Apple ads

By MacRumors Staff

Apple ads Articles

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Apple Promotes iPad Pro in New Ad With 'The Little Mermaid' Musical Spin

Saturday June 12, 2021 7:01 am PDT by
In a currently unlisted ad on YouTube, Apple is promoting the versatility, portability, and power of the M1 iPad Pro in a fun musical inspired by The Little Mermaid's "Part of Your World" soundtrack. In the ad, which features the main character using an ‌M1‌ ‌iPad Pro‌, Magic Keyboard, and Apple Pencil, multiple users can be seen struggling with their old PCs indoors while hoping that they...
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Apple Shares New 'Tracked' Ad With Humorous Real-World Analogy of App Tracking Transparency

Thursday May 20, 2021 9:17 am PDT by
Apple today shared a new privacy-focused ad on its YouTube channel, highlighting App Tracking Transparency on the iPhone. In the spot, a man orders a coffee, and the barista follows him out as he gets in a cab, providing his date of birth to the cab driver. The cab driver and the barista follow him throughout his day, keeping track of his whereabouts and viewing his personal data....
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Apple Shares 'Full Bloom' Shot on iPhone 12 Video Featuring Flowers

Thursday May 6, 2021 9:29 am PDT by
Apple today shared a new video in its ongoing "Shot on iPhone 12 - Everyday Experiments" series, which features unique photography tutorials and ideas for iPhone users, along with impressive visuals. "Full Bloom," as the name suggests, features flowers, and Apple says that it's meant to "celebrate spring's colors, life, and growth with the ‌iPhone 12‌." As with other "Everyday...
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Apple Shares Two New 'Behind the Mac' Ads

Wednesday April 21, 2021 9:11 am PDT by
Apple today continued on with its "Behind the Mac" advertising campaign, sharing two new videos in the series. The first new Behind the Mac spot features musical artist FINNEAS, who is Billie Eilish's brother. The video walks through his creative process using the Mac to develop music, and he calls the Mac "the last instrument" that he learned. Apple's second Behind the Mac video focuses...
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Apple Shares 'Fumble' Ad Highlighting iPhone 12 Ceramic Shield

Wednesday March 24, 2021 6:33 pm PDT by
Apple today shared a new ad that focuses on the iPhone 12's durability, specifically highlighting the Ceramic Shield display, which is meant to be tougher than standard smartphone glass. In the ad, a woman's ‌iPhone 12‌ slips out of her hand and she fumbles with it for several seconds before it flies out of her grip and lands on the ground, coming away unscathed. "‌iPhone 12‌ with Ceramic ...
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Apple Shares 'Jump' AirPods Pro Ad

Sunday March 14, 2021 9:09 pm PDT by
Apple today shared a new AirPods Pro-focused ad called "Jump" on its YouTube channel, highlighting the Active Noise Cancellation and Transparency features of the earbuds in a creative way. In the spot, a man wearing AirPods Pro jump ropes through the city. It's set to the song "Fallin' Apart" by Young Franco, and it features the tagline "Turn the world into your playground with ‌AirPods Pro‌....
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Apple Promotes iPhone 12 'Ceramic Shield' Display In New 'Cook' Ad

Saturday March 13, 2021 9:04 am PST by
In a new ad on its YouTube channel, Apple is promoting the durability and water resistance of the iPhone 12 and the performance of the "Ceramic Shield" display. The ad, named "Cook," showcases a chef putting an ‌iPhone 12‌‌ through its paces by splashing it with liquids and flour, plus dropping it on its screen multiple times. The ad aims to highlight the "Ceramic Shield" display on the ‌iPho...
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Apple Highlights Apple Watch Series 6 Features in 'The Future of Health is on Your Wrist' Ads

Monday February 22, 2021 8:11 am PST by
Apple today shared new Apple Watch ads on its YouTube channel, highlighting the water resistance, ECG, and sleep tracking capabilities of the Apple Watch Series 6. The short 38 second ads each focus on a specific Apple Watch feature, with a narrator explaining how the Apple Watch works under water, when taking an ECG, and when being used for sleep tracking. All of the ads feature the...
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Apple Shares 'Shot on iPhone' Short Film By Lulu Wang for Chinese New Year

Friday January 29, 2021 12:45 am PST by
Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film about a Chinese New Year legend reimagined as a contemporary coming-of-age story. Directed by American filmmaker Lulu Wang, "Nian" tells the story of a little girl who grows curious about a mythical creature that lives in the forest and – so her parents say – likes to eat children. ...
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Apple Highlights Commitment to Privacy in New Ads on First Day of CES 2021

Monday January 11, 2021 5:57 am PST by
Apple has often used CES as an opportunity to promote the company's commitment to privacy, and this year is no different, with Apple releasing two short privacy-focused ads that highlight how Face ID data and Apple Pay purchase history is not shared with Apple. In 2019, Apple put up a large privacy-focused billboard near the Las Vegas Convention Center, where CES usually takes place. And...
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Apple Looks to 2021 With Japanese New Year Ad Highlighting the App Store

