New Apple Watch to Launch in Fall 2017 With Improved Battery Life But No Major Design Changes

Apple's third-generation Apple Watch is expected to be unveiled in the third quarter of 2017 and will focus on improving battery life and overall performance, according to a new report out of China.

On Tuesday, the Chinese-language Economic Daily News (EDN) claimed the next iteration of the wearable device will be manufactured by Taiwan-based Quanta, which was also responsible for the production of Apple's first and second-generation smartwatch.

apple watch series 2 2
Citing market watchers with knowledge of Quanta's plans, the paper said improving battery life is the manufacturer's "main task", but beside general performance improvements, the device's other hardware would not see much change. Quanta declined to comment on the report, calling it "market speculation".

The claims represent the first tentative indication of Apple's launch timeline for its third-generation Apple Watch, pointing to a possible fall unveiling of the new wearable alongside this year's iPhone 8.

The report also narrows down Apple's rumored ambitions for the third-generation device, with previous reports suggesting it could introduce the first significant design changes for the timepiece, such as more advanced sensors that Apple was not able to include in the first and second-generation models.

Other previous rumors have claimed Apple plans to add cellular connectivity to the next Apple Watch, after battery life concerns prevented the feature from being included in the Series 2 device. Also suggested is a potential switch to micro-LED displays, which are thinner and lighter than current screens and offer improved color gamut and brightness.

Filed patents by Apple show other possibilities for future versions of Apple Watch, including the ability to determine a user's identity through their heart rate and unique cardio rhythms. Future models could also potentially integrate haptic feedback into Apple Watch bands, freeing up internal space for other components and allowing for a thinner body design.

(Via DigiTimes.)

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
smaller dynamic island iphone 18 pro Filip Vabrous%CC%8Cek

iPhone 18 Pro Leak: Smaller Dynamic Island, No Top-Left Camera Cutout

Tuesday January 20, 2026 2:34 am PST by
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely. Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
iOS 27 Mock Quick

iOS 27 Will Add These 8 New Features to Your iPhone

Sunday January 18, 2026 3:51 pm PST by
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update. The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September. Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...
14 inch MacBook Pro Keyboard

MacBook Pro Buyers Now Facing Up to a Two-Month Wait Ahead of New Models

Sunday January 18, 2026 6:50 pm PST by
MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States. A few 14-inch and 16-inch MacBook Pro configurations with an M4 Pro chip are not facing any shipping delay, but estimated delivery dates for many configurations with an M4 Max chip range from February 6 to February 24 or even later. At...
Liquid Glass App Store Feature

App Store and Apple TV Experiencing Outage

Tuesday January 20, 2026 4:36 pm PST by
Apple's App Store, iTunes Store, and Apple TV service are experiencing an outage at the current time, according to Apple's System Status page. Apple says that some users may be experiencing issues with the App Store and iTunes Store. Apple also says some users may be seeing intermittent issues with Apple TV. The Apple TV Channels feature is down too, and users may be unable to access some...

Top Rated Comments

BMcCoy Avatar
118 months ago
The ONE product that could do with being thinner.........

;)
Score: 64 Votes (Like | Disagree)
plexdk Avatar
118 months ago
im happy with my 1st gen, until we see some design changes, or at least some radical app changes, that this watch can't do.
Score: 32 Votes (Like | Disagree)
Abazigal Avatar
118 months ago
can't see the need to upgrade my series 2 not if the design is the same
I don't think Apple designs their products with the assumption that people are replacing their Apple Watches every year...
Score: 19 Votes (Like | Disagree)
The Game 161 Avatar
118 months ago
can't see the need to upgrade my series 2 not if the design is the same
Score: 16 Votes (Like | Disagree)
ryanwarsaw Avatar
118 months ago
What would people like to see different in the design? Make it circular?
Score: 13 Votes (Like | Disagree)
djcerla Avatar
118 months ago
Thinner. Just looking at this reminds me of 1st gen iPhone, but if they can focus on improving battery life before they start shaving away at the thing then I'm all for it.

In this photo it looks chunky, but it's definitely not. It's actually thinner than a Tag Heuer Monaco, a similarly shaped iconic mechanical watch.
Score: 13 Votes (Like | Disagree)