Demand for the next generation iPhone remains strong in the months before its expected fall debut, claims a report from RBC Capital Markets analysts. According to a 4,000 person survey conducted by RBC, half of consumers who plan to upgrade their phone in the next three months intend to buy an iPhone and a quarter of those would be willing to pay $100 more for their iPhone to have a 5.5-inch screen over the other rumored size of 4.7 inches.
Customers know about and are interested in the next iPhone, with 74 percent of survey respondents stating they are aware of Apple's possible fall iPhone launch and fifty percent claiming they are interested in buying an iPhone for their next phone. Primarily, customers are looking for performance improvements and a large screen in their next iPhone handset.
While ~49% of smartphone purchasers are inclined to buy the next Apple product, we learned that the main driving factor for sales surround performance improvements (battery life 33%, processor 18%, camera 12%). In our view, these results are positive for AAPL, as we would not be surprised to see improvements to both battery life and processing speed with the iPhone 6. Finally, beyond performance improvements, we also learned that screen size could materially impact sales, as 23% of participants surveyed are inclined to purchase a larger screen iPhone.
These customers not only want a larger phone, they also are willing to pay for it, with more than one quarter of respondents willing to pay a $100 premium to buy a 5.5-inch iPhone for $299 instead of the current $199 for the 16GB iPhone 5s and presumably the 4.7-inch iPhone 6. This echoes an earlier report from Raymond James analyst Tavis McCourt, who also says consumers are showing an increasing willingness to pay a $100 price premium for a larger device.
Analysts expect the next iPhone to cause iPhone sales to surge as consumers upgrade to the large-screened handset. This demand could translate into a 15 to 20 percent jump in unit sales, year over year, claims RBC. Besides the iPhone 6, Apple also is expected to unveil the iWatch and refresh its iPad lineup later this year in what Eddy Cue says is "the best product pipeline that I've seen in my 25 years at Apple."
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Thursday April 24, 2025 2:14 am PDT by Tim Hardwick
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison.
The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
Thursday April 24, 2025 8:24 am PDT by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Tuesday April 22, 2025 10:22 am PDT by Juli Clover
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be.
The iPhone 17 Air is expected to be ...
Thursday April 24, 2025 10:15 am PDT by Joe Rossignol
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last.
Photo Credit: Filip Chudzinski
The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports.
The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of ...
Thursday April 24, 2025 12:09 pm PDT by Joe Rossignol
When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu.
This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management,...
I think a lot of iPhone fans will finally discover what many other Android/WP users have long known:
1) Larger screens rock for everything. Email, games, browsing, video playback, reading, typing... etc. The list can go on and on. The benefits are great.
2) Using larger screen devices with one hand is not impossible, and in fact, quite manageable. You'll learn to adjust. Those that used to claim it's impossible will eat their words when they learn just how quickly they'll adjust.
3) Larger devices can still fit in pockets. Of course, the larger you go, the harder it'll be, but again, people will adjust.
4) There is no "perfect size" -- choice will be great. I do hope Apple continues offering a 4" option, though, for those who want to stay there. And ideally, a next-generation 4" option (not just the previous generation's 5S or anything). If not, people will just have to adopt to the trends if they want the latest.
Am I the only person who does NOT want a bigger screen? Sheesh.
No, you are one of the very few. And I salute your ability to have a mind of you own, well done, and good on you for not doing what most others are doing now.
Not that long ago, any mention of larger screen was met with waves and waves of people on these forums saying no way. Don't need it, don't want it, Apple won't make it.
Now, in recent days, it's almost full of people saying YAY, I want BIG screen, take my money, can't wait.
It's utterly amazing, how, yet again, Apple fans totally 180 degree change their mind from hating and not wanting something to shouting, I want it, I want it.
I respect you for having a brain that has independent thought. Well done to you.