Sunday December 27, 2020 5:14 pm PST by
Apple today shared a new App Store ad on its YouTube channel in Japan ahead of the New Year. The brief 15-second video highlights various apps available on the App Store for productivity, connecting with others, and gaming. The ad emphasizes how the App Store can help people get off to a good start in 2021, complete with colorful animations. New Year or "Shōgatsu" is widely considered the...
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Apple Promotes AirPods Max in New 'Journey Into Sound' Ad

Tuesday December 8, 2020 6:55 am PST by
Apple today introduced new wireless over-ear headphones called AirPods Max, and it has since shared the first ad for the headphones on its YouTube channel. The 90-second video is titled "Journey into Sound" and shows someone wearing AirPods Max in space. "Introducing AirPods Max," says Apple. "Computational audio. Adaptive EQ. Active Noise Cancellation. Transparency mode. Spatial audio."...
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Apple's Annual Holiday Ad Revolves Around 'The Magic of Mini'

Wednesday November 25, 2020 5:08 am PST by
Apple today shared its annual holiday ad on YouTube, titled "The magic of mini," showing how music can help improve your mood. As noted by Adweek, this year's edition of the ad features rapper Tierra Whack arriving home to her apartment in a dreary state, but her mood quickly improves after the HomePod mini adds a colorful, miniature version of herself to the equation. "Turn up the holidays...
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Apple Shares New 'Everyday Experiments' Shot on iPhone 12 Video

Sunday November 15, 2020 8:30 am PST by
Apple today shared a new shot on iPhone video called "Everyday Experiments," which is designed to show off the photographic capabilities of the iPhone 12. The video showcases water-filled balloons, liquid moving around, popsicles freezing, and more, before going into a tutorial on how to make "beautiful images with stuff you can find around the house." Apple's tutorial teaches customers...
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Apple Shares New 'Make Movies Like the Movies' iPhone 12 Pro Ad Highlighting Dolby Vision Recording

Monday October 26, 2020 12:50 pm PDT by
Apple today shared a new ad that's meant to highlight the Dolby Vision HDR video capture, editing, and playback available on the new iPhone 12 Pro and 12 Pro Max. The video features a series of people using their ‌iPhone 12 Pro‌ devices to capture video content with a variety of camera rigs and equipment to simulate different angles while getting creative, movie-like video shots. "The only...
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Apple Shares New 'Dark Universe' Experimental Video Shot on iPhone 12 Pro

Sunday October 25, 2020 11:21 am PDT by
Apple today shared a new video on its YouTube channel that features footage shot on the iPhone 12 Pro. Apple says the two-minute video pushes the ‌iPhone 12 Pro‌'s new Dolby Vision and low-light capabilities to the limit as an attempt to "capture darkness itself." The video is also accompanied by a behind the scenes look at how it was made. Watch other Shot on iPhone videos here....
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Apple Promotes iPhone 12 as 'Most Powerful iPhone Ever' in New Ad

Friday October 16, 2020 11:50 am PDT by
Following the launch of the iPhone 12 and 12 Pro, Apple has begun marketing them through TV commercials, ads, billboards, and more. An ad uploaded to YouTube this afternoon promotes the new ‌iPhone 12‌ and 12 Pro as "the most powerful iPhone ever," highlighting the design, camera, 5G connectivity, and more. The spot features the songs "Gopher" by Yma Sumac and "Drumdown Mambo" from Whethan....
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Apple Shares Humorous Privacy-Focused iPhone Ad Where People Overshare Personal Info With Strangers

Thursday September 3, 2020 6:13 am PDT by
Apple today shared a humorous new privacy-focused iPhone ad in which people awkwardly overshare their personal information with strangers, such as their credit card number, login details, and web browsing history. On a bus, for example, a man loudly proclaims that he has browsed eight websites for divorce attorneys that day. And during dinner at a restaurant, a woman tells the other two...
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Apple Music Shares 'Worldwide' Ad Featuring Billie Eilish, Orville Peck, Megan Thee Stallion, and Others

Monday August 24, 2020 6:45 am PDT by
Billie Eilish, Orville Peck, Megan Thee Stallion, and Anderson Paak are among the artists featured in a colorful new Apple Music ad shared on YouTube over the weekend. The video is titled "Worldwide," reflecting Apple Music's availability in 165 countries. "Apple Music brings you closer than ever to iconic artists, rising stars, new discoveries, and legendary entertainers," the video...
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Apple Shares Vertical 'Shot on iPhone' Short Film by Damien Chazelle

Wednesday August 5, 2020 5:31 pm PDT by
Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film that was captured by director Damien Chazelle, known for films like "La La Land" and "Whiplash." The nine minute short film was shot with an iPhone 11 Pro and all of the footage was captured in a vertical aspect ratio. Apple also included a behind the scenes look at how the film was...