Apple Shares New 'One Night' Ad Showcasing iPhone 7 Camera Performance in Low Light
As part of its newest "Shot on iPhone" advertising campaign, Apple today uploaded a video entitled "One Night" to its YouTube channel. The spot features videos and images captured by the iPhone 7 on the same night around the world.
The images come from 16 photographers across 15 cities on six continents and were all taken on November 5, 2016. Apple is using the photographs and videos as part of a "One Night" print and billboard campaign that debuted last week.
According to Apple, the "One Night" campaign is designed to showcase the low light photography capabilities of the iPhone 7, featuring the everything from clubs in Johannesburg, South Africa to rooftops in Shanghai, China to ice caves in Iceland.
Some of the photographers tackled extreme climates in search of the perfect shot. Chicago-based photographer Reuben Wu ventured to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone to capture breathtaking views of Gunung Karang's lava flow after dark. Ruairidh McGlynn traveled to Iceland to photograph the foreboding terrain of the Arctic, traveling overnight by dog sled.
Apple is displaying the "One Night" photographs in 25 countries around the world. The company's iPhone 7 and iPhone 7 Plus feature optical image stabilization, an f/1.8 aperture, and an improved six element lens for better performance in poor lighting conditions than ever before.
Popular Stories
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone 11 Pro and Pro Max, XS and XS Max, and...
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year.
Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
Apple this week brought back one of the most highly requested features from iOS users since the launch of the iPhone X in 2017: the ability to see your battery percentage directly in the status bar.
Ever since the launch of the iPhone X with the notch, Apple has not allowed users to show their battery percentage directly in the status bar, forcing them to swipe down into Control Center to...
Apple today seeded the fifth beta of iOS 16 to developers for testing purposes, introducing some small but notable changes to the iOS operating system.
Subscribe to the MacRumors YouTube channel for more videos. We've rounded up everything new in the fifth beta below.
Battery Percentage in Status Bar
The battery icon in the status bar now displays the exact battery percent, a feature that ...
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device.
iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
While the iPhone 14 and Apple Watch Series 8 are expected to be announced in September as usual, there are several more Apple products rumored to launch later this year, including new iPad and Mac models and more.
Beyond the iPhone and Apple Watch, we've put together a list of five Apple products that are most likely to be unveiled by the end of 2022.
Second-Generation AirPods Pro
Apple...
Top Rated Comments
So don't expect to achieve these kinds of really great results with just the iPhone7.
Low light shots, especially those that trail into blackness....will show "snow" (high iso noise).
even pro bodies and lens do that. Kind of why pro shooters have nice computers and software. get as best you can on body, and what lacks still you fix in post.
Not taking away from how decent the camera is (not a dslr semi or pro body snob lol)..just saying. Now a video or details about the post processing of these would be nice. Whatever noise removal used (and their skill with it as good ones are very customizable)....is pretty kick ass based on quick look over. Colour me interested as to the process and what was used in it.
Plus the usual photography comment of can we see the originals before post as an added bonus. We don't do this to be pricks. We do it because its how you actually test your gear. About to throw down say 1600+ for a dslr, body only, you want to see what it does SOOC (straight out of camera).
I have taken out some beautiful shots with an iPhone 6+/6S+, it depends also on the artist/camera person, some luck and some skill. I have done very minimal post-processing on my pictures, then again I have skill and some luck on my side :)
Give us new mac already!!!