On its Brazilian YouTube channel, Apple today posted a new video celebrating Carnival festivities in the country, which typically run throughout February and into March each year (via blogdoiphone). Apple is said to have made the video to highlight "the diversity, variety and freedom of expression of Carnival," as well as a way to continue its "Shot on iPhone" campaign, which has recently focused on explaining the advantages of Portrait Mode.


The video includes a collection of over 500 photographs taken with an iPhone 7 Plus and its Portrait Mode feature, and is edited to give the still images a sense of stop-motion animation. The song used in the video -- by artists BaianaSystem and Yzalú -- is also available exclusively on Apple Music. [Direct Link]

The Brazilian video follows a collection of ads that Apple has created to share the advantages of Portrait Mode on the iPhone 7 Plus, which blurs the background of a photo so that the person or object in the foreground stands out. Just yesterday, two Portrait Mode videos were published on the company's YouTube channel in order to detail the differences between a normal photo and one taken in Portrait Mode.

Related Forum: iPhone

Top Rated Comments

multipasser Avatar
94 months ago
The execution is excellent!
Score: 3 Votes (Like | Disagree)
Harry Mlondobozi Avatar
94 months ago
Never seen so much positivity on the comments. Twilight Zone type sh*t
Score: 2 Votes (Like | Disagree)
Sefstah Avatar
94 months ago
Yes! That looks like it took a lot of work. Great job
Score: 1 Votes (Like | Disagree)
lucascampelo Avatar
94 months ago
Great ad.

One could theorize that they're having trouble moving units there, thus going full offense on the advertising. Ironically, a 7 plus could probably buy a house there.
I'm Brazilian. Yes, iPhones are 2 times more expensive here than the US for the same model, thus selling a lot less. But no, a house is much, much more expensive than that.
Score: 1 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...