MacRumors

Apple has posted the Jony Ive introduction video for iOS 7, along with the full-length keynote, the 'Designed by Apple' television ad that Tim Cook showed at the end of the keynote, and the introduction video from the keynote that is part of the same campaign.

The 'Designed by Apple' ad, featuring a voiceover from actor Ben Affleck, is a branding spot looking to reinforce the company's California roots.

This is it. This is what matters. The experience of a product. How will it make someone feel? Will it make life better? Does it deserve to exist? We spend a lot of time on a few great things. Until every idea we touch enhances each life it touches. You may rarely look at it, but you'll always feel it. This is our signature. It means everything.

Apple has posted a video of the full two-hour WWDC Keynote on its website. The video should also be made available on the Apple Keynotes Podcast on the iTunes Store later today. [Podcast links: Keynotes, Keynotes in HD, Keynotes in 1080p HD]

Other WWDC Keynote highlights:

- Apple Unveils iOS 7 with Major Design Overhaul, Multitasking and Control Center
- Apple Offers Sneak Peek of Completely Redesigned Mac Pro
- Apple Announces New MacBook Airs with Haswell Processors and 'All-Day' Battery Life
- Apple Apple Announces OS X 'Mavericks' with Tabbed Finder, Safari Redesign, Maps and iBooks
- Apple Announces iTunes Radio, Ad-Supported, Free for iTunes Match Subscribers

- Apple Announces New Airport Base Station and Time Capsule with Faster 802.11ac Wi-Fi
- Apple Announces 'iWork for iCloud' for In-Browser Use
- Apple Announces iCloud Keychain, 1Password-Like Password Manager
- Apple Announces New iBooks and Maps Apps for OS X Mavericks
- Apple Tops $10 Billion in App Store Payouts, 1 Million Daily Retail Store Visitors
- Anki Debuts 'Anki Drive' Intelligent Robotic Car Game

At today's Worldwide Developers Conference in San Francisco, Apple unveiled the latest iteration of its mobile operating system. As expected, iOS 7 features a major design overhaul that removes many of the skeuomorphic elements found in previous versions of iOS, instead favoring a clean and gloss-less "flat" look. Demos of all of the apps can be found on Apple's iOS 7 website.

"It's the biggest change to iOS since the introduction of the iPhone," said Tim Cook. "It has a whole new structure that is coherent and that is applied across the entire system," said Jony Ive in a video showing off the new operating system. "We've considered the tiniest details like refining the typography to much larger ones like redesigning all the icons."

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At today's WWDC keynote event, Apple offered a sneak peek of its next-generation Mac Pro, a line of desktop computers that has not received a significant update in several years. The preview began with a teaser video showcasing the radically redesigned tubular tower.

The next generation Mac Pro is architected around an ingenious unified thermal core that allows the desktop to efficiently share its entire thermal capacity across all the processors. The result is a pro desktop with breakthrough performance packed into a design that is one-eighth the volume of the current Mac Pro. Next generation Intel Xeon E5 processors with up to 12 core configurations deliver double the floating point performance. With two AMD FirePro workstation-class GPUs, the all-new Mac Pro is up to 2.5 times faster than the current Mac Pro and delivers up to an amazing 7 teraflops of compute power. The new Mac Pro also features PCIe-based flash storage that is up to 10 times faster than conventional desktop hard drives and includes the latest four-channel ECC DDR3 memory running at 1866 MHz to deliver up to 60GBps of memory bandwidth. With all that power, the new Mac Pro lets you seamlessly edit full-resolution 4K video while simultaneously rendering effects in the background.

New generation Intel Xeon processors, ECC memory, and new PCIe flash storage will debut in the new Mac Pro. External expansion will be available via six Thunderbolt 2 ports and graphics will be handled by dual workstation AMD FirePro GPUs with support for up to three 4K displays.

Compared to the previous Mac Pro, the next-generation model is approximately 1/8 the size. The new Mac Pro will also be assembled in the United States. A special WWDC session tomorrow will see representatives of The Foundry and Pixar showing off how The Foundry's MARI 3D digital paint tool can take advantage of the upcoming Mac Pro hardware.

At today's WWDC keynote in San Francisco, California, Apple announced new 11-inch and 13-inch MacBook Airs, which have been designed with battery life in mind. As expected, the new Airs use Haswell processors that offer enhanced performance and significantly improved battery life, but feature no cosmetic changes.

