Apple's Siri Promotes The LEGO Batman Movie When You Say 'Hey Computer'

Tuesday February 14, 2017 2:51 pm PST by Juli Clover
The LEGO Batman Movie, released last Friday, features the voice of Apple's personal assistant Siri as Batman's personal computer. Batman's computer works in much the same way as Siri, responding to his voice requests whenever he says "Hey 'puter."

As it turns out, there's a secret tie-in hidden in the iPhone, too. Whenever you say "Hey 'puter" (or "Hey Computer") to Siri, she responds to you as if you're LEGO Batman.


"I am at your service, Lego Batman sir," and "Welcome home, sir. I have your rom coms queued up, sorted by decade," are just two of the multiple humorous phrases Siri shares whenever the personal assistant hears "Hey 'puter."


Apple updates Siri on a regular basis, and this isn't the first time the personal assistant has gained humorous responses ahead of an upcoming event, but it may be the first serious movie tie-in.

Siri was previously updated in August 2016 to offer funny responses to questions about Pokémon Go, and again in September to respond to questions ahead of the iPhone 7's debut.

In addition to the Siri easter egg, there's also a free iOS app that accompanies The LEGO Batman Movie, which was released back in January.

Tag: Siri Guide
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theheadguy
39 months ago
Advertisements in Siri... can't innovate, my ass!!! Excellent use of staff resources, TC.
Rating: 17 Votes
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QzzB
39 months ago
I don't like the idea of advertising in services such as Siri, but the Batman one isn't really advertising. Its not pushing you to Batman movie trailers or tickets.

Do think its is a slippery slope though, hopefully Apple won't start advertising or using keywords in Siri
Rating: 8 Votes
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Pakaku
39 months ago

Advertisements in Siri... can't innovate, my ass!!! Excellent use of staff resources, TC.

Oh yeah, adding one quote to a database list sure takes a ton of resources.
Rating: 8 Votes
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Dilster3k
39 months ago
Literally just got back from the cinema... Very entertaining and well thought out movie, and not only for Bat-fans. Fantastic hilarious movie!
Rating: 8 Votes
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CAO 303
39 months ago
Siri's role in the original Lego Movie is closer to my Siri experience.

Benny: "Disable the shield!"
Siri: "Searching for Albanian restaurants."
Benny: "You are undermining me!"
Siri: "Which phrase would you like me to underline?"
Rating: 5 Votes
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FatherJack1980
39 months ago
Advertisements in Siri now ....... ?



Sorry but that's pretty low.
Rating: 5 Votes
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macduke
39 months ago
Obligatory "They added this and yet Siri still can't answer simple questions?!?"

Something like this is a lot easier to implement than making your cruddy AI not suck. I think they'll have some interesting developments to show us at WWDC this year.
Rating: 5 Votes
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Cineplex
39 months ago
me: "Siri buy me movie tickets!"
Siri: "Sorry, that functionality was stolen from me after Apple acquired me. Want to go see Lego Batman?"
me: "You can order tickets?"
Siri: "No, Sorry."
me: "What's the point of this advertisement then?"
Siri: "Searching the internet for What's the point of this advertisement then"
Rating: 4 Votes
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guzhogi
39 months ago

Well, when I would say "Hello computer" near my phone I would love Siri to rather plug "IT crowd" to me.

[MEDIA=youtube]uyV0IVItlM4[/MEDIA]

But then again, anything I say has been said in one movie or another - so boy, Siri will have her work cut out for her


I was thinking more of Star Trek

[MEDIA=youtube]hShY6xZWVGE[/MEDIA]

If you prefer a more Monty Python spin:

[MEDIA=youtube]qUgqCDhX_84[/MEDIA]

Really wish Siri had a Majel Barrett voice.
Rating: 3 Votes
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Jsameds
39 months ago
So basically Siri can actively respond to someone quoting a line from a movie with a response about the movie.

MR responds with 'OMFG AN ADVERT IN SIRI MY FACE IS MELTING APPLE IS DOOMED WE SHOULD FIRE TIMMEH!!!1!'
Rating: 3 Votes

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