and its Magic Keyboard. The video features a colorful hummingbird flying around an equally colorful ‌iPad Pro‌ display with Magic Keyboard attached. The hovering and floating of the hummingbird alludes to the fit of the Magic Keyboard, which "hovers" above the keyboard and stand using a magnetic attachment for ...

New iPhone SE Ad Shows Oddly Satisfying Task of Peeling Off the Protective Film [Updated]

Friday April 17, 2020 4:15 am PDT by
Update: Apple has released a longer version of the ad on its YouTube channel in the United Kingdom. Original story follows. Peeling the protective film off a new iPhone has always been an oddly satisfying part of the unboxing process, to the point that it has become somewhat of a meme, and now Apple is getting in on the amusement. Apple has shared a short ad for its new iPhone SE...

Apple Shares New 'Creativity Goes On' Video

Friday April 10, 2020 9:57 am PDT by
Apple today shared a new video ad called "Creativity Goes On," which highlights people working from home, learning from home, FaceTiming one another, and more, with Apple products. The video focuses on the ways that people are keeping entertained and communicating with one another while social distancing.We have always believed deeply in the power of creativity. Now, more than ever, we're...

Apple Highlights AirPods Pro With Active Noise Cancellation in New Ad

Wednesday March 11, 2020 6:09 am PDT by
Apple today shared a new AirPods Pro ad titled "Snap" on its YouTube channel. The two-minute video revolves around a woman taking advantage of AirPods Pro features such as Active Noise Cancellation and Transparency Mode while navigating a busy city. "AirPods Pro offer unprecedented control," says Apple. "Active Noise Cancellation for immersive sound. Transparency mode to interact with the...

Apple Shares 'Behind the Mac' Video Featuring Women Changing the World

Wednesday March 4, 2020 8:15 am PST by
Apple this morning shared a new video in its ongoing "Behind the Mac" series, this time highlighting women who are "changing the world" using the Mac. The video is set to the song "Flawless" by Beyoncé, which also features Chimamanda Ngozi Adichie. It consists of a series of still black and white images of influential women that include Malala Yousafzai, Ava Duvernay, Marie Kondo, Greta...

Apple Japan Shares Anime-Themed 'Behind the Mac' Video

Friday February 28, 2020 8:32 am PST by
Apple on its YouTube channel in Japan has shared a new animated "Behind the Mac" video that features various anime characters using Macs set to music from Japanese artist Yoshiho Nakamura. Behind the Mac, new stories are born one after another. A story that is not yet in this world. Come on, you too.Featured characters are shown from animated movies and shows that include "Weathering With...

Apple Shows Off Night Mode on iPhone 11 and 11 Pro in New Video

Thursday February 6, 2020 11:13 am PST by
Apple today shared a new Night Mode video on its YouTube channel, highlighting the low-light photography feature added to the iPhone 11, 11 Pro, and 11 Pro Max. The short video is set to the song "We Only Come Out At Night" by the Smashing Pumpkins and features several ‌Night Mode‌ comparison images, many of which Apple has shown before. ‌Night Mode‌ is one of the key new features in the...

Apple Arcade Ad Shared Ahead of Super Bowl: 'A New World to Play In'

Sunday February 2, 2020 9:01 am PST by
A new ad for Apple Arcade released today blends the real world with the virtual one while showcasing several games available on the service, including LEGO Builder's Journey and Ultimate Rivals: The Rink. Apple Arcade launched in September, providing iPhone, iPad, Apple TV, and Mac users with access to over 100 games with no in-app purchases or ads for $4.99 per month in the United States....

Apple Shares New 'Slofie' Videos Highlighting iPhone 11 and 11 Pro Cameras

Sunday January 19, 2020 4:00 pm PST by
Apple today shared two new "slofie" videos taken using the slow-motion capture feature of the front-facing camera of the iPhone and iPhone 11 Pro. The two short videos, called "Backflip" and "Whiteout," feature slow motion selfie videos captured by professional snowboarders. Apple's iPhones have long had a "slo-mo" slow motion video feature for capturing slow motion content with the...

