Apple is actively working on ways to ensure its content delivery services are robust enough to stand up to the challenge of "fake news", according to Apple's senior vice president of software and services, Eddy Cue.

Cue made the comments during a wide-ranging interview at the Code Media conference on Monday evening. Echoing comments recently made by CEO Tim Cook, Cue said that technology companies have a special responsibility to members of the public, most of whom now depend upon personal devices to receive their news. With that in mind, Cue said that while there was no simple way to counter the spread of fake news, the company is working on methods to reduce its dissemination.

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"We want Apple News to be available to everyone, but we want to vet and make sure that the news providers are legitimate. We're very concerned about all of the news items and the clickbait from that standpoint, and that's driving a lot of the news coverage. We're trying to do some things in Apple News, we're learning from that and we need to share that together as an industry and improve it."

Fake news has been a trending topic since last year's U.S. Presidential election, with companies like Facebook making loud statements about the action they have taken to bring the quality of articles to users' attention.

Last week, Tim Cook admitted that fake news is "one of today's chief problems" and that "we have to give the consumer tools" to deal with the challenge. Companies like Apple should "filter part of it" before it reaches the public, he said, but in a way that avoids "losing the great openness of the internet".

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

2010mini Avatar
56 months ago
I hope you're not implying that the BBC isn't biased.
Biased and fake are separate issues.

Biased=reporting ONLY the facts that shows "my candidate's" good points.

Fake= making up stuff.
Score: 10 Votes (Like | Disagree)
budselectjr Avatar
56 months ago
FYI to the Facebooks and now Apples of the world, going down the editorial route isn't going to be a wise decision.
Score: 9 Votes (Like | Disagree)
simonmet Avatar
56 months ago
Delete Apple News and go to decent sources.

bbc.co.uk ('http://bbc.co.uk')
cbc.ca ('http://cbc.ca')
abc.net.au ('http://abc.net.au')
Score: 8 Votes (Like | Disagree)
robeddie Avatar
56 months ago
Here's how you deal with fake news:

Use your goddamn common sense, and don't believe something the moment you see it. Search around, use your brain to determine whether the news would make sense, and then decide for yourself.

If you can't do that then don't ever go on a news website again.
Agreed. Trouble is - 'common sense' means a totally different thing to different people. For 8 years, a work mate of mine thought it was 'common sense' that Obama was about to semd out the national guard to go house to house to confiscate weapons.
Score: 8 Votes (Like | Disagree)
mkeeley Avatar
56 months ago
Delete Apple News and go to decent sources.

bbc.co.uk ('http://bbc.co.uk')
cbc.ca ('http://cbc.ca')
abc.net.au ('http://abc.net.au')
I hope you're not implying that the BBC isn't biased.
Score: 6 Votes (Like | Disagree)
garirry Avatar
56 months ago
Here's how you deal with fake news:

Use your goddamn common sense, and don't believe something the moment you see it. Search around, use your brain to determine whether the news would make sense, and then decide for yourself.

If you can't do that then don't ever go on a news website again.
Score: 6 Votes (Like | Disagree)

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