Apple Outlines Smart Wristband with Phone Connectivity and Gesture Control in New Patent

It's square, ugh!!!

of course they're not going to put the ACTUAL shape and design in a patent. it's just a placeholder drawing.

this patent is evidence enough.

#Fall2014

It doesn't and it is kind of dumb. What would you even be able to fit on the screen if it were circle.

A black bar :p

It's square, ugh!!!

How does a circular display provide a better user experience?

I hope the iWatch can transform into a robot when you remove it from its wristband!

It may not necessarily, but any old person (not age-wise, just random) walking down the street could look at your wrist and say "that's a smart watch". They'd immediately think that it's a regular watch if it were square. And anyways, iOS could be formatted to work on circular watches if that's what Apple plans to do.

What? "Dumb" watches are overwhelmingly circular. How would releasing a square smart watch make people think its a regular watch anymore than a circular one would?

I actually like the square look i think it is more functional and looks more modern.

But therein lies the problem with the whole iWatch rumor. Watches are jewelry. They've had 100+ years in "the wild" and people have come to appreciate them in every shape, depth, style, width, height, color, etc. We've got heavy duty metal vs. dress w/strap. We've got divers, pilots, everyday, mickey mouse, et all too. There's Rolex & Omega vs. Timex & Swatch and everything in between.

As jewelry, there is such diverse tastes in watch designs. Go to bing or google images and type in "watch designs" and then scroll through the pages of thumbnails. Where you feel as you do about the square look, others will want round, landscape vs. portrait rectangles, octagons, hexagons, and all kinds of other shapes, designs, colors, faces, etc. Should the metal be gold, silver, black, white, <other>? Should there be metal? Should the strap be metal, plastic, leather, alligator, et all and wide, thin or something in between?

In the last week I traveled a LOT and was thinking about this concept as part of those travels. So I paid a bit more attention to what was on people's arms. The variety was endless. I can't even make a case that a particular shape or type or color was obviously more popular. There is no "99.9% of people want a..." argument here. And thus, I find it hard to imagine Apple rolling out a singular design that can appeal to the masses.

When I was in college, I worked in retail jewelry. The stores in which I worked would dedicate 2-5 cases to a wide range of watch designs. There was no favorite… no one design that most people would buy. Instead, every buyer bought on what their own subjective sense of watch design favored. A Seiko, Wittnauer, Tag, Gucci, Longines, Bulova, Movado, etc could not come up with a singular design that would appeal to everyone. Instead, what appealed to everyone was design diversity. NOT complying with a mainstream design seemed to be the better play.

But what about iPhone and iPad? Prior to iPhone, smart phones were not that common. Tablets had been around but were also fringe. There was not 100+ years of endlessly diverse designs already well established in those markets. While the crowd here (and then some) will jump on anything from Apple, it's the much larger crowd beyond here that needs to buy to make an iWatch the next iPhone & iPad. While I won't completely dismiss the possibility, I find it hard to imagine that the masses would give up on the diversity of design of this particular piece of jewelry to comply with a singular "best" design. Especially for men, the watch is usually the ONE piece of jewelry they want to wear. Do they really want to blend in with all other men if the masses would adopt it?

If a singular design of this can roar, I think the iUniform must be right on it's heels. And I only half joke there. Like watch design, we've got thousands of years of clothing fashion diversity. Just as I can't hardly imagine everyone adopting a singular uniform, I find it hard to imagine everyone adopting a singular watch design.