Apple Ads

By MacRumors Staff

Apple Ads Articles

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Timotheé Chalamet Begs Apple to Call Him in Latest Apple TV+ Ad

Monday February 6, 2023 9:18 am PST by
Apple today shared a third Apple TV+ ad starring Timotheé Chalamet, with the actor again lamenting that he does not have an ‌Apple TV+‌ show or movie. In the "Ladybug" spot, Chalamet sits in a garden going through ‌Apple TV+‌ content and complimenting the actors that Apple has worked with. "Apple, you wound me," he says. "Clearly you understand art." "Beauty is such a fragile thing," he...
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Apple Shares 30-Minute 'Shot on iPhone 14 Pro' Film

Thursday February 2, 2023 10:39 am PST by
Apple today continued with its ongoing "Shot on iPhone" series, sharing a 30-minute film from Indian film director Vishal Bhardwaj. The movie was shot entirely on Apple's latest flagship smartphone, the iPhone 14 Pro. The short film, called "Fursat," is described as a "magical story about a man so obsessed with controlling the future that he risks losing what he holds most precious in the...
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Timothée Chalamet Praises Apple's Taste in Ongoing TV+ Ad Campaign

Monday January 30, 2023 9:18 am PST by
Apple is continuing on with its Apple TV+ ad campaign starring actor Timothée Chalamet, today sharing a new spot where Chalamet praises Apple's taste and laments that the TV+ streaming service is "missing someone" while staring at a portrait of himself. Chalamet uses an iPad to longingly look through various ‌Apple TV+‌ shows and movies, naming the high-profile actors and actresses that...
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Apple Highlights iPhone's Privacy Features in Short Film Starring 'Ted Lasso' Actor

Tuesday January 24, 2023 8:56 am PST by
In celebration of Data Privacy Day on January 28, Apple has shared a short film in which actor Nick Mohammed from the hit Apple TV+ comedy series "Ted Lasso" learns about iPhone privacy features. Mohammed is accompanied by Von, who is an actual Specialist at Apple's Tower Theatre store in Los Angeles, according to Apple. In particular, the video highlights privacy features such as Mail...
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Apple Shares Ads Highlighting iPhone 14 Action Mode and iOS 16 Messages Undo Send

Monday January 9, 2023 5:21 pm PST by
Apple today shared a new iPhone 14 ad promoting Action Mode, a camera feature that was added to the latest devices. Action Mode provides additional stabilization when capturing video while moving, making it ideal for shots that would otherwise not be possible on a smartphone without specialized equipment. In the ad spot, a mother uses Action Mode to film her son in a race, running alongside...
Twitter Feature

Elon Musk Says Apple Has 'Fully Resumed' Advertising on Twitter

Saturday December 3, 2022 6:34 pm PST by
Apple has "fully resumed" advertising on the Twitter social network, Twitter CEO Elon Musk said today during a two-hour Twitter Spaces chat highlighted by Bloomberg. Musk also confirmed that Apple is Twitter's largest advertiser. Just five days ago, Musk accused Apple of hating "free speech," "making moderation demands," and ceasing ad spending, causing a slew of press coverage about a...
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Apple Highlights Accessibility Features on iPhone, Mac, and More in New Ad

Wednesday November 30, 2022 6:11 am PST by
Apple today shared a new ad titled "The Greatest" that highlights accessibility features available on the iPhone, iPad, Mac, and Apple Watch. Namely, the ad demonstrates the Door Detection, Sound Recognition, and Voice Control features on these devices. "At Apple, we believe accessibility is a human right," the video description says. "Innovative features like Door Detection, Sound...
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Apple Highlights Audio Sharing on AirPods Pro in New Holiday Ad

Thursday November 17, 2022 6:46 am PST by
Apple today released a new "Share the Joy" holiday ad highlighting the ability to share audio with AirPods Pro. The ad revolves around two people listening to the song "PUFF" by Bhavi and Bizarrap as they run around a city wearing AirPods Pro. Throughout the 90-second video, various objects and eventually the couple themselves vanish into a cloud of snow, as part of the holiday theme. Should ...
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Apple Demonstrates Emergency SOS via Satellite in Ad as Feature Launches

Tuesday November 15, 2022 8:48 am PST by
Apple today shared an ad titled "The Rescue" that demonstrates the iPhone 14's new Emergency SOS via Satellite safety feature in action. The video was first shared during Apple's September event for the iPhone 14, and it has now been shared on a standalone basis and will likely air as a TV commercial over the coming months. The dramatic video shows first responders boarding a helicopter and...
App Store Ads

Report Reveals Apple Employees Internally Unhappy With Plans to Show More Ads to iPhone Users

Tuesday November 15, 2022 1:05 am PST by
A new report has revealed internal disagreement within Apple, causing some employees who work on the company's ads business to raise concerns that showing more ads to iPhone users ruins the premium experience that's been long offered to its customers, The Information reports. The lengthy report by The Information takes a deep dive into how Apple's ads team operates and internal concerns that ...
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Apple Highlights iPhone 14 Pro's Action Mode in New 'Shot on iPhone' Video

