New Apple Video Celebrates Brazilian Carnival Festivities Using iPhone 7 Plus Portrait Mode - MacRumors
Skip to Content

New Apple Video Celebrates Brazilian Carnival Festivities Using iPhone 7 Plus Portrait Mode

by

On its Brazilian YouTube channel, Apple today posted a new video celebrating Carnival festivities in the country, which typically run throughout February and into March each year (via blogdoiphone). Apple is said to have made the video to highlight "the diversity, variety and freedom of expression of Carnival," as well as a way to continue its "Shot on iPhone" campaign, which has recently focused on explaining the advantages of Portrait Mode.


The video includes a collection of over 500 photographs taken with an iPhone 7 Plus and its Portrait Mode feature, and is edited to give the still images a sense of stop-motion animation. The song used in the video -- by artists BaianaSystem and Yzalú -- is also available exclusively on Apple Music. [Direct Link]

The Brazilian video follows a collection of ads that Apple has created to share the advantages of Portrait Mode on the iPhone 7 Plus, which blurs the background of a photo so that the person or object in the foreground stands out. Just yesterday, two Portrait Mode videos were published on the company's YouTube channel in order to detail the differences between a normal photo and one taken in Portrait Mode.

Related Forum: iPhone

Top Rated Comments

123 months ago
The execution is excellent!
Score: 3 Votes (Like | Disagree)
Harry Mlondobozi Avatar
123 months ago
Never seen so much positivity on the comments. Twilight Zone type sh*t
Score: 2 Votes (Like | Disagree)
123 months ago
Great ad.

One could theorize that they're having trouble moving units there, thus going full offense on the advertising. Ironically, a 7 plus could probably buy a house there.
I'm Brazilian. Yes, iPhones are 2 times more expensive here than the US for the same model, thus selling a lot less. But no, a house is much, much more expensive than that.
Score: 1 Votes (Like | Disagree)
123 months ago
Yes! That looks like it took a lot of work. Great job
Score: 1 Votes (Like | Disagree)

Popular Stories

airpods pro 3 video ad

Apple Touts 'World's Best' AirPods Pro 3 Noise Cancellation in New Vini Jr. Ad

Thursday June 11, 2026 10:25 am PDT by
Apple today shared a new ad highlighting AirPods Pro 3 Active Noise Cancellation. The ad stars Vini Jr., a Brazilian professional footballer who plays for Real Madrid and the Brazil national team, and it arrives as the 2026 FIFA World Cup gets underway. In the spot, Vini Jr. dances through the streets to music only he can hear. Apple marketing chief Greg Joswiak shared the video on social ...
apple world surf league video

Apple Shares Video on How Pro Surfers Use Apple Watch During Competition

Tuesday June 23, 2026 9:57 am PDT by
Apple today shared a video showing off the Apple Watch in use at the World Surf League Championship Tour, with surfers describing how they use the watch when competing. Surfers can be hundreds of meters away from the beach during competitions and can't hear announcements over the sound of the water and the wind. The World Surf League has adopted the Apple Watch to solve the problem, linking...
Apple TV Thumb 3

Everything Coming in the 2026 Apple TV 4K

Wednesday July 8, 2026 4:51 pm PDT by
The Apple TV 4K hasn't been updated since 2022, and it's due for a refresh. An update is planned for 2026, but Apple is likely going to wait to launch it after Siri AI launches in iOS 27. Design Apple TV design updates don't happen often, and that's not changing. The next Apple TV is going to have the same squircle shape as the current model, and it'll continue to be made from a black...