Apple Shares Videos From Creators Using iPad Pro to Make Apple TV+ Show Posters

Wednesday January 15, 2020 1:15 pm PST by
Apple today shared a pair of videos from content creators who designed posters for Apple TV+ shows "Dickinson" and "For All Mankind." Janice Sung, an illustrator and digital painter, said she created a poster for Apple TV+ series "Dickinson" using an iPad Pro and Apple Pencil, and she outlined some of her creative process. Designer and illustrator duo Justin and Paige from Phantom City...

Apple Shares Close-Up Footage of Fire and Ice Shot on iPhone 11 Pro

Saturday January 4, 2020 8:04 am PST by
Apple today shared a new video on its YouTube channel, titled Experiments IV: Fire & Ice. Shot on the iPhone 11 Pro, Apple says the 90-second video captures "incredible footage of elements at their most extreme." Apple has also shared a companion behind the scenes video. Watch other Shot on iPhone videos here....

Apple Shares New 'Slofie' Videos Shot on iPhone 11

Saturday December 28, 2019 11:34 am PST by
Apple today shared four new "Slofie" videos on its YouTube channel, each shot on the iPhone 11. "Slofie" is Apple's marketing term for a slow-motion selfie video. Unlike older iPhones, the front-facing camera on ‌iPhone 11‌ models supports slow-motion video recording at 120 frames per second. ...

Apple Shares New 'Snowbrawl' Shot on iPhone 11 Pro Video

Monday December 2, 2019 11:15 am PST by
Apple this afternoon shared a new video in its long running "Shot on iPhone" series, this time showing off the photographic capabilities of the iPhone 11 Pro. The new "Snowbrawl" video features a cinematic snowball fight between two warring teams. "Make your holiday videos epic with the highest-quality video in a smartphone, ever," reads the tagline for the video, which was directed by...

Apple Releases 'The Surprise' Holiday Ad

Monday November 25, 2019 8:16 am PST by
Apple has an annual tradition of sharing a heartwarming holiday-themed video ahead of Thanksgiving in the United States, and this morning, Apple released its newest holiday video on YouTube. The video starts out with a family that has two complaining kids going on a holiday trip, with the kids fighting until the iPads come out. The family arrives at their grandfather's house, who is still...

Apple Advertising Partner Media Arts Lab Cuts ~50 Employees

Tuesday November 5, 2019 1:24 pm PST by
Apple advertising partner Media Arts Lab has let go of approximately 50 employees, reports Bloomberg. Media Arts Lab is owned by TBWA\Chiat\Day and Apple is its only client. Staff cuts were made in multiple divisions, but many of the employees who were let go worked in the strategy division that helped Apple create ads for its newest products. In a statement to Bloomberg, a Media Arts Lab ...

Apple Shares New 'Simple as That' Ad in 'Privacy on iPhone' Series

Friday October 25, 2019 3:20 pm PDT by
Apple this afternoon shared a new "Privacy on iPhone" ad on its YouTube channel, highlighting the company's support of customer privacy. The spot is a simple overview of a city that zooms across office buildings, homes, and more, before centering on a girl with an iPhone 11 Pro Max, all while a voice over talks about the importance of privacy. Right now, there is more private information on ...

Apple Shares New iPhone 11 Pro Videos Highlighting Durability and Camera Capabilities [Updated]

Friday September 13, 2019 11:08 am PDT by
Following the launch of iPhone 11 and iPhone 11 Pro pre-orders, Apple today shared two new videos highlighting iPhone 11 Pro features. The first video features random objects, food, and water being hurled at the ‌iPhone 11 Pro‌ to demonstrate the device's increased durability. Apple says its new iPhones are made from a tougher glass and both the 11 and 11 Pro have improved IP68 water...