Apple Just Dropped a 'Big' Teaser About Next Week
Apple CEO Tim Cook today teased "a big week ahead."

"It all starts Monday morning," said Cook, in a social media post, with an #AppleLaunch hashtag and a short video that ultimately shows an Apple logo on a Mac.
Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with up to five new products expected to be unveiled, including a lower-cost MacBook, an iPhone 17e, and more.
The announcements will be capped off with an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these gatherings, invited journalists and content creators will likely receive hands-on time with the new products that Apple unveils between Monday and Wednesday next week.
MacRumors will covering the Apple Launch and attending the Apple Experience, so stay tuned!
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