At Apple's March 2016 event today in its Cupertino headquarters, the company announced a brand new band material for its Apple Watch: woven nylon. Apple also announced several new colors for other Apple Watch bands, including a black Milanese Loop. The Apple Watch will also see a price drop, with the Apple Watch Sport now starting at $299.

wovennylon
The new woven nylon bands, which are the signature addition to the new "spring collection" of Apple Watch bands, are priced at $49 and come in 7 colors: Gold / Red, Gold / Royal Blue, Royal Blue, Pink, Pearl, Scuba Blue and Black.

Other new bands include Red and Marine Blue Classic Buckles, Marigold and Blue Jay Modern Buckles, White and Storm Gray Leather Loops, Space Black Milanese Loop, and Yellow, Apricot and Royal Blue Sport Bands.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

dsburdette Avatar
101 months ago
I'm interested in an Apple watch at a price point of about $99-$129. As someone who abandoned watches a long time ago, I just cannot get excited at all. That's not speaking against the array of features it has, but more that I'm completely disinterested in this category.
Score: 6 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
101 months ago
Big price drop..
Sales must be lower than they expected/want.
They sold for that much around Xmas. They just have room to discount and are taking advantage of that to drive more sales before they roll out an upgrade.
Score: 6 Votes (Like | Disagree)
cloudness Avatar
101 months ago
Just finished browsing the updated Apple Store (nylon bands are priced as sport bands) and getting increasingly frustrated by lack of options for black watches.
Score: 4 Votes (Like | Disagree)
doelcm82 Avatar
101 months ago
It doesn't help Apple's image either. Other than the original iPhone (which was a brand new market category for the entire cell phone industry - which the watch is not), I don't think Apple has ever dropped the price on a product less than a year old without releasing a new one to take its place.

Very telling.
Those who owned smartphones before Apple came out with the iPhone (and who argued to anyone who would listen, that the iPhone wasn't even very "smart") will take exception to your assertion that the smart phone category was created by Apple, while the smart watch category was already mature.

Or were you talking about some other category? If so, what is that category called in the industry press?

In what ways does lowering the price on the year-old Apple Watch damage your personal opinion of Apple?
Score: 3 Votes (Like | Disagree)
vooke Avatar
101 months ago
Underwhelming
Score: 3 Votes (Like | Disagree)
nburwell Avatar
101 months ago
I'd have to see these bands in person before I pass judgment. However at first look, I'm not really a fan.

FYI, Best Buy and Target have the AW starting at $249 for the sport model. I picked the rose gold sport model up for my girlfriend for her birthday yesterday.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday December 5, 2023 11:28 am PST by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
magsafe blue 2

iOS 17.2 Brings Qi2 Support to iPhone 13 and iPhone 14 Models

Tuesday December 5, 2023 11:04 am PST by
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
Beyond iPhone 13 Better Blue

'All-Screen' iPhone Under-Display Camera Enters Development

Wednesday December 6, 2023 2:03 am PST by
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
airpods pro bulbs

Black Friday Prices Return for AirPods Pro 2 With USB-C, iPad, and More

Tuesday December 5, 2023 7:30 am PST by
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
instagram messenger

Instagram and Facebook Messenger Chats to Disconnect This Month

Tuesday December 5, 2023 1:57 am PST by
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....
iPhone 15 USB C Port Event Still

Apple Pushes Back Against iPhone USB-C Regulations in India

Tuesday December 5, 2023 4:18 am PST by
Apple has asked the Indian government to exempt existing iPhones from new rules that require smartphones sold in the country to have a USB-C charging port, reports Reuters. India wants to replicate an upcoming European Union rule that requires all smartphones to implement the USB-C charging standard. However, according to a new report, Apple has told India its local production targets will...