With the new Haswell processors, The 11" MacBook Air will now have nine hours of battery life while the 13" MacBook Air will have a stunning 12 hours of battery life.

In addition to Haswell processors, the new MacBooks feature 802.11ac compatibility, with support for the "Gigabit WiFi" 802.11ac specification. Gigabit WiFi offers speeds up to three times as fast as existing 802.11n wireless networks.

The 11" MacBook Air starts at $999 with a 128GB hard drive and the 13" MacBook Air with a 128GB hard drive starts at $1099. Apple's MacBook Airs are available today from Apple's Online Store and at retail locations.

At today's WWDC keynote event, Apple announced the next version of its Mac operating system, dubbed "Mavericks" after a surfing area north of Half Moon Bay in California. Mavericks will feature many new Finder features including tabs, full-screen capability, tagging, and independent handling of multiple displays.

Tagging items allows users to categorize and search for files more easily. With multiple displays, Finder will display a menu bar in each to allow easier control of all apps. Mission Control has also been modified to allow easy transfer of apps between displays, and Mavericks can display apps through a connected Apple TV.

A new feature called Timer Coalescing will reduce CPU activity by smoothing out active processes and idle time while another new feature, Compressed Memory, will compress inactive memory to make free space available to running apps.

Safari gets a revised Top Sites page and a sidebar with direct bookmark and Reading List access. Also visible in the sidebar are links shared by friends through social networks. The browser's memory and energy usage has also been improved in Mavericks.

Keychain moves to iCloud in Mavericks to enable cross-device synchronization of passwords for use within Safari and other apps. Keychain will be able to suggest strong passwords and will remember credit card information to make online shopping easier.

Notifications also get an overhaul with the ability to respond to iMessages or even decline Facetime calls right from the notification banner. After waking from sleep, notification banners for alerts received during sleep will appear on the lock screen.

A Maps app will come to the Mac in Mavericks, offering search capabilities, Flyover views, turn-by-turn directions and the ability to send directions directly to an iOS device.

iBooks is coming to the Mac as well, with direct access to content available in the iTunes Store. Reading features include bookmarks, a night mode, and access to embedded multimedia elements.

Registered developers can preview Mavericks starting today and the final public release of the OS is planned for the fall.

Apple announced iTunes Radio today, a new internet radio service that is built into the Music app in iOS 7. The new feature offers music discovery through featured and genre stations provided by Apple or through the creation of new stations based on a specific artist or song.

iTunes Radio is an incredible way to listen to personalized radio stations which have been created just for you,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “It’s the music you love most and the music you’re going to love, and you can easily buy it from the iTunes Store with just one click.

iTunes Radio keeps track of all of the songs listened to for easy access later for purchasing or repeat listening. iTunes Radio will also be available on Mac and PC through iTunes and Apple TV.

iTunes Radio will be available in the fall for free with ads while iTunes Match subscribers get an ad-free experience. The service will be available starting in the US only at first.

Apple's annual Worldwide Developers Conference (WWDC) kicks off today at the Moscone West convention center in San Francisco, headlined by the traditional keynote address beginning at 10:00 AM Pacific Time / 1:00 PM Eastern Time. At the keynote, Apple is expected to provide an overview of its upcoming iOS 7 and OS X 10.9, as well as other announcements such as possible new hardware and a streaming music service.

Apple will be providing a live video stream on its website for Mac and iOS users and via Apple TV.

Live Video Stream of Apple's WWDC 2013 Keynote

In addition to Apple's video stream, we will be updating this article with live blog coverage and issuing Twitter updates through our @MacRumorsLive account as the keynote unfolds. Separate news stories regarding the event announcements will go out through our @MacRumors account.

Apple's online stores around the world are currently down in advance of the event.

Live Blog Transcript (In reverse chronological order)

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A short time ago, Apple brought back its "Apple Events" channel for Apple TV, confirming that it will be offering live video streaming of today's media event. Apple has now updated its site to promote a live stream available online, making the broadcast available to a much broader audience.

The teaser text on Apple's main page reads: "View streaming video from today's big event starting at 10 a.m. PDT."

