Swatch Denies Report It Is Working With Apple on iWatch Wearable

Other than branding what reason would Rolex and Apple have to team up together? I'm not a huge watch person, but isn't the whole point of "Swiss made watch movement" negated by having an electronic watch?

I'm not talking about the 12 of the brands that they own I'm talking about the plastic junk that is out of style.es!

The Journalist is quoting the CEO and founder's son of the SWATCH GROUP. It is the fault of the news outlet as they can't seem to fathom the difference between the brand and the group.

Let me lay it down to you.

SWATCH GROUP owns the Swiss Watchmaking industry; most of all the supply chain of the entire Swiss market.

There are 4 groups in the Swiss watch industry:

1) Swatch Group. By far the largest and most comprehensive group.
2) LVMH Louis Vuitton Monet Hennessey (Swatch's main competitor). They do more than watches as they luxe lifestyle brands like purses and high end liquor. Yet they source mostly from Swatch. They do have some high end brands like Zenith which are in-house.
3) Rolex. One of the largest independent self, in-house Swiss manufacturers
4) Small independents not own by either Swatch or LVMH like Patek

Everyone sources from SWATCH in one form or another including LVMH and Rolex.

Swatch owns ETA and Valjoux the 2 largest movement manufactures. It would be like companies buying engines from General Motors are Toyota. Tag's movements are mostly stock ETA. Even Rolex's low-end Tudor brand sources ETA. Rolex provides their own in-house for their main watches. Even Patek Phillipe sources small parts like springs, rotors, lubrication from one of Swatch's subsidiaries.

I hope this makes it clear.

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Swatch created a whole new category were watches are fun, colorful, and don't abide by the classic rules

I understand Swatch alienated many people; but then again so did Apple and so did Samsung. For a watch that was thought to be a 'fashion fad' to be still around says that they are doing something right, they have an audience.

The difference is beats makes tons of money and they are responsible for creating an entire industry of lifestyle headphones!

The low-end Swatch brand did more than create a new category. It literally saved the Swiss.

Back in 1983. The Swiss watch industry was on the VERGE of collapse from the Japanese quartz. The whole industry was decimated.

Nicolas Hayek form Swatch which sold cheap inexpensive "quartz watches" The success and most, importantly, the PROFITS enable him to create the SWATCH GROUP. This in turn allowed him to consolidate all the small Swiss manufacturing. He then bought out all the old great dead or near dead brands from the grave. From there, the Swiss watch industry saw a new renaissance and now the market has gone up from cheap watches back to multi-thousand dollar mechanical time-pieces. Now you have Omega, Breguet, Blancpain and the Swatch Group has made the Swiss watch industry relevant again.

I called this out on the previous report. Something about this did not feel right...

You mean like 50% of the articles on MR lately? I've noticed that the "rumor" articles lately are very reaching and they still get posted. I know we are not talking about The New York Times here, but someone has to say NO when deciding on posting something ludicrous. And many posts have a counter-post that directly contradicts the previous post. Whatever.

I called this out on the previous report. Something about this did not feel right, there's nothing wrong with the Swatch brand, yet I do feel their products are too kid-like.

Yes but look at all the watches the Swatch group own:

Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton; Calvin Klein watches + jewelry.

The 'Swatch' is just the absolute basic range.

Good... very good.

Best news so far today! Never cared for Swatch...

Stop thinking of swatch as a cheap brand. They own all these brands:

Breguet
Harry Winston
Blancpain
Glashütte Original
Jaquet Droz
Léon Hatot
Omega
Longines
Rado
Union Glashütte
Tissot
ck watch + jewelry
Balmain
Certina
Mido
Hamilton