Apple Recruiting Pro Athletes to Test iWatch's Fitness Capabilities

Apple's iWatch is currently being tested by professional athletes from the MLB, NHL, and NBA to measure its fitness capabilities in rigorous training environments, reports 9to5Mac, citing a source with knowledge of the testing. Apple has reportedly invited several athletes, like LA Lakers player Kobe Bryant, to its Cupertino campus to discuss the iWatch.

Apple is said to be working with Los Angeles Lakers basketball player Kobe Bryant, Los Angeles Kings right winger Dustin Brown, and a few other star athletes, including a player from the Boston Red Sox, on the testing project. The athletes are said to have signed non-disclosure-agreements regarding the existence of the upcoming Apple wearable device.

Kobe Bryant was seen on the Apple campus back in May and is said to have met with Apple's chief designer Jony Ive, who has a leading role developing the iWatch. The athletes are likely testing out the multitude of health and fitness sensors built into the device, said to measure everything from sleep quality to heart rate to provide an overall picture of health.

kobeatapple

Kobe Bryant at the Apple campus in May, image via 9to5Mac

The source also reiterates that Apple's iWatch will be "positioned as a fashion accessory," which is in line with previous reports from KGI Securities analyst Ming-Chi Kuo. Kuo has predicted that Apple will release the iWatch at multiple price points and in a variety of materials, competing with low and high-end watches alike. At the higher end, the iWatch could retail for thousands of dollars.

Both former Yves. St. Laurent CEO Paul Deneve, who serves as a vice president, and Angela Ahrendts, in charge of retail stores, are said to be involved in marketing and strategies for selling fashion products at Apple locations.

According to recent reports from reputable news outlets, the iWatch will come in at least two sizes, with one device having a screen size of 2.5 inches. The design is said to feature a slightly rectangular face that protrudes slightly from a band to create an arch shape around the wrist. The iWatch, which may launch at an October event, is also said to include a sapphire crystal display, a touch interface, integration with existing iOS devices, and wireless charging capabilities.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

Rogifan Avatar
87 months ago
"Apple is not cool enough... maybe if some cool people use our stuff more people will buy."

-Tim

You mean like this:





Score: 46 Votes (Like | Disagree)
DTphonehome Avatar
87 months ago
Haven't worn a watch on my wrist in 20 years. No plans to start either.

Well, we better call Apple and have them cancel the whole project.
Score: 21 Votes (Like | Disagree)
filmantopia Avatar
87 months ago
Do I remember correctly that both Swatch and Rolex gave Apple the finger as partners in the project?

If true, both companies are in for a rude awakening.
Score: 15 Votes (Like | Disagree)
Tubamajuba Avatar
87 months ago
It would be very easy to spot someone wearing the iWatch in public. Just look for the duct tape.
Score: 14 Votes (Like | Disagree)
Chupa Chupa Avatar
87 months ago
"Apple is not cool enough... maybe if some cool people use our stuff more people will buy."

-Tim
You are misappropriating this quote. It's from Steve Jobs. It's how he threaded the needle on the iPod phenom. You think Apple donated all those iPods for use in guest bags for Oscar, Emmy and Grammy award attendees just to be friendly? ;)

---

On topic -- if Apple can make fitness band with all the rumored features AND make it look like a nice thin fashion watch it going to shock the world. That's a very tough sonata to play. I have high hopes, but I think we are a few generations off before it can fully mature into the watch of rumor maker's dreams.
Score: 13 Votes (Like | Disagree)
losthorse Avatar
87 months ago
-- removed by user --
Score: 8 Votes (Like | Disagree)

Top Stories

jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
iphone 12 pro display video

BOE Rumored to Supply iPhone 13 Display Panels After iPhone 12 Failures

Monday February 22, 2021 9:54 am PST by
Display manufacturer BOE will be one of the main suppliers of OLED panels for iPhone 13 models, according to a new report today from Taiwan's Economic Daily News. BOE is said to be working with touch panel manufacturer General Interface Solution (GIS), part of the Hon Hai Group to develop OLED panels. Multiple iPhone 12 rumors suggested that BOE would supply some panels for the devices,...
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
anker magsafe powercore battery pack

Anker Releases MagSafe-Compatible Battery Pack for iPhone 12 Lineup

Tuesday February 23, 2021 7:49 am PST by
Following rumors that Apple is working on a MagSafe battery pack for iPhone 12 models, popular accessory maker Anker has beaten Apple to the punch with the release of its PowerCore Magnetic 5K Wireless Power Bank. First previewed at CES 2021, the PowerCore battery pack magnetically attaches to the back of any iPhone 12 model and provides 5W of wireless charging. With a 5,000 mAh capacity,...
iPad Pro Mini LED

New iPad Pro and MacBook Models With Mini-LED Displays Again Rumored to Launch This Year

Monday February 22, 2021 9:32 pm PST by
Taiwanese company Ennostar will begin production of Mini-LED backlight units for an upcoming 12.9-inch iPad Pro in the late first quarter or second quarter of this year, according to industry sources cited by DigiTimes. Ennostar is a holding company that was jointly established in January 2021 by LED-related manufacturers Epistar and Lextar Electronics. Apple is expected to unveil the new ...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
steam apple logo

Valve Ordered to Give Apple Information on 436 Steam Games As Part of Epic Games Legal Case

Thursday February 25, 2021 1:50 am PST by
Valve, the makers behind popular game distribution platform Steam, will be forced to hand over aggregate historical sales, price, and other information on 436 games hosted on the store to Apple, as part of the Apple vs. Epic Games antitrust case. As reported in a paywalled report by Law360, during a virtual discovery hearing on Wednesday, U.S. Magistrate Judge Thomas S. Hixson ordered that...
scott forstall original iphone

Epic Games 'Attempting to Locate' Former iOS Chief Scott Forstall to Testify in Ongoing Legal Battle with Apple

Tuesday February 23, 2021 4:22 am PST by
As part of its ongoing legal battle, Epic Games is now seeking testimony from Apple's former iOS software chief, Scott Forstall. Forstall left Apple in 2013, in what was widely reported at the time to have been a forced exit, largely because of the botched early launch of Apple Maps. Since then, Forstall has kept a very low profile and has only made a few media appearances in the past few...