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Apple Launching 5.5-Inch iPhone 6 After 4.7-Inch Version to Avoid Competition Between Two Models?

Thursday July 24, 2014 1:18 am PDT by Richard Padilla
Apple will launch the 5.5-inch iPhone 6 several months after the 4.7-inch version to avoid competition between the two models, according to a new report from DigiTimes citing supply chain sources.
The different timetables have been set as Apple does not want to repeat the mistake it made in 2013 when it launched the iPhone 5s and iPhone 5c simultaneously, said the sources.
Prior rumors have pointed out that production issues with the 5.5-inch iPhone 6 would cause Apple to delay its release a few months after 4.7-inch version, however this newest report claims that isn't the case for the launch delay. A report from Bloomberg last month suggested that Apple would be launching both versions of the iPhone 6 simultaneously, noting that the company had begun preparing the 4.7-inch model and 5.5-inch for manufacturing.

iphone_5s_6_grass
4.7 and 5.5-inch iPhone 6 mockups compared to iPhone 5s

Apple is expected to unveil the 4.7-inch iPhone 6 at a September event, although a report yesterday noted that the company is unsure as to whether it will show off the 5.5-inch version at the same time. The company is said to be preparing between 70 and 80 million iPhone 6 units to meet anticipated customer demand, as the larger screen could cause a massive spike in upgrades from both iPhone upgraders and those switching from Android.

In addition to a larger screen, the iPhone 6 is expected to feature a faster A8 processor, a thinner profile, an improved camera, and Apple's new iOS 8 mobile operating system.

Tag: digitimes.com
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captain kaos
56 months ago
Apple still believes the 5c problem was releasing it the same time as the 5s??!
Rating: 45 Votes
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cambookpro
56 months ago
Seems an asinine reason to delay a product. I doubt the margins will be drastically different between the two versions, and it's highly unlikely that people will buy both, so all they're doing is giving the competition extra time to market their larger screen phones to potential customers.

And anyway, if they don't show both in September, I'd question the existence of the 5.5" model.
Rating: 33 Votes
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teme
56 months ago
"To avoid competition between two models"... how, exactly? I don't see the point.
Rating: 28 Votes
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frisken
56 months ago
What mistake was made with launching the 5s and 5c exactly? ...
Rating: 26 Votes
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ZacNicholson
56 months ago
so many rumors about size... size doesn't matter its how you use it.. At least thats what i tell women :cool:
Rating: 20 Votes
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kalsta
56 months ago

Apple is expected to unveil the 4.7-inch iPhone 6 at a September event, although a report yesterday noted that the company is unsure as to whether it will show off the 5.5-inch version at the same time.


If launch day comes and goes with no mention of a 5.5 inch iPhone, they'll be bombarded with questions about it, online, and in stores. To deny such a phone, and then come out with it a couple of months later would create so much bad will with customers, I'm sure they'll have a better plan thought out.

(Not that I'm even remotely interested in such a monstrous beast, but I know many others are, and they'll be vocal about it I'm sure!)
Rating: 17 Votes
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doelcm82
56 months ago
THIS rumor must be true. All previous rumors are superseded.

I sure hope there's another rumor tomorrow.
Rating: 14 Votes
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Oohara
56 months ago
How was releasing the 5s and 5c at the same time a mistake? Cook himself is saying the 5c was a great success.
Rating: 13 Votes
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LunaticSX
56 months ago

Apple does not want to repeat the mistake it made in 2013 when it launched the iPhone 5s and iPhone 5c simultaneously


A "mistake" that only exists in analysts' minds. The iPhone 5c sold better in comparison to the 5s than the 4S did compared to the 5, after the 5 launched.

So if Apple hadn't made the iPhone 5c, after the 5s launched the 5 probably would have sold fewer units as the second-tier iPhone than the 5c, and there would have been fewer iPhones sold overall.

The real mistake was anyone having any expectation that the iPhone 5c was going to a bargain-basement model and that Apple was going to use it to try to greatly expand their market share at the expense of margins and profit.

Hint: Apple. doesn't. play. that. game.
Rating: 13 Votes
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bananas
56 months ago
So does Apple (allegedly) think everyone gets the 5,5" version if they are released at the same time? Or the other way around?

Wouldn't people buy the version they want, if they had the choice?
Rating: 12 Votes

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