The video stream requires Safari 4 or later on a minimum of Mac OS X Snow Leopard, or iOS 4.2 or later for those accessing the stream from a mobile device. Streaming via Apple TV requires second- or third-generation Apple TV with a minimum of software version 5.0.2.

Apple's event kicks off at 10:00 AM Pacific Time, and MacRumors will have full coverage of the event's announcements.

Update 5:34 AM: Apple has also issued a press release announcing the live video stream.

With just hours to go before today's keynote at Apple's Worldwide Developers Conference kicks off, the company has brought back its "Apple Events" channel on the Apple TV, indicating that it will be streaming live video of the event.

A similar channel appeared before Apple's iPad mini media event last October, and the company later revealed that it would also be streaming the event through its website. Apple has, however, yet to confirm that it will be streaming the WWDC 2013 keynote through its website.

As with the previous incarnation of the Apple Events channel, users can also watch videos of previous Apple events and keynotes.

Apple has on occasion offered live video streams of its events, but before last October's iPad mini event the previous time had been the company's "Back to the Mac" event in October 2010.

Apple's keynote kicks off at 10:00 AM Pacific Time, and MacRumors will have full coverage of the event.

Update 5:09 AM: Apple will also be streaming the keynote through its website.

9to5Mac reports that it has "been given a quick peek" at an early beta version of iOS 7, and while the report's source would not allow screenshots to be posted, 9to5Mac is able to share a description of the new design and has created a mockup (at right) highlighting some of the main features. Among the details:

- Skinny font as seen on the iOS 7 banner at WWDC.

- Carrier signal in status bar changed to five white/gray dots instead of bars.

- Flatter icons, in many cases also redesigned.

- Separate black and white themes for each app, although it is unclear how they will be implemented.

We’re not sure if they are A/B decoys, if white iPhones and Black iPhones will have their own color schemes or as someone else suggested, the different color schemes might be invoked by the amount of ambient light or the time of day. [...]

When in “Black mode”, the keyboard is black with gray letters. In “white mode”, gray keys with white letters – a little like Android.

- Walking directions in Maps.

- "Share" menu now scrolls sideways with one row dedicated to AirDrop sharing to other devices and a second row dedicated to services such as Facebook, Twitter, and the rumored Flickr and Vimeo integration. A third row supports system functions like print, copy, and "use as wallpaper".

Apple will be showing off iOS 7, as well as OS X 10.9, at its Worldwide Developers Conference keynote scheduled for later today. While the company should begin seeding versions of iOS 7 to developers today, a public launch is not expected until later this year alongside new iPhone hardware.

KGI Securities analyst Ming-Chi Kuo has released a brief research note today highlighting the status of the iMac, which he says will see shipments fall to roughly 650,000 units this quarter from 1.75 million units in the first calendar quarter. The drop is due in part to seasonality and in part to a natural decline from the pent-up launch demand during the first quarter. Most importantly for potential iMac customers, Kuo believes an iMac update that will bring Intel's new Haswell processors to the line is coming in June or July.

We attribute the shipments decline to the fact that new product shipments have peaked and due to the arrival of the consumer slow season. But we believe iMac shipments troughed in 2Q13. Apple is expected to upgrade iMac processor to Intel’s (US) latest Haswell processor in June or July. Meanwhile, the consumer peak season has arrived. Thus we expect shipments to reach 1.1mn units in 3Q13, up 69% QoQ. Full-year shipments are forecast to be 4.7mn units, up 31% YoY.

Kuo has been relatively accurate with his predictions over the past several years, and thus his information is closely watched. Today's prediction does, however, mark a shift from a roadmap published by Kuo in January in which he estimated that updated iMacs would arrive around the beginning of the fourth quarter.

Despite the arrival of Kuo's note coming just before the keynote of Apple's Worldwide Developers Conference, there has been no evidence that the company is planning to launch the updated iMacs at the event. Given that Apple just redesigned the iMac late last year, it will very likely maintain that same design for the next generation, making it a relatively standard update that Apple could simply launch without holding a keynote or dedicated media event to announce it.

Just last month, a Wi-Fi card essentially identical in shape and connectivity to the card currently used in the iMac surfaced, with the new card supporting the faster 802.11ac Wi-Fi standard. Apple has been rumored to be bringing the standard to its Mac lineup this year, perhaps as soon as today with any hardware announcements it may make.