Apple Working With Swatch for iWatch With Multiple Designs, Price Points?

Apple may be working with manufacturing partners like Swatch to create multiple versions of the iWatch that are available in a range of styles and price points, according to a questionable report from VentureBeat, citing a source with knowledge of Apple's plans.

While most Apple-watchers and media have been laser-focused on one or two "iWatches" from Apple itself, the Cupertino, Calif.-based electronics and media giant may actually be working a number of partners in the watch business.

Apple and its partners will offer a family of smartwatches to suit all tastes "from geek to chic," our source says.

VentureBeat suggests it is possible that Swatch may be involved in building one or more of Apple's smart watches, and the site's source also believes Apple may be teaming up with Timex as well. Watches from third-party manufacturers would likely accompany an iWatch of Apple's own branding, according to the source.

A possible partnership with Swatch or another watch maker would seemingly go against many of the existing iWatch rumors, which have indicated that Apple is building its own wrist worn device with multiple screen sizes up to 2.5 inches and an array of complicated health sensors.

Apple has also hired a massive team of health and fashion experts to work on the iWatch, suggesting much of the development work is in-house. Thus far, there have been few hints on what the iWatch might look like, so there is a possibility that Apple could use something of a modular design, with a screen able to integrate with bands from multiple companies.

paparazzi

The Swatch Paparazzi, a 2004 smart watch created in collaboration with Microsoft

Some reports, including a prediction from KGI Securities analyst Ming-Chi Kuo, have indicated Apple will produce the iWatch in a variety of materials and at multiple price points to satisfy a wide range of tastes. Apple is also said to be marketing the iWatch as a fashion accessory, but thus far other reports have not pointed towards third-party design partnerships.

Tim Cook yesterday suggested partnerships are "unusual" for Apple, speaking about the company's recent decision to team up with IBM. He emphasized that Apple's IBM partnership was possible because the two companies do not compete with each other, which is not the case with Swatch.

Last year, Swatch CEO Nick Hayek also had some negative things to say about an Apple iWatch, stating "I don't believe it's the next revolution." Swatch does have some limited experience with smart watches, however, having previously teamed up with Microsoft to offer the Swatch Paparazzi smart watch.

According to Hayek, Apple and Swatch have been in contact for multiple years over materials for products and energy harvesting technology, but in March, Hayek clearly stated that Swatch was not interested in forging a partnership with a company manufacturing wearable devices, including Apple, which casts doubt on today's report.

Apple is expected to introduce the iWatch in October.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Caution)
Related Forum: Apple Watch

Top Rated Comments

nando87 Avatar
92 months ago
Swatch, ewww.

Movado or Rolex, fine. But any affiliation with Swatch is just gross.
HAHAHA Movado he says, wtf.

The swatch group, one of the most if not the most powerful watch groups, is the owner of haute horlogerie brands like Breguet, and very popular luxury sport watches like Omega.

Omega, btw, uses liquid metal on the Seamaster Planet Ocean model.
Score: 19 Votes (Like | Disagree)
OmegaRed1723 Avatar
92 months ago
No Swatch please.

The Swatch group owns the likes of Omega, Breguet, and Glashütte—not the worst choice for an horological bedfellow.
Score: 11 Votes (Like | Disagree)
WhySoSerious Avatar
92 months ago
LOL, this iWatch product is going to bomb so insanely hard I can't wait for the show!
Score: 11 Votes (Like | Disagree)
bradl Avatar
92 months ago
Obligatory Swatch joke, courtesy of Jeff Dunham and Walter. Enjoy.



BL.
Score: 10 Votes (Like | Disagree)
Solomani Avatar
92 months ago
LOL, this iWatch product is going to bomb so insanely hard I can't wait for the show!

You probably made the same prediction about the iPhone. You and your hero Steve Ballmer.
Score: 9 Votes (Like | Disagree)
I like bananas Avatar
92 months ago
LOL, this iWatch product is going to bomb so insanely hard I can't wait for the show!

Why so… negative?
Score: 9 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
apple rtp land

Apple Preparing to Occupy 200,000 Square Feet of Temporary Space Ahead of New $1 Billion North Carolina Campus

Thursday July 29, 2021 9:14 am PDT by
Back in April, Apple announced a $430 billion investment over the next five years to create more than 20,000 new jobs as the company continues to expand. One significant piece of that plan is a new engineering and research center in North Carolina where Apple will be investing over $1 billion and hiring at least 3,000 employees. Assemblage of seven properties in Research Triangle Park owned by ...
Apple Leak Feature

Apple Demands Leaker Reveals Sources Under Threat of Being Reported to Police

Wednesday July 28, 2021 6:53 am PDT by
Apple has sent a cease and desist letter to a leaker based in China as part of its continuing attempts to curtail leaks of unreleased products, according to Vice. A Chinese citizen who shared images of stolen Apple prototypes on social media was sent a warning letter from Fangda Partners, Apple's law firm in China, on June 18, 2021. An extract from the letter read:You have disclosed without ...
macos monterey tidbits feature copy

Apple Releases New macOS 12 Monterey Public Beta

Wednesday July 28, 2021 10:19 am PDT by
Apple today seeded the third public beta of the macOS 12 Monterey beta to public beta testers, allowing non-developers to test the new macOS Monterey software ahead of its public release. The third beta comes two weeks after Apple released the second macOS Monterey public beta. Public beta testers can download the macOS 12 Monterey update from the Software Update section of the System...
iOS 15 General Feature Purple

Apple Releases New Public Betas of iOS 15, iPadOS 15, watchOS 8, and tvOS 15

Wednesday July 28, 2021 10:16 am PDT by
Apple today seeded the third betas of iOS and iPadOS 15 to public beta testers, allowing non-developers to download and test the new updates ahead of their fall release. The third public betas come two weeks after Apple released the second public betas. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS 15 updates over the air after...
nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...