Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
iOS 13 & watchOS 6 Now Available
Apple Shares Two New Ads Highlighting Portrait Mode on iPhone 7 Plus
The ads include examples of images taken with Portrait Mode compared to images taken without Portrait Mode to make the differences clear. The first ad features a dog in front of trees and the second features a child in a creek.
Introduced in iOS 10.1, Portrait mode uses a shallow depth of field to make portrait photos "pop," mimicking a high-end DSLR. The feature takes advantage of the 56mm telephoto lens included in the iPhone 7 Plus, using Apple's image signal processor to scan a scene and machine learning techniques to recognize people and other objects meant to be in the foreground.
A depth map of the image from the two cameras in the iPhone is used to keep people in focus while applying an artistic blur to the background, resulting in an image that's normally not possible on a smartphone.
The two new ads follow a revamped "Shot on iPhone" ad campaign that Apple recently launched, which highlights a series of photographs all taken on a single night to promote the camera features in the iPhone 7 and the iPhone 7 Plus.