Thursday November 10, 2022 9:16 am PST by
Apple today shared a YouTube video that's designed to highlight the iPhone 14 Pro's camera capabilities, focusing specifically on Action Mode. Action Mode is designed to offer extra stabilization when capturing video while moving, making it ideal for fun shots that otherwise would not be possible without expensive equipment. Apple designed Action Mode to replicate the video quality you might ...
Apple MLS partnership June 2022

Apple to Expand Live TV Advertising for Major League Soccer Deal

Friday November 4, 2022 3:32 pm PDT by
Apple is building a live television ad network in preparation for streaming Major League Soccer games, reports Bloomberg. Apple has agreed to expand its advertising as part of its deal with MLS. Back in June, Apple announced a 10-year partnership with Major League Soccer, which will see all matches streamed through the Apple TV app starting in 2023. Apple is now talking with advertising...
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Apple Shares 'All You Need is iPhone' Apple Fitness+ Ad

Friday October 28, 2022 10:22 am PDT by
Apple today shared an Apple Fitness+ ad highlighting the new iOS 16.1 feature that allows iPhone users to access and use the subscription service without an Apple Watch. Since launch, Apple Fitness+ has required an Apple Watch in order to track workouts, with the fitness information collected by the Apple Watch shown on the television screen. With iOS 16.1, Apple began allowing ‌iPhone‌...
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Apple Shares New 'Chase' Ad Touting iPhone 14 Pro Camera Features

Friday September 30, 2022 10:19 am PDT by
Apple today shared a new ad designed to highlight iPhone 14 Pro camera features that include the 48-megapixel Main camera, Action mode when capturing video, Cinematic mode for movie-like shots, and zoom options. In the spot, a filmmaker uses the ‌iPhone 14 Pro‌ to shoot a series of action sequences, including a chicken running, a restaurant fight scene, a dance number, stop motion animation, ...
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Apple Highlights iPhone 14 Pro's Car Crash Detection Feature and More in New Ad

Friday September 9, 2022 12:15 pm PDT by
Apple today shared its first ad for the iPhone 14 Pro, highlighting new features like car crash detection, the upgraded rear camera system with a 48-megapixel main lens, and an always-on display with the new Dynamic Island feature. "iPhone 14 Pro comes with Crash Detection, a vital new safety feature that can detect a severe car crash and automatically call for help, even when you can't,"...
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Apple Shares Ad Promoting Apple One Subscription Service

Friday August 12, 2022 10:20 am PDT by
Apple today shared a new video ad promoting its Apple One subscription, which bundles several Apple services together for one monthly price. In the 30 second spot, Apple gives a quick rundown of the services that are included: Apple Music, Apple Fitness+, Apple TV+, Apple News+, Apple Arcade, and iCloud+. "What's in ‌Apple One‌? The best of Apple," reads the tagline at the end of the video. ...
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Apple Shares New 'Switching to iPhone' Video for Android Users

Monday August 1, 2022 10:24 am PDT by
Apple today shared a new video that's aimed at Android users who are considering a switch over to an iPhone. The video walks through common questions that switchers might have, including transferring contacts, photos, and messages, trade-ins, long-term updates, and more. It also covers the durability of the ‌iPhone‌ such as water resistance, battery life, reliability of the iOS operating...
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Apple Pay Promoted as More Secure Than Credit Cards in Three New Ads

Tuesday July 19, 2022 7:11 am PDT by
Apple today shared three new ads highlighting the security benefits of Apple Pay on the iPhone compared to physical credit cards. The short ads emphasize that physical credit cards can be stolen, used by anyone, and leave your card number exposed to other people. The message behind the ads is that all of these security risks with using credit cards can be avoided by using Apple Pay. Apple ...
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Apple Highlights iPhone 13 Splash Resistance and Durability in New Ads

Monday July 18, 2022 3:28 am PDT by
Apple today shared a pair of iPhone 13 ads highlighting key features like the device's splash resistance and the durable Ceramic Shield front display. In the first spot, titled "Shake," a dog dives into a swimming pool on a hot, sunny day, then gets out, walks over to its owner, and proceeds to shake dry, showering her and her ‌iPhone 13‌ in water. "‌iPhone 13‌. Spill and splash resistant," ...
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Apple Highlights Spatial Audio on AirPods in Colorful New Ad Starring Harry Styles

Thursday June 2, 2022 10:11 am PDT by
Apple today shared a new AirPods ad starring singer Harry Styles, following the release of his new album "Harry's House" last month. The ad features Styles and others with colorful, silhouette-like appearances as they dance while listening to music in Spatial Audio on AirPods. "The magical listening experience of AirPods with Spatial Audio meets Harry Styles' new album 'Harry's House," ...