iPhone 6 Interest Remains Strong as Consumers Look to Larger Displays

Demand for the next generation iPhone remains strong in the months before its expected fall debut, claims a report from RBC Capital Markets analysts. According to a 4,000 person survey conducted by RBC, half of consumers who plan to upgrade their phone in the next three months intend to buy an iPhone and a quarter of those would be willing to pay $100 more for their iPhone to have a 5.5-inch screen over the other rumored size of 4.7 inches.

smartphone-iphone-50-percent
Customers know about and are interested in the next iPhone, with 74 percent of survey respondents stating they are aware of Apple's possible fall iPhone launch and fifty percent claiming they are interested in buying an iPhone for their next phone. Primarily, customers are looking for performance improvements and a large screen in their next iPhone handset.

While ~49% of smartphone purchasers are inclined to buy the next Apple product, we learned that the main driving factor for sales surround performance improvements (battery life 33%, processor 18%, camera 12%). In our view, these results are positive for AAPL, as we would not be surprised to see improvements to both battery life and processing speed with the iPhone 6. Finally, beyond performance improvements, we also learned that screen size could materially impact sales, as 23% of participants surveyed are inclined to purchase a larger screen iPhone.

These customers not only want a larger phone, they also are willing to pay for it, with more than one quarter of respondents willing to pay a $100 premium to buy a 5.5-inch iPhone for $299 instead of the current $199 for the 16GB iPhone 5s and presumably the 4.7-inch iPhone 6. This echoes an earlier report from Raymond James analyst Tavis McCourt, who also says consumers are showing an increasing willingness to pay a $100 price premium for a larger device.

iphone-pricing
Analysts expect the next iPhone to cause iPhone sales to surge as consumers upgrade to the large-screened handset. This demand could translate into a 15 to 20 percent jump in unit sales, year over year, claims RBC. Besides the iPhone 6, Apple also is expected to unveil the iWatch and refresh its iPad lineup later this year in what Eddy Cue says is "the best product pipeline that I've seen in my 25 years at Apple."

Related Forum: iPhone

Top Rated Comments

john123 Avatar
128 months ago
Am I the only person who does NOT want a bigger screen? Sheesh.
Score: 34 Votes (Like | Disagree)
SpoonCody Avatar
128 months ago
I think a lot of iPhone fans will finally discover what many other Android/WP users have long known:

1) Larger screens rock for everything. Email, games, browsing, video playback, reading, typing... etc. The list can go on and on. The benefits are great.

2) Using larger screen devices with one hand is not impossible, and in fact, quite manageable. You'll learn to adjust. Those that used to claim it's impossible will eat their words when they learn just how quickly they'll adjust.

3) Larger devices can still fit in pockets. Of course, the larger you go, the harder it'll be, but again, people will adjust.

4) There is no "perfect size" -- choice will be great. I do hope Apple continues offering a 4" option, though, for those who want to stay there. And ideally, a next-generation 4" option (not just the previous generation's 5S or anything). If not, people will just have to adopt to the trends if they want the latest.


Very much looking forward to the new iPhones.
Score: 31 Votes (Like | Disagree)
TimeSquareDesi Avatar
128 months ago
Blackberry should have been grouped with "other" to avoid further embarrassment.
Score: 22 Votes (Like | Disagree)
john123 Avatar
128 months ago
Heck yeah!



There are others, but, I'm not one of you! ;)

I just don't want something massive in my pocket. I already have something like that. :p
Score: 21 Votes (Like | Disagree)
nepalisherpa Avatar
128 months ago
Heck yeah!

Am I the only person who does NOT want a bigger screen? Sheesh.
There are others, but, I'm not one of you! ;)
Score: 20 Votes (Like | Disagree)
Piggie Avatar
128 months ago
Am I the only person who does NOT want a bigger screen? Sheesh.
No, you are one of the very few. And I salute your ability to have a mind of you own, well done, and good on you for not doing what most others are doing now.

Not that long ago, any mention of larger screen was met with waves and waves of people on these forums saying no way. Don't need it, don't want it, Apple won't make it.

Now, in recent days, it's almost full of people saying YAY, I want BIG screen, take my money, can't wait.

It's utterly amazing, how, yet again, Apple fans totally 180 degree change their mind from hating and not wanting something to shouting, I want it, I want it.

I respect you for having a brain that has independent thought. Well done to you.


Only 2% of people here wanted a 5" plus phone:

https://forums.macrumors.com/poll.php?do=showresults&pollid=6243

Another Poll here:

https://forums.macrumors.com/showthread.php?t=1407517&highlight=screen+and+size

And Another:

https://forums.macrumors.com/poll.php?do=showresults&pollid=9852

Looks like virtually no one here will be buying the 5.5" one if it comes out then huh?

:)
Score: 10 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
apple vision pro orange

Apple Vision Pro Customer Interest Dying Down at Some Retail Stores

Monday April 22, 2024 2:12 am PDT by
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...
top stories 20apr2024

Top Stories: Nintendo Emulators on App Store, Two New iOS 17 Features, and More

Saturday April 20, 2024 6:00 am PDT by
It was a big week for retro gaming fans, as iPhone users are starting to reap the rewards of Apple's recent change to allow retro game emulators on the App Store. This week also saw a new iOS 17.5 beta that will support web-based app distribution in the EU, the debut of the first hotels to allow for direct AirPlay streaming to room TVs, a fresh rumor about the impending iPad Air update, and...