iPhone 6 Interest Remains Strong as Consumers Look to Larger Displays

Demand for the next generation iPhone remains strong in the months before its expected fall debut, claims a report from RBC Capital Markets analysts. According to a 4,000 person survey conducted by RBC, half of consumers who plan to upgrade their phone in the next three months intend to buy an iPhone and a quarter of those would be willing to pay $100 more for their iPhone to have a 5.5-inch screen over the other rumored size of 4.7 inches.

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Customers know about and are interested in the next iPhone, with 74 percent of survey respondents stating they are aware of Apple's possible fall iPhone launch and fifty percent claiming they are interested in buying an iPhone for their next phone. Primarily, customers are looking for performance improvements and a large screen in their next iPhone handset.

While ~49% of smartphone purchasers are inclined to buy the next Apple product, we learned that the main driving factor for sales surround performance improvements (battery life 33%, processor 18%, camera 12%). In our view, these results are positive for AAPL, as we would not be surprised to see improvements to both battery life and processing speed with the iPhone 6. Finally, beyond performance improvements, we also learned that screen size could materially impact sales, as 23% of participants surveyed are inclined to purchase a larger screen iPhone.

These customers not only want a larger phone, they also are willing to pay for it, with more than one quarter of respondents willing to pay a $100 premium to buy a 5.5-inch iPhone for $299 instead of the current $199 for the 16GB iPhone 5s and presumably the 4.7-inch iPhone 6. This echoes an earlier report from Raymond James analyst Tavis McCourt, who also says consumers are showing an increasing willingness to pay a $100 price premium for a larger device.

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Analysts expect the next iPhone to cause iPhone sales to surge as consumers upgrade to the large-screened handset. This demand could translate into a 15 to 20 percent jump in unit sales, year over year, claims RBC. Besides the iPhone 6, Apple also is expected to unveil the iWatch and refresh its iPad lineup later this year in what Eddy Cue says is "the best product pipeline that I've seen in my 25 years at Apple."

Top Rated Comments

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Avatar
83 months ago
Am I the only person who does NOT want a bigger screen? Sheesh.
Score: 34 Votes (Like | Disagree)
Avatar
83 months ago
I think a lot of iPhone fans will finally discover what many other Android/WP users have long known:

1) Larger screens rock for everything. Email, games, browsing, video playback, reading, typing... etc. The list can go on and on. The benefits are great.

2) Using larger screen devices with one hand is not impossible, and in fact, quite manageable. You'll learn to adjust. Those that used to claim it's impossible will eat their words when they learn just how quickly they'll adjust.

3) Larger devices can still fit in pockets. Of course, the larger you go, the harder it'll be, but again, people will adjust.

4) There is no "perfect size" -- choice will be great. I do hope Apple continues offering a 4" option, though, for those who want to stay there. And ideally, a next-generation 4" option (not just the previous generation's 5S or anything). If not, people will just have to adopt to the trends if they want the latest.


Very much looking forward to the new iPhones.
Score: 31 Votes (Like | Disagree)
Avatar
83 months ago
Blackberry should have been grouped with "other" to avoid further embarrassment.
Score: 22 Votes (Like | Disagree)
Avatar
83 months ago

Heck yeah!



There are others, but, I'm not one of you! ;)


I just don't want something massive in my pocket. I already have something like that. :p
Score: 21 Votes (Like | Disagree)
Avatar
83 months ago
Heck yeah!

Am I the only person who does NOT want a bigger screen? Sheesh.

There are others, but, I'm not one of you! ;)
Score: 20 Votes (Like | Disagree)
Avatar
83 months ago

Am I the only person who does NOT want a bigger screen? Sheesh.

No, you are one of the very few. And I salute your ability to have a mind of you own, well done, and good on you for not doing what most others are doing now.

Not that long ago, any mention of larger screen was met with waves and waves of people on these forums saying no way. Don't need it, don't want it, Apple won't make it.

Now, in recent days, it's almost full of people saying YAY, I want BIG screen, take my money, can't wait.

It's utterly amazing, how, yet again, Apple fans totally 180 degree change their mind from hating and not wanting something to shouting, I want it, I want it.

I respect you for having a brain that has independent thought. Well done to you.


Only 2% of people here wanted a 5" plus phone:

https://forums.macrumors.com/poll.php?do=showresults&pollid=6243

Another Poll here:

https://forums.macrumors.com/showthread.php?t=1407517&highlight=screen+and+size

And Another:

https://forums.macrumors.com/poll.php?do=showresults&pollid=9852

Looks like virtually no one here will be buying the 5.5" one if it comes out then huh?

:)
Score: 10 Votes (Like | Disagree)

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