Swatch CEO Says iWatch Isn't the Next Revolution

Swatch CEO Nick Hayek does not believe that the a potential iWatch could replace the iPhone, reports Bloomberg. At a press conference in Grenchen, Switzerland, Hayek implied that an Apple smart watch would be a flop because of its small display size.

"Personally, I don't believe it's the next revolution," the chief of the largest Swiss watchmaker said at a press conference on annual results in Grenchen, Switzerland. "Replacing an iPhone with an interactive terminal on your wrist is difficult. You can't have an immense display."

Hayek also mentioned that consumers buy watches as a fashion item and prefer versatility, a statement that may be off base considering the current popularity of smart watches like the Pebble.

Swatch used to sell its own version of a smart watch through a partnership with Microsoft. The Swatch Paparazzi offered users news headlines, sports, weather, horoscopes, and stock quotes.

The company has been in contact with Apple for several years, said Hayek, speaking about "materials for products and so-called energy harvesting technology that would generate energy from physical movement."

There are no concrete hints on what Apple's iWatch might look like, but a patent application suggests that Apple might be considering a wraparound design with a touchscreen and a flexible glass display. The watch is rumored to run the full version of iOS, but a release date remains unclear.