Apple Shares New 'One Night' Ad Showcasing iPhone 7 Camera Performance in Low Light

Very nice shots for sure, but keep in mind the disclaimer at the end "additional hardware used". And clearly evident, some shots have used additional lighting, amongst other things.

So don't expect to achieve these kinds of really great results with just the iPhone7.

Apple always shoots their campaigns in some of the most remote locations. I think this is what really gives the viewer a depth of the world we don't get to see everyday and the potential of the iPhone can photograph in a variety of environments.

Wow, I'm pumped that Apple went with my suggestion, but I wish they'd used the original images I sent over:

Very nice shots for sure, but keep in mind the disclaimer at the end "additional hardware used". And clearly evident, some shots have used additional lighting, amongst other things.

So don't expect to achieve these kinds of really great results with just the iPhone7.

also a lot of these have been run through some noise removing software. here we can argue with some skill in that...you can use just about anything.

Low light shots, especially those that trail into blackness....will show "snow" (high iso noise).

even pro bodies and lens do that. Kind of why pro shooters have nice computers and software. get as best you can on body, and what lacks still you fix in post.

Not taking away from how decent the camera is (not a dslr semi or pro body snob lol)..just saying. Now a video or details about the post processing of these would be nice. Whatever noise removal used (and their skill with it as good ones are very customizable)....is pretty kick ass based on quick look over. Colour me interested as to the process and what was used in it.

Plus the usual photography comment of can we see the originals before post as an added bonus. We don't do this to be pricks. We do it because its how you actually test your gear. About to throw down say 1600+ for a dslr, body only, you want to see what it does SOOC (straight out of camera).

Wow! I've never been able to take such good photos.

Taken with an iPhone with additional equipment by professionals/semi-professionals and post-processing, end result see what the iPhone can capture.

I have taken out some beautiful shots with an iPhone 6+/6S+, it depends also on the artist/camera person, some luck and some skill. I have done very minimal post-processing on my pictures, then again I have skill and some luck on my side :)

How about Apple showcase a new MacPro, iMac and Mac mini!!! I'm growing tired of all this iPhone nonsense.

Give us new mac already!!!

Proper lighting really is everything when it comes to taking great photos. Even the iPhone 3GS was able to handle a fashion-quality photo shoot when the right lighting rig was used—with incredible results:

http://blog.iso50.com/17791/iphone-fashion-shoot/

Obviously today's iPhone 7 camera tech has come a long way since 2009, but there's A LOT of Apple marketing at play in these ads, too.

Not a fan of the song choice, nor not labeling the counttry or city in which the photo or video was taken. Thought that would add an international flair to it.

Nice collection of photos

Love the ad. And I LOVE the camera on iPhone 7+. By far, by far the best iPhone camera yet. Still super impressed with the quality.

Here's some of my pics...above

The camera sucks? Really?