Apple to Hire Former Yves Saint Laurent CEO Paul Deneve? [Update: Confirmed]

pauldeneveAccording to a tipster who spoke to AppleInsider, Apple may be planning to hire Paul Deneve, who recently left his post as CEO of French luxury label Yves Saint Laurent to "pursue a career in the technology industry."

Deneve, who has worked for a number of luxury labels including Courreges, Nina Ricci, and Lanvin, was previously employed at Apple Europe from 1990 to 1997, where he held several sales and marketing positions.

While no information was given on Deneve's possible role at Apple, his past experience suggests that he could be a potential replacement for former retail head John Browett, who was ousted from Apple in October of 2012.

Apple may want to draw upon Deneve's expertise in the luxury goods sector to help launch new products, including the rumored iWatch. The mere mention of Apple trademarking “iWatch” has driven up the company's stock by 6 percent across the last two days.

Recruiting an established member of the fashion and luxury goods sector could be a move to propel Apple's brand internationally, building upon the success and cachet of the iPhone, which dramatically opened up new demand for the company's products outside the United States.

Both Apple and YSL have declined to comment on the possible hire and no further information is available at this time.

Update: According to Bloomberg reporter Adam Satariano, Apple has confirmed that it has hired Paul Deneve, but not as the SVP of retail. Instead, Deneve will work on "special projects" and will report directly to Tim Cook.

“We’re thrilled to welcome Paul Deneve to Apple,” the Cupertino, California-based company said in a statement yesterday. “He’ll be working on special projects as a vice president reporting directly to Tim Cook.”

Top Rated Comments

(View all)
Avatar
95 months ago
He looks like Phil Schiller! They'd be a perfect match for marketing :D
Score: 8 Votes (Like | Disagree)
Avatar
95 months ago
missing that thing around his wrist.
Score: 5 Votes (Like | Disagree)
Avatar
95 months ago
.
Score: 4 Votes (Like | Disagree)
Avatar
95 months ago

An iWatch so the US government can spy even more on me? No, thanks.


I really hope you don't think the US government is "spying" on everyone with an iOS device. Even if they knew every keystroke or website I visited I really wouldn't care. I'm not paranoid enough to think they have enough time to pour though everything millions of people are doing in order to.... in order to do what....? Arrest you for checking out Grumpy Cat on Facebook? If they analyse every email, phone call and text message for terrorist activity and it keeps me safe at sporting events, on airplanes, in hotels, at work and at home, then let them. The government isn't too concerned that I have fetishes or what my 401k looks like or that I like to watch Most Extreme Elimination Challenge.
Score: 4 Votes (Like | Disagree)
Avatar
95 months ago

I really hope you don't think the US government is "spying" on everyone with an iOS device. Even if they knew every keystroke or website I visited I really wouldn't care. I'm not paranoid enough to think they have enough time to pour though everything millions of people are doing in order to.... in order to do what....? Arrest you for checking out Grumpy Cat on Facebook? If they analyse every email, phone call and text message for terrorist activity and it keeps me safe at sporting events, on airplanes, in hotels, at work and at home, then let them. The government isn't too concerned that I have fetishes or what my 401k looks like or that I like to watch Most Extreme Elimination Challenge.


You really don't get it and it seems living in America is completely wasted on you.
Score: 3 Votes (Like | Disagree)
Avatar
95 months ago
An iWatch so the US government can spy even more on me? No, thanks.
Score: 3 Votes (Like | Disagree)

Top Stories

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Kuo: iPhone 12 Pro Demand Higher Than Expected

Sunday October 18, 2020 10:39 pm PDT by
TF International Securities analyst Ming-Chi Kuo released a research note this morning detailing what he's seen with the volume of iPhone 12 and iPhone 12 Pro pre-orders in the first weekend of sales. Kuo had previously indicated that Apple's estimated shipment allocations for the new iPhone models placed the iPhone 12 at the top with 40-45% of inventory allocation (up from 15-20%). However, ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Hands-On With Apple's MagSafe Charger for iPhone 12

Monday October 19, 2020 11:54 am PDT by
Alongside the new iPhone 12 models, Apple introduced a MagSafe charger that attaches to the back of the iPhones using magnets embedded both in the charger and in the iPhone. It allows for speedier charging and paves the way for a portless iPhone in the future. MagSafe chargers are shipping out and are in some Apple retail locations now, and we picked one up to check it out. Subscribe to the ...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Some Apple Watch SE Owners Experiencing Issues With Overheating [Updated]

Monday October 19, 2020 11:38 am PDT by
There may be an issue with the new Apple Watch SE, which some users have found is overheating after a few hours of usage. Several Apple Watch SE owners in South Korea have run into problems, as noted in a Reddit post chronicling the complaints. There have been six reports from Apple Watch SE owners in South Korea who have had their Apple Watches get hot and malfunction, with a yellow spot...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...