Apple Shares New 'One Night' Ad Showcasing iPhone 7 Camera Performance in Low Light

As part of its newest "Shot on iPhone" advertising campaign, Apple today uploaded a video entitled "One Night" to its YouTube channel. The spot features videos and images captured by the iPhone 7 on the same night around the world.


The images come from 16 photographers across 15 cities on six continents and were all taken on November 5, 2016. Apple is using the photographs and videos as part of a "One Night" print and billboard campaign that debuted last week.

According to Apple, the "One Night" campaign is designed to showcase the low light photography capabilities of the iPhone 7, featuring the everything from clubs in Johannesburg, South Africa to rooftops in Shanghai, China to ice caves in Iceland.

Some of the photographers tackled extreme climates in search of the perfect shot. Chicago-based photographer Reuben Wu ventured to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone to capture breathtaking views of Gunung Karang's lava flow after dark. Ruairidh McGlynn traveled to Iceland to photograph the foreboding terrain of the Arctic, traveling overnight by dog sled.

Apple is displaying the "One Night" photographs in 25 countries around the world. The company's iPhone 7 and iPhone 7 Plus feature optical image stabilization, an f/1.8 aperture, and an improved six element lens for better performance in poor lighting conditions than ever before.

Top Rated Comments

macs4nw Avatar
89 months ago
Very nice shots for sure, but keep in mind the disclaimer at the end "additional hardware used". And clearly evident, some shots have used additional lighting, amongst other things.

So don't expect to achieve these kinds of really great results with just the iPhone7.
Score: 12 Votes (Like | Disagree)
44267547 Avatar
89 months ago
Apple always shoots their campaigns in some of the most remote locations. I think this is what really gives the viewer a depth of the world we don't get to see everyday and the potential of the iPhone can photograph in a variety of environments.
Score: 5 Votes (Like | Disagree)
AngerDanger Avatar
89 months ago
Wow, I'm pumped that Apple went with my suggestion, but I wish they'd used the original images I sent over:



Attachment Image
Score: 4 Votes (Like | Disagree)
hiddenmarkov Avatar
89 months ago
Very nice shots for sure, but keep in mind the disclaimer at the end "additional hardware used". And clearly evident, some shots have used additional lighting, amongst other things.

So don't expect to achieve these kinds of really great results with just the iPhone7.
also a lot of these have been run through some noise removing software. here we can argue with some skill in that...you can use just about anything.

Low light shots, especially those that trail into blackness....will show "snow" (high iso noise).

even pro bodies and lens do that. Kind of why pro shooters have nice computers and software. get as best you can on body, and what lacks still you fix in post.

Not taking away from how decent the camera is (not a dslr semi or pro body snob lol)..just saying. Now a video or details about the post processing of these would be nice. Whatever noise removal used (and their skill with it as good ones are very customizable)....is pretty kick ass based on quick look over. Colour me interested as to the process and what was used in it.

Plus the usual photography comment of can we see the originals before post as an added bonus. We don't do this to be pricks. We do it because its how you actually test your gear. About to throw down say 1600+ for a dslr, body only, you want to see what it does SOOC (straight out of camera).
Score: 3 Votes (Like | Disagree)
code-m Avatar
89 months ago
Wow! I've never been able to take such good photos.
Taken with an iPhone with additional equipment by professionals/semi-professionals and post-processing, end result see what the iPhone can capture.

I have taken out some beautiful shots with an iPhone 6+/6S+, it depends also on the artist/camera person, some luck and some skill. I have done very minimal post-processing on my pictures, then again I have skill and some luck on my side :)
Score: 3 Votes (Like | Disagree)
violst Avatar
89 months ago
How about Apple showcase a new MacPro, iMac and Mac mini!!! I'm growing tired of all this iPhone nonsense.

Give us new mac already!!!
Score: 3 Votes (Like | Disagree)

Popular Stories

apple card 1

Apple Ending Apple Card Partnership With Goldman Sachs

Tuesday November 28, 2023 3:09 pm PST by
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
ios 17 namedrop

Police Departments and News Sites Spreading Misinformation About How iOS 17 NameDrop Feature Works

Monday November 27, 2023 5:11 pm PST by
Apple with iOS 17.1 and watchOS 10.1 introduced a new NameDrop feature that is designed to allow users to place Apple devices near one another to quickly exchange contact information. Sharing contact information is done with explicit user permission, but some news organizations and police departments have been spreading misinformation about how functions. As noted by The Washington Post,...
Apple Logo

Apple Discontinued These 5 Products This Year

Monday November 27, 2023 7:03 am PST by
As the end of 2023 nears, now is a good opportunity to look back at some of the devices and accessories that Apple discontinued throughout the year. Apple products discontinued in 2023 include the iPhone 13 mini, 13-inch MacBook Pro, MagSafe Battery Pack, MagSafe Duo Charger, and leather accessories. Also check out our lists of Apple products discontinued in 2022 and 2021. iPhone Mini ...
iOS 17

iOS 17.1.2 Update for iPhone Likely to Be Released This Week

Monday November 27, 2023 8:24 am PST by
Apple will likely release iOS 17.1.2 this week, based on mounting evidence of the software in our website's analytics logs in recent days. As a minor update, iOS 17.1.2 should be focused on bug fixes, but it's unclear exactly which issues might be addressed. Some users have continued to experience Wi-Fi issues on iOS 17.1.1, so perhaps iOS 17.1.2 will include the same fix for Wi-Fi...
iOS 17

Everything New in iOS 17.2 Beta 4

Tuesday November 28, 2023 12:18 pm PST by
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
All New CarPlay Five New Features Article 2

What to Expect From All-New CarPlay, Still Listed as Coming 'Late 2023'

Tuesday November 28, 2023 7:44 am PST by
At WWDC in June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, increased personalization, and more. Apple's website still says the first vehicles with support for the next-generation CarPlay experience will be announced in "late 2023," but it has not shared...
Google Drive

Some Google Drive Users' Files Have Mysteriously Vanished

Tuesday November 28, 2023 3:55 am PST by
Google Drive users have been warned not to disconnect their account within the Google Drive for desktop app, after a spate of reports of files going missing from the cloud service. Alarm bells began ringing last week on Google's community support site when some users reported files mysteriously disappearing from Google Drive, with some posters claiming six or more months of data had...