Apple is actively working on ways to ensure its content delivery services are robust enough to stand up to the challenge of "fake news", according to Apple's senior vice president of software and services, Eddy Cue.

Cue made the comments during a wide-ranging interview at the Code Media conference on Monday evening. Echoing comments recently made by CEO Tim Cook, Cue said that technology companies have a special responsibility to members of the public, most of whom now depend upon personal devices to receive their news. With that in mind, Cue said that while there was no simple way to counter the spread of fake news, the company is working on methods to reduce its dissemination.

eddyecuecode

"We want Apple News to be available to everyone, but we want to vet and make sure that the news providers are legitimate. We're very concerned about all of the news items and the clickbait from that standpoint, and that's driving a lot of the news coverage. We're trying to do some things in Apple News, we're learning from that and we need to share that together as an industry and improve it."

Fake news has been a trending topic since last year's U.S. Presidential election, with companies like Facebook making loud statements about the action they have taken to bring the quality of articles to users' attention.

Last week, Tim Cook admitted that fake news is "one of today's chief problems" and that "we have to give the consumer tools" to deal with the challenge. Companies like Apple should "filter part of it" before it reaches the public, he said, but in a way that avoids "losing the great openness of the internet".

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

2010mini Avatar
78 months ago
I hope you're not implying that the BBC isn't biased.
Biased and fake are separate issues.

Biased=reporting ONLY the facts that shows "my candidate's" good points.

Fake= making up stuff.
Score: 10 Votes (Like | Disagree)
budselectjr Avatar
78 months ago
FYI to the Facebooks and now Apples of the world, going down the editorial route isn't going to be a wise decision.
Score: 9 Votes (Like | Disagree)
simonmet Avatar
78 months ago
Delete Apple News and go to decent sources.

bbc.co.uk ('http://bbc.co.uk')
cbc.ca ('http://cbc.ca')
abc.net.au ('http://abc.net.au')
Score: 8 Votes (Like | Disagree)
robeddie Avatar
78 months ago
Here's how you deal with fake news:

Use your goddamn common sense, and don't believe something the moment you see it. Search around, use your brain to determine whether the news would make sense, and then decide for yourself.

If you can't do that then don't ever go on a news website again.
Agreed. Trouble is - 'common sense' means a totally different thing to different people. For 8 years, a work mate of mine thought it was 'common sense' that Obama was about to semd out the national guard to go house to house to confiscate weapons.
Score: 8 Votes (Like | Disagree)
mkeeley Avatar
78 months ago
Delete Apple News and go to decent sources.

bbc.co.uk ('http://bbc.co.uk')
cbc.ca ('http://cbc.ca')
abc.net.au ('http://abc.net.au')
I hope you're not implying that the BBC isn't biased.
Score: 6 Votes (Like | Disagree)
garirry Avatar
78 months ago
Here's how you deal with fake news:

Use your goddamn common sense, and don't believe something the moment you see it. Search around, use your brain to determine whether the news would make sense, and then decide for yourself.

If you can't do that then don't ever go on a news website again.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off)

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
maxresdefault

Hands-On With Apple's Second-Generation HomePod

Friday February 3, 2023 1:28 pm PST by
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...